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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JURNAL DESTINASI PARIWISATA JEJAK Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IMAGE Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Sinar Manajemen IJBE (Integrated Journal of Business and Economics) Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen AFEBI Economic and Finance Review Martabe : Jurnal Pengabdian Kepada Masyarakat EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Sosial Ekonomi Kelautan dan Perikanan GEMA EKONOMI JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Perilaku dan Strategi Bisnis Jurnal REP (Riset Ekonomi Pembangunan) Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ekonomi Manajemen Jurnal Manajemen JMK Jurnal Manajemen dan Kewirausahaan Airlangga Journal of Innovation Management Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Marketing and Human Resource Research Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Manajemen (JBM) ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Transekonomika : Akuntansi, Bisnis dan Keuangan JELAJAH: Journal of Tourism and Hospitality Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Pada Masyarakat Jurnal Pelita Manajemen Kreativasi: Journal of Community Empowerment Economic and Education Journal (Ecoducation)
Andhatu Achsa
Universitas Tidar
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PENGARUH BEBAN KERJA, STRES KERJA DAN LINGKUNGAN KERJA NON FISIK TERHADAP INTENSI KELUAR PADA KARYAWAN PT BPR BANK BAPAS 69 MAGELANG Lathif, Muhammad Zaki; Achsa, Andhatu; Ikhwan, Khairul
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.336

Abstract

The desire of employees to leave their jobs does not only have an impact on the employees themselves, but also has an impact on the company. Hence, it is necessary to find out whether workload, work stress, non-physical work environment affect employee intention to leave. This research was conducted at PT BPR Bank BAPAS 69 Magelang with 225 employees as respondents using a random sampling technique of 144. Interviews and questionnaires were used to collect data, and SPSS was used to analyze data using multiple linear regression techniques. According to the findings, the variables of workload and stress at work have a significant impact on intention to quit work. Variables related to non-physical work environment had no discernible impact on intention to leave. At PD BPR Bank Bapas 69, Magelang Regency, the three independent variables simultaneously have a considerable influence on the intention to leave.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI MIE GACOAN MAGELANG Kusumawardani, Berlian Hema; Achsa, Andhatu
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.358

Abstract

The purpose of the research is to ascertain how product and service quality affects customers' satisfaction when they purchase meals at Mie Gacoan Magelang. The research employs primary data, such as the distribution of questionnaires and the purpose side as a sampling strategy from at least 60 respondents, or the residents of Magelang, to acquire data from the area where it is done. The suggested research methodology is a quantitative one. When managing its own data using SPSS as a method of analysis, testing the instrument utilizes the forms of validity test, reliability test, classical acceptance test, multiple linear regression equation analysis, t-test, F-test, and test of the coefficient of determination. The data processing analysis results show that Y = 0.865 + 0.270 x 1 + 0.308 x 2 + e, and the fitted R-squared is 0.722, which means that product quality and service quality contribute 72% to consumer satisfaction, with the remaining 38% being the result of other influences that were not taken into consideration.
PENERAPAN STRATEGI PEMASARAN BAGI PERUSAHAAN WARALABA UNTUK MENINGKATKAN VOLUME PENJUALAN di MASA PANDEMI COVID-19: (Studi Kasus Kopi Janji Jiwa di Bayeman Magelang) Nurmalasari, Fitri; Achsa, Andhatu
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.392

Abstract

Sales are important for the sustainability of a business or business, when there is an increase in sales, profits can increase. A transaction or sale occurs when there is an interaction between a seller and a buyer. Conditions within the scope of the business or business competition market are getting tougher, this incident can be seen through several events every day. The purpose of this research is to help the position of Janji Jiwa in Magelang at this time and to know what strategy should be done in the future. The method used in this study is qualitative with SWOT analysis obtained from information sources in the field and from the distribution of questionnaires. In taking the sample using the Lemeshow formula because the population is unknown and infinite, so that in this sampling 100 respondents are needed. The results obtained from the assessment of internal and external factors are used for reference regarding current conditions and positions. From the internal factors obtained the results of 3.744, while the external factors obtained the results of 3.70. The position of Promise Soul is in quadrant 1 (progressive) which means that it has a strong strategy. So that the company has the strength and opportunity to develop the right strategy.
PENGEMBANGAN PRODUKTIVITAS UMKM DESA NGARGOGONDO MELALUI PELATIHAN DIVERSIFIKASI PRODUK Islami, Fitrah Sari; Achsa, Andhatu; Pramudianti, Ulfa Rahma
ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Vol 4, No 2 (2023): September
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/abdipraja.v4i2.7885

Abstract

Kegiatan ini bertujuan untuk meningkatkan produktivitas pelaku usaha di Desa Ngargogondo dengan upaya peningkatkan daya saing produk dalam konsep diversifikasi, inovasi, dan pemasaran. Metode yang digunakan dalam kegiatan ini adalah ceramah, diskusi, dan tutorial. Kegiatan ini dimulai dengan memberikan informasi awal mengenai pentingnya inovasi dan diversifikasi produk dalam meningkatkan daya saing. Pelatihan diversifikasi produk dimulai dengan memberikan tutorial pembuatan produk slondok, singkong serta budidaya jamur. Jenis makanan variasi baru yang dapat dikembangan yaitu slondok berbagai rasa, kripik getuk dan budidaya jamur tiram. Dalam pelatihan ini, peserta diberi kesempatan untuk mencoba membuat kreasi masakan tersebut. Selain pelatihan produk, diskusi terkait cara jitu kegiatan pemasaran juga diberikan kepada peserta. Lebih lanjut, kegiatan ini diharapkan dapat menjadi bekal untuk melakukan variasi diversifikasi produk secara cepat dan dapat menambah daya tarik pasar, sehingga produktivitas meningkat, pangsa pasar meluas, dan dapat meningkatkan kesejahteraan masyarakat dan pelaku usaha di Desa Ngargogondo. 
Pendampingan Commercial Photography dan Caption Editing pada UMKM di Desa Ngargogondo Achsa, Andhatu; Hutajulu, Dinar Melani; Putri, Nida Aprilia
Kreativasi : Journal of Community Empowerment Vol. 3 No. 2 (2024): Vol.3 No.2,2024: September 2024
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v3i2.36879

Abstract

The digital capabilities of MSMEs entrepreneurs in Ngargogondo Village are still limited, especially in the context of marketing. The purpose of the research is to provide knowledge of commercial photography and caption editing that is useful for improving business marketing in village MSMEs. The method of implementing the activity includes lectures, tutorials, and discussions. The results of the activity showed that participants gained increased skills in digital marketing, were able to make good commercial photos, and were able to determine the right caption for the product to be marketed. This activity is not only useful in increasing knowledge but also the technical skills of participants in digital marketing.
APPLICATION OF THE ANALYTICAL HIERARCHY PROCESS (AHP) METHOD IN EMPLOYEE REWARDS DECISION MAKING Syah, Bayu Erdian; Achsa, Andhatu; Ikhwan, Khairul
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1761

Abstract

This research aims to formulate a method to help make reward decisions through a UD Restu Bunda MSMEs case study. MSMEs are businesses in the creative economy that can withstand the shocks of uncertain economic conditions. Strong ambition to develop a business backfires because many things are often neglected. The bigger a business is, the more complex the management system is, one of which is rewards management. Rewards are employee appreciation based on criteria. Although no regulations state that business owners are required to provide rewards, giving rewards can also trigger internal conflicts, especially for MSMEs that do not have a structured and rational reward system. This research used the Analytical Hierarchy Process (AHP), which combines Expert Choice 11 (EC 11) and Microsoft Excel tools. The results of this research are mainly in formula development, where the modification is the discovery of a performance value coefficient that functions to maintain the exchange rate of the performance assessment score against the funds provided. The exchange rate will not change as long as there is no change in the number of employees and funds to prevent cost overruns. Based on simulations conducted at UD Restu Bunda MSMEs, it was found that four important aspects must be given more attention when conducting performance appraisals, namely loyalty, work quality, communication, and discipline. Keywords: Rewards Management; Rewards; SMEs; Analytic Hierarchy Process, Expert Choice 11
Pemetaan keunggulan kompetitif dan komparatif komoditas subsektor tanaman pangan provinsi-provinsi pulau jawa serta posisinya di negara tujuan ekspor indonesia menuju kemandirian pangan Andhatu Achsa; Destiningsih, Rian; Achsa, Andhatu; Hutajulu, Dinar Melani
INOVASI Vol 17, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.815 KB) | DOI: 10.29264/jinv.v17i1.8165

Abstract

Kemandirian pangan terjadi ketika dari sisi produksi pangan dalam pemenuhan kebutuhan pangan sudah mencukupi atau dengan kata lain swasembada pangan. Pencapaian swasembada pangan dalam pelaksanaannya ternyata tidak mudah. Pangan erat kaitannya dengan pertanian dilihat dari sisi penyedia, bahan baku dan sebagainya. Pertanian khususnya subsektor tanaman pangan yang difokuskan dalam penelitian ini yaitu komoditas beras, jagung, kedelai, kacang tanah, kacang hijau, ubi jalar, dan ubi kayu. Langkah pertama dalam mengukur kemandirian pangan dapat melalui identifikasi ketersediaan pangan melalui competitive advantage dan comparative advantage. Alat analisis yang digunakan antara lain klassen typology, shift share esteban marquiles, Indeks Spesialisasi Perdagangan (ISP), serta Revealed Comparative Advantage (RCA). Hasil menunjukkan bahwa (a) Provinsi Jawa Barat merupakan provinsi cepat maju dan cepat tumbuh khususnya pada subsektor tanaman pangan di Pulau Jawa tahun 2015-2019; (b) komoditas yang mempunyai keunggulan kompetitif dan terspesialisasi antara lain Provinsi Jawa Barat yaitu komoditas beras, Provinsi Jawa Tengah yaitu komoditas ubi jalar dan komoditas kacang hijau, Daerah Istimewa Yogyakarta yaitu komoditas kedelai, komoditas ubi jalar, dan komoditas kacang hijau; (c) komoditas ubi memiliki daya saing yang kuat atau memiliki kecenderungan sebagai eksportir di Indonesia tahun 2015-2019; (d) daya saing komoditas subsektor tanaman pangan pada beberapa pasar internasional pada tahun 2015-2019 antara lain komoditas beras di Amerika, ASEAN, Eropa dan Hongkong, komoditas jagung di Jepang dan Hongkong, komoditas kedelai di Amerika, ASEAN, Malaysia dan Eropa, komoditas kacang tanah di Hongkong, Amerika, ASEAN, Malaysia dan Eropa, komoditas kacang hijau di China/Tiongkok, komoditas ubi kayu di Jepang, China/Tiongkok dan Eropa, sedangkan komoditas ubi jalar di Malaysia, Jepang, ASEAN.
Pengembangan Model Bisnis UMKM dan Strategi Pemasarannya Andhatu Achsa; Diar Marlina Verawati; Ivo Novitaningtyas
Airlangga Journal of Innovation Management Vol. 4 No. 2 (2023): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v4i2.49859

Abstract

This research aims to formulate marketing strategies and develop business models for SMEs in Tourism Village, that is Ngargogondo Village. This research was conducted based on a qualitative descriptive approach for exploratory purposes. Primary data was obtained based on interviews and observations, secondary data was obtained from literature and government documents. Data was analyzed based on SWOT analysis and Business Model Canvas (BMC). The research results show that SMEs in Ngargogondo Village need to improve product aspects, marketing communication aspects and distribution aspects. The products offered require increased innovation and diversification to support the value proposition. In marketing, social media influencers are needed to increase audience awareness of these SME products and to improve distribution channels. The research results provide managerial implications for SME owners to implement innovative marketing strategies. By implementing the proposed strategy related to marketing aspects, SMEs in Ngargogondo Village are expected to develop and be sustainable to support Borobudur as a national tourism strategic area. The research results also provide theoretical implications in the form of methods that can be used to formulate marketing strategies and develop SME business models. Future research can replicate the method or combine it with other strategy formulation tools.
Employed but Still Poor: The Condition of Working Poor Households in Central Java, Indonesia Dinar Melani Hutajulu; Fitrah Sari Islami; Andhatu Achsa; Ivo Novitaningtyas
Integrated Journal of Business and Economics (IJBE) Vol 10, No 2 (2026): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v10i2.1465

Abstract

This study aims to chart the spread of working poor individuals across Central Java, based on the province's actual conditions, to determine if employment alone can help the population escape poverty, and to identify the factors that enable poor workers in Central Java to lift themselves out of poverty. This study utilizes data from the 2023 National Socio-Economic Survey, specifically for Central Java Province, which includes a sample of 51,881 workers. Data analysis was conducted using logistic regression, the results of which reveal that the districts of Blora and Grobogan exhibit the highest proportions of working poor individuals in the entire province. Having a job is insufficient on its own to avoid poverty; a combination of additional elements and criteria is necessary for an individual to maintain a satisfactory standard of living and avoid financial difficulties. Demographics, employment status, household circumstances, and location all have a statistically significant impact on a worker's prospects of overcoming poverty, with the exception of individuals aged over 60 years. Relevant government authorities and local stakeholders may implement various regulatory measures and policy initiatives, such as worker welfare programs, aligning education with labor market needs, promoting digital infrastructure, offering micro-enterprise incubation services, developing inclusive financial access, expanding social protection to cover informal sector workers, improving rural areas, encouraging diversified economic activities in villages, and enhancing connectivity between rural and urban areas throughout Central Java.
Persepsi Generasi Milenial dan Generasi Z Terhadap Telemedicine Sebagai Solusi Berkelanjutan dan Etis (Studi Pengguna Aplikasi Halodoc di Jawa Tengah) Hesti Agustin; Hanung Eka Atmaja; Andhatu Achsa
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.7135

Abstract

Perkembangan teknologi digital telah mendorong transformasi dalam layanan kesehatan, salah satunya melalui telemedicine. Penelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness, perceived ease of use, perceived risk, dan social influence terhadap behavioral intention to use aplikasi Halodoc pada Generasi Milenial dan Generasi Z di Jawa Tengah. Permasalahan utama dalam penelitian ini adalah rendahnya tingkat penggunaan layanan telemedicine serta inkonsistensi hasil penelitian sebelumnya terkait faktor-faktor yang memengaruhi niat perilaku penggunaan.Penelitian ini menggunakan pendekatan kuantitatif dengan metode online survey. Sampel ditentukan secara purposive sampling dengan jumlah 190 responden merupakan pengguna aktif Halodoc dari kalangan Generasi Milenial dan Generasi Z di Jawa Tengah. Teknik analisis data dilakukan dengan Structural Equation Modeling menggunakan Partial Least Square (SEM-PLS) melalui software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa perceived usefulness, perceived ease of use, dan social influence berpengaruh positif dan signifikan terhadap behavioral intention to use, sedangkan perceived risk berpengaruh negatif dan signifikan.
Co-Authors Astin Arofah Budi Rahardjo Budi Rahardjo Clarisa Alfa Lionora Destiningsih, Rian Dewi Rosita Diar Marlina Verawati Dinar Melani Hutajulu Fitrah Sari Islami Galuh Tiyasherlinda Hanung Eka Atmaja Hasan Atmajaya Hasan Surya Atmaja Henrikus Egha Hanintyas Widiastomo Hermanto, Wachid Hesti Agustin Hesti Fitrianingsih hirawati, heni Hutama, Revanza Harviananda Islami, Fitrah Sari Jurni Hayati Khairul Ikhwan Kurnianingsih Kurnianingsih Kusumawardani, Berlian Hema Lathif, Muhammad Zaki Lauren Zahra Holdenianda Liya Rizki Dewi Astutik Mudinillah, Adam Muhamad Rio Putrananda Novitaningtyas, Ivo Nugroho, Ramadhani Lukman Nurmalasari, Fitri Pramudianti, Ulfa Rahma Purwita Sari, Dian Putri, Nida Aprilia Rr Retno Sugiharti Shintya Novita Rahmawati Sijabat, Yacobo P Sugiharti, Rr. Retno Syah, Bayu Erdian Trisyaningsih, Melati Verawati, Dian Marlina Vina Al Azizah Wibisono, Hamdan Berlian Yacobo P. Sijabat Yacobo P. Sijabat Yustirania Septiani Zuhrotul Maghfiroh