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All Journal Jurnal Optimalisasi Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Masyarakat: BAKTI KITA Journal of Humanities Research Sustainability
Endang Sriwahyuni
Institut Sains dan Teknologi Terpadu Surabaya
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Gaya Kepemimpinan Tranformasional dan Kompensasi Terhadap Kinerja Karyawan Dengan Moderasi Motivasi Kerja Pada Toko Batik Benang Raja Surabaya Baramadya Baramadya; Yoga Ari Tofan; Endang Sriwahyuni
Balance : Jurnal Akuntansi dan Manajemen Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v5i1.1010

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan kompensasi terhadap kinerja karyawan, dengan motivasi kerja sebagai variable moderasi pada Toko Batik Benang Raja Surabaya. Dengan menggunakan metode kuantitatif, penelitian ini melibatkan seluruh populasi karyawan tetap sebanyak 46 orang sebagai sampel penelitian. Data analisis menggunakan regresi linier moderat Dimana hasil penelitian menunjukkan bahwa kepemimpinan transformasional tidak berpengaruh signifikan terhadap kinerja karyawan (p = 0,847). Motivasi kerja juga ditemukan tidak mampu memoderasi hubungan antara kepemimpinan transformasional dan kinerja (p = 0,696), hal ini diduga karena profil Pendidikan karyawan yang lebih mengutamakan pemenuhan kebutuhan material. Sebaliknya, kompensasi terbukti berpengaruh signifikan dan positif terhadap kinerja karyawan (p = 0,00). Motivasi kerja secara signifikan memperkuat pengaruh kompensasi terhadap kinerja (p = 0,012). Tememuan ini mengimplikasikan bahwa Perusahaan perlu mempertahankan system kompensasi yang layak dan meningkatkan motivasi kerja untuk mengoptimalkan performa karyawan.   This study aims to analyze the influence of transformational leadership and compensation on employee performance, with work motivation as a moderating variable at the Batik Benang Raja Surabaya Store. Using quantitative methods, this study involved the entire population of 46 permanent employees as research samples. Data analysis used moderated linear regression. The results showed that transformational leadership had no significant effect on employee performance (p = 0.847). Work motivation was also found to be unable to moderate the relationship between transformational leadership and performance (p = 0.696), this is suspected because the employee's educational profile prioritizes fulfilling material needs. Conversely, compensation was proven to have a significant and positive effect on employee performance (p = 0.00). Work motivation significantly strengthened the effect of compensation on performance (p = 0.012). These findings imply that the Company needs to maintain a proper compensation system and increase work motivation to optimize employee performance.
Marketing Strategy for Lely Gorden Interior MSME Using SOAR Analysis and Quantitative Strategic Planning Matrix (QSPM) I Gusti Ayu Sri Deviyanti; Moh. Ainul Fais; Nyoman Sri Widari; Suhatati Tjandra; Endang Sriwahyuni
Jurnal Optimalisasi Vol 12, No 1 (2026): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v12i1.15102

Abstract

Competition among interior-related MSMEs requires marketing strategies that connect internal capability with market opportunity. Previous studies have discussed MSME marketing strategies using SWOT, SOAR, and QSPM, but limited attention has been given to interior curtain MSMEs that rely on customization, product quality, installation service, and customer trust. This study aims to formulate and determine the priority marketing strategy for Lely Gorden Interior MSME by integrating SOAR analysis and the Quantitative Strategic Planning Matrix (QSPM). This research used a descriptive case study approach. Primary data were obtained through owner interviews and field observation, while secondary data were collected from business documents and relevant literature. The data were analyzed using SOAR, EFE, IFE, IE, and QSPM matrices. The EFE and IFE scores were 3.60 and 3.40, placing the MSME in Quadrant I of the IE matrix. This position indicates a growth-oriented strategy. The SOAR matrix produced four alternative strategies. QSPM results show that building a premium brand image through customized product quality and personalized service across online and offline channels obtained the highest Total Attractiveness Score of 3.70. The study contributes to MSME strategy literature by showing how SOAR and QSPM can convert qualitative business potential into measurable marketing priorities in an interior MSME context.
PENERAPAN TEKNOLOGI DIGITAL MARKETING UNTUK MENDUKUNG PERTUMBUHAN UMKM DI SURABAYA I Gusti Ayu Sri Deviyanti; Diofa Revalino; Sri Rahayu; Pram Eliyah Yuliana; Kelvin Kelvin; Suhatati Tjandra; Setya Ardhi; Endang Sriwahyuni
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 1 (2025): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i1.9063

Abstract

This community service activity aims to improve the understanding and skills of MSME actors in Kelurahan Klampis, Surabaya, in implementing digital marketing as a marketing strategy to expand market reach and increase sales. The training includes an introduction to digital marketing, social media-based marketing strategies, and practical use of digital tools for creating promotional content. Additionally, intensive mentoring is conducted to ensure the successful implementation of digital marketing strategies. The evaluation results show that 90% of participants found the training useful, and 80% of participants successfully applied the strategies taught. Some participants reported a sales increase of up to 30% within two weeks after the training. Although there were some challenges, such as limited access to technology and technical skills, this training and mentoring successfully had a positive impact on the participants' business growth. Moving forward, continuous mentoring is needed to optimize the implementation of digital marketing in MSMEs.
Political Power and Cultural Change: Historical Narratives and Social Structures in Comparative Perspective Muh Irfan Mukhlishin; Aries Purwanto; Chandra Arie Widiyoko; Endang Sriwahyuni
Journal of Humanities Research Sustainability Vol. 3 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v3i2.3723

Abstract

Background. Historical narratives are critical in shaping both political power and social structures within societies. These narratives not only reflect past events but also contribute to the construction of collective identities and the legitimization of political authority. Understanding how these narratives influence cultural change is crucial for examining the interplay between political power and societal transformation across different contexts. Purpose. This study aims to explore the relationship between political power, historical narratives, and cultural change by examining how social structures are depicted and reshaped through historical accounts in various political regimes. The research compares the role of these narratives in societies with different political systems, including monarchies, democracies, and authoritarian states. Method. A comparative historical analysis is employed, focusing on key historical narratives from selected societies. Textual analysis of primary sources, alongside secondary literature, is used to identify the ways in which historical events are framed to reinforce or challenge political power and social hierarchies. Results. The study reveals that historical narratives serve as powerful tools for consolidating political power, often manipulating cultural memory to legitimize dominant social structures. However, these narratives also provide spaces for contestation, allowing alternative perspectives and social movements to challenge established norms. Conclusion. This research concludes that historical narratives are central to the dynamics of political power and cultural change, offering insights into how societies negotiate social structures through the lens of history.
Co-Authors Aries Purwanto Baramadya Chandra Arie Widiyoko Diofa Revalino I Gusti Ayu Sri Deviyanti Kelvin Muh Irfan Mukhlishin Nyoman Sri Widari Pram Eliyah Yuliana Setya Ardhi Sri Rahayu Suhatati Tjandra Yoga Ari Tofan Yuyun Yuniati