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PENGUATAN NILAI-NILAI LUHUR KEARIFAN LOKAL MASYARAKAT BUGIS MELALUI PENDEKATAN BUTTERFLY EFFECT DAN RIPPLE EFFECT UNTUK PEMBENTUKAN KARAKTER GENERASI Z Sumartan, Sumartan; Kurnia, Fakhruddin; Ayu, Ari; Arnas, Riska; Putri P, Andi Sri Kumala Putri P; Nurwafiyyah, Auliyah; Basri, Jumriah; Heady S, Muhammad G. Try; Daming, Hamdi M.
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7528

Globalization has had a significant impact on people's lifestyles, including diminishing the younger generation’s appreciation for the noble cultural values of local traditions, such as the Bugis culture in Sidenreng Rappang Regency. This community service program aims to identify and strengthen the noble values of the Bugis local wisdom through the Butterfly Effect and Ripple Effect approaches in shaping the character of Generation Z. Cultural values such as honesty (lempu'), intelligence (amaccang), propriety (assitinajang), resilience (agettengeng), effort (reso), and the principle of shame (siri') serve as the main foundation implemented in culturally-based educational activities. The Butterfly Effect approach involves key individuals as cultural ambassadors to spread these values through small actions that create a significant impact, while the Ripple Effect spreads positive influence continuously through community-based programs. Through intergenerational mentoring programs, folk tale competitions, traditional art performances, and culture-based skills training, the youth of Sidenreng Rappang are encouraged to apply local values in their daily lives. The results of this community service show that the application of these two approaches can enhance pride in local culture and strengthen the character of Generation Z, making them more resilient in facing the challenges of the times without losing their cultural roots

PENINGKATAN KAPASITAS UMKM MELALUI PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA DI KELURAHAN PANGKAJENE, KECAMATAN MARITENGNGAE, KABUPATEN SIDENRENG RAPPANG Ayu, Ari; Sumartan, Sumartan; Putri P, Andi Sri Kumala; Suriadi, Suriadi; Nurwafiyyah, Auliyah; Basri, Jumriah; Nirmasari, Dian; Asrini, Asrini; Putri D, A. Kartini Sari; Heady S, Muhammad G. Try
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7569

Awareness of the importance of financial literacy among MSME actors demands appropriate interventions in the form of comprehensive education and continuous mentoring. This community service program aimed to enhance the financial management capacity of Micro, Small, and Medium Enterprises (MSMEs) through training and mentoring on basic financial reporting. The program was implemented in Pangkajene Urban Village, Sidenreng Rappang Regency, involving 15 MSME actors from the food, handicraft, and service sectors. The methods included problem identification, basic accounting training, financial recording practice, and intensive individual and group mentoring. The results showed a significant improvement in participants’ understanding of basic accounting concepts and their ability to prepare simple income statements and daily cash records. Furthermore, participants responded positively and demonstrated a strong commitment to implementing consistent financial recordkeeping in their businesses. However, challenges such as consistency in recording and difficulty understanding accounting terms were still present. This activity demonstrates that a practical, mentoring-based approach is effective in strengthening the financial capabilities of MSME actors

PENGUATAN NILAI-NILAI LUHUR KEARIFAN LOKAL MASYARAKAT BUGIS MELALUI PENDEKATAN BUTTERFLY EFFECT DAN RIPPLE EFFECT UNTUK PEMBENTUKAN KARAKTER GENERASI Z Sumartan, Sumartan; Kurnia, Fakhruddin; Ayu, Ari; Arnas, Riska; Putri P, Andi Sri Kumala Putri P; Nurwafiyyah, Auliyah; Basri, Jumriah; Heady S, Muhammad G. Try; Daming, Hamdi M.
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7528

Globalization has had a significant impact on people's lifestyles, including diminishing the younger generation’s appreciation for the noble cultural values of local traditions, such as the Bugis culture in Sidenreng Rappang Regency. This community service program aims to identify and strengthen the noble values of the Bugis local wisdom through the Butterfly Effect and Ripple Effect approaches in shaping the character of Generation Z. Cultural values such as honesty (lempu'), intelligence (amaccang), propriety (assitinajang), resilience (agettengeng), effort (reso), and the principle of shame (siri') serve as the main foundation implemented in culturally-based educational activities. The Butterfly Effect approach involves key individuals as cultural ambassadors to spread these values through small actions that create a significant impact, while the Ripple Effect spreads positive influence continuously through community-based programs. Through intergenerational mentoring programs, folk tale competitions, traditional art performances, and culture-based skills training, the youth of Sidenreng Rappang are encouraged to apply local values in their daily lives. The results of this community service show that the application of these two approaches can enhance pride in local culture and strengthen the character of Generation Z, making them more resilient in facing the challenges of the times without losing their cultural roots

PENINGKATAN KAPASITAS UMKM MELALUI PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA DI KELURAHAN PANGKAJENE, KECAMATAN MARITENGNGAE, KABUPATEN SIDENRENG RAPPANG Ayu, Ari; Sumartan, Sumartan; Putri P, Andi Sri Kumala; Suriadi, Suriadi; Nurwafiyyah, Auliyah; Basri, Jumriah; Nirmasari, Dian; Asrini, Asrini; Putri D, A. Kartini Sari; Heady S, Muhammad G. Try
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7569

Awareness of the importance of financial literacy among MSME actors demands appropriate interventions in the form of comprehensive education and continuous mentoring. This community service program aimed to enhance the financial management capacity of Micro, Small, and Medium Enterprises (MSMEs) through training and mentoring on basic financial reporting. The program was implemented in Pangkajene Urban Village, Sidenreng Rappang Regency, involving 15 MSME actors from the food, handicraft, and service sectors. The methods included problem identification, basic accounting training, financial recording practice, and intensive individual and group mentoring. The results showed a significant improvement in participants’ understanding of basic accounting concepts and their ability to prepare simple income statements and daily cash records. Furthermore, participants responded positively and demonstrated a strong commitment to implementing consistent financial recordkeeping in their businesses. However, challenges such as consistency in recording and difficulty understanding accounting terms were still present. This activity demonstrates that a practical, mentoring-based approach is effective in strengthening the financial capabilities of MSME actors

PENGARUH PROMOSI PENJUALAN TERHADAP IMPULSE BUYING MAHASISWA UNIVERSITAS ICHSAN SIDENRENG RAPPANG PENGGUNA SHOPEE INDONESIA Nurwafiyyah, Auliyah; Sutrisno, Sutrisno; Heady S, Muhammad G. Try; Makmur, Mariam
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.322

This study aims to assess the influence of sales promotion on impulse buying behavior among students of Universitas Ichsan Sidenreng Rappang who are active users of the Shopee Indonesia e-commerce platform. As part of the digital-native generation, students are considered highly responsive to various promotional stimuli, making them more susceptible to unplanned purchases. A quantitative research approach was employed, using a survey method. The sample consisted of 86 purposively selected students from various academic programs who regularly use Shopee. Data were collected through questionnaires, and analyzed using simple linear regression, partial t-test, and the coefficient of determination (R²). The results indicate that sales promotion has a positive and significant effect on impulse buying, as evidenced by a t-value of 8.607, which exceeds the critical value of 1.662, and a significance level of 0.000 < 0.05. Promotional tools such as free samples, coupons, cashback, price discounts, direct gifts, and events were found to effectively capture consumer attention and trigger impulsive purchase behavior. The study concludes that Shopee’s sales promotion strategies are effective in stimulating unplanned buying decisions among university students. This research suggests that students should develop more conscious buying habits in response to promotional offers. Sellers are encouraged to strategically utilize available promotional features, while Shopee is advised to continuously innovate and implement ethical promotion strategies. Future research is recommended to explore additional variables that may influence impulse buying behavior in the digital marketplace.

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