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PERAN MEDIA DALAM PEKERJAAN PUBLIC RELATIONS Hafizah, Evi
Jurnal Kaganga: Jurnal Ilmiah Sosial dan Humaniora Vol. 5 No. 2 (2021)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jkaganga.5.2.149-157

Public Relations adalah fungsi manajemen khusus yang membantu pembentukan dan pemeliharaaan garis komunikasi dua arah, saling pengertian, penerimaan, dan kerjasama antara organisasi dan masyarakatnya. Media massa yang dipahami dalam konteks media cetak (surat kabar, majalah maupun tabloid), media elektronik (televisi dan radio) serta media baru (internet dan media sosial lainnya seperti friendster, facebook dan twitter) merupakan media yang tidak asing bagi masyarakat kita. Bisa dikatakan, media massa yang disebutkan tersebut merupakan media yang sangat familiar bagi masyarakat kita dan menjadi kebutuhan. Dalam melakukan pekerjaannya, seorang Public Relations membutuhkan media massa karena media massa mempunyai peranan yang sangat besar dalam kehidupan. Seorang Public Relations dapat menggunakan media massa dalam mempengaruhi masyarakat untuk membangun citra yang positif, ataupun negatif, juga dapat membangun opini publik dari seorang individu, organisasi, perusahaan, bahkan negara. Ini menunjukkan bahwa media massa itu berperan penting bagi pekerjaan seorang Public Relations untuk melakukan publisitas.Kata kunci: Public Relations, Media massa, Publisitas

Penggunaan Bahasa Jurnalistik pada Naskah Berita (Analisis Wacana Naskah Berita Kesehatan Bulletin RRI Pro1 Bengkulu Periode Bulan September 2023) Pertiwi, Dwi Ningtyas Arum; Firmansyah, Mas Agus; Hafizah, Evi
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.561

The use of language in making news is called journalistic language, namely language that is easy to understand and not complicated. One of the mass media that presents news is radio, until now Radio Republik Indonesia still exists as a government-owned public broadcasting institution. The news presented on radio is fleeting news, it cannot be played back, so the language used in making radio news must comply with journalistic language rules. The aim of this research is to determine the language used in Bulletin news presented by RRI Pro 1 Bengkulu and to analyze the extent to which the language used is in accordance with objective journalistic rules and can be well understood by listeners. The formulation of the problem raised is how journalistic language is used in health news presented in the RRI Pro 1 Bengkulu Bulletin. This research uses a qualitative approach with discourse analysis methods and uses theories of journalistic language and news. The results of this research are that the language used in the RRI Bengkulu Bulletin Pro1 health news script is guided by the rules of journalistic language writing and EYD, however in the health news script there are still several errors in word usage such as (1) Using abbreviations that are rarely heard by listeners. (2) There are non-standard words (3) Waste of words (4) Use of terms.

Public Relations Strategy In Improving The Image Of Iqra' 1 Integrated Islamic Primary School (SDIT) Bengkulu City Evi Hafizah; Marlina, Neneng Cucu
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/qtzwa602

Public Relations (PR) plays an important role in the school's reputation and the education delivery process. Public relations functions to support relationships and a good name to the community. This good relationship can help obtain public support so that students can realize the school's vision and mission. The research method used is a case study, which will examine public relations strategies including planning, implementation and evaluation of activities carried out to improve the school's image. The results of the research show that the Public Relations strategy of SDIT Iqra' 1 in the city of Bengkulu carried out several stages including: 1) Planning, SDIT Iqra' 1 set specific, measurable and relevant goals, such as increasing recognition of academic achievements and strengthening relationships with the community. This plan includes developing a consistent message and choosing effective communication channels to reach the target audience. 2) Implementation, SDIT Iqra' 1 utilizes various media, including social media (Facebook, Instagram, and TikTok), digital tabloids, and radio broadcasts to disseminate information and reach a wider audience, then carry out social activities for the community such as the Friday sharing program and sharing sacrificial meat during the Eid al-Adha holiday, 3) The evaluation carried out by SD IT Iqra' 1 includes media analysis, long-term impacts, and community involvement.

Penerapan Teori Warna pada Media Pembelajaran bagi Guru MTs Panca Mukti Bengkulu Tengah Martadireja, Sonde; Hafizah, Evi
JURNAL ABDIMAS SERAWAI Vol. 5 No. 1 (2025): Jurnal Abdimas Serawai (JAMS)
Publisher : Program Studi Administrasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jams.v5i1.8028

Madrasah Tsanawiyah (MTs) Panca Mukti adalah lembaga pendidikan agama setingkat SMP di bawah naungan Kementerian Agama yang telah terakreditasi A. Pendekatan pendidikan di MTs Panca Mukti didasarkan pada nilai-nilai Islam, dan sekolah ini berlokasi di Desa Panca Mukti, Kabupaten Bengkulu Tengah, Provinsi Bengkulu. Desa ini dipilih sebagai lokasi kegiatan Pengabdian pada Masyarakat dengan judul "Penerapan Teori Warna pada Media Pembelajaran bagi Guru MTs Panca Mukti Bengkulu Tengah." Proses belajar mengajar di MTs Panca Mukti melibatkan interaksi antara guru dan siswa untuk mentransfer pengetahuan, keterampilan, dan nilai-nilai. Observasi lapangan menunjukkan bahwa penggunaan media pembelajaran, terutama yang bersifat visual, perlu ditingkatkan untuk meningkatkan efektivitas pembelajaran. Kegiatan pengabdian ini bertujuan untuk meningkatkan kualitas proses belajar mengajar dengan memperkenalkan dan menguatkan teori praktis mengenai penerapan teori warna pada media pembelajaran. Pelatihan ini diharapkan dapat membantu guru dalam mengelola proses belajar mengajar dengan lebih efektif dan sesuai dengan tuntutan profesionalisme. Hasil evaluasi menunjukkan bahwa kegiatan pengabdian ini berhasil, ditandai dengan respon positif dari peserta yang antusias mengikuti kegiatan, serta peningkatan pemahaman peserta yang terlihat dari sesi tanya jawab dan diskusi setelah penyampaian materi.

TOURISM PROMOTION STRATEGY OF THE DINAS KEPEMUDAAN OLAHRAGA DAN PARIWISATA OF PONTIANAK CITY IN INCREASING TOURIST VISITS Supiati; Bob Andrian; Evi Hafizah
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 14 No. 1 (2022): Communication & Digital Transformation
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v14i1.5242

This research focuses on the development strategy of tourist visits to Pontianak City from 2016 to 2020. The research is aimed at finding out how the promotion strategy of the Tourism Sector increases tourist visits at the Pontianak City DISPORAPAR in 2019. This research uses descriptive qualitative methods with observation, interview, and documentation techniques. The results of the study that the Tourism Promotion Strategy in increasing tourist visits went through three stages. Planning is carried out through setting a promotional budget, determining the target market analysis, promotion goals, and message planning. Tahap implementation activities by carrying out promotional activities, using promotional media, and tourism events. While the evaluation stage is an evaluation meeting, a report on the performance of responsibility for one period.

Digital Marketing Communication Strategy For Strengthening Bengkulu City Tourism Brand Ayuh, Eceh Trisna; Darmi, Titi; Ekowati, Sri; Adhrianti, Lisa; Hafizah, Evi
ARISTO Vol 10 No 3 (2022): December / Special Issue : Local Governance
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v10i3.6308

Bengkulu City has various historical, cultural and natural tourism assets, this has allowed Bengkulu City to become a tourism city. The internet penetration rate of Indonesia's population continues to increase from year to year. However, the regional government of Bengkulu City has not read the opportunities for digital marketing platforms and made branding efforts for the Bengkulu tourism sector. This study aims to determine the digital marketing branding communication strategy for Bengkulu city tourism destinations. The research approach used is a qualitative approach based on the philosophy of postpositivism. This research is a case study research using the concept of AISAS theory which consists of Attention, Interest, Search, Action and share. The results of this study state that digital marketing communications carried out by the Bengkulu government focus on creating marketing content to create tourist attraction through social media. Image quality, content content, content duration and words in the content are important parts that must be considered. In addition, it is known that the creation of digital marketing content requires quite a lot of effort so that the content is of high quality and attractive, it is necessary to have human resources with special digital skills and a qualified team of creators.

Framing Analysis of Road Damage News in Bengkulu Province on Media TribunBengkulu.com (Period October 2023-March 2024 Aldira, Erike; Hafizah, Evi; Sari, Eka Vuspa; Marlina, Neneng Cucu
Semantik: Journal of Social, Media, Communication, and Journalism Vol 2 No 2 (2024): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v2i2.13416

The media, in constructing the reality of problems in the news, certainly has their own point of view. Media content is not a reflection of the reality of what is actually happening, but has been formed by the media itself with the background of the ideology and interests of the media concerned. This research aims to analyze how infrastructure damage in mass media news with an emphasis on aspects of public interest. Through the framing analysis approach, this research tries to examine the way the mass media frames the issue of road damage, including the causal factors, the impact felt by the community, and the proposed solutions. The research method used is a qualitative method to analyze news articles related to road damage in Bengkulu Province from the media source TribunBengkulu.com. Several news articles were analyzed to identify the framing patterns used by the media. The results showed that TribunBengkulu.com tends to highlight road damage in Bengkulu Province as a significant problem for people's daily lives, with an emphasis on the importance of immediate repairs and the responsibility of the local government. The implications of these findings are the need for framing that takes into account the interests of the public in presenting accurate and relevant information about road damage, as well as the importance of an honest and fair role of the media in building awareness and support.

Transformation of the Spread of Islamic Messages through the Transition from Traditional Media to Digital Media in Contemporary Da'wah Aditia, Rafinita; Hafizah, Evi
Jurnal Al Nahyan Vol. 1 No. 1 (2024): Al-Nahyan : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islan STAIMAS Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58326/jan.v1i1.209

This study discusses the transformation of Islamic da'wah from traditional media to digital media and its impact on the spread of Islamic messages in the contemporary era. With the development of information and communication technology, da'wah is no longer limited to conventional methods such as face-to-face lectures and book publishing, but now involves the use of digital media, such as social media, instant messaging applications, and video streaming platforms. This study uses literature study methodology and comparative analysis to evaluate the differences between the dissemination of Islamic messages through traditional media and digital media, focusing on aspects of audience reach, interaction, and the quality and effectiveness of the messages conveyed. The results of the study indicate that the use of digital media in da'wah significantly expands the reach of Islamic messages, allowing for faster and wider dissemination to a more diverse audience. Digital media also increases interaction between preachers and audiences through comment features, live streaming, and question and answer sessions, creating a more dynamic two-way dialogue. However, this study also highlights the challenges faced, including the potential for message distortion and the need for digital literacy among preachers to ensure the authenticity and accuracy of the information conveyed. By combining traditional and digital media approaches holistically, da'wah can be more relevant, inclusive, and adaptive in responding to the challenges of the times and the spiritual needs of modern society.

Public Relations Strategy In Improving The Image Of Iqra' 1 Integrated Islamic Primary School (SDIT) Bengkulu City Evi Hafizah; Marlina, Neneng Cucu
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/qtzwa602

Public Relations (PR) plays an important role in the school's reputation and the education delivery process. Public relations functions to support relationships and a good name to the community. This good relationship can help obtain public support so that students can realize the school's vision and mission. The research method used is a case study, which will examine public relations strategies including planning, implementation and evaluation of activities carried out to improve the school's image. The results of the research show that the Public Relations strategy of SDIT Iqra' 1 in the city of Bengkulu carried out several stages including: 1) Planning, SDIT Iqra' 1 set specific, measurable and relevant goals, such as increasing recognition of academic achievements and strengthening relationships with the community. This plan includes developing a consistent message and choosing effective communication channels to reach the target audience. 2) Implementation, SDIT Iqra' 1 utilizes various media, including social media (Facebook, Instagram, and TikTok), digital tabloids, and radio broadcasts to disseminate information and reach a wider audience, then carry out social activities for the community such as the Friday sharing program and sharing sacrificial meat during the Eid al-Adha holiday, 3) The evaluation carried out by SD IT Iqra' 1 includes media analysis, long-term impacts, and community involvement.

Addressing the Aesthetic Issues in Graphic Design as Visual Communication Media Sonde Martadireja; Evi Hafizah
Journal of Urban Society's Arts Vol 13, No 1 (2026): April 2026
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jousa.v13i1.11601

The study of aesthetics remains a crucial area in the discourse of graphic design worldwide. Various questions continually arise in tandem with cultural shifts and advancements in artificial intelligence technology, as is evident in the present era. This article attempts to provide alternative answers through a qualitative description utilizing the method of literary study. The diversity of aesthetic definitions, ranging from Plato’s ideologically influenced perspective to Baumgarten’s empirical approach, indicates that theological/metaphysical, positivistic, or even a combination of both values form the basis of aesthetic knowledge for a graphic designer. The influence of this aesthetic knowledge is manifested through the thought process in decision-making, from project acceptance considerations to determining the visual forms that will appear in the work. Through design psychology, the balance between aesthetics and communication content in a work can be interpreted as a meaningful representation of values by the designer as the embodiment of communicative ideas, and by the target audience as communicants. This also forms the basis for understanding and assessing the existence of collective aesthetics. The method for gauging collective aesthetics can be simulated by determining the maximum point values among the majority of the target audience, conceptualized as the safe boundary of collective aesthetics. The complexity of aesthetic issues within the scope of graphic design as a visual communication medium highlights the importance of multidimensional understanding to address each problem while guiding the work toward communicative and artistic goals.

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