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Irany Windhyastiti
Universitas Merdeka Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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Unraveling investment herds: Bandarmology and millennial investors in Indonesia Lientang Wijaya; Irany Windhyastiti; Umu Khouroh; Syarif Hidayatullah
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.808

Abstract

This study aims to investigate the impact of the concept of “bandarmology” or herd behavior (HB) on the investment decisions of millennial stock investors in Indonesia who are influenced by influencer Anton Swandana. The research adopts a quantitative approach with an ex post facto method and uses the Partial Least Square (PLS) analysis technique to test the hypothesis. Data was collected through a questionnaire distributed via Google Form to 100 respondents selected by the quota sampling technique. The results indicate that source credibility, herd behavior, risk perception, and emotional response have a significant effect on investment behavior intention. This research contributes to the field of stock investment in Indonesia by providing a deeper understanding of the behavior of millennial stock investors and the factors that influence their investment decisions. 
Co-Authors Abdul Waris Abdul Waris Alvianna, Stella Aristanto, Eko Bayu Rahayudi Christina Sri Ratnaningsih Christina Sri Ratnaningsih Christina Sri Ratnaningsih Dea Mutiara Otoxsusilo Dhia Zharfaningrum Diah Widiawati Fahmi Izzulhaq Febriana, Melati Francisca Triyana Resti Prastiwi Ike Kusdyah Rachmawati Irany Whindyastiti Krisnawuri Handayani Lientang Wijaya Patalo, Ryan Gerry Prastyawan, Ayub Puspaari, Ernita Dian Rafiq Firdaus Al-Asjim Ratnaningsih, Christina Sri Sari Yuniarti Sri Wahyu Lelly Hana Setyanti Syarif Hidayatullah Syarif Hidayatullah Umu Khouroh