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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Pengabdian Masyarakat Asia Indonesian Journal of Community Empowerment Tractare: Jurnal Ekonomi-Manajemen Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Fortunate Business Review Journal of Management
Rhiswandi, Rhandi
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Management

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Micro, Small and Medium Enterprises (MSMEs) Empowerment Strategy in Pondokbungur Village, Purwakarta Apriani, Farida; Rhiswandi, Rhandi; Apriliani, Rieva; Destiana, Salma
Journal of Management Vol. 4 No. 1 (2025): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an important role in driving economic growth. However, in the digital era, MSMEs face the challenge of adapting to ever-evolving technology. The Community Empowerment and Service STIE WIKARA conducted product enrichment and market expansion in Pondokbungur Village, Purwakarta to optimize marketing, sales, and product calculations that are more profitable for MSME entrepreneurs. The results of this KPPM activity provide knowledge for MSME entrepreneurs to manage more attractive packaging, calculate production costs to obtain maximum profit, expand sales networks to seminars for MSME entrepreneurs to promote their products widely through digital and increase public knowledge about the use of digitalization.
Optimization of Logistics Management and Distribution of Bakery Products at PT. Nippon Indosari Corpindo Tbk Purwakarta Rhiswandi, Rhandi; Puspasari, Dewi; Djunaedi Rusli, Yus; Putri Mulyani, Indah; Herdianie, Revalina
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Logistics management has a strategic role in the processed food industry, especially in products with a limited shelf life such as bread. This study aims to analyze the application of logistics management of PT. Nippon Indosari Corpindo Tbk Purwakarta as a bread producer under the Sari Roti brand. The research method uses a descriptive qualitative approach through direct observation in the factory and informal interviews with company employees. The results of the study show that the company implements a multi-channel distribution system, including an internal fleet, hawker system, as well as cooperation with modern and traditional retail networks. The First In First Out (FIFO) strategy is applied in warehouse management to maintain product freshness, while the distribution information system helps monitor the flow of goods in real time. The main obstacle lies in high logistics costs and limited shelf life, so optimizing distribution routes and utilizing digital technology is an urgent need. These findings confirm that effective logistics management integration can improve operational efficiency, expand market reach, and strengthen the company's competitiveness in the bakery industry in Indonesia.
Co-Authors Apriliani, Rieva Dedeh Kurniasih Destiana, Salma Dewi Puspasari Djunaedi Rusli, Yus Farida Apriani, Farida Firdaus Azhar, Firdaus Fitri, Nuriya Herdianie, Revalina Hidayat, Rizal Julianti, Indri Marsya Elianwar Mubarok , Ibnul Mulyani, Indah Putri Novia, Gita Putri Mulyani, Indah Rita Komaladewi Saepudin Salsabillah Agustiawati Setyadi, M. Aditya Subroto , M. Alvin Suhendra , M. Fahat Sundari, Bella Yus Djunaedi Rusli Zanuar, David