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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JURNAL DESTINASI PARIWISATA JEJAK Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IMAGE Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Sinar Manajemen Jurnal SEPA (Social Economic and Agribusiness Journal) Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen EKONOMIS : Journal of Economics and Business AFEBI Economic and Finance Review Martabe : Jurnal Pengabdian Kepada Masyarakat EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Sosial Ekonomi Kelautan dan Perikanan GEMA EKONOMI JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Perilaku dan Strategi Bisnis Jurnal REP (Riset Ekonomi Pembangunan) Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ekonomi Manajemen Jurnal Manajemen JMK Jurnal Manajemen dan Kewirausahaan Airlangga Journal of Innovation Management EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Marketing and Human Resource Research Jurnal Bisnis dan Manajemen (JBM) ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Transekonomika : Akuntansi, Bisnis dan Keuangan JELAJAH: Journal of Tourism and Hospitality Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Pada Masyarakat Jurnal Pelita Manajemen Kreativasi: Journal of Community Empowerment Economic and Education Journal (Ecoducation)

Andhatu Achsa

Universitas Tidar

Author-ID : 8231811

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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PENINGKATAN PENJUALAN PRODUK UMKM MELALUI PENDAMPINGAN PENGEMASAN PRODUK (PACKAGING) DI DESA BALESARI KECAMATAN WINDUSARI KABUPATEN MAGELANG Andhatu Achsa; Dinar Melani Hutajulu; Fitrah Sari Islami
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 3 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i3.1119-1125

MSMEs product of Balesari Village, namely snacks, still have limitations in the product distribution area, in traditional markets. In addition, the level of product sales is also fluctuating due to the lack of consumer buying interest in the product. Consumers are less interested in the appearance of products that are still traditional, without brand labels and product permits. Furthermore, there has been no assistance on good product packaging to increase the selling value of the product. The purpose of this service activity is to provide assistance to MSMEs related to product packaging, mentoring and training on product design making, as well as discussions regarding attractive product brands. This service activity uses 3 methods in its implementation, the first method is the lecture and mentoring method, the second is the tutorial method and the third is the discussion method. From the implementation of these activities, about 85% of the assisted communities, namely entrepreneurs, have understood the importance of good and safe packaging and can make packaging that is suitable for the type of MSMEs products. About 90% of entrepreneurs understand the importance of product design and how to make a product design that fits the market segment of the product. Approximately 95% of MSMEs entrepreneurs have determined their product brands based on the results of discussions conducted with the service team.

Strategi pemasaran terhadap tingkat penjualan Henrikus Egha Hanintyas Widiastomo; Andhatu Achsa
KINERJA Vol 18, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v18i1.7523

Di era modern ini, teknologi semakin meningkat dan semakin hari kian berkembang. Pemasaran merupakan satu dari beberapa hal yang berperan dalam perusahaan, dimana dengan adanya strategi pemasaran perusahaan mampu menentukan seberapa besar penjualan yang akan dilakukan dan bagaimana strategi yang akan dilakukan. Tujuan dari diadakannya penelitian ini adalah untuk membantu mencari tau seberapa kuat dan bagaimana posisi PT. Astra Honda Motor Magelang sekarang berada. Sehingga dengan penelitian ini perusahaan dapat menentukan strategi apa yang akan dilakukan kedepannya. Metode dalam penelitian ini menggunakan deskriptif kualitatif dengan analisis SWOT. Data didapatkan melalui informasi yang didapatkan saat magang dan menggunakan penyebaran kuisioner. Jumlah kuisioner disebar kepada 14 responden dengan metode probability sampling yaitu pengambilan sample dengan kriteria tertentu saja yaitu pada bagian pemasaran dan sales. Pencarian data informasi dilakukan saat magang periode bulan Januari - Februari 2020 dan penyebaran kuisioner pada Mei 2020. Hasil penelitian didapatkan bahwa PT. Astra Honda Motor Magelang berada pada kuadran 1 dengan jumlah kekuatan (Strength) dan kelemahan (Weakness) sebesar 4,95 dan peluang (opportunities) dan ancaman (treats) sebesar 4,617. Posisi perusahaan pada kuadran 1 ini artinya perusahaan saat ini berada pada posisi yang sudah kuat dan on the track. Sehingga kedepannya perusahaan perlu melakukan ekspansi dan peningkatan penjualan.

Overview of Micro Enterprise in Welcoming Balesari Tourist Village “Java Kilometer Zero” Rian Destiningsih; Andhatu Achsa
EKO-REGIONAL Vol 12, No 1 (2017)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Universitas Jenderal Soedirman

ANALYSIS OF INCOME DISPARITIES IN JAMBI PROVINCE 2010-2017 Rian Destiningsih; Rr Retno Sugiharti; Andhatu Achsa
AFEBI Economic and Finance Review Vol 4, No 1 (2019)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Economic growth does not reflect an increase in the welfare of society even though recorded in a high state. What occur now is economic growth is increase but disparities income is wider. The aims of this study to find out more about disparities income. This research used Williamson Index and Theil Entropy Index and focused in Jambi Province in term of time 2010 – 2017. Jambi Province's has unique and strategic location, which is near to the IMS-GT economic growth area (Indonesia, Malaysia, Singapore Growth Triangle). Because of the strategic location, Jambi Province should be able to achieve convergent conditions and become the highest Province in economic gain among others Province in Indonesia. However, in reality the economy state of Jambi province is opposite. The result of this research shows that Jambi Province's income disparity in 2010 - 2017 tends to decrease. But from the Williamson Index calculation, lifting income inequality in Jambi province in 2010-2017 is a high inequality, this can be concluded from the Williamson index value that’s more than 0.5. The main causes of disparity income in Jambi Province is differences in the structure of the economy. The difference in economic structure occurs due to differences in natural resources and human resources. In the other side, based on Theil Entropy Index it was concluded that inequality in Jambi Province in 2010-2017 was classified as low, because the index value was close to 0.JEL Classification: D30, D31, D33Keywords: Disparities, Theil Entropy Index, Williamson Index

Strategi Pemasaran Melalui Aplikasi Motorku X pada Dealer Armada Tunas Jaya Motor Magelang dengan Pendekatan SWOT Hesti Fitrianingsih; Andhatu Achsa
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 4 No 1 (2022): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v4i1.63

The development of digital technology is increasing in today's modern era so that it has an impact on various aspects of life, especially in business. Armada Tunas Jaya Motor Magelang uses the Motorku X application as one of its marketing strategies. However, not all consumers use the Motorku X application so it is necessary to promote the Motorku X application to support their marketing strategy. The purpose of this research is to analyze the SWOT component of the Motorku X application to promote the application and to formulate alternative marketing strategies. This type of research is a qualitative descriptive study. Data analysis method in this research is SWOT analysis. The results of the SWOT matrix indicate that the alternative strategies that can be applied to the Armada Tunas Jaya Motor Magelang are the SO and WO strategies. The SO strategy is to increase the promotion of mobile marketing through personal selling and social media, to take advantage of the motorbike sales features available in the Motorku X application, to improve the quality of service both online and offline. The WO strategy is to require consumers to install the Motorku X application after purchasing a motorbike, increase promotion through sales promotion using the Motorku X application by providing discounts for purchasing special motorbikes at Tunas Jaya Motor Fleet and free service for a certain period of time, and providing attractive prizes or programs specifically for loyal consumers.

Citra Merek Dan Harga Dalam Mempengaruhi Keputusan Pembelian Sepatu Ventela Di Magelang : Brand Image And Price In Influencing The Decision To Buy Ventela Shoes In Magelang Galuh Tiyasherlinda; Andhatu Achsa; Yacobo P. Sijabat
Jurnal Sinar Manajemen Vol. 9 No. 2: JULI 2022
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v9i2.2511

Semakin pesatnya perkembangan industri alas kaki di Indonesia mengakibatkan persaingan antar produsen alas kaki menjadi semakin ketat baik produksi alas kaki lokal maupun luar negeri. Sehingga produsen sepatu harus mampu melakukan inovasi untuk bersaing dengan produsen sejenis. Maksud dari penelitian ini yaitu untuk mengetahui pengaruh variabel citra merek dan harga terhadap keputusan pembelian sepatu Ventela di Magelang. Penelitian ini menggunakan data primer dan sekunder. Data primer yang digunakan berupa hasil kuesioner dan wawancara, sedangkan data sekunder yang digunakan berupa studi literatur. Sampel penelitian berjumlah 100 sampel dengan teknik sampel purposive sampling. Data yang diperoleh dianalisis menggunakan metode regresi linear berganda dengan bantuan software IBM SPSS versi 25. Hasil penelitian menunjukkan bahwa variabel citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan variabel harga tidak berpengaruh signifikan terhadap keputusan pembelian.

Analisis bauran komunikasi pemasaran di KSPPS Karisma Kantor Cabang Grabag dalam meningkatkan jumlah anggota Vina Al Azizah; Andhatu Achsa
SOROT Vol 16, No 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/sorot.16.1.1-12

Penelitian ini memiliki tujuan untuk mengetahui lebih dalam dan mendeskripsikan kondisi bauran komunikasi pemasaran yang diterapkan oleh KSPPS Karisma kantor cabang Grabag dalam menarik minat anggota sehingga jumlahnya meningkat. Kegagalan sebuah koperasi dalam memperoleh anggota salah satu faktornya adalah kurangnya media komunikasi pemasaran, sedangkan anggota adalah sumber keberlangsungan hidup bagi koperasi, maka dibutuhkan komunikasi pemasaran yang baik untuk menginformasikan adanya suatu produk sekaligus membujuk agar masyarakat melakukan pembelian. Metode deskriptif kualitatif menjadi metode yang digunakan dalam penelitian ini. Metode analisis data yang digunakan yaitu pengumpulan data, penyajian data yang ditemukan, dan kesimpulan. Data diperoleh dari observasi dan wawancara dengan purposive sampling sebagai teknik pengambilan sampelnya, dokumentasi, internet, dan studi kepustakaan yang dilaksanakan pada February 2020 sampai Mei 2020. Bauran komunikasi pemasaran yang digunakan oleh KSPPS Karisma cabang Grabag untuk meraih anggota adalah periklanan,penjualan personal, pemasaran dari mulut ke mulut, pemasaran langsung dan interaktif, dan hubungan masyarakat dan publisitas. Dalam penelitian ini, bauran komunikasi pemasaran yang digunakan oleh KSPPS Karisma cabang Grabag berpengaruh terhadap peningkatan jumlah anggota.This study aims to know deeply and describe the conditions of marketing communication mix applied by KSPPS Karisma Grabag offices in attracting members’ interest so that the numbers increase. The failure of a cooperative in getting members one of the factors is the lack of the marketing communication media, while members are source of survival for cooperatives, so good marketing communication is needed to inform the existence of a product and persuading the public to make a purchase. The qualitative descriptive method is used in this research. Data analysis methods used are data collection, presentation of data, and conclusions. Data obtained from observations and interviews with purposive sampling as a sampling technique, documentation, internet, and literatur study conducted on February to May 2020. The marketing communication mix used by KSPPS Karisma Grabag office to reach members is advertising, personal selling, word of mouth marketing, direct and interactive marketing, and public relations and publicity. In this study, the marketing communication mix used by KSPPS Karisma Grabag office affect on increasing number of members.

Analisis Harga, Kepercayaan, Keamanan, Dan Persepsi Resiko Dalam Keputusan Pembelian Konsumen Pada Online Shop Hasan Surya Atmaja; Andhatu Achsa
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.2167

Adanya kemajuan teknologi khususnya pada penggunaan internet, menjadikan berbelanja secara online semakin marak di Indonesia. Kebanyakan orang memilih berbelanja secara online dikarenakan pengaruh berbagai faktor yang ada. Penelitian ini memiliki tujuan untuk melakukan analsis faktor-faktor dalam keputusan pembelianpada online shop Tokopedia, faktor-faktor tersebut yaitu faktor harga, faktor kepercayaan, faktor keamanan, dan faktor persepsi resiko. Populasi pada penelitian ini adalah masyarakat Kota Magelang yang berjumlah 121.610 orang. Teknik sampling yang digunakan dalam penelitian ini yaitu purposive sampling dengan kriteria responden yang telah melakukan transaksi pembelian di online shop Tokopedia, sehingga diperoleh sampel sebanyak 94 sampel. Jenis penelitian ini merupakan kualitatif dengan analisis deskriptif, teknik pengumpulan data yang digunakan adalah kuesioner serta studi pustaka. Hasil penelitian menghasilkan yaitu faktor harga mendapatkan jumlah rata-rata indikator 97,2%, faktor kepercayaan dengan jumlah rata-rata indikator 92,63%, faktor keamanan dengan jumlah rata-rata indikator 89,83%, dan faktor persepsi resiko dengan jumlah rata-rata indikator 90,53% dapat menarik keputusan pembelian pada online shop Tokopedia. Keywords: Harga, Kepercayaan, Keamanan, Persepsi Resiko, Keputusan Pembelian

PEMETAAN POTENSI KOMODITAS PANGAN DI PULAU JAWA Andhatu Achsa; Rian Destiningsih; Dian Marlina Verawati; Dinar Melani Hutajulu
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 19, No 1 (2022): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v19i1.53642

The focus of this research is mapping the pattern and structure of provincial economic growth in Java with the Klassen typology approach, the potential of provincial food commodities in Java with the Static location quotient (SLQ)- Dynamic location quotient (DLQ) approach, and identifying the level of accessibility of provinces in Java with the Connectivity quotient CQ approach. Food commodities in this case include rice, corn, soybeans, peanuts, green beans, cassava, sweet potatoes. The results show that (1) DKI Jakarta occupies the position of quadrant I; (2) potential rice , corn and mung bean commodity in Central Java Province, , soybean commodity in East Java Province, peanut commodity in DIY, cassava commodity in West Java Province, as well as potential sweet potato commodities in the Provinces of Central Java and East Java; (3) furthermore, the high level of accessibility in four provinces in Java Island and the rest, namely Banten and East Java Provinces are classified as low accessibility levels.

Examining a model of tourist loyalty in homestay tourism village balkondes Borobudur area in the new normal period Ivo Novitaningtyas; Dian Marlina Verawati; Andhatu Achsa
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Tourism business is affected by Pandemic Covid-19. Tourist loyalty was proven as an important key for the recovery of tourism business, including homestays in tourism villages. Therefore, this study aims to examine the model of tourist loyalty in homestays tourism village Balkondes Borobudur area in the new normal period. The quantitative study was conducted by developing a questionnaire to get primary data from 100 respondents who have stayed in a homestay tourism village Balkondes Borobudur area in the new normal period more than once as samples. Data were analyzed by Structural Equation Model (SEM) with AMOS, and Sobel Test to examine the mediation effect. The results show that service quality and image has a positive and significant effect on tourist satisfaction, tourist trust, and tourist loyalty. Moreover, tourist satisfaction and tourist trust proved that these variables mediate the relationship between service quality and tourist loyalty, and between image and tourist loyalty. The results have implications for the homestay tourism village manager to improve the quality of services based on health protocols and CHSE, communicate a positive image to guests through a marketing communication mix, to increase guest satisfaction and trust. Thus, it is hoped that the guests who have stayed will become loyal guests so that the business can survive and be sustainable. This study extends the literature related to the implementation of the tourist loyalty model in the hospitality and tourism industry, especially homestays in tourism villages.

Co-Authors Astin Arofah Budi Rahardjo Budi Rahardjo Clarisa Alfa Lionora Destiningsih, Rian Dewi Rosita Diar Marlina Verawati Dinar Melani Hutajulu Fitrah Sari Islami Galuh Tiyasherlinda Hasan Atmajaya Hasan Surya Atmaja Henrikus Egha Hanintyas Widiastomo Hermanto, Wachid Hesti Fitrianingsih hirawati, heni Hutama, Revanza Harviananda Islami, Fitrah Sari Jurni Hayati Khairul Ikhwan Kurnianingsih Kurnianingsih Kusumawardani, Berlian Hema Lathif, Muhammad Zaki Lauren Zahra Holdenianda Liya Rizki Dewi Astutik Mudinillah, Adam Muhamad Rio Putrananda Novitaningtyas, Ivo Nugroho, Ramadhani Lukman Nurmalasari, Fitri Pramudianti, Ulfa Rahma Purwita Sari, Dian Putri, Nida Aprilia Rr Retno Sugiharti Shintya Novita Rahmawati Sijabat, Yacobo P Sugiharti, Rr. Retno Syah, Bayu Erdian Trisyaningsih, Melati Verawati, Dian Marlina Vina Al Azizah Wibisono, Hamdan Berlian Yacobo P. Sijabat Yacobo P. Sijabat Yustirania Septiani Zuhrotul Maghfiroh

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