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All Journal Jurnal Multidisiplin West Science West Science Law and Human Rights West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology West Science Islamic Studies
Andiani, Paramita
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Journal : West Science Interdisciplinary Studies

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A Bibliometric Review of Customer Experience-Based Financial Strategies Judijanto, Loso; Nurhasanah, Dila Padila; Andiani, Paramita
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1911

Abstract

Customer experience (CX) has emerged as a critical component of strategic planning within the financial services industry, driving value creation through personalization, loyalty, and operational efficiency. This study conducts a bibliometric review to map the intellectual landscape of customer experience-based financial strategies using data extracted from the Scopus database and analyzed through VOSviewer. A total of 502 articles were evaluated using co-authorship, citation, keyword co-occurrence, and country collaboration analyses. The results reveal that central themes such as customer satisfaction, finance, and financial services form the conceptual core of the field, while recent trends emphasize digital transformation, fintech, and artificial intelligence. Prominent scholars and methodological influences shape the field’s theoretical base, with the United States and India identified as key contributors to global research collaboration. The study highlights the evolution of the domain from service quality models to AI-enabled customer engagement, and identifies opportunities for future research in cross-cultural contexts, empirical validation, and ethical dimensions of digital CX strategies.
Packaging Aesthetics and Brand Personality as Factors Shaping Consumer Preferences for Modern Snack Products in Indonesia Andiani, Paramita; Nailul, Muhammad
West Science Interdisciplinary Studies Vol. 3 No. 07 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i07.2111

Abstract

This study investigates the influence of packaging aesthetics and brand personality on consumer preferences for modern snack products in Indonesia. As the snack industry becomes increasingly competitive, visual appeal and emotional branding have become key differentiators. Using a quantitative approach, data were collected from 160 respondents through an online questionnaire based on a 5-point Likert scale. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3.0). Results show that both packaging aesthetics and brand personality have significant and positive effects on consumer preferences. Brand personality demonstrated a slightly stronger influence, indicating that emotional connection plays a crucial role in shaping consumer choices. The study highlights the importance of integrating visually compelling packaging with a relatable brand personality to enhance consumer appeal and build loyalty in Indonesia’s fast-growing snack market.
The Effects of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta Wulansari, Retno; Nurhasanah, Dila Padila; Andiani, Paramita
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2343

Abstract

This study examines The Impact of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta. The rapid rise of short-form video platforms and image-based search tools has transformed how consumers discover and purchase fashion products. Using a quantitative research design, data were collected from 180 respondents who actively engage with TikTok and visual search features when shopping for local fashion items. The data were analyzed using Structural Equation Modeling (SEM) with PLS 3.0 software. Results show that both visual search and TikTok marketing have significant positive effects on consumer interaction and purchasing decisions. Among the two, TikTok marketing exhibits the strongest influence, confirming the platform’s effectiveness in fostering engagement and driving purchase intention. Furthermore, consumer interaction acts as a mediating variable, strengthening the relationship between marketing stimuli and purchase behavior. The findings highlight that integrating visual search optimization and interactive TikTok marketing strategies can enhance brand visibility, consumer engagement, and sales performance for local fashion businesses in Jakarta.
Analysis of Financial Technology Adoption, Financial Literacy, and Ease of Transactions on the Financial Satisfaction of E-Commerce Consumers in Central Java Hildawati, Hildawati; Pahrijal, Rival; Andiani, Paramita
West Science Interdisciplinary Studies Vol. 4 No. 02 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i02.2641

Abstract

This study aims to analyze the influence of financial technology application, financial literacy, and ease of transactions on the financial satisfaction of e-commerce consumers in Central Java. A quantitative approach was employed using survey data collected from 150 respondents through a structured questionnaire measured on a Likert scale. Data analysis was conducted using SPSS version 25, including validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that financial technology application has a positive and significant effect on financial satisfaction, showing that the use of digital payment systems enhances efficiency and consumer confidence. Financial literacy also demonstrates a significant positive influence, suggesting that consumers with better financial understanding tend to make more responsible financial decisions and experience higher satisfaction. Ease of transactions emerges as the most dominant factor affecting financial satisfaction, highlighting the importance of user-friendly and efficient payment processes in e-commerce environments. Simultaneously, all independent variables significantly influence financial satisfaction, with the model explaining 61.0% of the variance. These findings imply that improving digital financial services, strengthening financial literacy, and enhancing transaction convenience are essential strategies for increasing consumer financial well-being in the digital economy⁠.
The Impact of Data Engineering Maturity and Analytics Pipeline Automation on Operational Prediction Accuracy through Data Quality in Warehousing Logistics in Tangerang Wardhani, Diky; Bunyamin, Ilham Akbar; Andiani, Paramita
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2787

Abstract

This study aims to examine the effect of data engineering maturity levels and analytics workflow automation on operational prediction accuracy through the mediating role of data quality in warehouse logistics in Tangerang. A quantitative research approach was employed using data collected from 75 respondents involved in warehouse operations. The data were gathered through a structured questionnaire based on a Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that data engineering maturity levels have a positive and significant effect on data quality, and analytics workflow automation also significantly influences data quality. Furthermore, data quality has the strongest positive effect on operational prediction accuracy. Direct effects show that data engineering maturity and analytics workflow automation also significantly influence prediction accuracy, although their effects are weaker compared to the indirect effects through data quality. Mediation analysis confirms that data quality partially mediates these relationships. These findings highlight that improving operational prediction accuracy in warehouse logistics is not solely dependent on advanced analytical tools but is strongly influenced by the quality of data generated through mature data engineering practices and automated analytics workflows. This study contributes to the literature by integrating technological capability and data quality perspectives and provides practical implications for logistics companies in enhancing data-driven decision-making and operational efficiency.
Analysis of the Impact of Industry–School Partnerships and Project-Based Learning on Graduates' Employability at Vocational High Schools in Jakarta Andiani, Paramita; Rusdi, Muhammad; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2799

Abstract

This study examines the impact of industry-school partnerships and project-based learning on the work readiness of vocational high school graduates in Jakarta. A quantitative research design was employed, utilizing a survey distributed to 150 graduates from various vocational schools. The survey measured perceptions of industry-school partnerships, project-based learning, and work readiness using a Likert scale. The data analysis, conducted with SPSS version 25, revealed that both industry-school partnerships and project-based learning have a significant positive relationship with work readiness. Industry-school partnerships were found to enhance technical skills and industry-specific knowledge, while project-based learning fostered critical thinking, problem-solving, and teamwork. The combined effect of these two factors accounted for 29% of the variance in work readiness. The findings suggest that integrating these approaches into vocational education can significantly improve graduates' employability and better prepare them for the workforce. This study provides valuable insights for policymakers and educators aiming to improve vocational education outcomes in Jakarta and beyond.
Co-Authors Amar, Irwan Apriyanto, Apriyanto Ari Purwanti Arifin, Hasmia Melati Arini, Rani Eka Auliya Citra Bunyamin, Ilham Akbar Hendratri, Bhaswarendra Guntur Heni Widyaningsih, Heni Hildawati Hildawati, Hildawati Idrus, Nabain Judijanto, Loso Latifa Dinar Rahmani Hakim Mas’ut, Mas’ut Muhammad Rusdi Nailul, Muhammad Novitasari, Salwa Aulia Nurhasanah, Dila Padila Nurhasanah, Dila Padilah Pahrijal, Rival Retno Wulansari SITI MAHMUDAH Sono, Mohammad Gifari Sulistyo Budi Utomo Tirta Mulyadi Wardhani, Diky Yuliawati, Refiana