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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JURNAL DESTINASI PARIWISATA JEJAK Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IMAGE Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Sinar Manajemen Jurnal SEPA (Social Economic and Agribusiness Journal) Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen EKONOMIS : Journal of Economics and Business AFEBI Economic and Finance Review Martabe : Jurnal Pengabdian Kepada Masyarakat EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Sosial Ekonomi Kelautan dan Perikanan GEMA EKONOMI JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Perilaku dan Strategi Bisnis Jurnal REP (Riset Ekonomi Pembangunan) Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ekonomi Manajemen Jurnal Manajemen JMK Jurnal Manajemen dan Kewirausahaan Airlangga Journal of Innovation Management EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Marketing and Human Resource Research Jurnal Bisnis dan Manajemen (JBM) ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Transekonomika : Akuntansi, Bisnis dan Keuangan JELAJAH: Journal of Tourism and Hospitality Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Pada Masyarakat Jurnal Pelita Manajemen Kreativasi: Journal of Community Empowerment Economic and Education Journal (Ecoducation)
Andhatu Achsa
Universitas Tidar
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Strategi peningkatan kinerja SDM sebagai upaya pemulihan pariwisata pada Balkondes kawasan Borobudur Dian Marlina Verawati; Andhatu Achsa; Ivo Novitaningtyas
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 2 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i2.326

Abstract

This study aims to analyze the internal and external factors of human resource performance to formulate a strategy to improve human resource performance at Balkondes in the Borobudur area to restore tourism in the new normal era. This research uses a descriptive qualitative approach. Primary data were obtained based on interview data collection methods and participatory observation. SWOT analysis, IFAS, and EFAS were used as data analysis methods. The results showed that a change in strategy was necessary. Strategy formulations for improving human resource performance include increasing the intensity of human resource training and development programs and increasing the competence of human resources to create an integrated tour package according to the needs of tourists. Moreover, management needs to provide adequate health facilities for human resources, increase cooperation with other tourism actors, and create long-term human resource development planning.
Kualitas Produk dan Harga Mempengaruhi Keputusan Pembelian Smartphone Vivo di Magelang Dewi Rosita; Andhatu Achsa; Yacobo P. Sijabat
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 3 (2022): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i3.2553

Abstract

Pertumbuhan smartphone di Indonesia diprediksi mengalami peningkatan sampai tahun 2026, sehingga bisa memberikan peluang bagi perusahaan smartphone untuk terus mengembangkan strategi pemasaran serta melakukan inovasi produknya agar makin dikenal dan diminati oleh konsumen. Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian pada smartphone Vivo di Magelang. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada responden. Sampel yang digunakan sebanyak 100 responden berdasarkan metode purposive sampling. Kriteria responden yang digunakan yaitu responden sedang atau pernah menggunakan smartphone Vivo minimal tiga bulan pemakaian, responden berusia 15 tahun keatas baik laki-laki maupun perempuan, serta responden berdomisili di Magelang. Uji yang dilakukan dalam penelitian ini yaitu Regresi Linier Berganda menggunakan software pengolah data SPSS versi 25. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh signifikan terhadap keputusan pembelian, variabel harga berpengaruh signifikan terhadap keputusan pembelian Smartphone Vivo. Secara bersamaan variabel kualitas produkdan harga berpengaruh signifikan terhadap keputusan pembelian smartphone Vivo di Magelang.
The Effect of Attitude, Subjective Norms, and Achievement Needs on Entrepreneurship Intention (Study on Management S1 Students for the 2018 Beginning) Zuhrotul Maghfiroh; Andhatu Achsa; Khairul Ikhwan
International Journal of Marketing & Human Resource Research Vol. 3 No. 4 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i4.891

Abstract

In the 2018 Tidar University Management S1 Study Program, there are only 22 students who are entrepreneurs, while 82 students do not yet have businesses. Students who want to start entrepreneurship need strong intentions so they need to be researched. The influence of attitude variables, subjective norms and achievement needs on entrepreneurial intentions in 2018 undergraduate students management. This study is a quantitative study, the analytical technique used in this study uses IBM SPSS version 25.0. In this study using the saturated sample method with 104 students from the 2018 class as respondents. Collection data techniques in this study using a questionnaire. Outcome of the study partially show that attitude variable affects the entrepreneurial intention, subjective norms affect the entrepreneurial intention, and achievement needs affect the entrepreneurial intention, while simultaneously the independent variable can affects the dependent variable. Suggestions are give for further research by deepen the variables study, for universities by involving and support entrepreneurship activities, for students by attending seminars, workshops, and entrepreneurship training.
HARGA, PROMOSI, KREDIBILITAS, KUALITAS WEBSITE, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT BELI MAKANAN MENGGUNAKAN JASA GRABFOOD Lauren Zahra Holdenianda; Andhatu Achsa
Kompetensi (Competence : Journal of Management Studies) Vol 16, No 2 (2022): Oktober
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v16i2.18341

Abstract

Pendampingan Standardisasi Produk Sebagai Alternatif Peningkatan Pemasaran Pada UMKM di Desa Ngargogondo, Borobudur Andhatu Achsa; Dian Marlina Verawati; Ivo Novitaningtyas
Jurnal Pengabdian Pada Masyarakat Vol 7 No 4 (2022): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.749 KB) | DOI: 10.30653/002.202274.206

Abstract

PRODUCT STANDARDIZATION AS AN ALTERNATIVE TO INCREASING MARKETING FOR MSMES IN NGARGOGONDO VILLAGE, BOROBUDUR. This program is motivated by the needs of partners for product marketing development. The purpose of this program is to increase partners' understanding and ability to standardize products, partners' understanding of the importance of PIRT and halal certification, and increase partners' understanding of PIRT licensing and halal certification for products. The program was implemented using the method of socialization, lectures, and tutorials for 20 MSME actors in Ngargogondo Village as program targets. The results of the program implementation show that there is an increase in partners' understanding of the importance of PIRT licensing and halal certification for products. Through the implementation of this program, it is hoped that consumer buying interest in MSME products in Ngargogondo Village will increase so that it has an impact on increasing sales volume and being a solution to partner problems.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA YAMAHA SUMBER BARU MOTOR KARANGGADING MAGELANG Muhamad Rio Putrananda; Andhatu Achsa
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i1.2711

Abstract

With the advancement of technology in the era of globalization, all businesses strive to continuously improve the quality of their manufacturing and distribution processes in order to increase profits in accordance with the goals set by each company. The purpose of this study is to help determine how strong the existence of Yamaha Sumber Baru Motor Karanggading Magelang is now. The method in this research is descriptive qualitative with SWOT analysis. The data collection technique in this research is sampling, and the technique used is purposive sampling. Purposive sampling is a sampling technique based on certain considerations by first determining the respondent's criteria. The sample for this study was 40 people consisting of internal and external companies. From the calculations of the IE Matrix (internal – external), the Yamaha Sumber Baru Motor Karanggading Magelang dealer is located in cell 1 (growth 1), which has high internal and external factors. Meanwhile, based on the SWOT analysis, the appropriate strategy to increase sales at Yamaha dealers is the SO strategy, namely by expanding the marketing network in the district, maintaining harmonious relationships with consumers, providing maximum service and improving product quality. Dengan kemajuan teknologi di era globalisasi, semua bisnis berusaha untuk terus meningkatkan kualitas proses manufaktur dan distribusi mereka untuk meningkatkan keuntungan sesuai dengan tujuan yang telah ditetapkan oleh masing-masing perusahaan. Tujuan penelitian ini yaitu untuk membantu mengetahui seberapa kuat eksistensi Yamaha Sumber Baru Motor Karanggading Magelang sekarang. Metode dalam penelitian ini adalah deskriptif kualitatif dengan analisis SWOT. Teknik pengumpulan data dalam penelitian ini adalah sampling, dan teknik yang digunakan adalah purposive sampling. Purposive sampling adalah teknik pengambilan sampel berdasarkan pertimbangan tertentu dengan cara menentukan terlebih dahulu kriteria responden. Sampel untuk penelitian ini adalah 40 orang yang terdiri dari internal dan eksternal perusahaan. Dari perhitungan Matriks IE (internal – eksternal), dealer Yamaha Sumber Baru Motor Karanggading Magelang terletak pada sel 1 (pertumbuhan 1), yaitu dengan memiliki faktor internal dan eksternal yang tinggi. Sementara berdasarkan analisis SWOT strategi yang sesuai untuk meningkatkan penjualan di dealer Yamaha adalah strategi SO yaitu dengan memperluas jaringan pemasaran di daerah kabupaten, menjaga hubungan harmonis dengan konsumen, pemberian layanan secara maksimal serta meningkatkan kualitas dan mutu produk.
Pengaruh Sales Promotion, Store Atmosphere, Dan Kualitas Pelayanan Terhadap Impulse Buying Pada Konsumen Alfamart Kota Magelang Hasan Atmajaya; Andhatu Achsa; Yacobo P Sijabat
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1773

Abstract

Changes in consumption behavior in the world are currently experiencing a shift. There have been changes in the economy, consumer lifestyles, attitudes and shopping patterns of consumers have changed from traditional to modern. The retail business is one of the end-level goods and services distribution businesses, which will be directly enjoyed by consumers. Minimarket is the most dominating retail business in Indonesia. Understanding consumer behavior is a strategy to survive and face the intense competition in the business world, one of which is impulse buying or unplanned purchases.. This study aims to determine the effect of Sales Promotion, Store Atmosphere, and Service Quality on Impulse Buying. The population in this study are Alfamart retail consumers in Magelang City. The sample in this study was 100 respondents using purposive sampling method. This research uses primary data by distributing questionnaires to respondents. The data analysis technique uses multiple linear regression analysis. The software tool used in the research is SPSS. The results of this study prove that there is a significant influence between Sales Promotion and Service Quality variables on Impulse Buying. Meanwhile, the Store Atmosphere variable has no significant effect on Impulse Buying. While simultaneously the variables Sales Promotion, Store Atmosphere, and Service Quality have a significant effect on Impulse Buying.
DIGITAL MARKETING ASSISTANCE TO INCREASE THE TURNOVER AND IMAGE OF MSMEs THROUGH FOOD PHOTOGRAPHY AND SOCMED Andhatu Achsa; Dian Marlina Verawati; Dinar Melani Hutajulu
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 9 No. 2 (2023): AGUSTUS
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v9i2.6114

Abstract

This program was implemented with the aim of helping MSMEs entrepreneurs in Balesari Village, Windusari District, Magelang Regency, Central Java to increasing business turnover and expanding the market for these MSMEs products. The form of this activity was mentoring activities with lecture methods, tutorials, and discussions on digital marketing topics, food photography, attractive photo visual strategies and the use of social media as a promotional tool. As a result of this activity, MSMEs entrepreneurs gain knowledge and information about the world of digital marketing, social media accounts for selling, attractive product photos created by MSMEs entrepreneurs, promotional tricks and interesting sentences and attractive titles for promotion. MSMEs entrepreneurs have shown an increase in understanding about digital marketing and the products they produce for digital marketing. With the implementation of this activity, it is hoped that Balesari Village MSMEs entrepreneurs can be more consistent in carrying out business and promotional activities in the digital world so that they can support increased turnover and market expansion of Balesari Village MSME products. Keywords: digital marketing, increased turnover, MSMEs
Strategi Pengembangan Desa Wisata Berkelanjutan di Kabupaten Magelang: Sustainable Tourism Village Development Strategy in Magelang Regency Andhatu Achsa; Dian Marlina Verawati; Dinar Melani Hutajulu
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 5 No. 02 (2024): Ekomabis Edisi Juli 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v5i02.907

Abstract

Desa wisata merupakan cerminan dari usaha memajukan desa dengan berbagai karakteristik yang dimiliki desa demi kesejahteraan masyarakat. Penelitian ini bertujuan menemukan strategi pengembangan desa wisata berkelanjutan di Kabupaten Magelang. Teknik penggalian data dilakukan dengan observasi dan wawancara terstruktur kepada 42 pengelola desa wisata serta pemerintah daerah. Alat analisis yang digunakan yaitu Strengths-Weaknesses-Opportunities-Threats (SWOT), Internal-External (IE) Matriks, dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan Desa Wisata di Kabupaten Magelang cukup baik (memiliki peluang lebih besar daripada ancaman dan memiliki kekuatan lebih besar daripada kelemahan) dan berada pada posisi stabil bertumbuh. Pengembangan berkelanjutan hendaknya dilakukan dengan strategi stabilitas-pertumbuhan dengan prioritas peningkatan profesionalitas pengelolaan, sumber daya manusia, kelengkapan organisasi, fasilitas, paket wisata, kerjasama, dan manajemen tepat-terarah. The tourist village reflects efforts to advance the village with various characteristics possessed by the village for the welfare of its people. This research aims to find a sustainable tourism village development strategy in Magelang Regency. Data mining techniques will be carried out by observation, structured interviews with tourism village managers and local governments. Respondents were 42 tourism village managers and local governments. The analytical tools used are Strengths-Weaknesses-Opportunities-Threats (SWOT), Internal-External (IE) Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results of the study show that the Tourism Village in Magelang Regency is quite good where the Tourism Village has greater opportunities than threats and has greater strengths than weaknesses and is in a stable and growing position. The development of sustainable tourism villages in Magelang Regency should implement a strategy of stability and growth with priority on improving the professionalism of governance, human resources, organizational completeness, tourist attraction facilities, tour packages, and cooperation.
Analisis Pengaruh Citra Merek dan Promosi Terhadap Keputusan Minat Beli Konsumen (Studi Kasus : Mie Gacoan Magelang) Kurnianingsih Kurnianingsih; Andhatu Achsa
Economic and Education Journal (Ecoducation) Vol 4 No 2 (2022): Economic and Education Journal (Ecoducation)
Publisher : Program Studi Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v4i2.2019

Abstract

Persaingan yang begitu ketat antar pengusaha terutama di sektor kuliner, mengharuskan perusahaan dituntut untuk tetap bisa bertahan dan dapat terus berkembang. Sangat sulit bagi suatu perusahaan untuk mempertahankan pelanggan yang sudah ada dan menarik atau mencari pelanggan baru tanpa adanya bantuan dari citra merek yang positif dan kuat. Selain memiliki citra merek yang baik untuk menarik minat beli konsumen, strategi pemasaran lain yang memiliki peran penting dalam menarik minat beli konsumen yaitu promosi. Objek penelitian ini adalah Mie Gacoan terkhususnya cabang Magelang. Mie Gacoan merupakan salah satu restoran mie pedas yang sudah banyak dikenal luas oleh masyarakat dan memiliki banyak sekali cabang di hampir seluruh pulau Jawa dan Bali. Mie Gacoan ini diminati oleh semua kalangan, terutama dikalangan muda. Hal itu dikarenakan mie yang diproduksi memiliki cita rasa yang khas dan pedas sehingga anak-anak muda tertarik untuk mencoba dan mengkonsumsinya. Metode yang digunakan pada penelitian ini adalah metode kualitatif deskriptif. Di dalam penelitian ini yang menjadi populasi yang peneliti gunakan adalah mahasiswa Universitas Tidar dengan jumlah 9.577 mahasiswa aktif. Sedangkan sampel yang digunakan dalam penelitian ini adalah 99 mahasiswa Universitas Tidar dari angkatan 2018 dan 2019 yang pernah mengkonsumsi Mie Gacoan serta bersedia untuk mengisi kuisioner yang telah disediakan oleh peneliti. Hasil penelitian ini menyatakan bahwa citra merek dan promosi dapat mempengaruhi minat beli para konsumen pada Mie Gacoan cabang Magelang.
Co-Authors Astin Arofah Budi Rahardjo Budi Rahardjo Clarisa Alfa Lionora Destiningsih, Rian Dewi Rosita Diar Marlina Verawati Dinar Melani Hutajulu Fitrah Sari Islami Galuh Tiyasherlinda Hasan Atmajaya Hasan Surya Atmaja Henrikus Egha Hanintyas Widiastomo Hermanto, Wachid Hesti Fitrianingsih hirawati, heni Hutama, Revanza Harviananda Islami, Fitrah Sari Jurni Hayati Khairul Ikhwan Kurnianingsih Kurnianingsih Kusumawardani, Berlian Hema Lathif, Muhammad Zaki Lauren Zahra Holdenianda Liya Rizki Dewi Astutik Mudinillah, Adam Muhamad Rio Putrananda Novitaningtyas, Ivo Nugroho, Ramadhani Lukman Nurmalasari, Fitri Pramudianti, Ulfa Rahma Purwita Sari, Dian Putri, Nida Aprilia Rr Retno Sugiharti Shintya Novita Rahmawati Sijabat, Yacobo P Sugiharti, Rr. Retno Syah, Bayu Erdian Trisyaningsih, Melati Verawati, Dian Marlina Vina Al Azizah Wibisono, Hamdan Berlian Yacobo P. Sijabat Yacobo P. Sijabat Yustirania Septiani Zuhrotul Maghfiroh