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All Journal DeReMa (Development Research of Management) Jurnal Manajemen SEIKO : Journal of Management & Business Jurnal Samudra Ekonomi dan Bisnis Jurnal Pengabdian Dharma Laksana Altasia : Jurnal Pariwisata Indonesia International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Darma Agung Journal of Economics and Business UBS Jurnal Ekonomi Efektif Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Abdimas Kartika Wijayakusuma Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Mamangan Social Science Journal International Journal of Science and Environment Eduvest - Journal of Universal Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Indonesia JER Management Analysis Journal
Dalimunthe, Gallang Perdhana
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Refining Employer Branding to Attract Generation Z Talent: A Case Study in an Indonesian Infrastructure SOE Muhammad Indrahanif; Gallang Perdhana Dalimunthe; Jacob Silas Mussry
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52554

Abstract

This study aims to develop a data-driven employer branding strategy to enhance the attractiveness of a state-owned infrastructure enterprise to Generation Z (Gen Z) talent in Indonesia. Despite the company’s national significance and stable reputation, recent declines in applicant interest—particularly within the national joint SOE recruitment program—indicate a misalignment between its employer value proposition and the expectations of emerging job seekers. Using a quantitative approach, this research surveyed 205 external Gen Z respondents and 62 internal Gen Z employees. Exploratory Factor Analysis (EFA) identified five key employer branding dimensions: Organizational Attributes, Job Attributes, Workplace Attributes, Compensation & Rewards, and Social & Altruistic Value. Partial Least Squares Structural Equation Modeling (PLS-SEM) revealed that external Gen Z candidates are primarily influenced by Compensation & Rewards. The Importance-Performance Matrix Analysis (IPMA) indicated underperformance on several critical indicators valued by Gen Z, including autonomy, inclusive culture, value alignment, and transparent evaluation. These findings suggest that the company’s current branding lacks differentiation and fails to resonate with Gen Z’s aspirations. The study contributes to the limited empirical research on employer branding within state-owned enterprises by combining external and internal perspectives and applying advanced analytical tools. Practical implications include reevaluating communication strategies, enhancing employee experience programs, and refining social value initiatives to attract and retain Gen Z talent. The proposed framework also serves as a reference for other public-sector organizations seeking to modernize their employer branding in an increasingly competitive labor market.
The Influence of Brand Image And Product Features on Purchase Intention: Evidence from Biznet Internet Services in Bandung, Indonesia Gallang Perdhana Dalimunthe; Hasbian Fauzy Perdhana
Jurnal Multidisiplin Indonesia Vol. 5 No. 7 (2026): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v5i7.2800

Abstract

The Indonesian fixed broadband market has grown substantially, yet Biznet despite holding the highest download and upload speeds among major providers commands only 1.52% market share, the smallest in the sector. This paradox raises important questions about the role of non-technical factors, specifically brand image and product features, in shaping consumer purchase intention. The present study examines the partial and comparative influence of these two variables on purchase intention among active Biznet subscribers in Bandung, Indonesia. A quantitative associative research design with a causal framework was employed, with data collected from 385 respondents via structured questionnaire using purposive sampling. Instrument reliability and validity were confirmed through Cronbach's Alpha (? ? 0.847) and Pearson's Product Moment Correlation (r > 0.100) respectively. Classical regression assumptions normality, multicollinearity, and heteroscedasticity were verified prior to analysis. Multiple linear regression analysis revealed that brand image (? = 0.401; t = 7.103; p < 0.001) and product features (? = 0.397; t = 7.057; p < 0.001) both exert statistically significant positive influences on purchase intention, collectively explaining 52.4% of its variance (R² = 0.524; Adjusted R² = 0.521). Brand image emerged as the marginally dominant predictor. Descriptively, while consumers rate Biznet's connection speed most favorably (mean = 4.12), brand memorability (mean = 3.54) and value for money (mean = 3.58) remain comparatively weak, and preferential purchase intention registers in the "Moderate" range (mean = 3.39). These findings underscore the strategic imperative for Biznet to invest simultaneously in brand equity development and competitive service bundling.
Competitive Strategy For a Niche Oilfield Service Company in Indonesia: a Case Study of Vikingr Danial Wildansyah; Gallang Perdhana Dalimunthe
Journal of Accounting and Finance Management Vol. 7 No. 3 (2026): Journal of Accounting and Finance Management (July - August 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v7i3.3505

Abstract

Indonesia’s upstream oil and gas industry is maturing, making well intervention and plug-and-abandonment central to sustaining production. Between 2025 and 2030 the country may see roughly 16,143 intervention and 2,340 plug-and-abandonment activities, with cumulative spend near US$616 million and US$398 million, while a one-million barrel-per-day production target and local-content thresholds of 55 to 75 percent reshape competition. This study asks how Vikingr, a Scandinavian niche specialist operating in Indonesia, can expand and sustain growth in this market. Using an instrumental single-case study with three semi-structured interviews of senior operator decision-makers and triangulated secondary data, the analysis applies the focus strategy, the resource-based view, supplier-selection theory and the Strategy Diamond, supported by environmental, industry, segmentation and synthesis frameworks. The most defensible position is operational problem-solving with specialized well-barrier and abandonment tools; technical capability alone is insufficient, as trust depends on documented performance, transparent communication, early engagement and assurance documentation. The proposed strategy is a phased Defend, Deepen and Diversify roadmap built on fit-for-purpose tools, an assurance pack and risk-adjusted value pricing. The contribution is contextual and managerial rather than theoretical.
Financial Feasibility and Strategic Benefit Assessment of the Coal Hauling Road and Jetty Project in Muara Pahu (Case Study: Bangun Group, Kalimantan, Indonesia) Eddy Karlowee; Gallang Perdhana Dalimunthe; Widhyawan Prawiraatmadja
Eduvest - Journal of Universal Studies Vol. 6 No. 7 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i7.53326

Abstract

Coal remains a significant energy source in global and regional economies, particularly in developing countries where reliable energy supply and industrial growth continue to depend on coal availability. However, increasing production capacity requires reliable logistics infrastructure to overcome transportation constraints and operational risks. The Bangun Group’s Tabang Project in East Kalimantan has experienced challenges related to seasonal disruptions in river transportation, which may affect coal delivery continuity and future production expansion. This study aimed to evaluate the financial feasibility and strategic benefits of the Muara Pahu Coal Hauling Road (CHR) and jetty project as a long-term logistics infrastructure investment. A quantitative case study approach was applied using capital budgeting and cost–benefit analysis methods. The assessment utilized secondary data from company reports, project documentation, industry references, and financial assumptions, with evaluation indicators including Net Present Value (NPV), Internal Rate of Return (IRR), Return on Investment (ROI), Payback Period, Benefit–Cost Ratio (BCR), and sensitivity analysis. The results showed that the project generated substantial economic value, with a positive NPV, an IRR exceeding the required rate of return, and a BCR of 3.18, indicating that the project benefits significantly exceeded the investment costs. Sensitivity analysis confirmed the project’s resilience under variations in transportation volume, tariffs, operating costs, and discount rates. Beyond financial performance, the project improved logistics reliability, reduced transportation disruption risks, supported production scalability, and strengthened strategic infrastructure control.
Co-Authors Ahmad Alfisyach, Ryan Al-ausath, Najmah Syahidah Annisa Lisdayanti Artarina D. A. Samoedra Artarina D. A. Samoedra Aryanti, Aulia Azzahra Ayuningtyas Yuli Hapsari Bestari, Dinda Kayani Putri Danial Wildansyah Devi, Tandya Vera Diana Sari Diana Sari Dinda Kayani Putri Bestari Dinda Kayani Putri Bestari Dinda Kayani Putri Bestari Dita, Olivi Onma Dwi Kartini Dwi Kartini, Dwi Eddy Karlowee Gina Apryani Nurunnisha Hapsari, Ayuningtyas Yuli HASBIAN FAUZY PERDHANA Ida Rosida Ifa Latifah Irma Nilasari Jacob Silas Mussry Latifah, Ifa Lisdayanti, Annisa Muhammad Indrahanif Nabilah Khairunnisa, Zulfa Ni Putu Nurwita Pratami Wijaya Ni Putu Nurwita Pratami Wijaya Nilasari, Irma Nur, Ibrahim Muhammad Nurunnisha, Gina Apryani Pipin Sukandi Praditya, Yusuf Alfyan Pratami, Ni Putu Nurwita Prawiraatmadja, Widhyawan Ryan Kurniawan Ryan Kurniawan Sekar Anandarri, Nindya Sultan Meurizki Prasetyo Susanti, Nuke Syarifah Khoiriyah Syaugi, Jaka Tanzil, Nessa Widhyawan Prawiraatmadja Widhyawan Prawiraatmadja Wijaya, Ni Putu Nurwita Pratami Yelli Eka Sumadhinata Yuyus Suryana Zidane, Geralldien