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All Journal Journal of Islamic World and Politics Journal of Education, Humaniora and Social Sciences (JEHSS) PERSPEKTIF Jurnal Politikom Indonesiana Public Corner Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Journal La Bisecoman PUBLIKA : Jurnal Ilmu Administrasi Publik Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Indonesian Scholars for Social Research
Andi Amitya Resty Dwiyanti
Universitas Cahaya Prima
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategies for Strengthening Local Businesses through Digital Marketplace Transformation in the New Economy Era in Bone Regency Dwiyanti, Andi Amitya Resty; Ayub, Zulkifli; Masriadi, Masriadi; Asdar, Asdar; Sahid, Abdul
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.15854

Abstract

This study analyzes the digital transformation of marketplaces as a strategy to strengthen micro, small, and medium enterprises (MSMEs) in Bone Regency, South Sulawesi. The background of this study is based on the digital technology adoption gap between urban and rural areas, which impacts the competitiveness of MSMEs. This study employs a qualitative approach with a case study design, involving 15 informants comprising business operators, marketplace platform managers, MSME facilitators, and local government representatives. Data were collected through semi-structured interviews, observations, and document analysis, then analyzed using the Miles, Huberman, and Saldana model to identify key themes. The findings reveal five key themes: (1) the motivation to adopt marketplaces is driven by the need to expand market reach and adapt to changing consumer behavior; (2) key enablers include training and technical assistance, while barriers include low digital literacy, infrastructure limitations, and logistical challenges; (3) digitalization has a positive impact on sales growth and changes in consumer behavior, particularly among younger generations; (4) local-based mentoring strategies and entrepreneurial communities such as Tangan Di Atas (TDA) are effective in accelerating digital adaptation; and (5) government policies support training and business legality, but collaboration with local platforms is still limited. This study highlights the importance of multi-actor collaboration and contextualized policy interventions to build inclusive, resilient, and sustainable digital marketplace ecosystems in rural areas, providing actionable insights for regional governments and stakeholders in strengthening rural digital economies.
Public Communication Management for Strengthening The Marketing of MSME Products in Makassar City Malik, Sahruddin; Sahid, Abdul; Dwiyanti, Andi Amitya Resty; Aeni MR, Syarifa; Irmawati, Irmawati
PERSPEKTIF Vol. 14 No. 4 (2025): PERSPEKTIF
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i4.16191

Abstract

This study investigates public communication governance and its role in supporting the marketing of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City, focusing on multi-actor collaboration, participation dynamics, and communication effectiveness. Using a qualitative approach, data were collected through in-depth interviews with government officials, MSME actors, supporting communities, and associations. Findings show a shift toward a more collaborative and participatory communication model, where MSMEs, communities, and government actors co-create strategies from planning to evaluation. The use of diverse communication channels—from social media and websites to informal networks—has improved MSMEs’ access to promotional programs, training, and policy information. Responsive feedback mechanisms and active stakeholder participation strengthen program relevance and effectiveness. However, persistent challenges remain, including digital literacy gaps, infrastructure limitations, and preferences for conventional communication. These findings underscore the need for adaptive, inclusive, and multi-layered communication strategies tailored to the diverse characteristics of urban MSMEs. The study recommends strengthening digital literacy, institutionalizing cross-sector collaboration, and conducting regular evaluations to sustain public communication innovations. By highlighting the strategic role of local communication governance, this research contributes to Indonesia’s broader agenda of enhancing MSME competitiveness and advancing an inclusive digital economy.
Building Project Success through Transactional Leadership, Training, and Motivation: A Study on the Creative Event Industry: JEL Classification: J16, O33, D83, J22, L26 Aryani, Irma; Insan, A. Nur; Sawaji, Jamaluddin; Dwiyanti, Andi Amytia Resty
Journal La Bisecoman Vol. 6 No. 5 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i5.2518

Abstract

This study explores how transactional leadership, short term training, motivation, and job satisfaction influence project success within the event and wedding organizer industry in Makassar, a sector characterized by temporary teams and heavy reliance on freelance workers. Using a quantitative survey approach, data were gathered from 134 freelancers selected through purposive sampling. Multiple linear regression was applied to examine both the individual and simultaneous effects of the four predictors. The results show that all variables significantly and positively contribute to project success, with transactional leadership standing out as the strongest determinant, followed by job satisfaction, motivation, and short yet targeted training. These findings reveal that successful event projects depend not only on technical execution but also on the clarity of leadership, the relevance of preparatory training, and the psychological engagement of freelance workers. The study highlights that even in fast paced and short term project environments, clear guidance and structured supervision help freelancers orient themselves quickly toward task demands. Focused training enhances readiness and reduces errors, while motivation and job satisfaction strengthen commitment and foster smoother collaboration. Together, these elements form a human resource framework that supports consistent and reliable project performance. The results contribute to the growing understanding of HR management in gig based work structures and underscore the importance of designing adaptive leadership and training practices that align with freelance realities. The study also offers practical implications for event managers seeking to improve project outcomes and suggests that future research may benefit from exploring additional variables such as organizational culture and team communication.
Co-Authors Abdul Sahid, Abdul Aeni MR, Syarifa Andania, Ana Anita Syam Anugrawati, Anugrawati Asdar Asdar Ayub, Zulkifli H, Firman Insan, A. Nur Irma Aryani Irmawati Irmawati Jamaluddin Sawaji Malik, Sahruddin Marhati, Marhati Mashuri Mashuri Masriadi, Masriadi Misnawati Misnawati Muhammad Najeri Al Syahrin Muliaty, Muliaty Muslimin Muslimin Syaripa Aeni MR