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All Journal Asia-Pacific Management and Business Application Perspektif Ilmu Pendidikan Jurnal Pembelajaran Inovatif JURNAL MANAJEMEN TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Maudiarti, Santi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Electronic Word of Mouth dan Traditional Word of Mouth Terhadap Keputusan Berkunjung dengan Kepuasan Pengunjung Sebagai variabel Mediasi di Situ Cipondoh, Kota Tangerang, Provinsi Banten Dira Oktavia, Reno Catelya; Rachmatullah, Adam; Oktovianus, Oktovianus; Enggriani, Mimi; Maudiarti, Santi
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1838

Abstract

This research aims to determine the influence of Electronic Word of Mouth and Traditional Word of Mouth on visiting decisions through visitor satisfaction at Situ Cipondoh, Tangerang City. The background of this research is based on the importance of communication from previous visitors in influencing the behavior of new visitors. The method used is a quantitative approach with path analysis, involving 100 respondents selected by accidental sampling. The results of the analysis show that Electronic Word of Mouth and Traditional Word of Mouth have a significant effect on visitor satisfaction and visiting decisions. In addition, visitor satisfaction acts as a mediator that strengthens the relationship between the two types of WOM and the decision to visit. This research concludes that positive experiences shared through E-WOM and traditional WOM can increase satisfaction and encourage repeat visits. Suggestions for tourist destination managers are to actively utilize social media and improve service quality to increase visitor satisfaction. Local governments are also expected to support the development of facilities that enhance the visitor experience. Travelers are encouraged to share their experiences to help other potential visitors make better decisions. Keywords: E-WOM, traditional WOM, customer satisfaction, visiting decisions
The Moderating Role of Feedback on the Effect of Goal-Setting Participation on Innovative Work Behaviour Pramanik, Purwanti Dyah; Leonandri, Dino G.; Maudiarti, Santi; Achmadi, M.; Adriani, Hanni
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 2 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.02.6

Abstract

Change is something that is bound to happen. Employees in service industries such as hospitality business must have innovative work behavior to help companies grow and thrive in a constantly changing environment. One way to get employee work integrity in the face of change is to set work goals. The involvement of employees in setting work goals is inseparable from the role of superiors to provide feedback. This study aims to describe the relationship between goal-setting participation and employees' innovative work behavior and their relationship with feedback as a moderating variable. The research methodology uses a quantitative descriptive approach, whereas 101 of four-star hotel employees in Belitung Regency and employed convenience sampling. The results revealed that goal-setting variable has a positive and meaningful relationship with the feedback variable. Moreover, the feedback variable has a role both as an independent and a moderator variable in the relationship between goal-setting variable and innovative work behavior. The implications of the research results provide input to hotel business actors the importance of encouraging goal-setting participation and employing the goals as the positive feedback for the employees.
Exploring A Sustainable Homestay: A Qualitative Study of Owner’s Participation Pramanik, Purwanti Dyah; Maudiarti, Santi; Achmadi, Mochamad; Adriani, Hanni
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.148

Abstract

Even though community participation was a crucial component of sustainable tourism, actual community participation was hard to achieve in developing countries. Only a few studies explored the local community participation in tourism villages. In response to this gap, this article explored owners’ participation to sustain their homestays. The research was built on descriptive and qualitative methods. The data were gathered by semi-structured interviews, participant observation, field notes, and photography. A sample population (6 persons) that include rural people and managers from a village. The result showed that cleanliness awareness was the homestay owners’ fundamental problem. The study also revealed that the homestay owners had not elaborated on their cultural uniqueness to create an unforgettable experience. They tried hard to design their homestays based on their knowledge rather than visitors’ demands. The external parties’ intervention, such as scholars, had to support the homestay owners to gain new insight into hospitality attitudes. Keywords: Community Involvement, Empowerment, Local Wisdom
Co-Authors Abu Dzar Al Ghifari Achmadi, M. Adam Rachmatullah Adriani, Hanni Alfati Alida, M. Rafli Chaeruman, Uwes Anis Dino G. Leonandri Ervina Taviprawati, Ervina Hanni Adriani Indah Puspita Sari Indah Puspita Sari Leonandri, Dino G. M. Achmadi Maharani, Mira Mimi Enggriani Mochamad Achmadi Nadia Qurotha Nasution, Deivy Zulyanti Oktovianus, Oktovianus Pradhipta, RMW. Agie Purwanti Dyah Pramanik Purwanti Dyah Pramanik, Purwanti Dyah R.A Murti Kusuma Wirasti Reno Catelya Dira Oktavia Retno Widyaningrum, S.Sos, MM. Rianto Rianto Situmorang, Robinson Vienna Artina Sembiring, Vienna Artina