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All Journal Diponegoro Journal of Economics Sains: Jurnal Manajemen dan Bisnis JURNAL SOSIAL HUMANIORA (JSH) Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) Jurnal Bisnis Terapan Bantenese Jurnal Pengabdian Masyarakat Jurnal Ekonomi Manajemen Valid Jurnal Ilmiah Jurnal Pengabdian kepada Masyarakat Nusantara Sadar Wisata: Jurnal Pariwisata Jurnal Ekonomi Jurnal Manajemen dan Bisnis Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Pengabdian Masyarakat Bangsa Darma Sabha Cendekia Jurnal Ekonomi, Bisnis, dan Akuntansi Kontekstual: Jurnal Ilmu Komunikasi Journal of Advanced Research in Social Sciences and Humanities Economics and Digital Business Review
Asmi Ayuning Hidayah
Fakultas Ekonomi Dan Bisnis, Universitas Jenderal Soedirman, Purwokerto
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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EKONOMI KREATIF SEBAGAI LOKOMOTIF BARU PEREKONOMIAN INDONESIA MENUJU INDONESIA YANG MAJU Firdaus, Azka Rifqi; Vynatria, Anggun Devaga; Husna, Siti Lulu'ul; Alfareza, M. Fian Nur; Hidayah, Asmi Ayuning
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 2 (2024): Juni
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i2.2518

Abstract

In recent years, attention towards the creative economy has increased on a global scale. This concept refers to an economy that is not only based on physical goods, but also involves the ownership of intangible assets, such as innovation and creativity. This article aims to explain how the creative economy can become a major driver in Indonesia's economy, potentially leading the country towards a more advanced future. The discussion includes a paradigm shift from an economy focused on physical production to one that emphasizes innovation, as well as a transformation from a recorded economy to a creativity-based economy. Furthermore, the article reveals how the creative economy can help Indonesia develop more innovative industries and compete in the international market. The use of the creative economy is also expected to reduce poverty levels and create a brighter future for the national economy. Therefore, success in implementing policies and utilizing Indonesia's high creative potential will lead the country towards an innovative, competitive, and sustainable economy in the future.
Ekplorasi 'Efek Wow': Daya Tarik Wisata dan Kualitas Pelayanan Memicu Niat Kunjungan Kembali Ramadhan, Bayu; Hidayah, Asmi Ayuning
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25760

Abstract

This research aims to explore the extent of the influence of tourist attraction and service quality on the intention to revisit, mediated by satisfaction. The research focuses on visitors to local tourism sites in Banyumas Regency. It employs a quantitative approach by distributing questionnaires to 121 respondents via Google Form. Respondents were selected based on specific criteria or characteristics, namely, aged between 17-40 years old and have visited at least one tourist destination in Banyumas Regency within the last year. Based on the analysis conducted using SEM AMOS, it was found that tourist attraction influences the intention to revisit but does not affect visitor satisfaction. Meanwhile, service quality influences visitor satisfaction but does not affect the intention to revisit. Visitor satisfaction can influence the intention to revisit. However, visitor satisfaction does not mediate either tourist attraction towards the intention to revisit or service quality towards the intention to revisit.
Green Marketing Dan Keputusan Pembelian Produk Organik : Pendekatan Theory Of Planned Behavior Dewi, Isti Riana; Hidayah, Asmi Ayuning
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 1 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i1.28613

Abstract

Green economy can be done in several ways such as product reuse, recycling, good selection of raw materials, product design, production, and consumption. In terms of consumption, Indonesian people currently tend to prefer buying organic products. During the last pandemic, only 39.51% of consumers did not consume organic products. Although the price is more expensive but does not reduce the current consumption power. According to the Indonesian Organic Agriculture Statistics, the distribution of consumers in buying organic products in West Java is quite high when compared to other regions. This think about clarifies that green promoting features a positive impact on obtaining choices for natural items and demeanors towards the environment. At that point, the demeanor towards the environment incorporates a positive impact on the choice to buy natural items. Also, attitudes towards the environment mediate green marketing and purchasing decisions for organic products. 
The Role of Entrepreneurial Competencies in Strengthening Business Resilience: A Case Study of Young Entrepreneurs in Central Java Ramadhan, Muhammad Syah Fibrika; Fauzi, Pahrul; Hidayah, Asmi Ayuning
Valid: Jurnal Ilmiah Vol. 22 No. 1 (2024): Valid Jurnal Ilmiah - Edisi Juli-Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v22i1.474

Abstract

This study highlights the importance of entrepreneurial competencies for young entrepreneurs, particularly in facing the increasingly competitive and uncertain business environment. Utilizing five dimensions of entrepreneurial competencies—opportunity competency, relationship competency, strategic competency, conceptual competency, and organizing competency—this research aims to analyze the level of entrepreneurial competencies among young entrepreneurs mentored by the Youth, Sports, and Tourism Department (Disporapar) of Central Java. Additionally, the study explores the influence of gender and business sectors on the level of entrepreneurial competencies. The research analysis employs one-way ANOVA with 184 young entrepreneur respondents. The results show that relationship competency is the most dominant aspect of entrepreneurial competency, while gender and business sectors significantly affect several aspects of entrepreneurial competencies, particularly relationship, strategic, and organizing competencies.
Interaksi Dinamis Faktor Ekonomi terhadap Kesejahteraan Petani di Provinsi DI Yogyakarta: Pendekatan Granger Causality Indrawan Firdauzi; Fitri Amalinda Harahap; Asmi Ayuning Hidayah; Muhammad Farid Alfarisy
Diponegoro Journal of Economics Vol 14, No 1 (2025)
Publisher : Faculty of Economics and Bussiness, Universitas Diponegoro, Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/djoe.50709

Abstract

The agricultural sector is one of Indonesia's economic sectors. With a comparison of land area and overall production, the province of D.I. Yogyakarta ranks among the largest producers in Indonesia. The inadequate well-being of farmers continues to be a pressing concern in the Special Region of Yogyakarta. This study examines the effects of the interconnections among farmers' exchange rates, poverty, consumer price indices, inequality, and inflation on farmers' well-being in the Special Region of Yogyakarta. Utilizing secondary data sourced from the Central Statistics Agency (BPS) of Yogyakarta Province spanning from 2005 to 2023 in a time series format, we employed the Granger Causality model to examine the interrelationship among the farmers' exchange rate, inflation rate, poverty, and inequality in Yogyakarta Province. Our analysis revealed that the one-way link over the long term indicated that only the consumer price index had a beneficial impact on the farmer's exchange rate. Moreover, inequality adversely impacts the farmers' exchange rate, signifying that an increase in provincial inequality results in a decline in farmers' income. In examining causal relationships, several noteworthy discoveries emerged, including that inflation impacts inequality, which subsequently affects the farmers' exchange rate, and the farmers' exchange rate influences the consumer price index. As a novel contribution, this paper presents the first attempt to examine the factors influencing farmer welfare in the Province of DI Yogyakarta. We investigate the potential causal effects of key economic variables—including inequality, inflation, and exchange rates—on farmers.
Pengembangan Digital Marketing dan E-Marketplace dalam Mendukung Inovasi dan Ekspansi Pasar Bulu Mata di Desa Toyareka Kabupaten Purbalingga Ayuning Hidayah, Asmi; Riana Dewi, Isti; Anis Safitri, Telma
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6830

Abstract

UMKM Bulu Mata Pusphita Eyelashes di Desa Toyareka, Kabupaten Purbalingga merupakan pelaku usaha yang bergerak dibidang industri kecantikan dan kosmetik yang memproduksi bulu mata sejak tahun 2019. UMKM ini memiliki jangkauan pasar di Cikarang, Bali dan Jawa Timur. UMKM ini memiliki potensi berinovasi untuk mengembangkan bisnis dengan memperluas pangsa pasar. Namun terdapat kendala yang dihadapi oleh mitra terkait penjualan produk seperti belum optimalnya strategi pemasaran berbasis teknologi, minimnya kompetensi SDM dan keterbatasan sarana digital. Melalui program pengabdian masyarakat, solusi yang dapat dilakukan dari permasalahan tersebut berupa optimalisasi strategi pemasaran melalui pelatihan digital marketing yang mencakup pembuatan konten visual, penggunaan media sosial dan marketplace. Selain itu, mitra akan didampingi dalam mengimplementasikan digital marketing seperti kampanye iklan di media sosial. Program ini juga menyediakan teknologi pendukung, seperti laptop, lightbox, tripod, dan aplikasi editing untuk meningkatkan efektivitas pemasaran digital. Metode pelaksanaan berupa pelatihan dan pendampingan mitra dengan pendekatan kronologis melalui penyusunan dan pelaksanaan kegiatan berdasarkan urutan waktu atau tahapan yang logis dari awal hingga akhir. Pendekatan ini digunakan untuk memastikan setiap langkah dilakukan secara sistematis dan runtut sehingga mencapai tujuan yang telah direncanakan. Pelaksanaan program dilakukan secara bertahap, dimulai dari sosialisasi kepada mitra, pelatihan digital marketing, penerapan teknologi, pendampingan dan evaluasi hasil serta keberlanjutan program.
Inovasi Pengolahan Sampah Kulit Bawang sebagai Insektisida Nabati Berbasis Pemberdayaan Kelompok Wanita Tani Desa Sokawera, Kabupaten Banyumas Asmi Ayuning Hidayah; Astya Dewi Juwandi; Eva Almahdah; Eri Susanto; Nadia Tri Ananta; Fadillah Az-Zahra; Amelia Fransiska
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.4023

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan kepedulian Kelompok Wanita Tani (KWT) terhadap pemanfaatan sampah rumah tangga, khususnya kulit bawang, sebagai insektisida nabati yang ramah lingkungan. Permasalahan utama yang dihadapi mitra adalah rendahnya pemanfaatan sampah organik serta keterbatasan pengetahuan mengenai alternatif pengendalian hama selain pestisida kimia. Metode pelaksanaan kegiatan meliputi penyuluhan partisipatif dan diskusi interaktif yang mencakup konsep dasar insektisida nabati, manfaat pengelolaan sampah organik, bahan dan alat yang digunakan, serta tahapan pembuatan dan aplikasi insektisida nabati berbahan dasar kulit bawang. Hasil kegiatan menunjukkan adanya peningkatan pemahaman anggota KWT Sumber Rejeki Desa Sokawera mengenai pengelolaan sampah organik dan penerapan insektisida nabati untuk mengendalikan hama tanaman hortikultura. Kegiatan ini berkontribusi dalam mendorong pengelolaan sampah rumah tangga yang lebih berkelanjutan serta mendukung praktik pertanian ramah lingkungan dan ketahanan pangan di tingkat rumah tangga.
Building Memorable Experiences: The Influence Of Authenticity And Experiencescape On Me Morable Experiences And Re-Visiting Intentions Atika Putridinanti; Alisa Tri Nawarinir; Asmi Ayuning Hidayah
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 1, March 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0104

Abstract

Aim: This study aims to determine the effect of authenticity and experiencescape on the intention to revisit natural tourist attractions in Bayumas Regency, namely Curug Jenggala, Curug Telu, Curug Pinang, and Pagubugan Melung with effective experience as mediation. Methodology: The sample in this study was taken using a nonprobability sampling technique with a purposive sampling method. The number of respondents were 120 respondents from the population of visitors to natural tourist attractions in Banyumas Regency. Findings: Using SEM analysis with AMOS software shows the results that authenticity has a positive effect on memorable experiences, experiencescape has a positive effect on memorable experiences, memorable experiences do not have a positive effect on revisit intentions, authenticity has a positive effect on revisit intentions, experiencescape does not have a positive effect on revisit intentions, experience scape does not have a positive effect on revisit intentions, memorable experiences are unable to mediate the influence between authenticity and revisit intentions, and memorable experiences are also unable to mediate the influence between experiencescape and revisit intentions. Implications/Novel Contribution: This study can be implied for managers of natural tourist attractions in increasing revisit intentions. The study provided several unique recommendations and future research directions for scholars and policy makers.
Membangun Niat Beli Melalui Penguatan Persepsi Konsumen pada Platform E-Commerce Asmi Ayuning Hidayah; Isti Riana Dewi
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2653

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi konsumen terhadap niat beli pada platform e-commerce. Fokus utama penelitian ini adalah bagaimana kualitas website, reputasi merek, kepercayaan, dan persepsi risiko memengaruhi persepsi konsumen, yang selanjutnya berdampak pada niat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM-AMOS). Data yang dikumpulkan melalui kuesioner online sebanyak 200 responden pengguna aktif e-commerce, khususnya Shopee, di Indonesia. Hasil penelitian menunjukkan bahwa kualitas website, reputasi merek, dan kepercayaan berpengaruh positif signifikan terhadap persepsi konsumen, sedangkan persepsi risiko berpengaruh negatif. Persepsi konsumen terbukti berpengaruh signifikan terhadap niat beli. Temuan ini memberikan implikasi penting bagi strategi pemasaran digital, khususnya dalam membangun persepsi positif untuk mendorong intensi pembelian.
Co-Authors Alfareza, M. Fian Nur Alisa Tri Nawarinir Amelia Fransiska Anis Safitri, Telma Arum wahyuni Purbohastuti Arum Wahyuni Purbohastuti Arum Wahyuni Purbohastuti Arum Wahyuni Purbohastuti Astya Dewi Juwandi Atika Putridinanti Desmira Desmira Desmira Desmira Desmira Devilia Aziz Dewi, Isti Riana Didik Aribowo Didik Aribowo Didik Aribowo Diqbal Satyanegara Diqbal Satyanegara Eri Susanto Eva Almahdah Fadillah Az-Zahra Farah Putri Wenang Lusianingrum Fauzi, Pahrul Firdaus, Azka Rifqi Fitri Amalinda Harahap Gilang Akbar Gilang Akbar Noviansah Grace Maria Fitricia Husna, Siti Lulu'ul Indrawan Firdauzi Isti Riana Dewi Joni Prayogi Meyfita Esti Muhammad Farid Alfarisy Muhammad Johan Widikusyanto Muhammad Johan Widikusyanto Muhammad Syah Fibrika Muhammad Syah Fibrika Ramadhan Nadia Tri Ananta Purbohastuti, Arum Wahyuni Ramadhan, Bayu Ratna Ekawati Riana Dewi, Isti Rina Purnama Rofiaregina Rofiaregina Ronald Haryanto Siti Zulaikha Wulandari Suliyanto . Vynatria, Anggun Devaga Widya Nur Bhakti Pertiwi