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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Journal of Management - Small and Medium Enterprises (SME's) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Pengabdian kepada Masyarakat Journal of Tourism Economics and Policy Penamas: Journal of Community Service Jurnal Informatika Ekonomi Bisnis Journal of Mandalika Literature Journal of Practical Management Studies Jurnal Pengabdian Sosial Jurnal Pengabdian Masyarakat dan Riset Pendidikan E-Amal: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science Journal of Management and Business Innovation (JOMBINOV)
Anderias U. T. Anabuni
Department Of Business Administration, Politeknik Nenegeri Kupang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi pemasaran produk unggulan BUMDes berbasis digital Andrias U. T. Anabuni; Septiana Sakalini; Yessi S. I. P. Benu; Margaretha Margaretha; Irminda L. Dewiaty; Maria S. L. Kelen; Amram R. Bire; Marianus H. Sanga; Hairil Nurdin; Irience R. A. Manongga
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.3277

Abstract

This community service program aims to formulate digital marketing strategies to promote and sell superior BUMDes products. The methods employed include socialization, training, and mentorship using a participatory action research approach that emphasizes hands-on practice. BUMDes managers received training in creating visual and narrative content for social media, optimizing marketplaces such as Shopee and Tokopedia, and learning digital business management practices. Successful models like BUMDes Oeltuah demonstrate that intensive training can significantly improve managers' understanding and capabilities. The outcomes include enhanced skills in content creation, social media and online store management, as well as increased product visibility and sales. Furthermore, a digital mindset was cultivated, serving as a foundation for business sustainability. A comprehensive digital strategy, combined with ongoing training, is expected to strengthen the marketing of BUMDes products while also supporting rural economic development and achieving the Village SDGs goals.
Determinants of QRIS User Information: The Role of Usage Barriers, Value Barriers, Risk Barriers, Initial Trust, and Perceived Usefulness Septia S. Dioh; Taqwa Sultan; Irience R. A. Manongga; Maria S. Lou Kelen; Wihelmina Muni; Andrias U. T. Anabuni
Journal of Practical Management Studies Vol. 4 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.143

Abstract

This study examines the determinants of QRIS user information by integrating innovation resistance and technology acceptance perspectives within Indonesia’s nationally standardized digital payment system. Using a quantitative explanatory design, data were collected from 105 QRIS users in Kupang City through a structured questionnaire. Multiple linear regression analysis was employed to test the effects of usage barrier, value barrier, risk barrier, initial trust, and perceived usefulness on user information, following validity, reliability, and classical assumption testing. The results show that usage barriers negatively influence QRIS user information, whereas value barriers, risk barriers, initial trust, and perceived usefulness have significant positive effects. Among all predictors, risk barrier emerges as the most dominant determinant, indicating that security and uncertainty perceptions play a critical role in shaping users’ informational engagement. The proposed model explains 65.8% of the variance in user information, demonstrating strong explanatory power. This study adopts a cross-sectional design and focuses on a single geographic context, which may limit generalizability. Future research may employ longitudinal or comparative approaches to capture dynamic and contextual variations. This study advances digital payment and information systems literature by repositioning user information as a central cognitive outcome of user–technology interaction rather than merely an antecedent of adoption, offering an information-centric framework for evaluating the effectiveness of standardized digital payment systems.
IMPACT ANALYSIS OF UTILIZING DIGITAL PAYMENT METHODS ON THE DEVELOPMENT OF IKAT WEAVING BUSINESSES IN KUPANG CITY Klaasvakumok J. Kamuri; Irience R. A. Manongga; Andrias U. T. Anabuni; Yanti S. Giri
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22007

Abstract

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results provide us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. However, the confinement of this study to a specific regional context and consumer segment may limit the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Payment; Ikat Weaving; Busniness Development
THE INFLUENCE OF WORKLOAD AND COMPETENCE ON THE SERVICE QUALITY OF INTERCITY TRAVEL DRIVERS IN EAST NUSA TENGGARA Andrias Umbu Tuku Anabuni; Irmina Linda Dewiaty
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3757

Abstract

Introduction: Intercity transportation in East Nusa Tenggara plays an important role in community mobility. In the transportation service industry, drivers play a direct role in determining the quality of service passengers. However, in practice, there are constraints, including complaints about driver behaviour, delays, and uncomfortable service conditions. Two factors that are likely to influence this condition are excessive workload and varying driver competence. Therefore, this study aims to analyze the influence of workload and competence on the service quality of intercity travel drivers in the region.Methods: This research uses a quantitative approach, employing a survey distributed to several travel drivers serving the Kupang–Soe intercity route in East Nusa Tenggara. The independent variables in this study are workload and competence, while the dependent variable is service quality. The data analysis technique used is multiple linear regression to measure the influence of each variable both partially and simultaneously.Results: The research findings indicate that the workload, competence, and service quality of intercity travel drivers in East Nusa Tenggara are in the very high category. Drivers face heavy work demands, but generally possess good technical competence, knowledge, and professional attitude, enabling them to provide quality service. Inferential analysis proves that workload and competence, both individually and simultaneously, significantly affect service quality, with competence being the most dominant factor.Although High workloads can potentially lower service quality, the drivers' experience and sense of responsibility are able to maintain service performance. Practically, these findings confirm the importance of proportional workload management and continuous competency development to maintain and improve the quality of intercity travel services. Keywords: Competence On The Service Quality, Influence Of Workload, Intercity Travel Drivers
BEHAVIORAL–TECHNOLOGY MODEL DALAM ADOPSI DIGITAL PAYMENT: DAMPAKNYA TERHADAP EFISIENSI KEUANGAN UMKM DI OEBOBO, KOTA KUPANG Irmina Linda Dewiaty; Andrias Umbu Tuku Anabuni
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3789

Abstract

Introduction: This study aims to analyze the effect of digital payment adoption on the financial efficiency of UMKM in Oebobo District, Kupang City.Methods: This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) as the analytical technique. The research sample consists of 107 UMKM owners who have adopted digital payment systems, including QRIS, e-wallets, and mobile banking. The sampling technique used is purposive sampling.Results: The findings indicate that trust in digital technology and perceived ease of use have a significant positive effect on digital payment adoption. In contrast, financial literacy and infrastructure/regulatory support do not have a significant effect. Digital payment adoption is proven to enhance the financial efficiency of UMKM, particularly in terms of cash flow efficiency and financial transparency.Conclusion: These findings reinforce the Technology Acceptance Model (TAM) and the Behavioral Finance approach, emphasizing that trust and perceived ease of use significantly influence digital payment adoption among UMKM in Oebobo District. The adoption of digital payment systems is empirically proven to improve UMKM financial efficiency. Keywords: Behavioral Finance, Digital Payment, Financial Efficiency, MSMEs, TAM
The Impact of AI Chatbot Implementation on Customer Satisfaction: A Study of Food and Beverage (F&B) Businesses in Labuan Bajo, Indonesia Absiani S. Ndun; Klaasvakumok J. Kamuri; Andrias U. T. Anabuni
Journal of Management and Business Innovation Journal of Management and Business Innovation (JOMBINOV): Volume 02, No 03, September 2026
Publisher : CV. Vocezmi Learnov

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65792/jombinov.v2i3.55

Abstract

This research aims to analyze the impact of AI chatbot implementation on customer satisfaction in the food and beverage (F&B) business in Labuan Bajo by examining the role of customer digital trust as a mediating variable. This research uses an explanatory quantitative approach with purposive sampling technique on 131 F&B customers who have experience interacting with AI chatbots. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS 4 application to test the relationships between variables in the research model. The implementation of AI chatbots has been proven to have a positive and significant impact on digital trust and customer satisfaction directly. Additionally, digital trust also has a positive and significant impact on customer satisfaction. The results of the mediation test indicate the presence of complementary partial mediation, meaning that more than half of the AI chatbot's influence on customer satisfaction occurs thru the enhancement of customer digital trust. This research enriches the TAM and ERP by providing a mechanistic explanation of the conditions under which the relationship between AI chatbots and customer satisfaction holds, while also being the first study to test this mechanism in F&B businesses at Indonesia's super-priority tourist destinations. F&B business operators need to develop chatbots that not only focus on response speed but also build credibility and customer trust. Meanwhile, local governments can use these findings as a basis for designing more effective digitalization support programs for MSMEs that meet the needs of business operators. The research sample was dominated by domestic tourists and collected thru a cross-sectional design at a single destination, so the generalization of the findings needs to be done with caution. Future research is recommended to use a longitudinal design and a comparative approach between destinations to obtain a broader understanding.
An Integrated Innovation DiffusionTrust-Building Framework for Understanding Mobile Payment Adoption in Indonesia’s Cross-Border Regions Klaasvakumok J. Kamuri; Andrias U. T. Anabuni
Journal of Management and Business Innovation Journal of Management and Business Innovation (JOMBINOV): Volume 01, No 01, December 2025
Publisher : CV. Vocezmi Learnov

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65792/jombinov.v1i01.30

Abstract

Mobile payment adoption in Indonesia has expanded rapidly; however, its diffusion in cross-border regions remains limited due to infrastructural inadequacies, heightened cross-border transaction risks, and low levels of trust in digital financial platforms. These regions—marked by high population mobility, informal economic activity, and uncertain regulatory oversight—create a unique context in which conventional technology adoption models may not fully capture user behaviour. This study introduces an integrated framework that combines Innovation Diffusion Theory and Trust-Building Theory to investigate how mobility, customization, security, and reputation shape trust and influence mobile payment adoption in Indonesia’s international border areas. The framework further examines the role of trust in mitigating perceived risk and strengthening continuance usage intention, while also assessing gender as a moderating variable. Data were obtained from 225 mobile payment users residing in major border gateways between Indonesia and Malaysia, Timor-Leste, and Papua New Guinea. Using partial least squares structural equation modelling (PLS-SEM), the results indicate that security, customization, and reputation significantly enhance trust, whereas mobility does not exert a meaningful effect within the border context. Trust substantially increases continuance usage intention and reduces perceived risk; however, perceived risk does not significantly influence continuance intention. Gender is also found to have no moderating effect on any of the hypothesized relationships. This study contributes to the mobile payment literature by providing a contextualized understanding of user behaviour in high-risk, infrastructure-constrained environments. It also offers practical implications for policymakers and fintech providers aiming to expand digital financial inclusion and strengthen trust-based payment ecosystems in Indonesia’s cross-border regions.
Co-Authors Absiani S. Ndun Aman, Dominikus K T Amram R. Bire Arthana, I Komang Bunga, Markus Cornelia Amelia Thonak de Rozari, Petrus E. Dewiaty, Irma Linda Dikky Mooy Fanggidae, Apriana H.J. Foenay, Christien C. Hairil Nurdin Irience R. A. Manongga Irience R. A. Manongga Irience R.A. Manongga Irmina Linda Dewiaty Irmina Linda Dewiaty Irminda L. Dewiaty Kellen, Maria Sisilia Lou Klaasvakumok Jehezkielomi Kamuri Makatita, Reyner F. Margaretha Margaretha Maria S. L. Kelen Maria S. Lou Kelen Marianus H. Sanga Marianus S. Neno Marianus S.Neno Natonis, Sari Angriany Neno, Marianus S Pane, Ayu Sartika Petrus E de Rosari Plafianto Jonokarjo Himpi Septia Sakalini Dioh Septiana Sakalini Siahaan, Moni Y. Taqwa Sultan Wehelmina Ndoen Wehelmina Ndoen Wihelmina Muni Yanti S. Giri Yessi S. I. P. Benu Yonas F Riwu Yosefina Dhae Yosefina K.I.D.D Dhae Yuri S. Fa’ah Yuri Sandra Fa’ah Yuri.S.Fa’ah