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All Journal Jurnal Ilmiah Hijau Cendekia Journal of Community Capacity Empowerment
Damayanti, Adhisty Puri
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education

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Journal : Journal of Community Capacity Empowerment

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Improving Farmers’ Digital Literacy for Packaging and Product Imaging in Competitive Agricultural Markets Damayanti, Adhisty Puri; Sari, Erlina Novita; Saputri, Diana; Irawan, Norbertus Citra; Budiyono, Agus
Journal of Community Capacity Empowerment Vol 3 No 2 (2025): August 2025
Publisher : Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jcce.v3i2.5391

Abstract

Smallholder farmers face persistent challenges in adding value to their agricultural products due to limited access to digital marketing knowledge and skills. Many of these farmers struggle to connect their production activities with current market demands, resulting in low product appeal and reduced income. This community service program aimed to bridge that gap by introducing digital capacity-building in packaging and product promotion. The team designed a participatory learning method that combined visual presentations, product demonstrations, and guided discussions to improve farmers’ understanding and motivation. The facilitators conducted the training at a rural farmer group in Jumapolo, involving 30 participants from various age groups. The team collected data using pre- and post-training questionnaires focused on knowledge, attitude, and behavioral intention. The Kruskal-Wallis H Test was used to analyze the differences in post-intervention score across age groups. The analysis revealed a significant improvement in learning outcomes, particularly among younger participants who were more receptive to digital tools and practices. The observations in the field also showed that younger farmers actively engaged in hands-on sessions, while older farmers preferred visual learning and peer support. This program demonstrated that digital empowerment efforts can be practical when tailored to different learning profiles. Future community programs should consider adopting segmented approaches and implementing intergenerational mentoring to ensure the inclusive adoption of digital marketing skills. Policymakers and agricultural institutions must support continuous learning models that connect production with market access through practical, user-friendly digital training.
Enhancing Youth Agricultural Literacy with Vertical Farming in Non-Formal Education Settings Damayanti, Adhisty Puri; Norbertus Citra Irawan; Natalia Deswita Fitriyani; Zainal Mustofa; Agustina Tri Suryaningsih; Dewi Rahmawati Intan Permatasari
Journal of Community Capacity Empowerment Vol 3 No 2 (2025): August 2025
Publisher : Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jcce.v3i2.5421

Abstract

Urban youth often lack access to practical agricultural education, especially in non-formal learning environments where structured curricula are limited. The community faces increasing challenges in food security, environmental awareness, and sustainable skill-building among students with limited exposure to farming. The community service program aimed to improve students’ understanding of vertical agriculture through practical and inclusive educational activities. The facilitators delivered hands-on workshops at PKBM Cahaya Rejeki, involving 20 students in interactive sessions using recycled materials to build vertical gardens in limited urban spaces. The team applied the Wilcoxon Matched-Pairs Signed-Rank Test to compare students’ pre-test and post-test results, finding a statistically significant increase in their agricultural knowledge. Field observations confirmed the positive outcome, as students showed increased enthusiasm, curiosity, and confidence throughout the activities. The program bridged educational and environmental gaps by offering a simple, relatable, and replicable gardening model. The initiative demonstrated that vertical gardening could serve as a powerful tool to promote sustainability, practical skills, and ecological literacy among underserved urban youth. The findings suggest that local governments, educators, and community institutions should collaborate to integrate urban farming into non-formal education programs, thereby ensuring a broader impact and promoting long-term behavioral change.
Co-Authors Achmad Fatchul Aziez Agus Budiyono Agustina Tri Suryaningsih Arbianti Dewi Rahmawati Intan Permatasari Mutiarra Ridyo Arum Natalia Deswita Fitriyani Norbertus Citra Irawan Permatasari, Dewi Rahmawati Intan Sapto Priyadi Saputri, Diana Sari, Erlina Novita Siti Mardhika Sari Suswadi Teguh Supriyadi Zainal Mustofa