Garuda - Garba Rujukan Digital

Building Customer Trust: An Empirical Study in Marketplace Riwu, Yonas Ferdinand; Natonis, Sari Angriany; Arthana, I Komang; Anabuni, Anderias U. T.; Aman, Dominikus K.T
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1002

This study aims to analyze how online customer trust is affected by online customer ratings and online customer reviews on the Tokopedia marketplace. This study used quantitative data and was analyzed with the help of SEM-Partial Least Squares (PLS). Data in this study as many as 96 respondents were obtained through online questionnaires with purposive sampling techniques. Results show that online customer reviews have an influence and significance on customer trust, this shows that others have had experience with the product or service. When potential customers see positive reviews from fellow customers, it validates the credibility and quality of the offer, thus building trust. Honest reviews from real customers carry more weight than promotional content from brands. Customers tend to trust their colleagues' opinions more than marketing messages because they perceive them as untendentious and reliable. When individuals feel associated with positive experiences shared by others, they feel more emotionally connected to the brand, which reinforces trust and drives purchase decisions. Then online customer rating has a significant effect on customer trust, it shows that when a product or service gets a high rating from a large number of customers, it signals to potential customers that the item is considered good by those who have used it before. People tend to believe in the majority. If most customers give a high rating to a product or service, potential buyers will tend to go with the flow and also have high trust in the item Customer ratings give a perception of the credibility of a brand or company. When a brand has consistently high rankings, it shows that the brand is considered reliable by customers, which in turn builds trust.

Building Customer Trust: An Empirical Study in Marketplace Riwu, Yonas Ferdinand; Natonis, Sari Angriany; Arthana, I Komang; Anabuni, Anderias U. T.; Aman, Dominikus K.T
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1002

This study aims to analyze how online customer trust is affected by online customer ratings and online customer reviews on the Tokopedia marketplace. This study used quantitative data and was analyzed with the help of SEM-Partial Least Squares (PLS). Data in this study as many as 96 respondents were obtained through online questionnaires with purposive sampling techniques. Results show that online customer reviews have an influence and significance on customer trust, this shows that others have had experience with the product or service. When potential customers see positive reviews from fellow customers, it validates the credibility and quality of the offer, thus building trust. Honest reviews from real customers carry more weight than promotional content from brands. Customers tend to trust their colleagues' opinions more than marketing messages because they perceive them as untendentious and reliable. When individuals feel associated with positive experiences shared by others, they feel more emotionally connected to the brand, which reinforces trust and drives purchase decisions. Then online customer rating has a significant effect on customer trust, it shows that when a product or service gets a high rating from a large number of customers, it signals to potential customers that the item is considered good by those who have used it before. People tend to believe in the majority. If most customers give a high rating to a product or service, potential buyers will tend to go with the flow and also have high trust in the item Customer ratings give a perception of the credibility of a brand or company. When a brand has consistently high rankings, it shows that the brand is considered reliable by customers, which in turn builds trust.

Optimization Of Product Promotion Through Digital Marketing Content Training And Education For MSME Group Buildings, BUMDes Oeltua Klaasvakumok J. Kamuri; Andrias U. T. Anabuni; Irience R. A. Manongga; Marianus S. Neno; Yonas F. Riwu; Yuri S. Fa’ah; Dominikus Kopong T. Aman
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i2.4539

The existence of BUMDes becomes a hub of innovation and a platform for the village community to develop a profitable venture. BUMDes Nekaf Mese Oeltua village District of Kupang—NTT has been operating since 2017 and has several MSME groups built. Nevertheless, the facts show that a large group did not operate optimally and was even dissolved. These conditions indicate that the existence of the BUMDes Nekaf Mese village of Oeltua has not fully affected the improvement of the economy of the people. This is predicted by the limited knowledge, capabilities, and skills of the SDM, as well as the perception of marketing methods from a traditional perspective. It is important to carry out a program to improve the productivity of MSME groups through digital marketing content training and education in order to improve their competitive advantage. The results of this activity show a change in the participant's awareness of effective marketing methods in the modern marketing era. In addition, this activity enhances knowledge, abilities, and skills as a capital for business development and increases competitive advantage. As a reflection of these activities, we believe that it is necessary to collaborate with the various parties with their respective roles to contribute through long-term programs so as to create sustainability for the various efforts that have been made to enhance the growth of the existing MSME group. Keywords: Product Promotion; Digital Marketing; MSME; Household Economy

THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, SELF-EFFICACY, AND DIGITAL LITERACY ON THE COMPETITIVENESS OF BAJAWA COFFEE SECTOR MSMES IN THE INTERNATIONAL MARKET Kamuri, Klaasvakumok Jehezkielomi; Anabuni, Andrias Umbu Tuku
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20011

The competitiveness of MSMEs is crucial for economic growth and success in international business competition, so this research aims to analyze the influence of entrepreneurship education, self-efficacy, and digital literacy on the competitiveness of micro, small, and medium enterprises (MSMEs) in the Bajawa coffee sector in the global market. This research uses a quantitative approach with an associative type. Data were analyzed using Smart Partial Least Squares (Smart PLS). The research results show that entrepreneurship education does not have a significant impact on competitiveness, while self-efficacy and digital literacy have a significant impact on the competitiveness of Bajawa coffee sector SMEs. With an R-Square value of 75.3%, this study indicates that the combination of self-efficacy and digital literacy greatly contributes to the ability of Bajawa coffee sector SMEs to face global competition. These findings emphasize the importance of developing self-efficacy and digital literacy for Bajawa coffee SMEs to enhance their competitiveness in the international market. Keywords: Entrepreneurship; Self-Efficacy; Digital Literacy; Competitivenes; MSME’s

Peluang Dan Tantangan Umkm Di Era Digital: Solusi Praktis Untuk Masyarakat Amanuban Barat: Pengabdian Anabuni, Andrias Umbu T.; Dewiaty, Irma Linda; Kellen, Maria Sisilia Lou; Himpi, Plafianto jono karjo; Mooy, Dikky
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.728

UMKM di Amanuban Barat, Nusa Tenggara Timur, merupakan tulang punggung perekonomian lokal dengan potensi besar, terutama dalam sektor pertanian, kerajinan tangan, dan produk lokal berbasis budaya. Namun, mayoritas UMKM di wilayah ini masih mengandalkan sistem konvensional dan belum terintegrasi dalam ekosistem ekonomi digital. Di era ekonomi digital, UMKM memiliki peluang besar untuk berkembang, antara lain: akses pasar yang lebih luas melalui platform digital, promosi produk dengan biaya rendah melalui media sosial, serta kemudahan dalam transaksi keuangan melalui teknologi finansial. Selain itu, produk-produk lokal memiliki daya tarik budaya yang kuat dan berpotensi menjadi produk unggulan jika dikemas dan dipasarkan secara modern. Namun, berbagai tantangan juga dihadapi. Tantangan utama mencakup keterbatasan infrastruktur digital, rendahnya literasi teknologi di kalangan pelaku UMKM, kurangnya akses terhadap pelatihan digital, serta lemahnya daya saing produk lokal di tengah masuknya produk dari luar melalui e-commerce. Sebagai solusi praktis, disarankan adanya pelatihan digital berbasis komunitas yang aplikatif dan mudah dipahami, pendirian pusat digital desa (digital hub) sebagai ruang belajar dan promosi, serta pemberdayaan generasi muda sebagai pendamping teknologi. Kolaborasi antara perguruan tinggi, pemerintah desa, dan pelaku UMKM menjadi kunci keberhasilan transformasi digital ini. Melalui pendekatan ini, UMKM Amanuban Barat diharapkan tidak hanya mampu bertahan, tetapi juga tumbuh dan bersaing dalam era ekonomi digital secara berkelanjutan.

The Influence of Situational Leadership and Motivation on the Performance of ASN at the Manpower, Transmigration, and Population Office of Central Sumba Regency Anabuni, Andrias U. T.; Siahaan, Moni Y.
Journal of Practical Management Studies Vol. 3 No. 1 (2025): JPMS - March (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.68

This study aims to analyze the influence of situational leadership and motivation on the performance of State Civil Apparatus (ASN) at the Manpower, Transmigration, and Population Office of Central Sumba Regency. This study uses a quantitative method with multiple linear regression analysis. The research sample consisted of 198 respondents from a total population of 248 civil servants. The research results show that both situational leadership and motivation significantly affect the performance of ASN. Adaptive situational leadership can motivate ASN, improve communication, and create a productive work environment. Motivation, both intrinsic and extrinsic, has also been proven to improve the performance of ASN. This study recommends that the relevant agencies develop responsive leadership strategies and enhance the motivation of civil servants to achieve optimal performance. Thus, the quality of public services and the achievement of organizational goals can be improved.

The influence of human capital on market orientation and micro, small, and medium enterprises (MSMEs) performance Pane, Ayu Sartika; J. Kamuri, Klaasvakumok; Manongga, Irience R.A.; Anabuni, Andrias U.T.
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6553

MSMEs must adapt to globalization and competition, with human resources being crucial for profitability. In Kupang City, MSME actors struggle with competitive strategies, innovation, and collaboration due to low education and skills. This study investigates the impact of human capital on market orientation and performance among 99 MSME actors, using stratified random sampling and Partial Least Squares (PLS) analysis. Results indicate that human capital significantly influences market orientation (49.5% correlation) and MSME performance (path coefficient of 0.228, t-statistic of 2.518, p-value = 0.012). Market orientation also positively affects performance (path coefficient of 0.438, t-statistic of 4.465, p-value = 0.000). The model shows good predictability (R-squared of 0.245 for market orientation and 0.343 for performance). The study concludes that enhancing human capital and adopting effective market orientation strategies are vital for MSME performance improvement, providing empirical support for the literature on these factors in developing countries like Kupang City

Kepemimpinan Transformasional dan Motivasi Kerja Terhadap Kinerja Karyawan dan ASN Pada Dinas Tenaga Kerja,Transmigrasi dan Kependudukan Provinsi Nusa Tenggara Timur Andrias Umbu Tuku Anabuni; Cornelia Amelia Thonak
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 2 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss2pp426-434

The aim of this research is to obtain empirical evidence of how much influence transformational leadership and work motivation simultaneously and partially have on the performance of employees and ASN at the Manpower, Transmigration and Population Service of East Nusa Tenggara Province.The population in this study was ASN from the Manpower, Transmigration and Population Service of East Nusa Tenggara Province, totaling 248 employees. The sample obtained was 153 people, using the Proportional Random Sampling technique. The variables in this research are transformational leadership and work motivation as independent variables and employee performance as the dependent variable. Data collection methods were carried out by means of observation, documentation and questionnaires. The data analysis method used is descriptive percentage, multiple linear regression analysis method, simultaneous test, partial test. The results of data regression analysis show the following equation Y=0.301+0.728 X1 + 0.513 Simultaneously (leadership and motivation) have a significant effect on employee performance by 61.5%. Meanwhile, the remaining 38.5% is influenced by other factors.It was concluded that the more positive the transformational leadership and work motivation, the higher the employee performance. Suggestions related to the research results are that leaders should be able to maintain good relationships with employees at work, so that employees feel comfortable at work, need to maintain or increase employee motivation at work and plan the training and development programs needed to improve employee performance at work.

IMPACT ANALYSIS OF UTILIZING DIGITAL PAYMENT METHODS ON THE DEVELOPMENT OF IKAT WEAVING BUSINESSES IN KUPANG CITY Kamuri, Klaasvakumok J.; Manongga, Irience R. A.; Anabuni, Andrias U. T.; Giri, Yanti S.
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22007

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results provide us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. However, the confinement of this study to a specific regional context and consumer segment may limit the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Payment; Ikat Weaving; Busniness Development

Digital marketing: pelatihan dan pendampingan kepada UMKM tenun binaan Desa Nifukani Kabupaten TTS Irience R. A. Manongga; Klaasvakumok J. Kamuri; Andrias U. T. Anabuni; Yonas F. Riwu
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 2 (2025): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i2.29527

Abstrak Saat ini trategi digital marketing menjadi keharusan bagi UMKM agar meningkatkan daya saing, namun hal tersebut belum dilakukan UMKM tenun binaan desa Nifukani karena masih menggunakan metode pemasaran konsensional yang disebabkan olej keterbatasan literasi digital. Atas masalah tersebut, kegiatan ini bertujuan menigkatkan dan mendampingi kelompok UMKM tersebut agar dapat mengimplementasi strategi digital marketing. Metode yang digunakan adalah pendekatan Participatory Action Research (PAR) yang bertujuan menjembatani kesenjangan pengetahuan, keterampilan, dan teknologi bagi kelompok UMKM tersebut dalam mengimplementasi strategi digital marketing. Hasil kegiatan menunjukan bahwa kelompok UMKM ini memiliki daya saing berupa kualitas produk, dukungan pemerintah desa dan kepemilikan perangkat teknologi, namun belum mampu mengimplementasi strategi digital marketing karena minimnya pengetahuan digital marketing, sumber daya pendukung, dan keterbatasan program pemberdayaan. Program pelatihan dan pendampingan ini berhasil meningkatkan kemampuan dalam mengimplementasi strategi digital marketing, yang dibuktikan dengan peningkatan penjualan melalui platform digital oleh kelompok UMKM tenun binaan desa Nifkani. Keberlanjutan program memerlukan kolaborasi antara pemerintah, akademisi, dan DUDI untuk menjembatani kesenjangan pengetahuan, keterampilan dan teknologi, serta memastikan akses sumber daya yang lebih luas. Kata kunci: digital marketing; kain tenun; budaya timor; Nusa Teggara Timur. Abstract Currently, digital marketing strategies have become a necessity for SMEs to enhance their competitiveness. However, this has not yet been implemented by the weaving SMEs in Nifukani village because they still use conventional marketing methods due to limited digital literacy. Regarding this issue, this activity aims to enhance and assist the UMKM group so that they can implement digital marketing strategies. The method used is the Participatory Action Research (PAR) approach, which aims to bridge the gaps in knowledge, skills, and technology for the MSME group in implementing digital marketing strategies. The results of the activities show that this group of SMEs has competitive advantages in terms of product quality, support from the village government, and ownership of technological devices. However, they have not yet been able to implement digital marketing strategies due to a lack of knowledge in digital marketing, supporting resources, and limited empowerment programs. This training and mentoring program successfully enhanced the ability to implement digital marketing strategies, as evidenced by the increase in sales through digital platforms by the weaving SMEs group fostered by Nifkani village. The sustainability of the program requires collaboration between the government, academics, and the business world to bridge the gaps in knowledge, skills, and technology, as well as to ensure broader access to resources. Keywords: digital marketing; woven fabric; timores cultur; East Nusa Tenggara

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