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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Ekonomi Integra Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Abdi Masyarakat Indonesia Journal Research of Social Science, Economics, and Management Riwayat: Educational Journal of History and Humanities JEM : Jurnal Equilibrium Manajemen
Mursalin, Adi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Other

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Efektivitas Inovasi Desain dan Persepi Kualitas Produk Terhadap Keputusan Pembelian Tenun Ikat Sintang Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi di Outlet Datiyu Gaia Mall Viola kalista; Mursalin, Adi; Pratiwi, Windi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9166

Abstract

This study examines the role of design innovation and perceived product quality in influencing purchase decisions for Tenun Ikat Sintang, with consumer trust as a mediating variable at Datiyu Gaia Mall Outlet. The study aims to analyze the direct and indirect effects among these variables. A quantitative approach was used with purposive sampling involving 136 respondents, and data were analyzed using PLS-SEM with SmartPLS. The results show that design innovation and perceived product quality positively and significantly affect consumer trust and purchase decisions. Consumer trust also significantly mediates these relationships. These findings imply that product design innovation, quality improvement, and trust-building strategies are essential to strengthen consumer purchase decisions.
Co-Authors Abdallah Al- Shreifeen, Iyad Aceng Haetami, Aceng Ariffin, Muchammad Arweni, Arweni Dewi Rawa, Ricola Hayat, Edy Syarfril Hendarsa, Angga Hendharsa, Angga Ilpan Karnawi Kamar, Karnawi Kurniawan, Hery Medianto Natal, Natalia Pratiwi, Windi Rawa, Ricola Dewi Rizal, Maulana Filani Ronald Alfredo, Ronald Sigit Sugiardi Sri Andayani Viola kalista Wibowo W, Irvan Widya, Pramatatya Resindra Yanti Erlina, Maria