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PENINGKATAN KINERJA DENGAN PENGUATAN KEPRIBADIAN PERAWAT MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN MOTIVASI KERJA Herdiyana Herdiyana; Widodo Sunaryo; Karina Apriyani
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 10, No 1 (2024): Vol 10, No. 1 (2024)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v10i1.9533

Abstract

ABSTRAKTujuan penelitian ini adalah untuk mengetahui pengaruh langsung kepribadian, Organizational Citizenship Behavior (OCB) dan motivasi kerja terhadap kinerja serta pengaruh tidak langsung kepribadian terhadap kinerja melalui OCB maupun motivasi kerja. Populasi penelitian 133 perawat PNS di RSUD X dengan sampel 100 orang yang dipilih dengan metode simple random sampling. Pengumpulan data menggunakan kuesioner dengan skala likert dan skala rating. Teknik analisis data menggunakan statistik deskriptif dan teknik analisis jalur (path analysis). Hasil penelitian menunjukkan kepribadian, OCB dan motivasi kerja berpengaruh langsung positif terhadap kinerja. Kepribadian berpengaruh langsung positif baik terhadap OCB maupun motivasi kerja. Kepribadian juga memiliki pengaruh tidak langsung terhadap kinerja baik melalui OCB maupun motivasi kerja tetapi tidak signifikan. Rumah sakit dapat meningkatkan kinerja perawat melalui penguatan kepribadian, OCB dan motivasi kerja.ABSTRACTThe aim of this research is to determine the direct influence of personality, Organizational Citizenship Behavior (OCB), and work motivation on performance as well as the indirect influence of personality on performance through OCB and work motivation. The research population was 133 civil servant nurses at RSUD X with a sample of 100 people selected using the simple random sampling method. Data collection used a questionnaire with a Likert scale and rating scale. Data analysis techniques use descriptive statistics and path analysis techniques. The research results show that personality, OCB, and work motivation have a direct positive effect on performance. Personality has a direct positive effect on both OCB and work motivation. Personality also has an indirect influence on performance, both through OCB and work motivation, but it is not significant. Hospitals can improve nurse performance by strengthening personality, OCB, and work motivation.
INFLASI, TINGKAT BUNGA, DAN HARGA SAHAM Herdiyana herdiyana
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 3, No 1 (2017): Vol 3, No 1 (2017)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v3i1.439

Abstract

ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui hubungan antara inflasi dengan suku bunga, serta pengaruh inflasi dan suku bunga secara parsial dan simultan terhadap IHSG. Penelitian yang dilakukan merupakan penelitian kuantitatif atau pengujian hipotesis. Objek dalam penelitian ini yaitu tingkat inflasi, tingkat suku bunga dan Indeks Harga saham Gabungan (IHSG). Periode penelitian yaitu dari tahun 2010 sampai 2015. Data yang digunakan merupakan data sekunder yang dikumpulkan secara elektronik. Metode analisis menggunakan regresi linier berganda dengan pengujian hipotesis uji statistik t dan uji statistik F. Hasil penelitian menunjukkan bahwa: 1) antara inflasi dengan suku bunga terdapat hubungan yang signifikan; 2) antara inflasi dan suku bunga yang memiliki pengaruh signifikan terhadap IHSG adalah suku bunga. Namun secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap IHSG. Kata Kunci: Inflasi, Tingkat Suku Bunga, dan Indeks Harga Saham Gabungan
ANALISIS MARKET SEGMENTATION, TARGETING, DAN POSITIONING TRANSPORTASI ONLINE GRAB DI KOTA BOGOR (STUDI KASUS PADA MAHASISWA UNIVERSITAS PAKUAN) Herdiyana Herdiyana; Salmah Salmah
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 4, No 2 (2018): Vol 4, No 2 (2018)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v4i2.1151

Abstract

This research aim is to find out the segmenting, targeting, and positioning on online transportation Grab in Bogor City by using Pakuan University students as the research sample. This research uses descriptive survey method to researches the phenomenon about online transportation service and learns various relevant aspects with segmenting, targeting and positioning. The population of the researhes is 14.138 student of Pakuan University and 389 students were taken as the sample. The sampling method uses probability sampling with proportional cluster sampling technique, the determination of the number of samples using the Slovin method. The results of this research shows the segmentation from online transportation Grab in Bogor City which is from West Bogor, used by most female, having home lifestyle, and having extrovert personality. The reason using Grab is for travelling and looking for convenience and paying the cheap price compared with the competitors. Grab users know that Grab having promos through Grab application. Loyalty Grab users are included in enough loyal category. Target market from Grab is selective specialization, on this market pattern, Grab enters a number of market segmentation by offering different products. And for this thing Grab enters segmentation as a transportation tool and also as goods delivery service. Grab positioning is to make their brand staying in consumers mind from usage side, which is as a transportation tool and service that provides convenience, comfort, safe, and fast.