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All Journal Yustitiabelen Jurnal Penelitian Manajemen Terapan (Penataran) SINDA: Comprehensive Journal of Islamic Social Studies JANITA BENEFIT Business, Entrepreneurship, and Management Journal Synergy In Economic & Business Management (SEBM) Jurnal Pengabdian Masyarakat Berdampak INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Journal of Community Dedication
Mokhamad Eldon
Universitas Tulungagung
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan Pemasaran Melalui Media Sosial Dalam Meningkatkan Penjualan Produk UMKM Di PLUT KUMKM Tulungagung: Indonesia Eni Widhajati; Nurani; Eni Minarni; Mukhamad Eldon
JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 1 No. 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.032 KB) | DOI: 10.36563/pengabdian.v1i1.260

Abstract

Abstract Micro, Small and Medium Enterprises play an important role in improving the economy and welfare of the community. The ability to compete and market products is one of the spearheads for business actors to exist and be competitive. There are many factors that influence the success of a business, however how a product can dominate the market is one of the priorities that business actors must do. In the era of the Industrial Revolution 4.0, business people can no longer rely on conventional marketing, they must also start marketing their products online. This shift in the marketing model must be carried out immediately by business actors so that their products are able to compete in the global market. In this context, the business actors have been assisted by PLUT KUMKM Tulungagung which have experienced in solving many problems in terms of marketing,. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The method used in this activity is training and mentoring. The results of the training and mentoring activities besides increasing knowledge are expected that business actors will also be able to use social media as a means of product promotion and marketing so that sales can increase. Abstrak Usaha Mikro Kecil Menengah berperan penting dalam meningkatkan perekonomian dan kesejahteraan masyarakat. Kemampuan bersaing dan pemasaran produk menjadi salah satu ujung tombak agar pelaku usaha dapat eksis dan berdaya saing. Banyak faktor yang mempengaruhi keberhasilan suatu usaha, namun bagaimana suatu produk dapat menguasai pasar menjadi salah satu prioritas yang harus dilakukan oleh pelaku usaha. Pada era Revolusi Industri 4.0 pelaku usaha tidak dapat lagi mengandalkan pemasaran konvensional, mereka juga harus mulai memasarkan produknya secara online. Pergeseran model pemasaran ini harus segera dilakukan oleh pelaku usaha agar produknya mampu bersaing dipasar global. Pelaku usaha binaan PLUT KUMKM Tulungagung banyak mengalami kendala dalam hal pemasaran, pelaku usaha masih mengandalkan pemasaran konvensional dan belum memanfaatkan media social secara maksimal sebagai sarana pemasaran produknya. Tujuan kegiatan ini adalah untuk memberikan pengetahuan tentang pemanfaatan media social sebagai media pemasaran dan memberikan ketrampilan kepada pemilik UMKM dalam meningkatkan penjualan produknya. Metode yang digunakan dalam kegiatan ini pelatihan dan pendampingan. Hasil dari kegiatan disamping meningkatkan pengetahuan diharapkan pelaku usaha juga mampu memanfaatkan sosial media sebagai sarana promosi dan pemasaran produk sehingga penjualan dapat meningkat.
Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Jasa Grabfood Di Kecamatan Tulungagung Mokhamad Eldon; Marlena Marlena; Jihan Putri A.S.
BENEFIT Vol. 8 No. 2 (2021): BENEFIT
Publisher : Fakultas Ekonomi Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.754 KB)

Abstract

Abstrak Tujuan penelitian yaitu (1) Apakah harga mempengaruhi kepuasan pengguna Grabfood di Kecamatan Tulungagung, (2) Apakah kualitas pelayanan mempengaruhi kepuasan pengguna jasa Grabfood di Kecamatan Tulungagung, (3) Apakah harga dan kualitas pelayanan secara simultan mempengaruhi kepuasan pengguna jasa Grabfood di Kecamatan Tulungagung. Menggunakan pendekatan kuantitatif metode asosiatif dengan desain penelitian Explanatory Survey. Semua pengguna atau konsumen jasa Grabfood di Kecamatan Tulungagung sebagai populasi dengan sampel sebanyak 100 orang kemudian dianalisis dengan rumus Y = 2,663 + 0,471 X1 + 0,366 X2 + e. Penelitian menunjukkan pada taraf signifikan 5% menunjukkan pengaruh pada kepuasan konsumen (Y) bahwa (1) Harga (X1) secara parsial menunjukkan bahwa t hitung sebesar 5,608 > t tabel 1,98472 dengan nilai signifikansi 0,000 < 0,05. (2) Kualitas Pelayanan (X2) menunjukkan bahwa t hitung sebesar 4,144 > t tabel 1,98472 dengan nilai signifikan 0,000 < 0,05. (3) Harga dan Kualitas Pelayanan secara bersamaan berpengaruh terhadap variabel Kepuasan Konsumen Grabfood di Kecamatan Tulungagung. Kata Kunci: Harga, Kualitas Pelayanan, Kepuasan Pengguna. Abstraction This study aims to determine: (1) Whether price can affect consumer satisfaction for Grabfood users in Tulungagung District. (2) Does the quality of service affect the satisfaction of Grabfood service users in Tulungagung District. (3) Does the price and quality of service together affect the satisfaction of Grabfood service users in Tulungagung District. Using a quantitative approach with associative methods with an Explanatory Survey research design. All users or consumers of Grabfood services in Tulungagung District as population with the wasy100 people and then analyzed with the formula Y = 2.663 + 0.471 X1 + 0.366 X2 + ei. The result of the study at a significant level of 5% showed that: (1) Price (X1) had a partial effect on Consumer Satisfaction (Y) indicating that t count was 5.608 > t table 1.98472 with a significant value of 0.000 <0.05. (2) Service Quality (X2) has a partial effect on Consumer Satisfaction (Y) indicating that t count is 4.144 > t table 1.98472 withha significant value of 0.000<0.05. (3) Price(X1) and Service Quality (X2) simultaneously have simultaneous effect on the Grabfood Consumer Satisfaction (Y) variable in Tulungagung District. Keywords : Price, Service Quality, Consumer Satisfaction.
Integrating Sustainable Development Goals into Coffee Shop Operations: Insights from Kedai Kosim, Indonesia Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi; Al Haris, Mohammad Basid; Rifa’i, Akhmad; Eldon, Mokhamad
SINDA: Comprehensive Journal of Islamic Social Studies Vol 4 No 3 (2024): Volume 4, Nomor 3 Desember 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v4i3.1683

Abstract

Integrating Sustainable Development Goals into Coffee Shop Operations: Insights from Kedai Kosim, Indonesia The integration of Sustainable Development Goals (SDGs) into small business operations remains a significant challenge, particularly for coffee shop entrepreneurs in developing countries like Indonesia. This study aims to explore how SDGs, specifically SDG 12 (Responsible Consumption and Production), SDG 13 (Climate Action), and SDG 8 (Decent Work and Economic Growth), are integrated into the operations of Kedai Kosim, a coffee shop in Tulungagung, Indonesia. Using a qualitative autoethnographic approach, the researcher immersed themselves in the business’s operations to analyze sustainability practices. The findings reveal that Kedai Kosim successfully incorporates sustainability into its daily operations by reducing waste, implementing energy-efficient technologies, and fostering local economic growth through fair trade practices. Despite initial challenges, such as high upfront costs for sustainable technologies, the business benefits from enhanced customer loyalty and long-term cost savings. The study highlights the potential for small businesses to contribute to sustainable development, offering practical insights for other coffee entrepreneurs and policymakers. Future research should explore the quantitative impacts of SDG integration and investigate the role of technology in supporting sustainable practices.
From Words to Actions: Exploring How e-WOM Drives Green Consumer Decisions in the Digital Age Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi; Eldon, Mokhamad; Utami, Artanty
SINDA: Comprehensive Journal of Islamic Social Studies Vol 4 No 3 (2024): Volume 4, Nomor 3 Desember 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v4i3.1750

Abstract

In the digital age, electronic word-of-mouth (e-WOM) has emerged as a pivotal factor influencing green consumer behavior and repurchase intentions. However, the role of e-WOM in shaping sustainable purchase decisions remains underexplored, especially in the context of the green brands. This study aims to explore how e-WOM impacts consumer perceptions of green brands and the factors that drive sustainable purchasing decisions. Using an autoethnographic approach, the research reflects on personal experiences with e-WOM and examines its influence on green consumer behavior. The findings reveal that e-WOM not only provides valuable information but also fosters emotional engagement, trust, and social influence, which play a significant role in driving both initial purchases and long-term repurchase intentions. This study highlights the need for businesses to incorporate authentic e-WOM strategies into their green marketing efforts, focusing on transparency and consumer trust. The results offer practical insights for marketers seeking to leverage digital platforms in promoting sustainable products while also contributing to the broader theoretical understanding of sustainable consumer behavior. Future research could explore the long-term impact of e-WOM and examine its role across diverse cultural contexts.
PENGARUH SERVICESCAPE, BRAND IMAGE, DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN Nurani; Mokhamad Eldon; Berty Phechilia Ruspinendya
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 1 No. 1 (2022)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v1i1.579

Abstract

Abstract The purpose of this study is to partially examine how customer satisfaction at Kosim coffee shops is affected by servicescape, brand image, and word of mouth.Byemploying research methods to collect data, this study takes a causal approach.Therandom sampling method is used in this study.This study's sample consisted of 74 KosimCafe customers. A validated and reliable questionnaire serves as the instrument for datacollection.Multiple linear regression was used to test the hypothesis using dataanalysis.The findings demonstrated that Servicescape, brand image, and word of mouth allhad an impact on customer satisfaction. Additionally, the findings indicated that word ofmouth had an impact on customer satisfaction. Abstrak Penelitian ini bertujuan untuk secara simultan menganalisis secara parsial pengaruh servicescape, brand image dan word of mouth terhadap kepuasan konsumenkedai kopi Kosim. Penelitian ini menggunakan pendekatan kausal dengan mengumpulkandata melalui metode penelitian. Penelitian ini menggunakan metode random sampling ataupengambilan sampel secara acak. Sampel penelitian ini terdiri dari 74 konsumen KosimCafe. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas danreliabilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalahregresi linier berganda. Hasil penelitian menunjukkan bahwa Servicescape berpengaruhterhadap kepuasan pelanggan, citra merek berpengaruh terhadap kepuasan pelanggan,word of mouth berpengaruh terhadap kepuasan pelanggan, Servicescape, citra merek danword of mouth berpengaruh terhadap kepuasan pelanggan.
PENGARUH DIMENSI PELAYANAN PRIMA WIRANIAGA TERHADAP KEPUASAN PELANGGAN (Studi pada Elit Computer Tulungagung) Eldon, Mokhamad; Marlena
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 1 No. 2 (2022)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v1i2.717

Abstract

Wiraniaga sebagai pihak yang langsung berhubungan dengan pelanggan sangatlah vital dalam menjaga kualitas pelayanan perusahaan, oleh sebab itu Elit Computer Tulungagung berusaha membekali wiraniaganya dengan wawasan umum sampai khusus mengenai komputer, dan dengan daftar harga yang selalu ter-update agar mampu memberikan pelayanan kepada pelanggan secara optimal. Merupakan explanatory research dengan menghubungkan variabel-variabel pelayanan prima yang mempengaruhi kepuasan pada pelanggan. Penelitian ini mengambil sampel dari satu populasi dan menggunakan kuesioner sebagai alat pengumpulan data pokok. Hasilnya, 1) Variabel Kemampuan menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Arah pengaruh positif menunjukkan bahwa kenaikan terhadap Kemampuan menyebabkan kenaikan secara signifikan terhadap kepuasan pelanggan. 2) Variabel Sikap tidak berhasil menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Hasil pengujian yang tidak konsisten dengan tinjauan teorits dalam penelitian ini menunjukkan masih diperlukan peningkatan konsep pelayanan prima pada ELiT Computer Tulungagung, khususnya yang berhubungan langsung dengan sikap dari wiraniaga ketika berinteraksi langsung dengan pelanggan. 4) Variabel Penampilan menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Arah pengaruh positif menunjukkan bahwa kenaikan terhadap penampilan menyebabkan kenaikan secara signifikan terhadap kepuasan pelanggan. 5) Variabel Perhatian tidak berhasil menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Pengujian yang menghasilkan kemampuan penjelas yang lemah dari perhatian terhadap kepuasan pelanggan, menunjukkan masih perlunya peningkatan dari aspek keluhan, saran, dan kritik yang ditujukan terhadap kualitas pelayanan perusahaan. 6) Variabel Tindakan tidak berhasil menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Konsisten dengan hasil pengujian terhadap Variabel Perhatian, pengujian yang tidak berhasil menemukan adanya pengaruh signifikan menunjukkan masih perlunya perhatian yang lebih terhadap keluhan, saran, dan kritik yang ditujukan terhadap kualitas pelayanan perusahaan. 7) Variabel Tanggung jawab menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Pengujian yang menunjukkan adanya pengaruh signifikan menunjukkan bahwa keseluruhan aspek tersebut di atas mampu menciptakan rasa nyaman dan kepercayaan pelanggan terhadap perusahaan, yang pada akhirnya berdampak positif terhadap kepuasan pelanggan.
PENGARUH PERSEPSI DIMENSI KUALITAS LAYANAN TERHADAP NIAT PEMBELIAN ULANG (Studi Kasus pada Swalayan IT Mart UNITA) Eldon, Mokhamad; Desi Rahmawati
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 2 No. 1 (2023)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v2i1.789

Abstract

This study aims to explain the effect of the variable perceived service quality on repurchase intentions which is moderated by the variable student satisfaction at the IT Mart Supermarket at Tulungagung University. The sample in this study were some students who shopped at the IT Mart supermarket at Tulungagung University, the number was 100 students and the sampling technique used was purposive sampling technique. Data obtained through primary data by distributing questionnaires. Analysis was performed using multilevel regression analysis. The results showed that the perceived service quality variable had an effect on repurchase intentions. Perceived service quality variable and satisfaction variable together influence repurchase intention. The perceived service quality variable influences repurchase intention through satisfaction as a moderating variable for IT Mart supermarkets at Tulungagung University. The implications for IT Mart supermarket managers at Tulungagung University can develop marketing strategies to improve the quality of service to their consumers.
PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Sawal Sartono; Latifatul Isroiyah; Eldon, Mokhamad; Yohanna Adys Setyorini
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 2 No. 2 (2023)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v2i2.856

Abstract

This study aims to determine the direct effect of communication and motivation on employee performance as well as the indirect effect through job satisfaction used a causal associative method in quantitative approach. There were 40 samples collected. The data collection techniques used library research and field research, which then analysed through instrument testing, classical assumption testing, multiple regression analysis using path analysis, and goodness of fit testing. The variables used are communication (X1) and motivation (X2) as independent variables, while the dependent variable is employee performance (Y) and job satisfaction (Z) as intermediary or intervening variables.The results of this study are communication has a significant effect on employee performance, motivation has a significant effect on employee performance, communication has a significant effect on job satisfaction, motivation has a significant effect on job satisfaction, communication through job satisfaction has no significant effect on employee performance, and motivation through job satisfaction has no effect significant to employee performance.
THE APPLICATION OF DIGITAL MARKETING AS A PRODUCT MARKETING STRATEGY UD. BINTANG ANTIK SEJAHTERA Nurani; Eldon, Mokhamad; Eka Titis Rahmawati
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 3 No. 1 (2024)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v3i1.1121

Abstract

Currently internet technology has developed rapidly in society. Digital marketing strategies are an alternative way for businesses to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. Digital marketing strategies use media such as websites, social media, databases, as well as digital audio and video to reach a wider audience. The purpose of this study was to determine the application of digital marketing strategy as a product marketing strategy for UD Bintang Antik Sejahtera which can increase its sales turnover as measured using the SWOT matrix. This research was conducted using a descriptive qualitative approach using the IFAS Matrix, EFAS Matrix, and SWOT Matrix to measure strengths, weaknesses, opportunities and threats. Source of data obtained from primary data and secondary data. Data collection techniques through interviews and documentation. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through websites, social media, as well as digital audio and video so that there has been an increase in turnover. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is good at responding to existing opportunities and avoiding threats that come from competitors.
THE EFFECT OF RESPONSIBILITY, DISCIPLINE, PERFORMANCE, AND EMPLOYEE POLICY ON PARTICIPANT SERVICE SATISFACTION Sawal Sartono; Mokhamad Eldon; Indra Hadi Rosyid Novela
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 3 No. 2 (2024)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v3i2.1349

Abstract

With the rapid development of health services businesses, more and more public and private hospitals are offering health services. One form of service is providing drugs recommended by doctors. The existence of drug supplies in a hospital is very important because it is the main component in building a quality hospital. The problem formulation is: "How Big is the Influence of Responsibility, Discipline, Performance, and Politeness of Old Age Security Program Employees on Participant Service Satisfaction at BPJS Ketenagakerjaan, Tulungagung Branch Office"? This study aims to determine simultaneously and partially the Influence of the variables of Responsibility, Discipline, Performance, and Politeness of Old Age Security Program Employees on Participant Service Satisfaction at BPJS Ketenagakerjaan, Tulungagung Branch Office. The research method used is quantitative. The subjects of this study were Participants in BPJS Ketenagakerjaan KCP Tulungagung. Data were collected through interviews, observation, and documentation methods. The types of data used are primary and secondary. The results of this study are as follows: There is an influence of responsibility on service satisfaction; There is a positive and significant influence between discipline and service satisfaction. There is a positive and significant influence between performance and service satisfaction. There is a positive and significant influence between politeness and service satisfaction. Responsibility, discipline, performance, and politeness influence service satisfaction.
Co-Authors Al Haris, Mohammad Basid Al-Amin Al-Amin Amândio de Araújo Sarmento Amândio de Araújo Sarmento Aulia Rahman Hakim Berty Phechilia Ruspinendya Chinsia A., Lona Denny Rakhmad Widi Ashari Desi Rahmawati E. Caroline E. Caroline Eka Titis Rahmawati Eko Santoso Eni Minarni Eni Widhajati Gautama Sastra Waskita Hakim, Aulia Rahman Hendratno, Lingga Indra Hadi Rosyid Novela Jihan Putri A.S. Latifatul Isroiyah Loso Judijanto Loso Judijanto Marlena Marlena Marlena Miftakul, Nur Alfida MOCHAMAD ARDI SETYAWAN Nurani Rifa’i, Akhmad Rita Hayati Rita Hayati Saputra, Dhio Sawal Sartono, Sawal Utami, Artanty Yohanna Adys Setyorini ZAHIR, LUTFAN ANAS