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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Mantik Jurnal Ekuivalensi Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal Of Science, Technology & Management (IJSTM) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Economics (IJEC) Jurnal Ekonomi Pembangunan dan Pariwisata Jurnal Manajemen Ekonomi dan Bisnis Community Service Progress Advance Sustainable Science, Engineering and Technology (ASSET)
Syera, Inda Arfa
Universitas Muhammadiyah Asahan
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Integrating Digital Technologies for Sustainable Tourism: Quantitative Assessment of Tech-Enabled Organizational Practices Supiah Ningsih; Rudy Irwansyah; Danil Syahputra; Inda Arfa Syera; Muhammad Arief Tirtana
Advance Sustainable Science Engineering and Technology Vol. 8 No. 2 (2026): February-April
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i2.2589

Abstract

This study examines how digital transformation technologies drive sustainability performance in the tourism sector by integrating Internet of Things (IoT), artificial intelligence (AI), and big data analytics into organizational culture and leadership. A mixed dataset of 300 tourism enterprises in Asahan Regency, Indonesia, complemented by technical indicators such as energy consumption (kWh) and IoT penetration, was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that Tech-Enabled Organizational Culture (TE-OC) (β = 0.487, p < 0.001) and Tech-Enabled Green Leadership (TE-GL) (β = 0.531, p < 0.001) significantly influence Smart Green Culture (SGC), which has the strongest effect on Technology-Supported Sustainable Tourism Performance (TS-STP) (β = 0.664, p < 0.001; R² = 0.651). While the direct effects of TE-OC and TE-GL on TS-STP are limited, their indirect effects through SGC are substantial, indicating that digitally enabled culture plays a key mediating role. The findings suggest that competitiveness in sustainable tourism depends not only on managerial orientation but also on measurable investments in digital technologies. Limitations include the cross-sectional design and reliance on self-reported data; future research should incorporate longitudinal sensor-based data and comparative analyses across destinations.
Co-Authors Affiah, Hajar Anggeraini, Faulia Asriyana Asriyana Azizul Kholis Danil Syahputra Debora Tambunan Dewi Hakiki Durahman Marpaung Ega Novriyanti Elisabeth Nainggolan Irwansyah, Rudy Iventura Fitra Uli Tamba Muhammad Arief Tirtana Muhammad Yusuf Pebri, Prianda Rahmat Suhargon Reza Indriani Sabrina Sabrina Sipahutar, M Ali Supiah Ningsih Supiah Ningsih Tanjung, Adetia Azmi Windi Triana Windi Triana Yusnandar, Willy