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All Journal DeReMa (Development Research of Management) Jurnal Manajemen SEIKO : Journal of Management & Business Jurnal Samudra Ekonomi dan Bisnis Jurnal Pengabdian Dharma Laksana Altasia : Jurnal Pariwisata Indonesia International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Darma Agung Cakrawala Repositori Imwi Journal of Economics and Business UBS Jurnal Ekonomi Efektif Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Abdimas Kartika Wijayakusuma Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Mamangan Social Science Journal Eduvest - Journal of Universal Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Indonesia JER Management Analysis Journal International Journal of Economics and Management Research
Dalimunthe, Gallang Perdhana
Institut Teknologi Bandung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Public Health Social Sciences Veterinary Other

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Brand Identity Development Strategy for RM. Laksana Jaka Syaugi; Gallang Perdhana Dalimunthe
Journal of Economics and Business UBS Vol. 15 No. 1 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/g09aey51

Abstract

This research examines the development of brand identity strategies for RM. Laksana, a traditional Sundanese restaurant in Kuningan, West Java, that has been operating for more than 50 years. In the context of the food and beverage (F&B) industry that continues to grow in Indonesia, especially in West Java with a growth of 15.53% (y-o-y) in the third quarter of 2025, RM. Laksana faces challenges in building a strong brand identity in the midst of increasingly fierce competition. This research uses a qualitative approach with in-depth interview methods with restaurant owners and managers, direct observation, and document analysis. The findings of the study show that RM. Laksana has strategic assets in the form of a 50-year heritage of hereditary recipes, a commitment to quality raw materials (live fish and homemade spices), and strong family values. However, the restaurant faces the problem of using generic names that causes consumer confusion. The recommended strategy includes developing an authentic brand identity by positioning RM. Laksana as the "Guardian of Heritage", the implementation of a new visual identity that still respects historical heritage, and consistent communication about the restaurant's values and excellence. This research makes a practical contribution to culinary MSMEs in developing a strong and sustainable brand identity.
Proposed IMC Strategy of BMW Motorrad Indonesia Sport-Line-Up to Increase Brand Awareness in Premium Superbike Segment Geralldien Zidane; Gallang Perdhana Dalimunthe
Journal of Economics and Business UBS Vol. 15 No. 1 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/mswgtt91

Abstract

The premium motorcycle industry in Indonesia is shifting from a functional market to a high-involvement lifestyle sector. In this competitive landscape, BMW Motorrad Indonesia dominates with its Adventure (GS) series, but this success has created an internal strategic imbalance where the adventure image heavily overshadows the sport segment. Consequently, the flagship sport lineup (S1000RR and M1000RR) suffers from low top-of-mind awareness and internal cannibalization, despite possessing superior product technology and global brand heritage. This study adopts a qualitative-descriptive approach to formulate a new Integrated Marketing Communication (IMC) strategy. Data were collected through semi-structured interviews with key internal stakeholders (General Manager, Sales, and Marketing) and in-depth interviews with ten external respondents from the target market. The data were analyzed using strategic frameworks including VRIO, Porter’s Five Forces, and SWOT for internal diagnostics, while external consumer insights were processed using NVIVO thematic analysis to identify behavioral drivers. Based on the analysis, this study designs an "Active Digital & Physical Visibility" strategy to disrupt market perception and prioritize brand awareness. The proposed strategy integrates four key components: Visual Decoupling to separate the sport identity from the adventure series; an Influencer Partnership Program to penetrate social algorithms with lifestyle content; Mobile M-Gallery showcases for organic street awareness; and Open Riding Invasions to utilize social proof. This structured IMC plan serves as a roadmap to increase the brand awareness of the sport bike lineup.
The Influence of Strategic Decision-Making Behavior on Internal Negotiation Effectiveness and Organizational Performance in Mining Companies Gong Zibo; Gallang Perdhana Dalimunthe
Cakrawala Repositori IMWI 403-422
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study was motivated by the complexity and uncertainty of the mining industry, which requires organizations to develop effective decision-making processes and strong internal coordination to achieve sustainable performance. Although strategic decision-making has been widely recognized as an important determinant of organizational success, limited research has examined the mediating role of internal negotiation effectiveness, particularly within the mining sector. This study employed a quantitative approach with a causal-associative research design. Data were collected through a structured questionnaire distributed to 200 employees involved in strategic decision-making and internal coordination processes. Respondents were selected using purposive sampling, and data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the direct and indirect relationships among variables. The results showed that strategic decision-making behavior had a positive and significant effect on organizational performance and internal negotiation effectiveness. Furthermore, internal negotiation effectiveness positively influenced organizational performance and significantly mediated the relationship between strategic decision-making behavior and organizational performance. These findings indicated that effective strategic decisions produced stronger performance outcomes when supported by effective internal communication, collaboration, and negotiation processes. This study contributed to the strategic management literature by highlighting the role of internal negotiation effectiveness as a mechanism that strengthens the relationship between managerial decision-making and organizational performance. Practically, these findings provide valuable insights for mining company managers to improve decision quality and strengthen internal coordination capabilities.
Global Marketing Plan and Strategy of PT Sumber Daya Energi Coal Mine Under China Qinfa Group Chen Xiaoli; Gallang Perdhana Dalimunthe
Cakrawala Repositori IMWI 423-443
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The global coal industry is undergoing significant transformation due to energy transition policies, environmental regulations, geopolitical uncertainties, and fluctuations in commodity prices. Although coal demand has declined in some developed countries, Asian markets—particularly China, India, and Vietnam—continue to present substantial opportunities. PT Sumber Daya Energi (SDE) Coal Mine, a strategic mining project under China Qinfa Group, has significant production capacity and integrated infrastructure; however, it faces challenges in global market penetration, brand recognition, product acceptance, buyer confidence, and sustainable competitiveness. This study aimed to formulate an effective global marketing strategy for SDE Coal Mine to strengthen its international market position and support long-term business growth.This research employed a qualitative case study approach by integrating industry analysis, interview insights, pattern matching, SWOT analysis, and a multi-criteria decision-making approach using AHP and EDAS. The findings revealed that market size, price attractiveness, product compatibility, and relationship potential were the most influential factors in selecting export markets. The AHP-EDAS analysis identified China, South Korea, and Vietnam as the most attractive markets. Considering current production capabilities and product specifications, China, India, and Vietnam were prioritized as the main target markets. The proposed global marketing strategy consisted of five key areas: product differentiation, market-based pricing, distribution optimization, relationship-oriented promotion, and strategic partnership development.
Analysis of Factors Determining Patient Preferences in Primary Healthcare: a Choice Modeling Study Using Conjoint Analysis on the Market Positioning Strategy of Independent Clinic Dinan Naufal; Gallang Perdhana Dalimunthe
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.651

Abstract

The primary objective of this study is to quantify the relative importance of key service attributes driving patient choice and to formulate an evidence-based turnaround strategy. The research hypothesizes that while cost is a factor, specific segments may value continuity of care over facilities (Hypothesis 1) and that employment status significantly alters time sensitivity (Hypothesis 3). To achieve these objectives, the study employs a quantitative approach using Choice-Based Conjoint (CBC) analysis. Primary data were collected from 107 respondents, consisting of women of reproductive age or a husbands in the Bandung area. The data were analysed using Hierarchical Bayes (HB) estimation to derive individual-level part-worth utilities, followed by market simulations to predict the share of preference under various competitive scenarios. The empirical results reveal a market reality that contradicts traditional assumptions. The analysis identifies Cost of Service (38.2%) and Clinic Facilities (17.8%) as the dominant drivers of choice. Contrary to the assumption that midwifery patients prioritize personal relationships, the study finds that the "Continuity of Care" attribute is secondary to economic and infrastructural factors, leading to the rejection of Hypothesis 1. A critical discovery is the phenomenon of psychological pricing; the utility data indicates that a tariff of IDR 120,000 yields significantly higher preference than the lowest tariff of IDR 75,000, suggesting that pricing too low signals inferior quality to modern consumers. Furthermore, the study confirms that the working segment is highly sensitive to wait times, penalizing delays heavily. Behavioural segmentation analysis further reveals that "Traditionalist" patients rely on tangible physical cues, such as modern equipment, to judge clinical quality, rather than purely relational factors.
Proposed Integrated Marketing Communication (IMC) Strategy for Pura Mangkunegaran as a Cultural Tourism Destination Marsha Nadhira; Gallang Perdhana Dalimunthe
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.655

Abstract

Pura Mangkunegaran holds a role as a cultural heritage site and one of the primary historical attractions in Surakarta, Central Java. This study examines the strategic challenges faced by the palace as a cultural heritage destination with rising visibility but struggles with strong and meaningful brand understanding. The research adopts a qualitative methodology, collecting data through unstructured in-depth interviews supported by secondary data from the internal management visitor survey. The analysis began with an internal and external assessment using the VRIO and PESTLE frameworks, followed by thematic analysis using Nvivo. This approach ensures a thorough understanding of palace’s strengths, weaknesses, opportunities, and threats (SWOT), which is then synthesized using the TOWS matrix and thematically analyzed to identify key themes leading to the formulation of strategic recommendations using integrated marketing communications (IMC) recommendations. Key findings from the internal analysis indicate that Pura Mangkunegaran possesses several valuable resources but tend to be constrained. The external analysis reveals that the rise of the cultural tourism trend and improved efforts of combining technology show opportunities, while competition with nearby cultural destinations, inconsistent digital communications, and public perception tend to pose challenges. The proposed business strategy using IMC integrates all media mix that Pura Mangkunegaran can utilize to improve visitor experience, specifically in the digital marketing aspect. To support the IMC strategy, the implementation plan for Pura Mangkunegaran combines all initiatives for the 2026 timeline, divided into four quarters. This research contributes to the field of cultural tourism marketing by providing a practical framework that can be applied to increase visit experience and brand understanding.
Co-Authors Ahmad Alfisyach, Ryan Al-ausath, Najmah Syahidah Annisa Lisdayanti Artarina D. A. Samoedra Artarina D. A. Samoedra Aryanti, Aulia Azzahra Ayuningtyas Yuli Hapsari Bestari, Dinda Kayani Putri Chen Xiaoli Danial Wildansyah Devi, Tandya Vera Diana Sari Diana Sari Dinan Naufal Dinda Kayani Putri Bestari Dinda Kayani Putri Bestari Dinda Kayani Putri Bestari Dita, Olivi Onma Dwi Kartini Dwi Kartini, Dwi Eddy Karlowee Geralldien Zidane Gina Apryani Nurunnisha Gong Zibo Hapsari, Ayuningtyas Yuli HASBIAN FAUZY PERDHANA Ibrahim Muhammad Nur Ida Rosida Ifa Latifah Irma Nilasari Jacob Silas Mussry Jaka Syaugi Latifah, Ifa Lisdayanti, Annisa Marsha Nadhira Muhammad Indrahanif Ni Putu Nurwita Pratami Wijaya Ni Putu Nurwita Pratami Wijaya Nilasari, Irma Nurunnisha, Gina Apryani Pipin Sukandi Praditya, Yusuf Alfyan Pratami, Ni Putu Nurwita Prawiraatmadja, Widhyawan Ryan Kurniawan Ryan Kurniawan Sultan Meurizki Prasetyo Susanti, Nuke Syarifah Khoiriyah Tanzil, Nessa Widhyawan Prawiraatmadja Widhyawan Prawiraatmadja Wijaya, Ni Putu Nurwita Pratami Yelli Eka Sumadhinata Yuyus Suryana