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MEKANISME PELAKSANAAN MODEL LONG-TERM CARE (LTC) PELAYANAN SOSIAL LANJUT USIA TERLANTAR DI KOTA KENDARI Lutfiana Nur Azizah; Amin Tunda; Nada Kusuma; Ghery Safitra Fahrun; Muh. Rijal
Jurnal Neo Societal Vol. 10 No. 1 (2025): Edisi Januari
Publisher : Universitas Halu Oleo (UHO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jns.v10i1.81

This study aims to analyze the implementation mechanism of the long-term care (LTC) model for neglected elderly in Kendari City. The main focus of this study is to identify the service process, as well as the level of public and stakeholder awareness regarding the importance of handling social problems of neglected elderly. Using a descriptive qualitative approach, this study used in-depth interview techniques, observation, and documentation studies on 10 informants. The results of the study indicate that long-term care for neglected elderly involves various social programs and services. First, social assistance programs, namely Non-Cash Food Assistance , Family Hope Program, and Indonesian Healthy Card Contribution Assistance have been implemented to support the welfare of the elderly. Second, this study also highlights the implementation of the elderly rehabilitation assistance program, which includes family-based, community-based, and shelter-based services. Third, home-based care services are implemented by providing health and social care support in rehabilitation centers. Fourth, the community care program, which involves the active participation of the local community, has been shown to have a positive impact on maintaining the welfare of neglected elderly. And then, family care is very important in providing emotional and health support, especially for the elderly who live with their families. The elderly care system in Kendari city has integrated various approaches, both from the government, community, and family sides. The programs outlined provide a strong foundation for ensuring the welfare of poor and neglected elderly.

MEKANISME PELAKSANAAN MODEL LONG-TERM CARE (LTC) PELAYANAN SOSIAL LANJUT USIA TERLANTAR DI KOTA KENDARI Lutfiana Nur Azizah; Amin Tunda; Nada Kusuma; Ghery Safitra Fahrun; Muh. Rijal
Jurnal Neo Societal Vol. 10 No. 1 (2025): Edisi Januari
Publisher : Universitas Halu Oleo (UHO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jns.v10i1.81

This study aims to analyze the implementation mechanism of the long-term care (LTC) model for neglected elderly in Kendari City. The main focus of this study is to identify the service process, as well as the level of public and stakeholder awareness regarding the importance of handling social problems of neglected elderly. Using a descriptive qualitative approach, this study used in-depth interview techniques, observation, and documentation studies on 10 informants. The results of the study indicate that long-term care for neglected elderly involves various social programs and services. First, social assistance programs, namely Non-Cash Food Assistance , Family Hope Program, and Indonesian Healthy Card Contribution Assistance have been implemented to support the welfare of the elderly. Second, this study also highlights the implementation of the elderly rehabilitation assistance program, which includes family-based, community-based, and shelter-based services. Third, home-based care services are implemented by providing health and social care support in rehabilitation centers. Fourth, the community care program, which involves the active participation of the local community, has been shown to have a positive impact on maintaining the welfare of neglected elderly. And then, family care is very important in providing emotional and health support, especially for the elderly who live with their families. The elderly care system in Kendari city has integrated various approaches, both from the government, community, and family sides. The programs outlined provide a strong foundation for ensuring the welfare of poor and neglected elderly.

ANALYSIS OF THE IMPACT OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT IN IMPROVING JOB SATISFACTION IN MSMEs Muh. Husriadi; Fari Aus, Nada Kusuma, Citra Ayu Ningsih
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Inclusive, collaborative and transparent organizational culture has a vital role in improving performance employees at Micro, Small, and Medium Enterprises (MSMEs) in Kendari City. Although thus, the implementation of this culture is still meet obstacles in creating an optimal work environment. This study aims to identify characteristics of organizational culture that influence performance employees in MSMEs Kendari City. With qualitative research methods, data was obtained through interview in-depth with employees and MSMEs owners. The results of the study show that an inclusive, collaborative and transparent organizational culture has a positive impact on performance. employee past improvement involvement, synergy team, and trust. Core values such as integrity, innovation, and service customer participate plays an important role in strengthening the foundation of organizational culture as well increase productivity employees. These finding underlines importance implementation of a supportive organizational culture as a sustainable strategy for performance in MSMEs

EFFECT OF BRAND IMAGE IN INCREASING PURCHASE INTENTION OF BREAD MSMEs Bunga Kartika; Nada Kusuma; Muh. Husriadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Development The rapid growth of MSMEs bread in Kendari City is facing challenges in building a strong brand image to increase purchase intention in the midst of intense market competition and change preference consumers. This study aims to understand how brand image through utilization local cultural values and digital marketing strategies have effect so that intention buy consumers in MSMEs bread. Qualitative research method using design descriptive. Interview in-depth, observation participatory, and documentation and inductive data analysis through coding and categorization theme. The results of the study show that integration local cultural symbols in branding and strategic social media management own effect to increase trust and loyalty consumers. However, the risks of digital overexposure and limitations human resources are an obstacle in maintaining authenticity brand. Consistency of taste, social testimonials, and availability. product limited also plays an important role in strengthening purchase intention. The implications of this study emphasize importance digital marketing training that is oriented towards conservation cultural values and the development of adaptive marketing strategies to support the sustainability of bread MSMEs in the local market.

MSMEs DEVELOPMENT MODEL IN THE FAST-FOOD SECTOR THROUGH SOCIAL INNOVATION AND BUSINESS MANAGEMENT IN IMPROVING COMMUNITY WELFARE Nada Kusuma; Muh. Husriadi; Hisna
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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MSME sector fast food has a strategic role in the economy national However Still face challenge in the form of limited product innovation, suboptimal business management and low access to training as well as mentoring. This study aims to developing a model for empowering fast food MSMEs through integration of social innovation and business management to improve competitiveness and welfare society. The research method used is qualitative with a case study approach, data collection through interview in-depth, observation participatory and documentation on MSME actors in several sub-districts in Kendari City. The results of the study showed that product development innovative, collaboration community, as well as implementation systematic business management capable increase capacity adaptation, efficiency operational, and market access for MSMEs. Continuous training and mentoring have also proven to be strengthen skills managerial and expanding Network effort. The implications of this research confirm the importance of empowerment models holistic that combines social and business aspects as well the need support digital technology policies and facilitation to ensure sustainability and inclusiveness of fast food MSME development.

THE ROLE OF SOCIAL MEDIA AS A BUSINESS COMMUNICATION TOOLIN IMPROVING CUSTOMER LOYALTY Muh. Husriadi; Bunga Kartika; Nada Kusuma
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 2 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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rapid development of social media has made this platform a tool main business communication, but many business actors face challenges in utilizing social media to increase loyalty customers. This study aims to examine the role of social media as a tool business communication in building and improving loyalty customers. The method used is qualitative with a case study approach, involving interview in-depth and observation of active business actors utilizing social media. Research results show that selecting platforms such as Instagram and WhatsApp, a personal and responsive communication strategy, and appropriate management of challenges and risks significantly contribute to increased engagement. loyalty customers. Implications In practice, this research emphasizes importance dynamic digital communication strategy adaptation and risk management communication on social media to strengthen business- customer relationship continuously . This research contributes to the development of theory digital business communications and offers directions strategic for business practices in the digital age

ORGANIZATIONAL CULTURE TRANSFORMATION AND ITS IMPACT ON EMPLOYEE PERFORMANCE IN THE READY-FOOD SECTOR Fari Aus; Nada Kusuma; Muh. Husriadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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The fast food industry has experienced rapid growth over the decades, making it one of the most dynamic sectors in global and local markets. This research explores how to change organizational culture and influence employee motivation and organizational performance in this sector. This research aims to encourage interactions between organizations and performance. Using qualitative methods including in-depth interviews and participant observation, it was found that the application of values such as cooperation and honesty builds a cooperative work environment, increasing employee engagement and productivity. Leadership commitment has been proven to overcome challenges and ensure the success of cultural change. Practical recommendations include a focus on strengthening cultural values within oneself and open communication between teams . Future research could expand the scope of the sample and include other industries to increase the generalizability of the findings and explore broader implications for customer satisfaction and long-term network operations.

Enhancing Sociology Students’ Research Instrument Development Skills through Digital Platform-Based Training at Halu Oleo University Dian Puspita Rizki; Ghery Safitra Fahrun; Nada Kusuma; Muhamat Arif Afandi; Nur Azisyah Mukmin
Room of Civil Society Development Vol. 5 No. 2 (2026): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.924

Students often experience difficulties in developing research instruments, particularly in formulating variables, constructing indicators, designing questionnaire items, and aligning instruments with research problems. This community service program aimed to improve students’ competence in developing research instruments through structured online platform-based training. The program was conducted from November to December 2025 at the Department of Sociology, Faculty of Social and Political Sciences, Halu Oleo University, involving 94 students. The activity was implemented through preliminary needs assessment, preparation of training materials, presentations, demonstrations, guided practice, group discussions, feedback sessions, and evaluation. Students were introduced to the principles of research instrument development, including variable formulation, indicator construction, questionnaire design, validity and reliability concepts, and the use of digital platforms such as Google Forms and Microsoft Forms. The results showed notable improvement in students’ competencies. Students’ basic understanding of research instrument development increased from 38 students (40.4%) before the training to 80 students (85.1%) after the training. Their understanding of fundamental methodological principles improved from 42 students (44.7%) to 75 students (79.8%), while their ability to align research instruments with research problem formulation increased from 33 students (35.1%) to 71 students (75.5%). These findings indicate that online platform-based training contributed positively to strengthening students’ methodological competence and digital literacy in developing research instruments.

Enhancing Sociology Students’ Research Instrument Development Skills through Digital Platform-Based Training at Halu Oleo University Dian Puspita Rizki; Ghery Safitra Fahrun; Nada Kusuma; Muhamat Arif Afandi; Nur Azisyah Mukmin
Room of Civil Society Development Vol. 5 No. 2 (2026): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.924

Students often experience difficulties in developing research instruments, particularly in formulating variables, constructing indicators, designing questionnaire items, and aligning instruments with research problems. This community service program aimed to improve students’ competence in developing research instruments through structured online platform-based training. The program was conducted from November to December 2025 at the Department of Sociology, Faculty of Social and Political Sciences, Halu Oleo University, involving 94 students. The activity was implemented through preliminary needs assessment, preparation of training materials, presentations, demonstrations, guided practice, group discussions, feedback sessions, and evaluation. Students were introduced to the principles of research instrument development, including variable formulation, indicator construction, questionnaire design, validity and reliability concepts, and the use of digital platforms such as Google Forms and Microsoft Forms. The results showed notable improvement in students’ competencies. Students’ basic understanding of research instrument development increased from 38 students (40.4%) before the training to 80 students (85.1%) after the training. Their understanding of fundamental methodological principles improved from 42 students (44.7%) to 75 students (79.8%), while their ability to align research instruments with research problem formulation increased from 33 students (35.1%) to 71 students (75.5%). These findings indicate that online platform-based training contributed positively to strengthening students’ methodological competence and digital literacy in developing research instruments.

Humanitarian volunteer training as a strategy for promoting students’ social awareness: collaboration with the KNRP in Social Welfare Study Program, Halu Oleo University Dian Puspita Rizky; Muhamad Ilham Nur Ikhsan Rintaka; Asrani; Ghery Safitra Fahrun; Nada Kusuma
Indonesian Journal of Community Services Vol. 5 No. 1 (2026): May
Publisher : CV. Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47540/ijcs.v5i1.2742

This community service program aims to enhance students’ capacity, social awareness, and humanitarian competencies through structured humanitarian volunteer training. Implemented in collaboration with the Komite Nasional untuk Rakyat Palestina (KNRP), the program targets students of the Social Welfare Study Program, Faculty of Social and Political Sciences, Halu Oleo University. It emphasizes a comprehensive understanding of volunteerism values, fundamental principles of humanitarian action, and the strategic role of volunteers in addressing social issues. The training equips students with essential skills in coordination, communication, and rapid response, while also introducing them to humanitarian networks. Furthermore, the program fosters the development of practical competencies in managing social situations in an organized and effective manner. By promoting a shift in mindset, from passive understanding of solidarity to active engagement, this initiative prepares students to become responsive and committed actors in humanitarian efforts.

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