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All Journal Yustitiabelen Jurnal Penelitian Manajemen Terapan (Penataran) SINDA: Comprehensive Journal of Islamic Social Studies JANITA BENEFIT Journal of Community Dedication International Journal of Social and Education (INJOSEDU) Business, Entrepreneurship, and Management Journal Synergy In Economic & Business Management (SEBM) Jurnal Pengabdian Masyarakat Berdampak
Mokhamad Eldon
Universitas Tulungagung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE APPLICATION OF DIGITAL MARKETING AS A PRODUCT MARKETING STRATEGY UD. BINTANG ANTIK SEJAHTERA Nurani; Eldon, Mokhamad; Eka Titis Rahmawati
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 3 No. 1 (2024)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v3i1.1121

Abstract

Currently internet technology has developed rapidly in society. Digital marketing strategies are an alternative way for businesses to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. Digital marketing strategies use media such as websites, social media, databases, as well as digital audio and video to reach a wider audience. The purpose of this study was to determine the application of digital marketing strategy as a product marketing strategy for UD Bintang Antik Sejahtera which can increase its sales turnover as measured using the SWOT matrix. This research was conducted using a descriptive qualitative approach using the IFAS Matrix, EFAS Matrix, and SWOT Matrix to measure strengths, weaknesses, opportunities and threats. Source of data obtained from primary data and secondary data. Data collection techniques through interviews and documentation. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through websites, social media, as well as digital audio and video so that there has been an increase in turnover. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is good at responding to existing opportunities and avoiding threats that come from competitors.
THE EFFECT OF RESPONSIBILITY, DISCIPLINE, PERFORMANCE, AND EMPLOYEE POLICY ON PARTICIPANT SERVICE SATISFACTION Sawal Sartono; Mokhamad Eldon; Indra Hadi Rosyid Novela
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 3 No. 2 (2024)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v3i2.1349

Abstract

With the rapid development of health services businesses, more and more public and private hospitals are offering health services. One form of service is providing drugs recommended by doctors. The existence of drug supplies in a hospital is very important because it is the main component in building a quality hospital. The problem formulation is: "How Big is the Influence of Responsibility, Discipline, Performance, and Politeness of Old Age Security Program Employees on Participant Service Satisfaction at BPJS Ketenagakerjaan, Tulungagung Branch Office"? This study aims to determine simultaneously and partially the Influence of the variables of Responsibility, Discipline, Performance, and Politeness of Old Age Security Program Employees on Participant Service Satisfaction at BPJS Ketenagakerjaan, Tulungagung Branch Office. The research method used is quantitative. The subjects of this study were Participants in BPJS Ketenagakerjaan KCP Tulungagung. Data were collected through interviews, observation, and documentation methods. The types of data used are primary and secondary. The results of this study are as follows: There is an influence of responsibility on service satisfaction; There is a positive and significant influence between discipline and service satisfaction. There is a positive and significant influence between performance and service satisfaction. There is a positive and significant influence between politeness and service satisfaction. Responsibility, discipline, performance, and politeness influence service satisfaction.
PENGARUH CELEBRITY ENDORSE, ELECTRONIC WORD OF MOUTH, DAN BRAND IMAGE TERHADAP MINAT AKSES PADA E-COMMERCE TOKOPEDIA Chinsia A., Lona; Santoso, Eko; Miftakul, Nur Alfida; Eldon, Mokhamad
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 1 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Penelitiain ini bertujuan untuk mengetahui seberapa besar pengaruh celebrity endorse, electronic word of mouth, dan brand image terhadap minat akses pada E-Commerce Tokopedia, baik secara simultan maupun parsial. Penelitian ini merupakan penelitian kausalitas dengan menggunakan metode kuantitatif. Teknik pengumpulan data dengan menyebarkan kuesioner kepada 63 responden menggunakan accidental sampling. Hasil penelitian ini menunjukan bahwa secara parsial celebrity endorse tidak berpengaruh terhadap minat akses, sedangkan electronic word of mouth dan brand image berpengaruh secara parsial terhadap minat akses. Celebrity endorse, electronic word of mouth dan brand image secara bersama-sama berpengaruh terhadap minat akses. Electronic word mouth memiliki pengaruh dominan terhadap minat akses pandai E-Commerce Tokopedia.
TRANSFORMASI KAPASITAS PEMASARAN DIGITAL UMKM MAKANAN RINGAN MELALUI WORKSHOP PARTISIPATIF DI KAWASAN SEMI-PERKOTAAN Eldon, Mokhamad; Ashari, Denny Rakhmad Widi
JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/pengabdian.v5i1.1573

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM di Desa Serut, Kecamatan Boyolangu, Kabupaten Tulungagung dalam bidang pemasaran digital. Permasalahan utama mitra adalah rendahnya pemahaman terhadap strategi pemasaran modern dan minimnya keterampilan dalam memanfaatkan media sosial sebagai sarana promosi produk. Metode yang digunakan adalah pelatihan partisipatif berbasis workshop selama dua hari, mencakup penyampaian materi, diskusi, praktik langsung, dan evaluasi. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan signifikan dalam pemahaman konsep pemasaran dan kemampuan teknis menggunakan platform digital seperti Instagram dan WhatsApp Business. Sebanyak 86% peserta berhasil membuat akun bisnis digital dan mulai mempraktikkan strategi promosi sederhana. Faktor pendukung keberhasilan kegiatan ini adalah pendekatan pelatihan yang kontekstual dan dukungan komunitas lokal. Namun, keterbatasan infrastruktur digital dan resistensi terhadap perubahan menjadi tantangan tersendiri. Kegiatan ini menunjukkan bahwa pelatihan berbasis kebutuhan lokal dapat menjadi solusi efektif dalam mendorong transformasi pemasaran UMKM. Direkomendasikan adanya program pendampingan lanjutan dan pembentukan komunitas branding lokal untuk menjaga keberlanjutan dampak kegiatan.
Compensatory Consumption and Urban Coffee Culture in Indonesia: A Qualitative Exploration of Emotional, Social, and Identity Motives Eldon, Mokhamad; Sastra Waskita, Gautama
Synergy in Economic & Business Management Vol. 2 No. 1 (2025): Article in Progress
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/f6wmdr39

Abstract

This study examines the growing phenomenon of compensatory consumption within Indonesia’s rapidly expanding urban coffee culture, where consumers increasingly use café experiences to cope with emotional pressures, social expectations, and identity negotiations in modern city life. The research aims to explore the emotional, social, and symbolic motives driving coffee shop visits and how these motives shape consumption behaviors. Using a qualitative exploratory design, data were collected through in-depth interviews and participant observation across several urban specialty coffee shops in Indonesia. The findings reveal that consumers use coffee consumption as a mechanism for stress relief, social bonding, self-expression, and identity construction, positioning cafés as symbolic spaces that offer psychological compensation beyond functional product value. The study contributes to the existing literature by extending compensatory consumption theory to a Southeast Asian context and offers practical implications for coffee entrepreneurs in designing emotionally resonant and identity-centered customer experiences.
Integrasi Strategi Pemasaran Digital dalam Peningkatan Kinerja Operasional UKM Kreatif: Studi Kasus Martha Onyx Tulungagung Eldon, Mokhamad; Waskita, Gautama Sastra; Saputra, Dhio; Nurani; Rakhmad Widi Ashari, Denny; Rahman Hakim, Aulia
Jurnal Pengabdian Masyarakat Berdampak Vol. 2 No. 1 (2026): Januari 2026
Publisher : Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/jupemba.v2i1.121

Abstract

UMKM kreatif berbasis kerajinan tradisional sering menghadapi keterbatasan literasi digital dan pengelolaan pemasaran digital yang belum terstruktur. Program pengabdian kepada masyarakat ini bertujuan untuk merancang dan mengimplementasikan strategi digital marketing secara kolaboratif pada Martha Onyx Tulungagung, UMKM kreatif di sektor kerajinan marmer dan onyx. Metode yang digunakan adalah pendekatan partisipatif berbasis pendampingan yang melibatkan dosen, mahasiswa magang, dan mitra UMKM, melalui pendampingan digital marketing, pendidikan berkelanjutan, serta peningkatan pemahaman industri kreatif. Pengumpulan data dilakukan melalui pre-test dan post-test, observasi, dokumentasi, dan umpan balik mitra. Hasil kegiatan menunjukkan peningkatan pengetahuan digital marketing, konsistensi konten, interaksi digital, serta kepercayaan diri mitra dalam mengelola platform digital. Program ini juga menghasilkan luaran digital yang meningkatkan visibilitas produk dan jangkauan pasar. Temuan ini menegaskan efektivitas pendekatan co-creation dalam memperkuat daya saing dan keberlanjutan UMKM kreatif. Program lanjutan disarankan menerapkan pendampingan jangka panjang.
Cobb–Douglas Analysis of Technical Efficiency in Banyuwangi Batik Small and Medium Enterprises Mohammad, Ardi Setyawan; Eldon, Mokhamad
Synergy in Economic & Business Management Vol. 2 No. 2 (2025): Strategies for a Dynamic Business Environment
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/h02qbm25

Abstract

This study examines the technical efficiency and production elasticity of batik small and medium enterprises (SMEs) in Banyuwangi Regency, Indonesia. Using panel data from 12 active SMEs observed between 2018 and 2023, the Cobb–Douglas production function is estimated through panel regression techniques. Model selection tests indicate that the Random Effect Model is the most appropriate specification. The results reveal that capital and production equipment significantly and positively affect output, whereas labor exhibits a significant negative elasticity, suggesting overutilization and managerial inefficiency. Raw materials show no statistically significant contribution to production performance. The estimated return to scale equals 1.63, indicating increasing returns to scale and implying that proportional input expansion generates more than proportional output growth. The model explains 89% of output variation, demonstrating strong explanatory power. These findings highlight the importance of capital access, technology upgrading, and labor optimization in improving SME productivity. The study provides empirical evidence to support efficiency-oriented policy interventions for traditional creative industries.
Dinamika Kebebasan Berkontrak dan Perlindungan Konsumen dalam Menghadapi Klausula Baku di Era Digital. Hakim, Aulia Rahman; Zahir, Lutfan Anas; Hendratno, Lingga; Eldon, Mokhamad
Yustitiabelen Vol. 12 No. 1 (2026): Januari, 2026
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/ke1m1655

Abstract

Penelitian ini menganalisis batasan hukum terhadap penggunaan klausula baku yang merugikan konsumen akibat ketimpangan daya tawar. Tujuannya adalah untuk menilai sejauh mana hukum positif mampu menyeimbangkan kebebasan berkontrak dengan kepentingan perlindungan konsumen. Metode yang digunakan adalah yuridis-normatif, dengan meninjau peraturan perundang-undangan dan literatur hukum terkait secara kualitatif. Analisis berfokus pada penerapan asas kebebasan berkontrak versus asas keadilan dalam praktik perjanjian, terutama di era digital. Hasil penelitian menyimpulkan bahwa kebebasan berkontrak perlu dibatasi. UU Perlindungan Konsumen telah memberikan landasan hukum yang jelas, namun implementasinya, khususnya pada platform daring, masih menghadapi tantangan berupa clickwrap dan browsewrap yang mengikat secara sepihak. Solusi efektif terletak pada penegakan hukum yang tegas dan peningkatan kesadaran hukum konsumen.
Co-Authors Al Haris, Mohammad Basid Al-Amin Amândio de Araújo Sarmento Aulia Rahman Hakim Berty Phechilia Ruspinendya Chinsia A., Lona Denny Rakhmad Widi Ashari Desi Rahmawati E. Caroline Eka Titis Rahmawati Eko Santoso Eni Minarni Eni Widhajati Gautama Sastra Waskita Hakim, Aulia Rahman Hendratno, Lingga Indra Hadi Rosyid Novela Jihan Putri A.S. Latifatul Isroiyah Loso Judijanto Marlena Marlena Marlena Miftakul, Nur Alfida Mohammad, Ardi Setyawan Nurani Rifa’i, Akhmad Rita Hayati Saputra, Dhio Sawal Sartono, Sawal Utami, Artanty Yohanna Adys Setyorini ZAHIR, LUTFAN ANAS