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PENGARUH KUALITAS PELAYANAN DAN PROMOSI WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI AGEN SEMBAKO SAHABAT SETIA DI ERA PANDEMI COVID-19 Agus Sri Iswiyanti; Dewi Puspita Sari; Hadi Mulyo Wibowo; Widya Nengsih
Aliansi : Jurnal Manajemen dan Bisnis Vol 18, No 1 (2023): ALIANSI : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v18i1.464

Abstract

The cause of this observe changed into to decide whether or not provider excellent and phrase of mouth have an effect on shopping selections at Sahabat Setia grocery agents..The evaluation approach on this observe makes use of quantitative number one information, the check tiers achieved are Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, T Test, F Test, and Coefficient of Determination Test (R2). The information used on this observe is non possibility sampling with purposive sampling technique. The trying out device used is SPSS Version 25.The consequences of this observe suggest that the variables of Service Quality and phrase of mouth advertising have a big impact on Purchasing Decisions at unswerving pal grocery agents,
IMPLEMENTASI STRATEGI PEMASARAN DIGITAL PADA INDUSTRI ASURANSI JIWA & KESEHATAN: STUDI KASUS SEQUIS LIFE Hadi Mulyo Wibowo; Sak Khie; Asytari Santri; Sopian Sopian
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 5, No 1 (2022): Equilibrium Point : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/.v5i1.172

Abstract

Kerangka analisa marketing audit atas aktivitas kampanye pemasaran digital dan SWOT analysis dapat diaplikasikan dalam berbagai industri dan khususnya dalam penelitian ini pada industri asuransi jiwa dan asuransi kesehatan. Sequis Life sebagai brand asuransi lokal terkemuka di industri asuransi Indonesia ini perlu melakukan aktivitas pemasaran digital untuk menguatkan brand awareness di tengah kompetisi dengan brand-brand asuransi asing. Di tengah perkembangan teknologi digital yang sangat cepat, diperlukan strategi pemasaran digital yang dapat meretensi pelanggan saat ini dan mengakuisisi pelanggan-pelanggan baru khususnya ke segmen millennial dan post-millennial. Peneliti menggunakan metode penelitian kualitatif deskriptif dengan studi kasus. Teknik pengumpulan data melalui observasi data ke aset-aset digital milik Sequis Life dan wawancara dengan stakeholder Sequis Life. Hasil penelitian ini menunjukkan optimalisasi aset social media Sequis Life secara parsial optimum pada YouTUbe namun belum pada Facebook dan Instagram. Pengelolaan editorial plan di social media didominasi oleh edukasi keuangan. Optimisasi mesin pencari Google sudah membuahkan hasil dengan meningkatkan posisi 3 kata kunci ke halaman satu. Perlu paid ads yang lebih kontinyu untuk meretensi trafik dan terus meningkatkan brand awareness. Implementasi aplikasi mobile masih difokuskan ke nasabah dan belum dioptimalkan untuk mengakuisisi calon nasabah potensial.
PELAYANAN TERHADAP KINERJA PETUGAS PAJAK UNTUK MENINGKATKAN KEPATUHAN WAJIB PAJAK BPHTB DI KANTOR PAJAK BEKASI JAWA Wahyudin Wahyudin; Hadi Mulyo Wibowo; Agus Haryadi; Agi Agi
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 4, No 2 (2021): Equilibrium Point : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/ebp.v4i2.170

Abstract

Kinerja merupakan hasil pencapaian yang dilakukan oleh seorang pegawai dibandingkan dengan standar yang ditetapkan oleh organisasi. Kinerja juga mengukur seberapa jauh orang tersebut berhasil mencapai tujuan yang ditetapkan oleh organisasi.Tujuan dalam penelitian ini adalah: ”Untuk mengetahui seberapa besar pengaruh pelayanan terhadap kinerja petugas pajak di Kantor Pajak Bekasi Jawa Barat.Penelitian ini berpendekatan kuantitatif. Sehingga yang menjadi populasi pada penelitian ini adalah pegawai Kantor Pajak Bekasi Jawa Barat yang berjumlah 105 orang pegawai, sedangkan jumlah sampel sebanyak 84 pegawai.Hasil penelitian ini menunjukkan bahwa: Terdapat pengaruh Pelayanan (X) terhadap Kinerja Petugas Pajak (Y), dengan nilai thitung untuk variabel Pelayanan (X) sebesar 4,518 sedangkan nilai ttabel  N = 84 sebesar 2,185. Jadi 4,518 2,185, maka H0 ditolak dan Ha diterima, dapat dinyatakan bahwa Pelayanan (X) berpengaruh signifikan terhadap Kinerja Petugas Pajak (Y). Sedangkan nilai R Square sebesar 0.218. Hal ini menunjukan bahwa sebesar 21,8% pelayanan (X) berpengaruh terhadap kinerja petugas pajak (Y), sedangkan sisanya sebesar 78,2% dipengaruhi faktor lain yang tidak diteliti dalam penelitian ini.
PENGARUH RASIO PROFITABILITAS TERHADAP HARGA SAHAM PADA PT BANK BCA TBK PERIODE 2016-2020 Indri Astuti; Hadi Mulyo Wibowo; Rina Rupiah
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 5, No 2 (2022): Equilibrium Point : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/ebp.v5i2.178

Abstract

This research aims to find out whether the profitability ratio, namely Return On Asset (ROA), Return On Equity (ROE), Net Profit Margin (NPM) and Earning Per Share (EPS) has a simultaneous and quotient effect on prices shares in PT Bank BCA Tbk for the 2016-2020 period. The analytical techniques used in this study are classical assays and multiple linear regression. The population and sample in this study are the financial statements of Bank BCA Tbk registered with the OJK (Financial Services Authority) for 2016-2020. The data used is secondary data. The results of the test can be concluded that Return On Asset (ROA), Return On Equity (ROE), Net Profit Margin (NPM) and Earning Per Share (EPS) simultaneously and parsilan did not have a positive and negative effect and did not have a positive and negative effect. significant to the shares of PT Bank BCA Tbk for the period 2016-2020.Keywords: ROA, ROE, NPM, EPS, Share Price
Strategy Marketing Bureau Service Advertisingin Build Trust Customer (Studies Case Pt. Moncoleco (Kuncoro) Devi, Nurwulan Kusuma; Wibowo, Hadi Mulyo; Hidayat, Rahmat; Naser, Haspul
International Journal of Economics Studies Vol. 1 No. 2 (2024): International Journal of Economics Studies
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aiming to find out how companies run their business, identify strengths, weaknesses, opportunities and threats, and offered solutions. The importance of SWOT analysis, in an effort to overcome the problem of customer trust US a whole to identify the strengths, weaknesses, opportunities and threats faced by PT. Mondoleko Kuncoro. This research is qualitative with a case study approach with a descriptive design. Primary data in the form of interviews, observations, and documentation. The analysis technique uses source triangulation and SWOT analysis. The results showed that PT. Mondoleko Kuncoro runs a business that includes understanding customer needs, building service excellence, relationship marketing, personal selling and direct marketing, and pricing services. The IFAS score was 5.1, while the EFAS was 5.95. The mapping position is in a stable state, meaning that there is no change in its activity, while the SWOT quadrant places it in positions I and III. This shows PT. Mondoleko Kuncoro is still on the verge of weaknesses, but has the strength to take advantage of opportunities.
THE EFFECT OF AUTOCRATIC LEADERSHIP STYLE AND EMPLOYEE WORK STRESS ON TURNOVER INTENSITY AT PERDADANI NASIONAL MADANI LIMITED LIABILITY COMPANY, PEKANBARU Fernanda Arifin, Robby; Yuni Pratikno; Hadi Mulyo Wibowo
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 7 No. 1 (2025): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v7i1.9450

Abstract

The purpose of this study is to find out the influence of autocratic leadership style on turnover intensity, find out the effect of employee work stress on turnover intensity, and find out the influence of autocratic leadership style and employee work stress on turnover intensity. This research has a quantitative approach. In the autocratic leadership style variable (X1) the calculated t value is 7,128 > the t value of the table is 1,988. With the significance value of 0.001, which is less than 0.5 or 0.00 < 0.05. So it can be concluded that Ha is accepted and H0 is rejected, which means that the autocratic leadership style partially has an influence on the Turnover Intensity of the Madani National Capital Limited Liability Company Pekanbaru Branch. In the employee work stress variable (X2) the calculated t value is -0,838 < the table t value is 1,988, with the significance value -0,071. So it can be concluded that Ha is rejected and H0 is accepted, which means that employee work stress partially has no effect on Turnover Intensity at Madani National Capital Limited Liability Company Pekanbaru Branch. F count (25,701) > F table (3,949) with Sig. (0,001) < 0.05. It means that the variables of autocratic leadership style and employee work stress simultaneously have a significant effect on Turnover Intensity.
Pengaruh Pengendalian Kerja Terhadap Kinerja Karyawan PT. Koyorad Jaya Indonesia Kurniawan, Toni; Adriza, Adriza; Wibowo, Hadi Mulyo
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i3.1690

Abstract

Employee performance is a critical factor in achieving organizational goals, and work control plays an important role in ensuring that performance standards are met. However, in many organizations, including PT. Koyorad Jaya Indonesia, issues such as unclear job descriptions, weak discipline, and limited communication between superiors and subordinates have been observed, potentially hindering optimal performance. This study aims to examine the effect of work control on employee performance at PT. Koyorad Jaya Indonesia. A quantitative approach with descriptive and verification methods was applied, using a structured questionnaire distributed to 46 active employees. The data were analyzed through validity, reliability, descriptive statistics, correlation, and determination tests. The findings reveal that both work control and employee performance are rated in the “very good” category, with mean scores of 4.59 and 4.62, respectively. Furthermore, the coefficient of determination indicates that work control contributes 71.9% to employee performance, while the remaining 28.1% is influenced by other factors not included in this study. These results highlight the strategic importance of effective work control in improving employee performance, suggesting that management should strengthen control practices to sustain productivity and efficiency.
PENGARUH MUTU PELAYANAN TERHADAP TINGKAT KEPUASAN PELANGGAN PADA PT INMAS SURYA MAKMUR SEMARANG. Januarianto, Benedictus Tri; Astuti, Indri; Wibowo, Hadi Mulyo; Rusdianto, Agustinus Renaldo
Aliansi : Jurnal Manajemen dan Bisnis Vol 19, No 1 (2024): ALIANSI : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v19i1.587

Abstract

Kualitas pelayanan menunjuk pada tingkat kesempurnaan pelayanan dalam memenuhi kebutuhan dan tuntuan setiap konsumen memenuhi kebutuhan dan persyaratan, serta pada ketepatan waktu untuk memenuhi harapannya.  kepuasan konsumen adalah suatu kondisi dimana kebutuhan, keinginan dan harapan konsumen terhadap sebuah produk dan jasa, sesuai atau terpenuhi dengan penampilan dari produk dan jasa.  Adapun tujuan penelitian ini adalah untuk mengetahui besarnya pengaruh variabel Kualitas Pelayanan terhadap Peningkatan Kepuasan Konsumen pada PT. Inmas Surya Makmur Semarang.Teknik pengambilan sampel yang dipakai dalam penelitian ini penulis menggunakan teknik Random Sampel atau secara acak populasi di jadikan sampel ada 384 orang dapat digunakan rumus Slovin yang dikutip Sevilla dalam Husein Umar, 2017, jadi diperoleh sampel 80 orang.Berdasarkan pada hasil analisa regresi bahwa ternyata variabel Kualitas Pelayanan dapat meningkatkan Kepuasan Konsumen diperoleh  nilai Y = 8,117 + 0,653 X., ada pengaruh positif terhadap Kepuasan Konsumen diperlukan pembuktian dengan dilakukannya uji hipotesis variabel Kualitas Pelayanan terhadap peningkatan Kepuasan Konsumen diperoleh nilai thitung sebesar = 12,004 nilai ttabel pada (83) sebesar = 1,661, maka Ho ditolak dan Ha diterima yang berarti mempunyai bukti, bahwa antara variabel Kualitas Pelayanan terhadap variabel Kepuasan Konsumen terdapat pengaruh yang signifikan.  Sedangkan hasil analisa korelasi parsial dan uji hipotesisnya dinyatakan bahwa terdapat pengaruh positif antara variabel Kualitas Pelayanan terhadap variabel Kepuasan Konsumen diperoleh nilai sebesar 0,866 sehingga dapat disimpulkan bahwa pengaruhnya sangat kuat atau nilai Koefisien determinasinya (KD) sebesar : 75,0% jadi tingkat pengaruhnya sebesar 75,0% dan sisanya sebesar 25,0% dipengaruhi dari paktor-kaktor lainnya sepertia promosi, periklanan, sarana prasarana, distribusi dan lain sebagainya yang tidak di amati oleh penulis.
Pengaruh Inflasi dan Nilai Tukar Rupiah terhadap Harga Saham Sektor Pertambangan (2021-2024) Fitrianur, Nova; Wibowo, Hadi Mulyo; Mahroji, Dwi
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 4 No. 3 (2025): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v4i3.1079

Abstract

Penelitian ini menelaah apakah inflasi dan nilai tukar rupiah terhadap USD memengaruhi harga saham PT Aneka Tambang Tbk selama Januari 2021–Desember 2024. Dengan 48 observasi bulanan, kami mengestimasi regresi linear berganda dan melakukan uji diagnostik lengkap; autokorelasi residual dikoreksi menggunakan prosedur Cochrane–Orcutt, sedangkan syarat normalitas, homoskedastisitas, dan ketiadaan multikolinearitas terpenuhi (VIF < 10). Model signifikan secara simultan (F = 39,354; p = 0,001) dengan Adjusted R² = 0,625. Secara parsial, inflasi berasosiasi positif namun tidak signifikan terhadap harga saham (β = 0,105; p = 0,259), sedangkan nilai tukar rupiah berpengaruh negatif dan signifikan (β = −0,813; p = 0,001). Temuan ini menunjukkan bahwa pergerakan kurs lebih dominan menjelaskan variasi harga saham dibanding inflasi pada konteks pertambangan. Implikasinya, investor dan manajemen perlu memprioritaskan mitigasi risiko valas, sementara upaya stabilisasi nilai tukar oleh pembuat kebijakan dapat memperkuat kepercayaan pasar pada emiten tambang berorientasi ekspor; kebaruan studi terletak pada fokus perusahaan tunggal dan sektor spesifik dalam periode mutakhir yang volatil.
The Relationship Between The Leadership Style Of Transformational Principals And The Performance Of Educational Staff At Smk Sasmita Jaya 1, South Tangerang Kinanti, Jelita Irna; Atmojo, Kunto; Wibowo, Hadi Mulyo
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.246

Abstract

This study aims to examine the relationship and how big the relationship is between the transformational principal's leadership style and the performance of educational staff at SMK Sasmita Jaya 1 Tangerang Selatan. Transformational leadership style is measured through charisma, inspiring motivation, attention to individuals, and intellectual stimulation. Meanwhile the performance of educational staff is measured using four indicators, namely work quality, work quantity, punctuality, and responsibility. This study uses a quantitative correlational method with a total number of respondents of 71 people taken by total sampling. Data collection using a questionnaire with a Likert scale, then analyzed using the Pearson correlation test has a value of 0.531 and a coefficient of determination (R²) has a value of 28.2%. The results of the study showed that the results of the Pearson correlation test showed a significant relationship between the transformational principal's leadership style and the performance of educational staff, that the two variables had a moderate and positive relationship. While the results of the coefficient of determination show that the performance of educational staff is influenced by the transformational principal's leadership style variable. This study is expected to be a consideration for increasing the effectiveness of principal leadership and as a basis for further research.