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All Journal Yustitiabelen Jurnal Penelitian Manajemen Terapan (Penataran) SINDA: Comprehensive Journal of Islamic Social Studies JANITA BENEFIT Business, Entrepreneurship, and Management Journal Synergy In Economic & Business Management (SEBM) Jurnal Pengabdian Masyarakat Berdampak INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Journal of Community Dedication
Mokhamad Eldon
Universitas Tulungagung
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH CELEBRITY ENDORSE, ELECTRONIC WORD OF MOUTH, DAN BRAND IMAGE TERHADAP MINAT AKSES PADA E-COMMERCE TOKOPEDIA Chinsia A., Lona; Santoso, Eko; Miftakul, Nur Alfida; Eldon, Mokhamad
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 1 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Penelitiain ini bertujuan untuk mengetahui seberapa besar pengaruh celebrity endorse, electronic word of mouth, dan brand image terhadap minat akses pada E-Commerce Tokopedia, baik secara simultan maupun parsial. Penelitian ini merupakan penelitian kausalitas dengan menggunakan metode kuantitatif. Teknik pengumpulan data dengan menyebarkan kuesioner kepada 63 responden menggunakan accidental sampling. Hasil penelitian ini menunjukan bahwa secara parsial celebrity endorse tidak berpengaruh terhadap minat akses, sedangkan electronic word of mouth dan brand image berpengaruh secara parsial terhadap minat akses. Celebrity endorse, electronic word of mouth dan brand image secara bersama-sama berpengaruh terhadap minat akses. Electronic word mouth memiliki pengaruh dominan terhadap minat akses pandai E-Commerce Tokopedia.
TRANSFORMASI KAPASITAS PEMASARAN DIGITAL UMKM MAKANAN RINGAN MELALUI WORKSHOP PARTISIPATIF DI KAWASAN SEMI-PERKOTAAN Eldon, Mokhamad; Ashari, Denny Rakhmad Widi
JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/pengabdian.v5i1.1573

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM di Desa Serut, Kecamatan Boyolangu, Kabupaten Tulungagung dalam bidang pemasaran digital. Permasalahan utama mitra adalah rendahnya pemahaman terhadap strategi pemasaran modern dan minimnya keterampilan dalam memanfaatkan media sosial sebagai sarana promosi produk. Metode yang digunakan adalah pelatihan partisipatif berbasis workshop selama dua hari, mencakup penyampaian materi, diskusi, praktik langsung, dan evaluasi. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan signifikan dalam pemahaman konsep pemasaran dan kemampuan teknis menggunakan platform digital seperti Instagram dan WhatsApp Business. Sebanyak 86% peserta berhasil membuat akun bisnis digital dan mulai mempraktikkan strategi promosi sederhana. Faktor pendukung keberhasilan kegiatan ini adalah pendekatan pelatihan yang kontekstual dan dukungan komunitas lokal. Namun, keterbatasan infrastruktur digital dan resistensi terhadap perubahan menjadi tantangan tersendiri. Kegiatan ini menunjukkan bahwa pelatihan berbasis kebutuhan lokal dapat menjadi solusi efektif dalam mendorong transformasi pemasaran UMKM. Direkomendasikan adanya program pendampingan lanjutan dan pembentukan komunitas branding lokal untuk menjaga keberlanjutan dampak kegiatan.
Compensatory Consumption and Urban Coffee Culture in Indonesia: A Qualitative Exploration of Emotional, Social, and Identity Motives Eldon, Mokhamad; Sastra Waskita, Gautama
Synergy in Economic & Business Management Vol. 2 No. 1 (2025): Article in Progress
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/f6wmdr39

Abstract

This study examines the growing phenomenon of compensatory consumption within Indonesia’s rapidly expanding urban coffee culture, where consumers increasingly use café experiences to cope with emotional pressures, social expectations, and identity negotiations in modern city life. The research aims to explore the emotional, social, and symbolic motives driving coffee shop visits and how these motives shape consumption behaviors. Using a qualitative exploratory design, data were collected through in-depth interviews and participant observation across several urban specialty coffee shops in Indonesia. The findings reveal that consumers use coffee consumption as a mechanism for stress relief, social bonding, self-expression, and identity construction, positioning cafés as symbolic spaces that offer psychological compensation beyond functional product value. The study contributes to the existing literature by extending compensatory consumption theory to a Southeast Asian context and offers practical implications for coffee entrepreneurs in designing emotionally resonant and identity-centered customer experiences.
Integrasi Strategi Pemasaran Digital dalam Peningkatan Kinerja Operasional UKM Kreatif: Studi Kasus Martha Onyx Tulungagung Eldon, Mokhamad; Waskita, Gautama Sastra; Saputra, Dhio; Nurani; Rakhmad Widi Ashari, Denny; Rahman Hakim, Aulia
Jurnal Pengabdian Masyarakat Berdampak Vol. 2 No. 1 (2026): Januari 2026
Publisher : Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/jupemba.v2i1.121

Abstract

UMKM kreatif berbasis kerajinan tradisional sering menghadapi keterbatasan literasi digital dan pengelolaan pemasaran digital yang belum terstruktur. Program pengabdian kepada masyarakat ini bertujuan untuk merancang dan mengimplementasikan strategi digital marketing secara kolaboratif pada Martha Onyx Tulungagung, UMKM kreatif di sektor kerajinan marmer dan onyx. Metode yang digunakan adalah pendekatan partisipatif berbasis pendampingan yang melibatkan dosen, mahasiswa magang, dan mitra UMKM, melalui pendampingan digital marketing, pendidikan berkelanjutan, serta peningkatan pemahaman industri kreatif. Pengumpulan data dilakukan melalui pre-test dan post-test, observasi, dokumentasi, dan umpan balik mitra. Hasil kegiatan menunjukkan peningkatan pengetahuan digital marketing, konsistensi konten, interaksi digital, serta kepercayaan diri mitra dalam mengelola platform digital. Program ini juga menghasilkan luaran digital yang meningkatkan visibilitas produk dan jangkauan pasar. Temuan ini menegaskan efektivitas pendekatan co-creation dalam memperkuat daya saing dan keberlanjutan UMKM kreatif. Program lanjutan disarankan menerapkan pendampingan jangka panjang.
Dinamika Kebebasan Berkontrak dan Perlindungan Konsumen dalam Menghadapi Klausula Baku di Era Digital. Hakim, Aulia Rahman; Zahir, Lutfan Anas; Hendratno, Lingga; Eldon, Mokhamad
Yustitiabelen Vol. 12 No. 1 (2026): Januari, 2026
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/ke1m1655

Abstract

Penelitian ini menganalisis batasan hukum terhadap penggunaan klausula baku yang merugikan konsumen akibat ketimpangan daya tawar. Tujuannya adalah untuk menilai sejauh mana hukum positif mampu menyeimbangkan kebebasan berkontrak dengan kepentingan perlindungan konsumen. Metode yang digunakan adalah yuridis-normatif, dengan meninjau peraturan perundang-undangan dan literatur hukum terkait secara kualitatif. Analisis berfokus pada penerapan asas kebebasan berkontrak versus asas keadilan dalam praktik perjanjian, terutama di era digital. Hasil penelitian menyimpulkan bahwa kebebasan berkontrak perlu dibatasi. UU Perlindungan Konsumen telah memberikan landasan hukum yang jelas, namun implementasinya, khususnya pada platform daring, masih menghadapi tantangan berupa clickwrap dan browsewrap yang mengikat secara sepihak. Solusi efektif terletak pada penegakan hukum yang tegas dan peningkatan kesadaran hukum konsumen.
Cobb–Douglas Analysis of Technical Efficiency in Banyuwangi Batik Small and Medium Enterprises Mochamad Ardi Setyawan; Mokhamad Eldon
Synergy in Economic & Business Management Vol. 2 No. 2 (2025): Strategies for a Dynamic Business Environment
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/h02qbm25

Abstract

This study examines the technical efficiency and production elasticity of batik small and medium enterprises (SMEs) in Banyuwangi Regency, Indonesia. Using panel data from 12 active SMEs observed between 2018 and 2023, the Cobb–Douglas production function is estimated through panel regression techniques. Model selection tests indicate that the Random Effect Model is the most appropriate specification. The results reveal that capital and production equipment significantly and positively affect output, whereas labor exhibits a significant negative elasticity, suggesting overutilization and managerial inefficiency. Raw materials show no statistically significant contribution to production performance. The estimated return to scale equals 1.63, indicating increasing returns to scale and implying that proportional input expansion generates more than proportional output growth. The model explains 89% of output variation, demonstrating strong explanatory power. These findings highlight the importance of capital access, technology upgrading, and labor optimization in improving SME productivity. The study provides empirical evidence to support efficiency-oriented policy interventions for traditional creative industries.
CONTEMPORARY CHALLENGES IN LEGAL MANAGEMENT: RESPONDING TO CHANGING REGULATIONS AND BUSINESS NEEDS Rita Hayati; E. Caroline; Mokhamad Eldon
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 4 No. 2 (2025): MAY
Publisher : ADISAM Publisher

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Abstract

The era of digitalization has made many changes in the world of business and law. The digital revolution and technological innovations are creating new challenges for existing rules. Issues such as artificial intelligence, blockchain, and the Internet of Things require regulations that can adapt quickly. Globalization also increases the complexity of managing law as companies must comply with various rules in different countries. In addition, social and environmental responsibility is becoming increasingly important. Companies are required to act ethically while protecting the rights of society and the environment. Data privacy is another major issue demanded by regulations such as GDPR. This demands stricter cyber risk management. The implication is that legal management must be more responsive and strategic. Collaboration between business units needs to improve. Investment in legal and governance professionals is also critical. Amidst these complex and dynamic challenges, legal management is required to ensure legal compliance and support the company's strategic objectives.
STRENGTHENING THE DIGITAL ECONOMY ECOSYSTEM IN SOCIETY: A LITERATURE REVIEW AS A FOUNDATION FOR DEVELOPMENTSTRATEGIES Amândio de Araújo Sarmento; Mokhamad Eldon; Loso Judijanto; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 1 (2023): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

A healthy and resilient digital economy ecosystem is essential for Indonesia to thrive in the digital age. Many studies have shown the importance of improving digital infrastructure, making progressive policies, training tech-savvy human resources, and collaboration between sectors to spur innovation. Advanced infrastructure such as fast networks and secure data centres are needed to support peak technology adoption. Good and fair rules and policies, especially on cybersecurity and data privacy, are necessary for an innovative climate and public trust. Relevant education and training are needed to ensure the availability of skilled digital labour. Cooperation between the government, the business world, the education world, and the technology community can accelerate growth and new breakthroughs in the digital economy ecosystem. By implementing these various strategies, it is hoped that the digital economy ecosystem can be improved and become the main motor for inclusive and sustainable economic growth.
STANDARDISASI OPERASIONAL LAYANAN DAN MANAJEMEN KUALITAS UMKM: ADAPTASI PROSEDUR PERBANKAN MELALUI METODE ROLEPLAY Ashari, Denny Rakhmad Widi; Pambudi, Setyoadi; Rifa’i, Akhmad; Eldon, Mokhamad; Maharani, Nur Indira
JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 6 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/h2dfym55

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk melakukan standardisasi operasional dan peningkatan kualitas layanan pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di bawah naungan LKKNU Madani MWC NU Tulungagung. Berdasarkan observasi awal, mitra menghadapi kendala operasional akibat ketiadaan Standar Operasional Prosedur (SOP) layanan dan penanganan keluhan pelanggan yang cenderung emosional dan tidak terstruktur. Metode pelaksanaan menggunakan pendekatan Participatory Learning and Action (PLA) yang meliputi pemaparan materi, simulasi roleplay penanganan keluhan (service recovery), serta pendampingan penyusunan draf SOP sederhana yang mengadaptasi standar perbankan dan berbasis etika bisnis Islam. Evaluasi keberhasilan dilakukan secara kualitatif melalui observasi partisipatif selama sesi simulasi dan wawancara intensif melalui diskusi di WhatsApp Group (WAG). Hasil pengabdian menunjukkan adanya transformasi perilaku (behavioral change) yang signifikan, di mana mitra mampu mempraktikkan teknik komunikasi profesional, merespons keluhan dengan prinsip tabayyun, dan menyusun alur layanan yang lebih terstruktur. Dampak dari kegiatan ini adalah terbentuknya kesadaran kolektif mitra bahwa manajemen kualitas layanan (service quality management) merupakan aset strategis untuk meningkatkan loyalitas pelanggan dan daya saing ekonomi umat.
Co-Authors Al Haris, Mohammad Basid Al-Amin Al-Amin Amândio de Araújo Sarmento Amândio de Araújo Sarmento Aulia Rahman Hakim Berty Phechilia Ruspinendya Chinsia A., Lona Denny Rakhmad Widi Ashari Desi Rahmawati E. Caroline E. Caroline Eka Titis Rahmawati Eko Santoso Eni Minarni Eni Widhajati Gautama Sastra Waskita Hakim, Aulia Rahman Hendratno, Lingga Indra Hadi Rosyid Novela Jihan Putri A.S. Latifatul Isroiyah Loso Judijanto Loso Judijanto Maharani, Nur Indira Marlena Marlena Marlena Miftakul, Nur Alfida MOCHAMAD ARDI SETYAWAN Nurani Pambudi, Setyoadi Rifa’i, Akhmad Rita Hayati Rita Hayati Saputra, Dhio Sawal Sartono, Sawal Utami, Artanty Yohanna Adys Setyorini ZAHIR, LUTFAN ANAS