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All Journal Jurnal Ekonomi Economac: Jurnal Ilmiah Ilmu Ekonomi Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ekonomika Dan Bisnis Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat Dharma Andalas e-Jurnal Apresiasi Ekonomi JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS) Journal of Business Economics and Management
Riski, Tri Rachmat
Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering

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Journal : Jurnal Ekonomi

 1 
PENGARUH ATMOSPHERE RITEL TERHADAP KEINGINAN MEMBELI MASYARAKAT DI KOTA PADANG Tri Rachmat Riski, Heru Aulia Azman,
Jurnal Ekonomi Vol 21, No 2 (2016): July 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i2.490

Abstract

The atmosphere of retail shall fucntion as kind of stmuli that will attract the visitor to decide which store to choose. Further, it was aimed to evoke the desire of visitors to purchase and create transaction.the purpose of this study was to determine the impact of atmosphere of the retail on the intention to buy among visitors. Explanatory research and survey researh was conducted by spreading 100 questionaires to visitors. The result of the study found that (1) according to partially colour and displayhave significant influence toward intention to  buy, and partially cleanness, music, smell, temperature, and lighting did not have significant influence toward intention to  buy, and (2) in a manner of simulate the retail atmosphere has significant influence toward intention to buy
Pengaruh Atmosphere Ritel Terhadap Keinginan Membeli Masyarakat Di Kota Padang Heru Aulia Azman; Tri Rachmat Riski
Jurnal Ekonomi Vol. 21 No. 2 (2016): July 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i2.490

Abstract

The atmosphere of retail shall function as a kind of stimuli that will attract the visitor to decide which store to choose. Further, it was aimed to evoke the desire of visitors to purchase and create transactions. The purpose of this study was to determine the impact of the atmosphere of retail on the intention to buy among visitors. Explanatory research and survey research was conducted by spreading 100 questionnaires to visitors. The result of the study found that (1) according to partially colour and display have significant influence toward intention to buy, and partially cleanness, music, smell, temperature, and lighting did not have significant influence toward intention to  buy, and (2) in a manner of simulating the retail atmosphere has significant influence toward intention to buy
Co-Authors A, Saadi Maimun Anisa Ul Hadiya Caniago, Rita Srihasnita Rosali Chaeroel, Lucy Dian Andini Putri DINA ANGGRAINI Farli Jibalmi Fathur Rahman Febri Rahadi Fiko Farlis Firsta, Firsta Heru Aulia Azman Illahi, Akbar Resky Imbikri, M Indrayeni, Indrayeni Kamila, Zahra Lasti Yossi Hastini Lucy Chairoel Lusia Putri, Siska M. Siddiq Partiti Maivalinda Maivalinda Maivalinda, Maivalinda Mawadah, Aulia Mohammad Abdilla NABILA SAFIRA Nini, Nini Nofri Yendra Nuzulya Iqwa Suriani Raflis, Ratnawati Rahmaita Rahmaita, Rahmaita Rahmasari, Nisya Cesaryani Rismananda, Rachyta Saputra, Albi Siska Lusia Putri Sulistianingsih, Henny Sulistyaningsih, Heni Surianti, Fadila Turay, Tiara Utami, Dwi Tyas Yan Fitri, Mellyna Eka Yenni Del Rosa