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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal The Messenger Jurnal SOLMA Jurnal Dinamika Sosial Budaya Al-Kharaj: Journal of Islamic Economic and Business JIIP (Jurnal Ilmiah Ilmu Pendidikan) KADARKUM: Jurnal Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Kajian Agraria dan Kedaulatan Pangan FENOMENA: Journal of Social Science INJECT Interdisciplinary Journal of Communication
Pamungkas, Yoma Bagus
Prodi Ilmu Komunikasi, Fakultas Teknologi Informasi & Komunikasi, Universitas Semarang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : INJECT Interdisciplinary Journal of Communication

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Audience Cognition Through Elaboration Likelihood Model Process: Instagram Content of Indonesian Health Ministry on Stunting Phenomenon Hapsari, Richiana; Yoma Bagus Pamungkas
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 1 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i1.1049

Abstract

This study assesses the impact of the Instagram campaign “25.000 Penentu Generasi Penerus” on the audience's cognitive response to Indonesia’s stunting education efforts. Using an explanatory quantitative method, data was collected via online questionnaires and analyzed using Variance-Based Structural Equation Modeling (VB-SEM) and Generalized Structured Component Analysis (GSCA). The findings suggest that Instagram content and perceived persuasiveness have a direct, positive, and significant influence on the cognitive responses of the @kemenkes_ri Instagram content viewers, with the effect being moderate to high. However, perceived persuasiveness significantly influences audience behavior change when it acts as a mediator. Thus, it is essential for the Ministry of Health of the Republic of Indonesia (Kemenkes RI) to maintain high-quality messaging in stunting education content and to enhance the selection of highly credible figures as sources in the content.
Co-Authors Ami Saptiyono Ayang Fitriyanti Edi Nurwahyu Julianto Edi Nurwahyu Julianto Edi Nurwahyu Julianto, Edi Nurwahyu Fajriannoor Fanani, Fajriannoor Fitra Prasapawidya Purna Fitrianti, Ayang Hapsari, Richiana Hilda Rahmah, Hilda Khasanah, Diyah Hesti Nur Muhammad Adnan Nurul Hasfi Pujiastuti, Natalia Sari Purba, Arief Marizki Rokhim, Yusrilzal Septiandani, Dian Sigit Hardiyanto Sjafiie, Sri Syamsiyah Lestari Tika Ristia Djaya, Tika Ristia Yuliyanto Budi Setiawan Yuwanto Yuwanto