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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal The Messenger Jurnal SOLMA Jurnal Dinamika Sosial Budaya Al-Kharaj: Journal of Islamic Economic and Business JIIP (Jurnal Ilmiah Ilmu Pendidikan) KADARKUM: Jurnal Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Kajian Agraria dan Kedaulatan Pangan FENOMENA: Journal of Social Science INJECT Interdisciplinary Journal of Communication
Pamungkas, Yoma Bagus
Prodi Ilmu Komunikasi, Fakultas Teknologi Informasi & Komunikasi, Universitas Semarang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Effect of Shopee’s Twin Date Campaign on Impulsive Buying: The Mediating Role of FOMO and Moderating Self-Control Rokhim, Yusrilzal; Yoma Bagus Pamungkas; Julianto, Edi Nurwahyu
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8095

Abstract

This study aims to examine the effect of Shopee's Twin Date Campaign on impulsive buying, focusing on the mediating role of fear of missing out and the moderating role of self-control. This study uses four theories, namely Elaboration Likelihood Model Theory, Social Comparison Theory, Ego Depletion Theory, and Cognitive Emotional Theory, involving 384 respondents, according to Lemeshow's formula. The criteria for respondents were active users of Shopee and social media in Indonesia during the Shopee Twin Date Campaign. The method used in this study was Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS Version 4 software. Based on the findings, the Shopee Twin Date Campaign significantly and positively influenced Impulsive Buying alongside Fear of Missing Out. It further emerged that Fear of Missing Out mediates the Shopee Twin Date Campaign and Impulsive Buying relationship, while Self-control also emerged as a significant moderator.. These findings support to the development of digital marketing communication with a focus on psychological mechanisms in driving consumer behavior. In addition, this study can also be a reference for e-commerce industry developers and policymakers to design more responsible campaigns that take consumer literacy into consideration.
Pornography Consumption and Generation Z Sexual Behavior: The Role of Risk and Self-Control Khasanah, Diyah Hesti Nur; Pamungkas, Yoma Bagus; Julianto, Edi Nurwahyu
Fenomena Vol 23 No 1 (2024): FENOMENA: Journal of the Social Sciences
Publisher : LP2M UIN KH.Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/fenomena.v23i1.610

Abstract

Development in digital technology has made it easy to obtain pornographic content via social media, especially X, such that it is now among the key avenues of spreading pornographic content and has raised eyebrows about Generation Z's sexual behavior. Previous research has sought to highlight direct consumption of pornography without taking into consideration the influence of psychosocial factors, hence leaving out more complex mechanisms. The current study sought to examine the impact of pornography consumption on social media X on Generation Z's sexual behavior with risk perception as a mediator and self-control as a moderator. The research followed a quantitative design with 384 Generation Z respondents in Indonesia, and it was analyzed by Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 4. The results reveal that pornography consumption has a significant positive impact on sexual behavior (β = 0.360; p < 0.001) that risk perception partially mediates (β = 0.287; p < 0.001) and that there exists a moderating role of self-control that suppresses this impact (β = –0.231; p < 0.001). The findings underscore the importance of addressing psychosocial factors and indicate implications for digital literacy, comprehensive sexuality education, and the improvement of adolescents' self-regulation. Perkembangan teknologi digital telah memudahkan akses terhadap konten pornografi melalui media sosial, terutama X, sehingga kini menjadi salah satu saluran utama penyebaran konten pornografi dan menimbulkan kekhawatiran terkait perilaku seksual Generasi Z. Penelitian sebelumnya cenderung menyoroti konsumsi langsung konten pornografi tanpa mempertimbangkan pengaruh faktor psikososial, sehingga mengabaikan mekanisme yang lebih kompleks. Penelitian ini bertujuan untuk menganalisis dampak konsumsi pornografi di media sosial X terhadap perilaku seksual Generasi Z dengan persepsi risiko sebagai mediator dan pengendalian diri sebagai moderator. Penelitian ini menggunakan desain kuantitatif dengan 384 responden Generasi Z di Indonesia. Metode analisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) versi 4 digunakan. Hasil penelitian menunjukkan bahwa konsumsi pornografi memiliki dampak positif yang signifikan terhadap perilaku seksual (β = 0,360; p < 0.001), yang sebagian dimediasi oleh persepsi risiko (β = 0,287; p < 0.001), dan moderasi kendali diri berperan untuk menekan efek tersebut (β = -0,231; p < 0.001). Hasil ini menunjukkan pentingnya aspek psikososial dan bagaimana literasi digital, pendidikan seksual komprehensif, dan pengendalian diri yang lebih baik dapat membantu remaja menjadi lebih sadar diri.
Co-Authors Ami Saptiyono Ayang Fitriyanti Edi Nurwahyu Julianto Edi Nurwahyu Julianto Edi Nurwahyu Julianto, Edi Nurwahyu Fajriannoor Fanani Fajriannoor Fanani, Fajriannoor Fitra Prasapawidya Purna Fitrianti, Ayang Hapsari, Richiana Hilda Rahmah, Hilda Khasanah, Diyah Hesti Nur Muhammad Adnan Natalia Sari Pujiastuti Nurul Hasfi Purba, Arief Marizki Rokhim, Yusrilzal Septiandani, Dian Sigit Hardiyanto Sjafiie, Sri Syamsiyah Lestari Tika Ristia Djaya, Tika Ristia Yuliyanto Budi Setiawan Yuwanto Yuwanto