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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal The Messenger Jurnal SOLMA Jurnal Dinamika Sosial Budaya JIIP (Jurnal Ilmiah Ilmu Pendidikan) KADARKUM: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat Jurnal Kajian Agraria dan Kedaulatan Pangan Jurnal Dinamika Ilmu Komunikasi INJECT Interdisciplinary Journal of Communication
Pamungkas, Yoma Bagus
Prodi Ilmu Komunikasi, Fakultas Teknologi Informasi & Komunikasi, Universitas Semarang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Dampak Konten Mikrofeminisme terhadap Kesadaran Gender Generasi Z: Peran Mediasi Keterlibatan Sosial dan Norma Sosial Rahmadani, Pinastika; Pamungkas, Yoma Bagus; Julianto, Edi Nurwahyu
Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 4 No. 4 (2025): Desember: Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/soshumdik.v4i4.3087

Abstract

Gender inequality remains a pressing global issue. Amid the rise of social media, microfeminism emerges as a form of digital activism rooted in personal narratives and everyday resistance. This study aims to examine the impact of microfeminist content on gender awareness among Generation Z in Indonesia, with online social engagement and digital social norms as mediation variables. A quantitative explanatory approach was used, involving 384 respondents recruited through purposive sampling. Data were collected via online questionnaires and analyzed using Generalized Structured Component Analysis (GSCA). The findings indicate that microfeminist content influences gender awareness both directly and indirectly. Online social engagement proved to have the strongest mediating effect, while digital social norms also contributed significantly. These results underscore the importance of participatory interaction and collective norms in shaping gender equality values in digital spaces. 
Audience Cognition Through Elaboration Likelihood Model Process: Instagram Content of Indonesian Health Ministry on Stunting Phenomenon Richiana Hapsari; Yoma Bagus Pamungkas
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 1 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i1.1049

Abstract

This study assesses the impact of the Instagram campaign “25.000 Penentu Generasi Penerus” on the audience's cognitive response to Indonesia’s stunting education efforts. Using an explanatory quantitative method, data was collected via online questionnaires and analyzed using Variance-Based Structural Equation Modeling (VB-SEM) and Generalized Structured Component Analysis (GSCA). The findings suggest that Instagram content and perceived persuasiveness have a direct, positive, and significant influence on the cognitive responses of the @kemenkes_ri Instagram content viewers, with the effect being moderate to high. However, perceived persuasiveness significantly influences audience behavior change when it acts as a mediator. Thus, it is essential for the Ministry of Health of the Republic of Indonesia (Kemenkes RI) to maintain high-quality messaging in stunting education content and to enhance the selection of highly credible figures as sources in the content.
Penguatan Kapasitas Pemuda dalam Pemanfaatan TikTok Affiliate sebagai Strategi Ekonomi Digital Berbasis Komunitas Ambarwati, Wahyu Diah; Pamungkas, Yoma Bagus; Yunianto, Aldias Erik; Fathih, Qoimudin Tajul; Ambarwati, Tarisma; Febriano, Vega
PEMA Vol. 5 No. 3 (2025)
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/pema.v5i3.2262

Abstract

Perkembangan media sosial telah membuka peluang baru dalam pengembangan ekonomi digital, salah satunya melalui pemanfaatan program TikTok Affiliate sebagai strategi pemasaran berbasis platform digital. Permasalahan utama yang dihadapi meliputi rendahnya kapasitas pemuda dalam memahami konsep dan mekanisme kerja TikTok Affiliate serta keterbatasan keterampilan dalam menghasilkan konten promosi yang sesuai dengan karakteristik platform. Kegiatan pengabdian kepada masyarakat ini dilaksanakan dalam bentuk pelatihan TikTok Affiliate yang bertujuan untuk memperkuat kapasitas pemuda dalam memanfaatkan media sosial sebagai strategi ekonomi digital berbasis komunitas. Metode pelaksanaan kegiatan meliputi tahap perencanaan, pelaksanaan pelatihan, dan evaluasi. Pada tahap pelatihan, peserta memperoleh materi mengenai konsep dasar affiliate marketing, mekanisme kerja TikTok Affiliate, strategi komunikasi pemasaran digital, serta praktik langsung pembuatan konten promosi. Evaluasi dilakukan melalui pengukuran tingkat pemahaman peserta sebelum dan sesudah pelatihan serta penilaian terhadap kemampuan peserta dalam memproduksi konten promosi. Hasil kegiatan menunjukkan adanya peningkatan kapasitas pemuda yang ditunjukkan oleh meningkatnya pemahaman peserta terhadap TikTok Affiliate serta berkembangnya keterampilan dalam merancang konten promosi yang lebih efektif. Kegiatan ini berkontribusi dalam memperkuat literasi digital pemuda dan mendorong pemanfaatan media sosial secara produktif untuk pengembangan ekonomi digital berbasis komunitas secara berkelanjutan.
Supporting Young Digital Workers: Acknowledging the Real Vulnerabilities of Gig Work in Today’s Marketplace System Hilda Rahmah; Fitra Prasapawidya Purna; Sri Syamsiyah Lestari Sjafiie; Yoma Bagus Pamungkas
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i2.92899

Abstract

This study aims to explore the vulnerabilities faced by young digital workers in the marketplace and see how these young workers cope with the increasingly complex challenges of partnership-based work. The growth of the freelance economy has presented new challenges for young workers in Indonesia. These vulnerabilities arise from the partnership-based work system, which frees companies from the obligation to pay workers the regional minimum wage, ensure occupational safety and health, or provide overtime compensation. The freelance economy has resulted in job creation through platforms that   work flexibility, making freelance work attractive to young individuals seeking flexible work. This study uses an ethnography method to explore the community of young digital workers using a partnership system in the marketplace. Data in the study were obtained through virtual interviews and observations of young people’s work activities in the marketplace. The research findings reveal that the flexibility offered by the platform work system presents a paradox of vulnerability. On the one hand, workers value the freedom to work without time constraints. However, on the other hand, they simultaneously struggle with uncertain working conditions, including low wages, social discrimination, and lack of job security. This vulnerability makes them aware and encourages them to seek social support by joining telegram or WhatsApp courier groups, freelance live streamer communities, creative worker forums and doing double jobs without the platform’s knowledge. Furthermore, they create daily tactics by exploiting loopholes in the bonus or incentive system, such as accepting fictitious orders and splitting accounts. Vulnerability makes them a more preventive risk society. Furthermore, this action is a daily political practice that represents silent resistance as an effort to resist platform dominance.
TRANSFORMASI STRATEGI PROMOSI DIGITAL UMKM MELALUI PELATIHAN FOTO PRODUK BERBASIS PRAKTIK MEDIA SOSIAL Siti Liza Muafi; Yufrida Asmiarti; Nadya Kusumaningtyas; Farkhan Nur Rohman; Aditya Franscikal; Yoma Bagus Pamungkas
Intimas Vol 6 No 1 (2026)
Publisher : Fakultas Teknologi Informasi dan Industri Unisbank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/intimas.v6i1.10495

Abstract

Abstract The development of social media has made visual content a crucial element in MSME promotional strategies. However, many MSME actors still face limitations in producing attractive product photographs that align with the characteristics of social media platforms. This Community Service Program (PKM) aimed to enhance the understanding and skills of MSME actors in Jomblang Subdistrict in product photography to support the optimization of digital promotion. The implementation method employed a participatory and applicative approach through stages of needs analysis, theoretical training, hands-on product photography practice using simple equipment, as well as evaluation and mentoring. Evaluation was conducted using pretests and posttests to measure improvements in participants’ understanding. The results showed a significant increase in the average score from 52.4 in the pretest to 82.6 in the posttest. In addition, the quality of participants’ product photographs improved in terms of lighting, composition, and background selection, which contributed to increased promotional interaction on social media. These findings demonstrate that practice-based product photography training is effective, easy to adopt by MSMEs, and contributes to enhancing the sustainability of digital promotional competitiveness.
Co-Authors Aditya Franscikal Ambarwati, Tarisma Ambarwati, Wahyu Diah Ami Saptiyono Ayang Fitriyanti Edi Nurwahyu Julianto Edi Nurwahyu Julianto Edi Nurwahyu Julianto, Edi Nurwahyu Fajriannoor Fanani, Fajriannoor Farkhan Nur Rohman Fathih, Qoimudin Tajul Febriano, Vega Fitra Prasapawidya Purna Fitrianti, Ayang Hapsari, Richiana Hilda Rahmah, Hilda Muhammad Adnan Nadya Kusumaningtyas Nurul Hasfi Pujiastuti, Natalia Sari Purba, Arief Marizki Rafa, Ersa Nabalah Rahmadani, Pinastika Richiana Hapsari Saptiyono, Ami Septiandani, Dian Sigit Hardiyanto Siti Liza Muafi Sri Syamsiyah Lestari Sjafiie Tika Ristia Djaya, Tika Ristia Wiratama, Reva Andrea Yufrida Asmiarti Yuliyanto Budi Setiawan Yunianto, Aldias Erik Yuwanto Yuwanto