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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Owner : Riset dan Jurnal Akuntansi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) International Journal of Business, Humanities, Education and Social Sciences (IJBHES) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Airlangga Journal of Innovation Management Jurnal Pengabdian UNDIKMA Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies
Fauziridwan, Meydy
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Penguatan Produktivitas dan Kualitas Produk Perikanan POKDAKAN Mina Perkasa Melalui Pendampingan Legalitas Usaha Pratama, Ikhsan; Biky, Muhammad Amir; Fauziridwan, Meydy
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.17619

Abstract

This community service program aims to enhance the productivity of gourami fish cultivation at POKDAKAN Mina Perkasa through the implementation of an integrated aquaculture system, strengthen consumer trust through the establishment of business legality for processed products, and expand market reach through the utilization of the POKDAKAN website. The program was implemented using a Participatory Action Research (PAR) approach oriented toward community empowerment and involved 17 members of the POKDAKAN. Program evaluation was conducted using a trend and change analysis and analyzed descriptively. The results indicate that POKDAKAN Mina Perkasa has successfully developed an official website and obtained business legality, thereby increasing consumer confidence in its processed products. This program generated direct and tangible impacts, including the adoption of technological innovations in the form of product legality and a group website, improved knowledge and skills in product marketing, and enhanced independence and sustainability of aquaculture-based enterprises.
The Influence of Product Quality, Brand Image, and Word-of-Mouth Recommendations on Purchasing Decisions Solatika, Putu Ines; Fauziridwan, Meydy; Hidayah, Arini; Haryanto, Totok
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9127

Abstract

This study aims to analyze the influence of product quality, brand image, and word-of-mouth recommendations on the decision to purchase Wardah cosmetics in Purwokerto. This study involved 120 students from Muhammadiyah University Purwokerto, Jenderal Soedirman University, and UIN Saizu Purwokerto who had used Wardah cosmetics, using a purposive sampling method. Data analysis was performed using Structural Equation Modeling (SEM) with the help of SmartPLS version 3.0 through external and internal model evaluation. The validity (AVE > 0.5) and reliability (Composite Reliability > 0.7) test results showed that all instruments were valid and reliable. The research results were tested based on the path coefficient value and P value (< 0.05). The results show that product quality, brand image, and word of mouth recommendations have a positive and significant effect on the decision to purchase Wardah cosmetics in Purwokerto. The contribution of this study lies in the integration of the word of mouth variable into the cosmetic purchase decision model, thereby providing a more comprehensive understanding of the role of consumer-to-consumer communication in influencing purchase decisions, particularly for local cosmetic products among students.
The Influence of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Sunscreen Facetology in Generation Z in East Purwokerto Rahayu, Tri Septin Muji; Aulia, Putri Rizky; Widyaningtyas, Dian; Fauziridwan, Meydy
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2533

Abstract

This study aims to determine the effect of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Sunscreen Facetology in Generation Z in East Purwokerto. The research instrument used a questionnaire to collect data on Generation Z in East Purwokerto. The sampling approach used was purposing sampling with a non-probability method. Data were analyzed using multiple linear regression tests. Influencer marketing (X1) has a positive but insignificant effect on piurchasing decisions (Y). Meanwhile, electronic word of mouth (X2) and brand trust (X3) have a significant positive effect on purchasing decisions (Y) for Facetology Sunscreen.
Peningkatan Kualitas Produksi dan Pemasaran Jamu Gendong Rumahan Melalui Penerapan Teknologi Tepat Guna dan Digital Marketing di Sirampog, Brebes: Enhancing Production Quality and Marketing of Home-Based Jamu Gendong Through Integration of Appropriate Technology and Digital Marketing in Sirampog, Brebes Raharjo, Aditya; Cahyani, Arinda Nur; Fauziridwan, Meydy
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 5 No. 1 (2026)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v5i1.1082

Abstract

Pengabdian masyarakat ini bertujuan meningkatkan kapasitas usaha produsen jamu gendong rumahan “Kedawung” di Sirampog, Brebes melalui intervensi teknologi produksi dan pemasaran digital. Metode pelaksanaan meliputi pelatihan pembuatan jamu, pendampingan desain kemasan, implementasi mesin pencuci rimpang, pengering herba, dan pemeras, serta pelatihan WhatsApp Business. Hasil kegiatan menunjukkan peningkatan efisiensi waktu produksi sebesar 80% (dari 4-5 jam menjadi 1 jam), penurunan AKK menjadi 286 CFU/mL yang sesuai dengan standar BPOM RI (<10³ CFU/mL), peningkatan pengetahuan peserta dari 71.07% menjadi 81.87%, dan terimplementasinya kemasan berlabel serta akun pemasaran digital. Untuk keberlanjutan, direkomendasikan pendampingan lanjutan untuk optimalisasi digital marketing, diversifikasi produk berbasis metode infusa, serta pengembangan sistem kontrol kualitas terstandar. Model intervensi holistik ini terbukti efektif dan dapat direplikasi untuk usaha mikro, kecil dan menengah sejenis
Dynamics of Ambidextrous Leadership in Fostering Innovative Work Behaviour and Employee Performance Laeli, Divasa Fatikhatul; Bagis, Fatmah; Tubastuvi, Naelati; Fauziridwan, Meydy
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.84503

Abstract

Dynamic changes in the healthcare sector require organizations to adopt a leadership style that is capable of encouraging innovation while maintaining work stability. This study aims to examine the effect of ambidextrous leadership, consisting of opening leadership behavior and closing leadership behavior, on innovative work behavior and employee performance, and to analyze the mediating role of innovative work behavior. The study used a quantitative approach with a population of 524 employees with a final sample of 235 respondents from three health institutions in Pemalang Regency. Data were collected through an online questionnaire and analyzed using SEM-PLS. The results of the study show that opening leadership behavior and closing leadership behavior do not have a direct effect on employee performance. However, both leadership behaviors had a positive and significant effect on innovative work behavior. In addition, innovative work behavior was proven to significantly influence employee performance and mediate the relationship between opening leadership behavior and closing leadership behavior with employee performance. These findings confirm that innovation is a key mechanism in converting the influence of ambidextrous leadership into improved employee performance. The practical implications of this study emphasize the importance of cultivating an innovative work culture and the role of leaders in balancing freedom to explore with procedural control to improve work effectiveness in healthcare institutions. procedural control to improve work effectiveness in healthcare institutions.
Co-Authors Alfalisyado Alfalisyado, Alfalisyado Anastasia, Nita Arinda Nur Cahyani Arini Hidayah, Arini Aulia, Putri Rizky Bagis, Fatmah Fatimah Handayani, Erna Haryanto, Totok Herni Justiana Astuti Ikhsan Pratama Justiana Astuti, Herni Laeli, Divasa Fatikhatul Lahan Adi Purwanto Ma’ruf, Anwar Miftahuddin, Muchammad Agung Muhammad Amir Biky Naelati Tubastuvi Raharjo, Aditya Rahma, Nandita Saputra, Eqwar Setyarini, Riska Ayu Solatika, Putu Ines Tri Septin Muji Rahayu, Tri Septin Triana, Prisca Restu Widyaningtyas, Dian