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All Journal Jurnal Manajemen dan Bisnis Menara Ilmu Jurnal Manajemen dan Bisnis eCo-Fin Kultura: Jurnal Ilmu Sosial dan Humaniora
Deddy Ray Girsang
Universitas Negeri Medan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KEPUASAN KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOMINFO KOTA MEDAN Yudhistira, Prima; Daryana, Aditiya Pratama; Girsang, Deddy Ray; Damanik, M.A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study discusses issues related to low levels of job satisfaction, work discipline, and the quality of the work environment, which impact suboptimal work results and frequent delays in task completion. The purpose of this research is to analyze the effects of job satisfaction, work discipline, and work environment on employee performance at the Communication and Information Office (KOMINFO) of Medan City. This study uses a quantitative approach with a Likert scale to measure the variables being examined. Data were collected through questionnaires distributed to all permanent employees of the Medan City KOMINFO Office, totaling 56 individuals. Validity and reliability tests were conducted to ensure the accuracy of the data. Data analysis was performed using multiple linear regression, hypothesis testing, and the coefficient of determination. The results show that: (1) job satisfaction partially affects employee performance at the Medan City KOMINFO Office; (2) work discipline partially affects employee performance; (3) the work environment partially influences employee performance; and (4) simultaneously, job satisfaction, work discipline, and work environment together have a positive and significant effect on employee performance at the Medan City KOMINFO Office.
TREN HEALTHY FAST FOOD : ANALISIS MODEL BISNIS DAN POTENSI PERTUMBUHAN DI ERA GAYA HIDUP SEHAT DI KOTA MEDAN Daryana, Aditiya Pratama; Saragih, Vina Gabriella; Akita, Amalia; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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The trend of a healthy lifestyle is increasing among urban communities, including in Medan City, driving the growth of the healthy fast food industry. This study aims to analyze the business model and factors influencing the growth of the healthy fast food industry in Medan City using multiple regression analysis. Data were collected through a quantitative survey of 200 healthy food consumers and in-depth interviews with business owners. he findings indicate that digital marketing strategy has the most significant impact on business growth, followed by product pricing and product innovation. Healthy food businesses that optimize marketing through social media, online ordering applications, and digital promotion strategies have a greater opportunity to expand their market share. Meanwhile, although healthy food is relatively more expensive than conventional fast food, consumers are still willing to purchase if the product provides clear health benefits. Product innovation also contributes to increasing customer loyalty. The implications of this study emphasize the importance of digital marketing strategies and innovation in accelerating the growth of healthy food businesses, as well as the need for government policies to support this industry, such as incentives for healthy food entrepreneurs
MOTIVASI DAN RETENSI SUMBER DAYA MANUSIA KESEHATAN DI DAERAH TERPENCIL DI INDONESIA Pasaribu, Karl Frizts; Panjaitan, Jenita Oktavia; Akita, Amalia; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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The availability of healthcare workers in remote areas is a major challenge within the healthcare system in Indonesia. This study aims to analyze the motivation factors and retention strategies of healthcare workers in remote regions through a systematic literature review method. A total of 21 relevant scientific articles were analyzed to understand the factors influencing the motivation and retention of healthcare workers. The study results show that healthcare workers' motivation is influenced by financial incentives, career development, as well as social and work environment factors. Policies such as the Nusantara Sehat Program and special capitation have helped improve the distribution of healthcare workers, although there are still challenges in their implementation. Non-financial factors, such as job satisfaction and support, also play a role in the sustainability of healthcare workers in remote areas. Therefore, more comprehensive policies are needed to ensure the sustainability of programs and the equitable distribution of healthcare workers across Indonesia.
Co-Authors Aditiya Pratama Daryana Amalia Akita Anggriani, Peni Annisa, Chitra Azmi, Chairiza Damanik, A. Jaya Damanik, M. A. Jaya Damanik, M.A. Jaya Jenita Oktavia Panjaitan Lutfia Yasmin Mentari Arisyid Mulyadi Pasaribu, Karl Frizts Ramadhaningtyas, Chitra Annisa Saragih, Vina Gabriela Vina Gabriella Saragih Yudhistira, Prima