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Integrating the value of honesty into the analysis of coal prices, exchange rates, and export profitability in Indonesia (2019–2023) Khansa Fairus Salsabila; Dessy Noor Farida; Farah Amalia
Journal of Islamic Economics Management and Business (JIEMB) Vol. 7 No. 1 (2025)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2025.7.1.26561

Abstract

This study aims to analyze the influence of coal prices and rupiah exchange rates on the profitability of Indonesian coal exports in 2019–2023. Using panel data and quantitative methods, this study makes export profitability as a dependent variable, while coal prices and rupiah exchange rates are independent variables. Data was obtained from official sources such as the Direktorat Jenderal Mineral dan Batubara, the Badan Pusat Statistic (BPS), and the company’s financial statements on the Indonesia Stock Exchange with a population of data, namely the reference coal price listed on the BPS for the 2019-2023 period and the selected sample in the form of data from 8 companies within a period of 5 years. Panel data regression analysis was used to find out how coal prices and exchange rates affect the profitability of coal exports in Indonesia. The results of the study show that coal prices have a positive and significant effect on export profitability, while the rupiah exchange rate does not have a significant impact because the majority of transactions use US dollars. These findings provide insight for policymakers in maintaining the stability of the coal export sector amid global market dynamics.
Digital Marketing Strategy on Agricultural Product (Case Study : UD Amalia Demak) Farah Amalia; Ady Widyakto; Lulus Parpti NSS
Economics and Business Solutions Journal Vol. 5 No. 1 (2021): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v5i1.3338

Abstract

Offline marketing in agricultural products needs high cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sostacs and Aida. The research result states that the company combines offline and online marketing. The media used are the marketplace and social media. The marketplace Agromaret focused on providing complete information regarding massive products and promotions to drive sales transactions. Meanwhile, Social media facebook is focused on building relationships with customers and personal closeness to create customer loyalty.