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All Journal Jurnal Penelitian Manajemen Terapan (Penataran) SINDA: Comprehensive Journal of Islamic Social Studies JANITA BENEFIT Journal of Community Dedication International Journal of Social and Education (INJOSEDU) Business, Entrepreneurship, and Management Journal
Mokhamad Eldon
Universitas Tulungagung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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THE APPLICATION OF DIGITAL MARKETING AS A PRODUCT MARKETING STRATEGY UD. BINTANG ANTIK SEJAHTERA Nurani; Eldon, Mokhamad; Eka Titis Rahmawati
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 3 No. 1 (2024)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v3i1.1121

Abstract

Currently internet technology has developed rapidly in society. Digital marketing strategies are an alternative way for businesses to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. Digital marketing strategies use media such as websites, social media, databases, as well as digital audio and video to reach a wider audience. The purpose of this study was to determine the application of digital marketing strategy as a product marketing strategy for UD Bintang Antik Sejahtera which can increase its sales turnover as measured using the SWOT matrix. This research was conducted using a descriptive qualitative approach using the IFAS Matrix, EFAS Matrix, and SWOT Matrix to measure strengths, weaknesses, opportunities and threats. Source of data obtained from primary data and secondary data. Data collection techniques through interviews and documentation. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through websites, social media, as well as digital audio and video so that there has been an increase in turnover. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is good at responding to existing opportunities and avoiding threats that come from competitors.
THE EFFECT OF RESPONSIBILITY, DISCIPLINE, PERFORMANCE, AND EMPLOYEE POLICY ON PARTICIPANT SERVICE SATISFACTION Sawal Sartono; Mokhamad Eldon; Indra Hadi Rosyid Novela
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 3 No. 2 (2024)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v3i2.1349

Abstract

With the rapid development of health services businesses, more and more public and private hospitals are offering health services. One form of service is providing drugs recommended by doctors. The existence of drug supplies in a hospital is very important because it is the main component in building a quality hospital. The problem formulation is: "How Big is the Influence of Responsibility, Discipline, Performance, and Politeness of Old Age Security Program Employees on Participant Service Satisfaction at BPJS Ketenagakerjaan, Tulungagung Branch Office"? This study aims to determine simultaneously and partially the Influence of the variables of Responsibility, Discipline, Performance, and Politeness of Old Age Security Program Employees on Participant Service Satisfaction at BPJS Ketenagakerjaan, Tulungagung Branch Office. The research method used is quantitative. The subjects of this study were Participants in BPJS Ketenagakerjaan KCP Tulungagung. Data were collected through interviews, observation, and documentation methods. The types of data used are primary and secondary. The results of this study are as follows: There is an influence of responsibility on service satisfaction; There is a positive and significant influence between discipline and service satisfaction. There is a positive and significant influence between performance and service satisfaction. There is a positive and significant influence between politeness and service satisfaction. Responsibility, discipline, performance, and politeness influence service satisfaction.
PENGARUH CELEBRITY ENDORSE, ELECTRONIC WORD OF MOUTH, DAN BRAND IMAGE TERHADAP MINAT AKSES PADA E-COMMERCE TOKOPEDIA Chinsia A., Lona; Santoso, Eko; Miftakul, Nur Alfida; Eldon, Mokhamad
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 1 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Penelitiain ini bertujuan untuk mengetahui seberapa besar pengaruh celebrity endorse, electronic word of mouth, dan brand image terhadap minat akses pada E-Commerce Tokopedia, baik secara simultan maupun parsial. Penelitian ini merupakan penelitian kausalitas dengan menggunakan metode kuantitatif. Teknik pengumpulan data dengan menyebarkan kuesioner kepada 63 responden menggunakan accidental sampling. Hasil penelitian ini menunjukan bahwa secara parsial celebrity endorse tidak berpengaruh terhadap minat akses, sedangkan electronic word of mouth dan brand image berpengaruh secara parsial terhadap minat akses. Celebrity endorse, electronic word of mouth dan brand image secara bersama-sama berpengaruh terhadap minat akses. Electronic word mouth memiliki pengaruh dominan terhadap minat akses pandai E-Commerce Tokopedia.
TRANSFORMASI KAPASITAS PEMASARAN DIGITAL UMKM MAKANAN RINGAN MELALUI WORKSHOP PARTISIPATIF DI KAWASAN SEMI-PERKOTAAN Eldon, Mokhamad; Ashari, Denny Rakhmad Widi
JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/pengabdian.v5i1.1573

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM di Desa Serut, Kecamatan Boyolangu, Kabupaten Tulungagung dalam bidang pemasaran digital. Permasalahan utama mitra adalah rendahnya pemahaman terhadap strategi pemasaran modern dan minimnya keterampilan dalam memanfaatkan media sosial sebagai sarana promosi produk. Metode yang digunakan adalah pelatihan partisipatif berbasis workshop selama dua hari, mencakup penyampaian materi, diskusi, praktik langsung, dan evaluasi. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan signifikan dalam pemahaman konsep pemasaran dan kemampuan teknis menggunakan platform digital seperti Instagram dan WhatsApp Business. Sebanyak 86% peserta berhasil membuat akun bisnis digital dan mulai mempraktikkan strategi promosi sederhana. Faktor pendukung keberhasilan kegiatan ini adalah pendekatan pelatihan yang kontekstual dan dukungan komunitas lokal. Namun, keterbatasan infrastruktur digital dan resistensi terhadap perubahan menjadi tantangan tersendiri. Kegiatan ini menunjukkan bahwa pelatihan berbasis kebutuhan lokal dapat menjadi solusi efektif dalam mendorong transformasi pemasaran UMKM. Direkomendasikan adanya program pendampingan lanjutan dan pembentukan komunitas branding lokal untuk menjaga keberlanjutan dampak kegiatan.
Co-Authors Al Haris, Mohammad Basid Al-Amin Amândio de Araújo Sarmento Berty Phechilia Ruspinendya Chinsia A., Lona Denny Rakhmad Widi Ashari Desi Rahmawati E. Caroline Eka Titis Rahmawati Eko Santoso Eni Minarni Eni Widhajati Gautama Sastra Waskita Indra Hadi Rosyid Novela Jihan Putri A.S. Latifatul Isroiyah Loso Judijanto Marlena Marlena Marlena Miftakul, Nur Alfida Nurani Rifa’i, Akhmad Rita Hayati Sawal Sartono, Sawal Utami, Artanty Yohanna Adys Setyorini