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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Owner : Riset dan Jurnal Akuntansi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) International Journal of Business, Humanities, Education and Social Sciences (IJBHES) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian UNDIKMA Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Jurnal Pelayanan dan Pengabdian Kesehatan untuk Masyarakat
Fauziridwan, Meydy
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Penguatan Produktivitas dan Kualitas Produk Perikanan POKDAKAN Mina Perkasa Melalui Pendampingan Legalitas Usaha Pratama, Ikhsan; Biky, Muhammad Amir; Fauziridwan, Meydy
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.17619

Abstract

This community service program aims to enhance the productivity of gourami fish cultivation at POKDAKAN Mina Perkasa through the implementation of an integrated aquaculture system, strengthen consumer trust through the establishment of business legality for processed products, and expand market reach through the utilization of the POKDAKAN website. The program was implemented using a Participatory Action Research (PAR) approach oriented toward community empowerment and involved 17 members of the POKDAKAN. Program evaluation was conducted using a trend and change analysis and analyzed descriptively. The results indicate that POKDAKAN Mina Perkasa has successfully developed an official website and obtained business legality, thereby increasing consumer confidence in its processed products. This program generated direct and tangible impacts, including the adoption of technological innovations in the form of product legality and a group website, improved knowledge and skills in product marketing, and enhanced independence and sustainability of aquaculture-based enterprises.
The Influence of Product Quality, Brand Image, and Word-of-Mouth Recommendations on Purchasing Decisions Solatika, Putu Ines; Fauziridwan, Meydy; Hidayah, Arini; Haryanto, Totok
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9127

Abstract

This study aims to analyze the influence of product quality, brand image, and word-of-mouth recommendations on the decision to purchase Wardah cosmetics in Purwokerto. This study involved 120 students from Muhammadiyah University Purwokerto, Jenderal Soedirman University, and UIN Saizu Purwokerto who had used Wardah cosmetics, using a purposive sampling method. Data analysis was performed using Structural Equation Modeling (SEM) with the help of SmartPLS version 3.0 through external and internal model evaluation. The validity (AVE > 0.5) and reliability (Composite Reliability > 0.7) test results showed that all instruments were valid and reliable. The research results were tested based on the path coefficient value and P value (< 0.05). The results show that product quality, brand image, and word of mouth recommendations have a positive and significant effect on the decision to purchase Wardah cosmetics in Purwokerto. The contribution of this study lies in the integration of the word of mouth variable into the cosmetic purchase decision model, thereby providing a more comprehensive understanding of the role of consumer-to-consumer communication in influencing purchase decisions, particularly for local cosmetic products among students.
The Influence of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Sunscreen Facetology in Generation Z in East Purwokerto Rahayu, Tri Septin Muji; Aulia, Putri Rizky; Widyaningtyas, Dian; Fauziridwan, Meydy
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2533

Abstract

This study aims to determine the effect of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Sunscreen Facetology in Generation Z in East Purwokerto. The research instrument used a questionnaire to collect data on Generation Z in East Purwokerto. The sampling approach used was purposing sampling with a non-probability method. Data were analyzed using multiple linear regression tests. Influencer marketing (X1) has a positive but insignificant effect on piurchasing decisions (Y). Meanwhile, electronic word of mouth (X2) and brand trust (X3) have a significant positive effect on purchasing decisions (Y) for Facetology Sunscreen.
Implementasi Sistem Pengukuran Tinggi Badan Manusia Menggunakan Arduino Uno untuk Peningkatan Layanan Kesehatan (Studi Kasus Desa Kalilangkap, Kecamatan Bumiayu, Kabupaten Brebes) Ramadhani, Diva Karunia; Khoerunisa, Syafira; Wisanggani, Husni Senja; Rifki, Maleekha Ollyvia; Nurfauzi, Annisa Zharifa; Azmi, Silviana Febri Nur; Rizqullah, Hanan Aldi; Cahyani, Shelsa Suci; Ardita, Aulia Nesya; Salzabila, Alya; Azis, Alif; Ramadlan, Muhammad Azka Dhiyaa; Fauziridwan, Meydy; Pujiyatno, Ambar
Jurnal Pelayanan dan Pengabdian Kesehatan untuk Masyarakat Vol 3, No 4 (2026): Jurnal Pelayanan dan Pengabdian Kesehatan Untuk Masyarakat
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jppkm.v3i4.8068

Abstract

Height measurement is an important parameter for monitoring growth and assessing nutritional status. However, in village health services, height measurement is still commonly conducted manually, which may lead to measurement errors and inefficiency. This activity aims to apply an Arduino Uno–based height measurement system as an alternative to manual measurement methods in Kalilangkap Village, Bumiayu District, Brebes Regency. The method used was descriptive with an observational approach supported by a literature review to examine the characteristics, advantages, and limitations of the Arduino Uno–based system. The system consists of an Arduino Uno microcontroller, an HC-SR04 ultrasonic sensor, and an LCD to display measurement results. The results show that the system is able to display height measurement results automatically and is more practical than manual methods. The discussion indicates that Arduino Uno offers advantages in terms of ease of use, sensor integration, and operational stability. However, measurement accuracy is still influenced by sensor calibration, body position during measurement, and environmental conditions. Overall, the Arduino Uno–based height measurement system has the potential to support more efficient and consistent height measurement in village health services when used with proper procedures
Co-Authors Alfalisyado Alfalisyado, Alfalisyado Ambar Pujiyatno Anastasia, Nita Ardita, Aulia Nesya Arini Hidayah, Arini Aulia, Putri Rizky Azis, Alif Azmi, Silviana Febri Nur Biky, Muhammad Amir Cahyani, Shelsa Suci Fatimah Handayani, Erna Haryanto, Totok Herni Justiana Astuti Justiana Astuti, Herni Khoerunisa, Syafira Lahan Adi Purwanto Ma’ruf, Anwar Miftahuddin, Muchammad Agung Naelati Tubastuvi Nurfauzi, Annisa Zharifa Pratama, Ikhsan Rahma, Nandita Ramadhani, Diva Karunia Ramadlan, Muhammad Azka Dhiyaa Rifki, Maleekha Ollyvia Rizqullah, Hanan Aldi Salzabila, Alya Saputra, Eqwar Setyarini, Riska Ayu Solatika, Putu Ines Tri Septin Muji Rahayu, Tri Septin Triana, Prisca Restu Widyaningtyas, Dian Wisanggani, Husni Senja