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PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN LAPTOP DELL DI PT BASMA WIJAYA PERKASA afandi, khoirul; Purba, Daris
SCIENTIA JOURNAL Vol 4 No 4 (2021): Volume 4 Nomor 4 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

Tighter competition in the electronics industry makes various stores try to find a more appropriate strategy to sell their products. The independent variables in this study are brand image and service quality, while the dependent variable is purchasing decisions. This study aims to determine the impact of brand image and service quality on purchasing decisions. This study is a descriptive study with a quantitative approach, using primary data and secondary data, data collection techniques using a questionnaire. The population in this study is Wijaya Batam store consumers who have bought 116 laptops in the last 6 months. The sample in this study was 116 which was determined using a non-probability sampling technique with the saturated sample method. The study results are assumed to be valid and reliable, normal, do not occur multicollinearity and heteroscedasticity. The achievement of the t test shows the t test number is 10,095 > t table 1,981, brand image has a significant impact on purchasing decisions and the t test number is 2,085 > t table 1,981, service quality has a significant impact on purchasing decisions. The achievement of the F test describes the F count 62,694 > F table 3.08, brand image and service quality together have a significant impact on purchasing decisions. Keywords: Brand Image; Service Quality; and Buying Decision.
Pengaruh Pelatihan Kerja, Motivasi Dan Stres kerja Terhadap Produktivitas kerja Pada PT. Nittoh Batam vernando, Alfis; Purba, Daris
SCIENTIA JOURNAL Vol 4 No 3 (2021): Volume 4 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to determine and analyze whether there is an effect of job training, motivation, and work stress on the work productivity of nittoh batam. In this research, the type of research used is quantitative research, the sampling technique uses a saturated sample of 151 respondents, the data obtained is then processed using the SPSS version 22 statistical application then the research results are obtained for t count 4.041> 1.97612 significance 0.000> 0.05 so training work has a positive and significant impact on work productivity. Motivation to get the results of t count 4.265> 1.97612 at a significance value obtained 0.000 3.06 (F table) with a significance of 0.000 <0.05.. Keywords: Job training, motivation, work stress and work productivity
Pengaruh Kualitas Pelayanan dan Promosi terhadap Kepuasan Pelanggan di Sun Bread Batam Marpaung, Gustina; purba, Daris
SCIENTIA JOURNAL Vol 4 No 6 (2022): Volume 4 Nomor 6 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

This research aims to studying whether there was an influence of service quality and promotion in customer satisfaction at New Sun Bread KDA located in Batam. This research uses a causal associative research and uses quantitative mothod. The data is collected by distributing questionnaires to respondents written by the researcher in the questionnaire forms. Sampling uses the incidental method and rate only reached 5% so that a sample of 186 respondents could be taken. The data analysis in this study uses multiple linear regression analysis. So the results obtained from this study indicates that the service quality variable affects customer satisfaction, and this is also proven by the results of the the test which also shows > t table, while the promotion variable has no effect on customer satisfaction. and also this can be justified because in the previous test where account < ttable and the results are significant. The result of this study can be concluded that there is a positive and significant effect between the X1 variable on the Y variable, while for X2 there is no influence on the Y but there is a significant influence between the two variables, namely X simultaneously on the Y variable. Keywords: Customer Satisfaction; Promotion; Service Quality.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS DI PT KRISTAL KOMPUTERINDO PERKASA Apriyanti, Eka; Purba, Daris
SCIENTIA JOURNAL Vol 4 No 6 (2022): Volume 4 Nomor 6 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Every humans being are required to know that knowledge of technology and information that continues to grow rapidly. This development follows the times from year to year where this development is maked by a rapid transition because the difference in place and time does not become an obstacle for the community. These studies aims to determine the simultaneous and partial effect of brand image and product quality variabels on purchasing decisions for Asus laptop at PT Kristal Komputerindo Perkasa. The population in the study amounted to 495 with a sample of 222 respondents. Process data used validities test, reliabilities test, classical assumption test, linear regression, t test, F test The results of this study indicate that brand image and product quality influence purchasing decisions. For the brand image variable, the result with a significance and product quality variable with a significance. So that it can be concluded that brand image and product quality have a significant effect on purchasing decisions for Asus laptop at PT Kristal Komputerindo Perkasa.
PENGARUH KOMUNIKASI, MOTIVASI DAN KOMPETENSI TERHADAP KEPUASAN KERJA PADA PT SINAR UNGGUL PRATAMA Elvy; Purba, Daris
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Personal or human resources in a company is one of the supporting variables in achieving goals. The most essential thing a firm can do to its help to grow the potential of its employees is to first measure employee satisfaction. Productivity, quality and service will all increase if employees enjoy their work. In this research, the independent variables are communication, motivation, and competence that affect job satisfaction. Researchers took quantitative methods in its preparation. Researchers based their findings on data gathered from PT Sinar Unggul personnel, there were 112 questionnaires distributed to respondents to answer which will be collected using the SPSS version 25 software.The results of tests conducted through SPSS version 25 prove that communication does not have a significant effect on job satisfaction. The results of multiple regression tests have a value of 0.291. The T_count value is 2.083 >T_(table )1.982 and the significance value is 0.04< from 0.05. Motivation has no significant effect on job satisfaction. Multiple regression test results have a value of -0.262. T_count value -1.019 <T_(table )1.982 and significance value 0.311 > of 0.05. It can be concluded that H2, which is motivation partially has no effect on job satisfaction. Competence has a significant effect on job satisfaction. Multiple regression test results have a value of 0.142. The T_count value is 0.464 <T_(table )1.982 and the significance value is 0.644 > from 0.05. Communication, motivation and competence simultaneously have a significant influence on purchasing decisions. The value of f_count is 1.915 <f_(table )3.08 and the significance value is 0.132 > of 0.05. It can be concluded that H1 which is communication partially has an effect on job satisfaction, H2 partially has no effect on motivation, H3 partially has no effect on job satisfaction.
PENDAMPINGAN REORGANISASI KEPENGURUSAN KOMITE SD ISLAM ASSAKINAH BATAM Prasetyo, Ary; Sari, Asih Purwana; Suratman, Suratman; Purba, Daris
EJOIN : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2023): EJOIN : Jurnal Pengabdian Masyarakat, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v1i12.1993

Abstract

The School Committee has a very important role in helping to improve the quality of education in schools. The reorganization of the SDI Assakinah Batam School Committee is necessary because the management of the SDI Assakinah Committee for the 2021-2023 period has ended. By carrying out community service through assistance in reorganizing the management of the SDI Assakinah Committee, it is hoped that participants will be able to understand the stages or process of changing committee management. From the results of the mentoring, 90% of participants understood the process of changing management or reorganizing the School Committee.   ABSTRAK Komite Sekolah mempunyai peran yang sangat penting dalam membantu meningkatkan mutu pendidikan di sekolah. Reorganisasi Komite Sekolah SDI Assakinah Batam diperlukan karena sudah berakhirnya kepengurusan Komite SDI Assakianah periode tahun 2021-2023. Dengan dilakukan pengabdian masyarakat melalui pendampingan reoranisasi kepengurusan Komite SDI Assakinah, diharapkan perserta dapat memahami tahapan atau proses pergantian kepengurusan komite. Dari hasil pendampingan sebanyak 90% peserta memahami proses pergantian kepengurusan atau reorganisasi Komite Sekolah.