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Akbar, Hikmal
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Journal : Review: Journal of Multidisciplinary in Social Sciences

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Feasibility of the BetterSweet Cake Business at Hollywood Junction: Opportunities and Challenges Kholifah, Nurul; Nabhan, Azzah Muaribah; Akbar, Hikmal; Nurhasanah, Cindy Reyna
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 10 (2025): October 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i10.1061

Abstract

The BetterSweet Cake business feasibility study analyzes the potential for developing a premium patisserie business in the Cikarang culinary industrial area, using qualitative descriptive methods to evaluate marketing, operational, human resource, and financial aspects. In the marketing aspect, product distribution is designed through offline and online channels. Operationally, the business plans to produce 75 cakes daily with premium quality standards. The human resource approach is competency-based recruitment, continuous development programs, and a motivating compensation system. Financial analysis Working capital strategies and revenue estimates are designed to support sustainable business growth. The method in this study uses a mixed descriptive method of qualitative and quantitative, the results show that BetterSweet Cake has competitive potential in the local patisserie industry, with the latest product innovations.
Co-Authors Albaiyah, Albaiyah Alvanda, Muhammad Reyhan Aufa, Adila Umniati Biswas, Nurani Putri Caesar Maeva, Laura Angela Etty Ratnawati, Etty Handayani, Yupita Riskia Hrp, Reni Agustina Husna, Natasya Isnaini, Zuhrotul Milandi, Siska Destia Nabhan, Azzah Muaribah Nur, Ade Nurhasanah, Cindy Reyna Nurul Kholifah, Nurul Putri, Casy Almia Razany Fauzia Alboneh Salamuddin Salamuddin, Salamuddin Satwarnirat Satwarnirat Shofhal Jamil SRI RAHAYU Suhelmidawati, Etri Syauqi, Hafizhan Syauqi, M. Nabil Tiara, Tiara