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All Journal Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Journal of Rural Community Development (JRCD)
Indra Habibie
Unknown Affiliation
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Penerapan Sistem Bisnis Digital Berbasis Website Untuk Ayam Geprek Mama Nurkholis; Andri Nofiar; Zulfikar; Belia Afifah; Indra Habibie; Fina Nasari; Antoni Pribadi; Muhammad Rukhshah
Journal Of Rural Community Development Vol. 2 No. 1 (2025): Volume 2 Nomor 1 : April 2025
Publisher : Jurusan Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jrcd.v2i1.19

Abstract

Inovasi teknologi berperan penting dalam kesuksesan bisnis mikro. Penggunaan teknologi digital membantu meningkatkan daya saing dan efisiensi operasional usaha mikro. Usaha mikro, memiliki potensi besar dalam ekonomi khususnya dalam sektor kuliner yang sedang berkembang pesat. Meskipun demikian, usaha mikro masih menghadapi berbagai tantangan, termasuk keterbatasan sumber daya dan akses terhadap teknologi. Oleh karena itu, penerapan teknologi rekayasa logistik berbasis digital menjadi kunci untuk meningkatkan kinerja operasional dan daya saing. Banyak pelaku usaha mikro masih kesulitan dalam memanfaatkan teknologi karena keterbatasan pengetahuan dan infrastruktur. Penelitian ini bertujuan untuk mengembangkan kapasitas pelaku usaha mikro, seperti Ayam Geprek Mama, melalui penggunaan teknologi rekayasa logistik berbasis digital. Strategi pemasaran tradisional saat ini perlu dikembangkan melalui penerapan teknologi guna meningkatkan efisiensi distribusi dan pelayanan kepada konsumen. Diharapkan, dengan adopsi teknologi digital, usaha mikro seperti Ayam Geprek Mama dapat tumbuh dan berkontribusi pada ekonomi mikro di Indonesia.
Pemanfaatan Aplikasi Desain Canva Sebagai Media Peningkatan Promosi Produk untuk UMKM di Desa Penyasawan Rahmad Akbar; Dzulhijjah Yetti; Nurbit Nurbit; Harmi Yelmi; Yedi Sispurwanto; Indra Habibie; Andri Nofiar. Am; Nurkholis; Tri Kurniaty; Hafid, Burhan
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 1 (2025): Juni: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i1.1025

Abstract

The advancement of digital technology has significantly transformed marketing strategies, especially for micro, small, and medium enterprises (MSMEs) in rural areas. This community service program was conducted in Penyasawan Village, Kampar Regency, aiming to improve the digital marketing capabilities of local culinary MSMEs through training in the use of the Canva design application. The main problems faced by the MSMEs in the village include limited knowledge of digital marketing, lack of design skills, and financial constraints to hire professional graphic designers. This program provided a practical solution by organizing a hands-on training session on how to create promotional materials such as posters, banners, and social media content using Canva. The training involved 20 MSME participants and was implemented through several stages: preparation, implementation, and monitoring-evaluation. The results showed an increase in participants' abilities to independently design effective promotional materials, which are expected to expand their market reach and increase product sales. This activity not only enhanced digital literacy among MSMEs but also supported the growth of the local economy through improved promotional strategies.
Co-Authors Am, Andri Nofiar Andri Nofiar Antoni Pribadi Belia Afifah Dzulhijjah Yetti Fina Nasari hafid, Burhan Harmi Yelmi Muhammad Rukhshah Nurbit Nurbit Nurkholis Rahmad Akbar Tri Kurniaty Yedi Sispurwanto Zulfikar