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All Journal Jurnal Kesmas Prima Indonesia International Journal of Health and Pharmaceutical (IJHP) International Journal of Community Service Implementation Jurnal Medika: Medika Indonesian Journal of Public Health and Community Medicine Jurnal Lentera Sehat Indonesia Jurnal Riset dan Pengabdian Interdisipliner
M Fadhel Nurmidin
Program Studi Ilmu Kesehatan Masyarakat, Universitas Sam Ratulangi
Humanities Dentistry Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Effectiveness of Digital Media in Health Promotion Campaigns: A Literature Study Nurmidin, M Fadhel; Surya, Welong S.
Jurnal Kesmas Prima Indonesia Vol. 9 No. 1 (2025): January Edition
Publisher : Program Studi Sarjana Kesehatan Masyarakat Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jkpi.v9i1.6353

Abstract

The advancement of the digital era has created great opportunities to support health promotion through social media. This study aims to analyze the effectiveness of digital media, especially social media platforms, in disseminating health information while encouraging healthier behavior changes. The study used a literature review method by reviewing various trusted sources published between 2019 and 2024. The results show that social media has several advantages, such as the ability to reach a broad audience, high interactivity, content that can be tailored to needs, and ease in evaluating campaign success. In conclusion, social media shows significant potential as a health promotion tool. This study recommends a combination of digital and traditional strategies to maximize campaign results and the need for further research to assess the long-term impact of digital-based health promotion. Keywords: Digital Media, Health Promotion, Social Media
Co-Authors Alpinia Shinta Pondagitan Asep Rahman Asterlita Ryane Wenas Avriline, Yossi Dea Crifianny Praysilia Wenas Emmanuela Ranita Molenaar Fatimawali . Firmita Dwiseli Florianus Hans Matheus Mawo Hati, Orvin N. Jimmy Posangi Lady Galatia Lapian Liang Kevin Arsastha Maddusa, Sri Seprianto Maino, Irny Evita Pakasi, Karunia Parengkuan, Misia F. O. Parinding, Reva F. Pujo Hari Saputro Purba, Andriana Chaniago Rendy Syahputra Sihombing, Yolanda A. Surya, Welong S. Tanggang, Stela C. Br Yolanda Anastasia Sihombing