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All Journal DeReMa (Development Research of Management) Jurnal Manajemen SEIKO : Journal of Management & Business Jurnal Samudra Ekonomi dan Bisnis Jurnal Pengabdian Dharma Laksana Altasia : Jurnal Pariwisata Indonesia International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Darma Agung Journal of Economics and Business UBS Jurnal Ekonomi Efektif Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Abdimas Kartika Wijayakusuma Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Mamangan Social Science Journal International Journal of Science and Environment Eduvest - Journal of Universal Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Indonesia JER Management Analysis Journal
Dalimunthe, Gallang Perdhana
Institut Teknologi Bandung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Veterinary Other

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OPTIMALISASI PEMANFAATAN SUMBER DAYA UNTUK MENCIPTAKAN KEUNGGULAN BISNIS Sukandi, Pipin; Hapsari, Ayuningtyas Yuli; Dalimunthe, Gallang Perdhana; Lisdayanti, Annisa; Nilasari, Irma
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1188

Abstract

Optimizing resource utilization is a crucial strategy in creating business advantages in an era of increasingly fierce global competition. This community service activity examines how the company can maximize the use of its resources, both tangible and intangible, to improve operational efficiency and competitiveness in the market. The study combines analysis of the current literature with case studies from various industries to identify best practices in resource management. The main focus is given on four key aspects: human resources, technology, finance, and organizational knowledge. The results of this activity show that companies that successfully optimize their resources have several common characteristics, including: 1) the implementation of an integrated resource management system, 2) continuous investment in employee competency development, 3) the adoption of appropriate technology, 4) the strategic allocation of financial resources, and 5) an organizational culture that encourages continuous innovation and learning. Furthermore, this community service activity will be sustainable, including in business assistance.
Strategi Pengembangan Produk Berdaya Saing (Unit Usaha Pascorner: Pemasyarakatan PojokWarga Binaan BNN Jabar) Bestari, Dinda Kayani Putri; Dalimunthe, Gallang Perdhana; Lisdayanti, Annisa; Wijaya, Ni Putu Nurwita Pratami
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5298

Abstract

Penyalahgunaan obat terlarang berdampak pada psikis dan lingkungan sosial.Pembinaan narapidana dilakukan agar warga binaan siap masuk dan hidup bermasyarakat. Bentuk pembinaan berupa keterampilan kerja dan latihan kerja/ produksi.TrendshHalal lifestyle, merupakan kondisi yang perlu direspon oleh warga binaan, tentunya halal lifestyle erat kaitannya dengan penggunaan produk halal. Hal ini menjadi peluang untuk menyediakan berbagai kebutuhan akan produk halal dengan menerapkan strategi pengembangan produk halal yang relevan.Tujuan penelian mengukur keunggulan bersaing dan pada akhirnya berdampak pada minat beli produk warga binaan BNN Jabar, jumlah responden 97 orang. Kesimpulan, keseluruhan variabel yang diteliti memiliki pengaruh dalam membentuk daya saing dan minat beli konsumen. Kata Kunci: Pengembangan Produk, Daya Saing, Produk Halal, Minat Beli.
Menciptakan Nilai Pelanggan Melalui Branding Dan Digital Marketing untuk Petani Stroberi di Desa Sukaresmi Kecamatan Rancabali Kabupaten Bandung Dalimunthe, Gallang Perdhana; Bestari, Dinda Kayani Putri; Lisdayanti, Annisa; Pratami, Ni Putu Nurwita; Latifah, Ifa; Kurniawan, Ryan
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.555

Abstract

Pengabdian kepada masyarakat merupakan pelaksanaan pengamalan ilmu pengetahuan, teknologi dan seni budaya langsung pada masyarakat secara kelembagaan melalui metodologi ilmiah sebagai penyebaran Tri Dharma Perguruan Tinggi serta tanggung jawab yang luhur dalam usaha mengembangkan kemampuan masyarakat, sehingga dapat mempercepat laju pertumbuhan tercapainya tujuan pembangunan nasional. Program Pengabdian Kemitraan Masyarakat (PKM) yang dilakukan berupa penerapan bidang pemasaran dengan materi branding dan digital marketing untuk menciptakan nilai pelanggan kepada para petani stroberi di Desa Sukaresmi, Kecamatan Rancabali Kabupaten Bandung. Saat ini para petani masih kesulitan untuk memberikan nilai tambah pada produknya. Penciptaan nilai (value creation) merupakan sebuah aktivitas pemasaran untuk memenuhi kebutuhan maupun keinginan konsumen. Dengan mengetahui apa keinginan konsumen khususnya terkait dengan produk olahan stroberi, maka para petani dapat memberikan nilai tambah yang sesuai dengan apa yang diharapkan oleh konsumen. Pemberian nilai tambah terhadap produk ini bukan hanya mengenai keragaman produk olahan namun juga terkait dengan atribut produk lain seperti merek (branding) produk dan strategi digital marketing yang saat ini sedang marak dilakukan.
Prioritizing Offshore Drilling Waste Strategies Under Zero Total Petroleum Hydrocarbon (TPH) Regulation: an AHP -Based Study at Medco Energi Susanti, Nuke; Delimunthe, Gallang Perdhana; Prawiraatmadja, Widhyawan
Jurnal Mamangan Vol 14, No 1 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i1.9368

Abstract

The implementation of Indonesia’s Zero Oil Hydrocarbon (TPH) regulation for offshore drilling waste disposal by 2025 presents significant operational and technological challenges for oil and gas companies. This study aims to evaluate and prioritize strategic alternatives that support compliance with the 0% TPH requirement while maintaining operational efficiency and cost-effectiveness. Using a mixed methods approach, this study integrates thematic analysis of stakeholder interviews with quantitative assessment using the Analytical Hierarchy Process (AHP). Five key criteria – environmental compliance, operational efficiency, cost-effectiveness, technology readiness, and regulatory risk mitigation – are used to evaluate four strategic alternatives. Expert judgments from Medco Energi and SKK Migas are synthesized to develop a decision hierarchy. The results indicate that onshore treatment and disposal (30.73%) is the most preferred option, followed by third-party waste management services (26.15%), offshore reinjection (24.49%), and thermal desorption units (18.64%). The implications of this study are that qualified experts in environmental management, offshore drilling, and waste treatment provide input to the AHP model to ensure a robust and multidimensional evaluation. The novelty of this research demonstrates strategies that emphasize infrastructure optimization, stakeholder collaboration, and ESG-based innovation to support regulatory compliance and sustainability in offshore drilling waste management
Evaluation of Sour Gas Field Development Strategy: A Feasibility Study in Indonesia using PSC Gross Split Mechanism Praditya, Yusuf Alfyan; Dalimunthe, Gallang Perdhana; Prawiraatmadja, Widhyawan
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i3.7708

Abstract

PetroComp, a private oil and gas operator in Eastern Indonesia, has a limited room for gas production growth. A potential new long-term gas sales agreement (GSA) with PT. SMC, could double PetroComp’s gas production and address its long-term growth needs. Jala field is the potential undeveloped resource to fulfill the gas demand requirement, however it contains high CO2 concentration which presents substantial investments for its development. Three development scenarios of Jala field are evaluated in the study, including a potential integration of CCUS.This study aims to evaluate the economic feasibility of the three development scenarios of Jala sour gas field using a Discounted Cash Flow (DCF) method to determine the best development strategy for PetroComp and Government of Indonesia. Conventional onshore development approach provides the highest NPV at US$ 113.8 million, meanwhile CCUS and full offshore development scenarios are not economic due to its high investment cost. Gas production volume and gas price are the most sensitive parameters affecting the project’s profitability based on the sensitivity analysis. Uncertainty analysis suggests a promising thick positive NPV is expected from the project with the P90-P50-P10 cases are ranging from US$ 50.8 – 173.9 million. Time-dependent evaluation concludes the impact on profitability start to de-escalate exponentially if the project is delayed for more than four years (>10% NPV impact) at the given PSC period until 2045. This study is intended to support evidence-based decision-making by PetroComp in developing the high-CO2 Jala gas field and advancing the company’s long-term growth strategy.
East Kalimantan Gas System Hydrocarbon Accounting Robustness with Analytic Hierarchy Process (AHP) Tanzil, Nessa; Prawiraatmadja, Widhyawan; Dalimunthe, Gallang Perdhana
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i3.7904

Abstract

The study evaluates the robustness of a gas settlement method using the Analytical Hierarchy Process (AHP) to systematically prioritize multiple variables in complex multi-seller, multi-product, and multi-buyer conditions, affected by technical, contractual, and regulatory factors. Expert interviews identified critical variables such as inlet volume, Gross Heating Value (GHV), and operational dynamics across upstream, midstream, and downstream process. AHP calculations and Consistency Ratios validated expert judgments, deriving priority weights for each criterion and subcriterion. Testing scenarios revealed gaps in the lowest scoring scenario, leading to a proposed business solution for dynamic monitoring and integration of system disruptions into the settlement model. The study concludes that AHP-based methodologies provide a structured, transparent decision-making framework suited for complex, multi-stakeholder environments in the East Kalimantan System, advocating for continuous improvement and monitoring to maintain alignment with operational conditions.
Integrated Marketing Communication Strategy of Proposed Homecare Cleaning Product through New Product Development Process: A Case Study of PT. Siklus Refil Indonesia Syarifah Khoiriyah; Dalimunthe, Gallang Perdhana
Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i3.25903

Abstract

The study aims to discover a new homecare cleaner product and its marketing strategy using New Product Development (NPD) and Integrated Marketing Communication (IMC) theory. PT. Siklus Refil Indonesia, the eco-friendly retail homecare cleaning company, faces a fall in revenue due to limited product development and inefficient marketing strategy. This study uses mixed methods involving home care cleaner users. The quantitative data is from the questionnaire, and the qualitative data is from nethnography, interviews, and the VRIO and PESTLE framework. The new product is developed based on the findings on netnography, and interviews strengthened with VRIO and PESTLE framework. The marketing strategy is defined based on IMC principles and insights from interviews and questionnaires. The findings are the new product to be developed is a multipurpose cleaner. The marketing strategy involves an integrated communication approach consisting of the eight channels tailor-made for the multipurpose cleaner, which are advertising, sales promotion, online and social media marketing, event and experience, mobile marketing, public relations and publicity, direct and database marketing, and personal selling.
Building Brand Loyalty Through Brand Image, Perceived Value, and Brand Trust: A Study of NBRS, an Indonesian Modest Fashion Brand Al-ausath, Najmah Syahidah; Dalimunthe, Gallang Perdhana
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.26551

Abstract

key factors in brand loyalty in NBRS, one of Indonesia's leading modest fashion brands, which is currently experiencing a decline in sales performance despite market growth. This contrast suggests that NBRS's market share losses were primarily due to brand-specific issues, particularly loyalty, rather than an overall market recession. Using a quantitative approach involving a structural equation modeling technique (SEM-PLS), based on a sample of 113 NBRS consumers, this study examines the roles of brand image, perceived value, and brand trust. The results show that brand image and perceived value positively influence brand loyalty, both directly and indirectly through brand trust. An internal analysis using a VRIO framework indicates that NBRS possesses strategic assets like a well-structured distribution network and partnership arrangement, while the external analysis using Porter's Five Forces Framework highlights high competition in the market, increasing threats from substitutes, and high bargaining power of buyers. Based on these insights, integrated marketing communication (IMC) strategies including digital advertising, sales promotions, public relations, experiential events, interactive content, and personal selling are recommended to improve the perceived value, brand image, and brand trust toward the brand loyalty.
Digital Marketing pada Destinasi Wisata Minat Khusus: Sebuah Kajian Literatur Terstruktur dan Arah Penelitian Selanjutnya Dalimunthe, Gallang Perdhana; Pratami, Ni Putu Nurwita; Bestari, Dinda Kayani Putri; Latifah, Ifa; Kurniawan, Ryan; Lisdayanti, Annisa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4932

Abstract

The internet has transformed into a powerful marketing tool to attract consumers. The limitations of service providers to reach potential visitors in introducing favorite destinations are the main reasons why digital marketing is used to get prospective customers. The purpose of this study is to explore the developing issue by focusing on the main question, namely how much research has been done so far regarding the use of digital marketing in special interest tourism destinations and what scope of research has the potential to be carried out in the future. This study uses a Systematic Literature Review (SLR) by identifying, selecting and analyzing various relevant research results in the form of descriptive and thematic reporting. The tool used to collect literature is Publish of Perish (PoP) which can sort literature from various databases, such as Google Scholar and Scopus. Based on the data that has been collected, as many as 83% of studies use qualitative analysis methods, this is based on the topic of digital marketing which is still relatively new in the context of tourism. Research on the topic of digital marketing in the context of tourism is still relatively rare, even so, digitalization and the development of information and communication technology make this topic inseparable from the dynamics of the tourism industry.
Proposed Marketing Strategy Using the 7P Marketing Mix to Strengthen Professionalism Based Brand Identity and Optimize Revenue: A Case Study of Klinik Tumbuh Kembang Anak Lalita Sekar Anandarri, Nindya; Perdhana Dalimunthe, Gallang
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.268

Abstract

This study examines the alignment between the professionalism value upheld by Klinik Tumbuh Kembang Anak Lalita and the service experience perceived by customers. Although the clinic positions itself as a professional pediatric developmental care provider, stagnating patient growth from 2021 to 2024 indicates a misalignment between intended brand identity and perceived service quality. The rising number of low-priced competitors further intensifies the need for a consistent value delivery strategy. This research employs a qualitative exploratory case study involving in-depth interviews with internal employees, existing patients, and potential customers (15 participants). Secondary data were obtained from Google Reviews, operational documents, and customer service records. Data were analyzed thematically using the 7P Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) as the guiding analytical framework. The findings reveal strong professionalism in clinical domains—particularly in the credibility of developmental pediatricians, psychologists, and therapists. However, significant gaps were identified in four non-clinical elements: Product, People, Process, and Physical Evidence. These include the absence of preventive and continuity care services, inconsistent communication quality, inefficient manual booking processes, and non-standardized physical facilities. Minor gaps were found in Price, Promotion, and Place, particularly regarding loyalty fairness, SEO performance, and access experience. The study concludes that the clinic’s clinical excellence has not been fully supported by operational and experiential consistency, resulting in weakened brand identity alignment. Strategic improvements in preventive service offerings, digitalized processes, service excellence training, and standardized physical environments are recommended to reinforce professionalism perception and improve revenue performance. This study contributes to service marketing literature by demonstrating the application of 7P-based alignment analysis in pediatric healthcare services.
Co-Authors Ahmad Alfisyach, Ryan Al-ausath, Najmah Syahidah Annisa Lisdayanti Artarina D. A. Samoedra Artarina D. A. Samoedra Aryanti, Aulia Azzahra Ayuningtyas Yuli Hapsari Bestari, Dinda Kayani Putri Danial Wildansyah Devi, Tandya Vera Diana Sari Diana Sari Dinda Kayani Putri Bestari Dinda Kayani Putri Bestari Dinda Kayani Putri Bestari Dita, Olivi Onma Dwi Kartini Dwi Kartini, Dwi Eddy Karlowee Gina Apryani Nurunnisha Hapsari, Ayuningtyas Yuli HASBIAN FAUZY PERDHANA Ida Rosida Ifa Latifah Irma Nilasari Jacob Silas Mussry Latifah, Ifa Lisdayanti, Annisa Muhammad Indrahanif Nabilah Khairunnisa, Zulfa Ni Putu Nurwita Pratami Wijaya Ni Putu Nurwita Pratami Wijaya Nilasari, Irma Nur, Ibrahim Muhammad Nurunnisha, Gina Apryani Pipin Sukandi Praditya, Yusuf Alfyan Pratami, Ni Putu Nurwita Prawiraatmadja, Widhyawan Ryan Kurniawan Ryan Kurniawan Sekar Anandarri, Nindya Sultan Meurizki Prasetyo Susanti, Nuke Syarifah Khoiriyah Syaugi, Jaka Tanzil, Nessa Widhyawan Prawiraatmadja Widhyawan Prawiraatmadja Wijaya, Ni Putu Nurwita Pratami Yelli Eka Sumadhinata Yuyus Suryana Zidane, Geralldien