Article Per Year (5 Year)
p-Index From 2021 - 2026
2.908
P-Index
This Author published in this journals
All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business IKRA-ITH EKONOMIKA JURNAL RISET AKUNTANSI JAMBI YUME : Journal of Management EKONOMIKA SYARIAH : Journal of Economic Studies AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Psyche 165 Journal EKONOMIKA SYARIAH : Journal of Economic Studies Journal of Management and Social Sciences Escalate : Economics and Business Journal Brilliant International Journal of Management and Tourism JUPIKMAS
Perdana Oskar, Dimas
Universitas Putra Indonesia YPTK Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Library & Information Science Nursing Social Sciences Transportation Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
Community Building in the Digital Age: Fostering Brand Loyalty Asakdiyah, Salamatun; Perdana Oskar, Dimas
Escalate : Economics and Business Journal Vol. 2 No. 01: Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i01.55

Abstract

This study examines the interplay of brand loyalty, community building, digital engagement, and consumer engagement within PT. ISAM (Industri Susu Alam Murni), a dairy company. Using a quantitative research approach and Structural Equation Modeling (SEM) with Smart PLS as the analytical tool, data from 100 consumers were analyzed to assess direct and indirect effects among these variables. The findings reveal that while community building efforts showed no significant direct impact on brand loyalty, digital engagement significantly influences consumer engagement, which in turn positively affects brand loyalty. These results underscore the critical role of effective digital strategies in fostering consumer participation and advocacy, thereby enhancing brand loyalty in the competitive dairy industry landscape. The study contributes insights that can guide strategic decision-making and marketing efforts aimed at cultivating stronger brand-consumer relationships and improving market positioning for PT. ISAM and similar companies in the dairy sector.
Pengaruh Literasi Keuangan, Kecerdasan Spiritual dan Gaya Hidup terhadap Pengelolaan Keuangan Ibu Rumah Tangga Rika Wahyuni; Dimas Perdana Oskar; Hadi Irfani; Harry Theozard Fikri; Rina Mariana
JURNAL RISET AKUNTANSI JAMBI Vol. 6 No. 1 (2023): JURNAL RISET AKUNTANSI JAMBI
Publisher : LPPM Universitas Adiwangsa Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is initiated by the existence of problems faced by housewives in managing finances. Housewives must have basic competencies that must be understood such are planning, management, and financial control activities. Therefore, this study aims to determine the effect of financial literacy, spiritual intelligence and lifestyle on the financial management of housewives simultaneously and partially. This research is quantitative with a survey approach. Data collection used financial literacy questionnaires, spiritual intelligence questionnaires, lifestyle questionnaires, and financial management questionnaires. The sample consisted of 85 housewives in the Lubuk Begalung Subdistrict. Data analysis used is multiple linear regression analysis, F test and t test. This study succeeded in proving simultaneously that financial literacy, spiritual intelligence and lifestyle have a significant effect on the financial management of housewives; partially financial literacy has a significant effect on the financial management of housewives; partially, spiritual intelligence has a significant effect on the financial management of housewives; and partially lifestyle has a significant effect on the financial management of housewives. The contribution of the three variables namely financial literacy, spiritual intelligence and lifestyle to the financial management of housewives is 80,1%.
Peran Self-Control Sebagai Mediasi Penggunaan E-Wallet dan Perilaku Konsumtif Generasi Z Mariana, Rina; Wahyuni, Rika; Rahmat, Azhari; Oskar, Dimas Perdana
Psyche 165 Journal Vol. 18 (2025) No. 1
Publisher : Fakultas Psikologi, Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jpsy165.v18i1.518

Abstract

Di Indonesia penggunaan e-wallet menunjukkan peningkatan yang signifikan, terutama pada kalangan generasi Z (Gen Z). Tawaran akan kemudahan transaksi, keamanan, kecepatan, dan promosi pada e-wallet mendapat apresiasi tinggi bagi mereka. Dibalik itu semua kecenderungan peningkatan perilaku konsumtif juga meningkat. Pembahasan perilaku konsumtif dan prediktonya adalah topik menarik dan menjadi perhatian peneliti dan praktisi. Kerangka kerja pada studi ini mencakup penggunaan e-wallet, mediasi self-control yang mempengaruhi perilaku konsumtif generasi Z. Penelitian ini mempunyai tujuan untuk mengetahui pengaruh penggunaan e-wallet terhadap perilaku konsumtif, dan fungsi self-control sebagai mediator antara penggunaan e-wallet dan perilaku konsumtif. Desain pada penelitian ini adalah survei cross-sectional dengan data primer yang diperoleh dari jawaban pernyataan kuesioner. Setiap pernyataan-pernyataan mencerminkan indikator dari setiap konstruk. Data dari 125 karyawan aktif dari generasi Z di Kota Padang digunakan dalam pengujian model yang telah dibangun dan dihipotesiskan serta dilakukan analisis SEM melalui dua tahap yaitu uji outer model dan uji inner model menggunakan SmartPls versi 3.0. Hasilnya menegaskan bahwa penggunaan e-wallet, baik secara langsung dan tidak langsung, berkaitan dengan self-control dan perilaku konsumtif generasi Z. Lebih jauh lagi, efek mediasi kontrol diri pada hubungan penggunaan e-wallet dan perilaku konsumtif dikonfirmasi. Temuan penelitian ini dapat memberikan manfaat untuk menekan perilaku konsumtif pada pengguna e-wallet melalui self-control yang tinggi. Penelitian lebih lanjut dapat mengarahkan konstruksi yang berpengaruh pada perilaku konsumtif (misalnya; gaya hidup, literasi keuangan, dan kepribadian).
Understanding Online Purchase Decisions : The Role of the Bandwagon Effect, Lifestyle, and Digital Payments Awalul Khairi; Zainal A Haris; Rina Mariana; Dimas Perdana Oskar
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.5193

Abstract

This study investigates the determinants of online purchase decisions by examining the influence of the bandwagon effect, lifestyle, and digital payment usage among urban consumers aged 18–40 in Padang City, Indonesia. Using a quantitative approach, data were collected from 170 respondents through a structured questionnaire and analyzed with multiple linear regression. Descriptive analysis revealed high average scores for all variables, indicating a generally positive perception among respondents. Regression results showed that the three variables jointly explain 73.7% of the variance in online purchasing behavior. Furthermore, all three predictors—bandwagon effect, lifestyle, and digital payments—exerted significant partial effects, with digital payment being the strongest contributor. The bandwagon effect emerged as a powerful social driver, suggesting that peer influence and perceived popularity of products significantly encourage individuals to engage in similar purchasing patterns. Lifestyle, reflecting personal values, interests, and routines, was also found to meaningfully affect consumer choices, highlighting that purchasing decisions are often aligned with self-identity and aspirational living standards. Digital payment usage demonstrated the most substantial impact, emphasizing the importance of transaction speed, ease, and security in fostering online shopping adoption. These findings indicate that modern online consumer behavior is not solely the result of individual preferences but is shaped by a complex interplay of social influence, lifestyle aspirations, and technological convenience. The results hold practical implications for e-commerce platforms, which can leverage social proof strategies, lifestyle-oriented marketing content, and seamless payment integrations to enhance consumer engagement and conversion rates. Marketers are encouraged to design campaigns that blend social validation cues, targeted lifestyle messaging, and promotions tied to preferred payment methods to maximize market penetration. This study contributes to the growing literature on digital commerce by illustrating how psychological, sociocultural, and technological factors converge to influence purchasing intentions in emerging markets
Upaya Peningkatan Daya Saing Wirausaha Pemula di Kota Solok Melalui Pelatihan Manajemen Usaha Perdana Oskar, Dimas; Jum’adil Dwi Zulstra
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.6211

Abstract

Abstract This Community Service Program focuses on strengthening the competitiveness of novice entrepreneurs in Solok City in response to the growing number of individuals choosing entrepreneurship due to limited formal employment opportunities. Although Solok City has considerable entrepreneurial potential, the managerial capacities of novice entrepreneurs have not yet fully met the demands of an increasingly competitive market. Common challenges include weak business planning, inaccurate calculation of cost of goods sold, limited utilization of digital marketing, and unclear business strategies and target markets. The program aims to enhance entrepreneurial management capabilities through structured and practical training covering business planning, basic financial management, and technology-based marketing strategies. The implementation methods included counseling sessions, interactive discussions, and mentoring for novice entrepreneurs. Evaluation results indicate a significant improvement in participants’ competencies, with 82% of participants showing improved ability in developing business plans, 76% demonstrating better understanding of cost calculation, and 79% beginning to effectively utilize digital media for marketing purposes. In addition, approximately 85% of participants exhibited increased commitment and readiness to manage their businesses sustainably. These findings suggest that management training plays an important role in improving the competitiveness of novice entrepreneurs and supports their potential growth into sustainable and competitive local enterprises.
Pemberdayaan Santri Rumah Tahfiz Melalui Pelatihan Soft Skill dan Kewirausahaan Untuk Peningkatan Daya Saing Ekonomi Umat Dimas Perdana Oskar; Muhammad Jamil; Pinta Medina
Jurnal Pengabdian kepada Masyarakat Indonesia Vol 1 No 2 (2026): Januari-Maret
Publisher : Samudra Ilmu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas santri Rumah Tahfidz Az-Zakirin melalui penguatan soft skill dan literasi kewirausahaan yang terintegrasi dengan nilai-nilai keislaman. Program ini dilatarbelakangi oleh masih terbatasnya kemampuan sosial, komunikasi, serta pemahaman ekonomi produktif pada sebagian santri, sehingga potensi mereka dalam mendorong kemandirian ekonomi umat belum tergarap secara optimal. Kegiatan dilaksanakan di Rumah Tahfidz Az-Zakirin, Komplek Lubuk Gading Permai VI, Koto Tangah, Padang, dengan pendekatan partisipatif berbasis experiential learning. Metode yang digunakan meliputi pemetaan kebutuhan, pelatihan soft skill dan kewirausahaan, serta pendampingan awal melalui pembentukan kelompok usaha santri. Sebanyak 37 santri terlibat aktif dalam diskusi, simulasi, dan praktik penyusunan ide usaha sederhana. Hasil kegiatan menunjukkan adanya peningkatan kepercayaan diri, kemampuan komunikasi interpersonal, dan kerja sama tim. Pelatihan yang menekankan penguatan karakter, etika kerja, kepemimpinan, serta dasar kewirausahaan berbasis nilai Islam membantu santri mengenali potensi diri dan peluang ekonomi di lingkungan sekitar. Program ini membuktikan bahwa integrasi pelatihan soft skill dan kewirausahaan yang kontekstual dapat menjadi strategi efektif dalam pemberdayaan santri secara berkelanjutan.
The Impact of Short-Form Video Content on Brand Engagement and Purchase Intention Among Generation Z Muhammad Iqbal; Dimas Perdana Oskar; Andre Ilyas
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2425

Abstract

This study aims to investigate the impact of short-form video content on brand engagement and purchase intention among Generation Z in South Sumatra. In today’s fast-paced digital era, short-form video content promoted through social media platforms such as TikTok, Instagram Reels, and YouTube Shorts has become a highly effective marketing tool. This study employs a quantitative approach using a survey method, involving 245 respondents aged 18 to 24 years who are active consumers of short-form video content. Data were collected through a questionnaire measured using a 5-point Likert scale, covering variables such as short-form video content, brand engagement, and purchase intention. The results indicate that entertaining, informative, and authentic short-form videos significantly influence brand engagement, which in turn impacts consumer purchase intention. Furthermore, brand engagement was found to mediate the relationship between short-form video content and purchase intention. Dimensions of short-form video content, such as entertainment value, informative content, and authenticity, play an important role in attracting attention and enhancing consumer engagement. These findings provide practical insights for marketers to design more effective marketing strategies, especially in reaching Generation Z consumers who tend to be more selective in consuming content.
Pengaruh Pemasaran Digital Dan Bandwagon Effect terhadap Keputusan pembelian Konsumen Gen Z pada Coffee Shop di Bangko Rika Wahyuni; Dimas Perdana Oskar; Mukhlis Yunus
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10387

Abstract

Perkembangan teknologi digital telah mengubah perilaku konsumen, khususnya Gen Z, serta strategi pemasaran yang diterapkan oleh pelaku usaha, termasuk coffee shop. Persaingan yang semakin ketat menuntut penerapan pemasaran digital yang efektif untuk menarik perhatian konsumen melalui promosi daring, media sosial, dan konten interaktif. Di sisi lain, fenomena bandwagon effect atau efek ikut-ikutan juga memengaruhi perilaku pembelian, di mana konsumen terdorong membeli karena mengikuti tren dan pengaruh sosial. Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital dan bandwagon effect terhadap keputusan pembelian konsumen Gen Z pada coffee shop di Bangko. Pendekatan yang digunakan adalah kuantitatif dengan kuesioner terstruktur yang melibatkan 125 responden, dan data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa pemasaran digital berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 7.675, p = 0.000, p < 0.01). Bandwagon effect juga berpengaruh positif dan signifikan (t = 3.072, p = 0.003, p < 0.01). Secara simultan, kedua variabel berpengaruh signifikan terhadap keputusan pembelian (F = 120.464, p = 0.000, p < 0.01). Temuan ini menunjukkan bahwa kombinasi pemasaran digital dan bandwagon effect berperan penting dalam meningkatkan keputusan pembelian Gen Z pada coffee shop.
Co-Authors Andhika Anggawira Andre Ilyas Awalul Khairi Erna Susanti Erna Susanti Fatma Ariani Hadi Irfani Harry Theozard Fikri Irfani, Hadi Jum’adil Dwi Zulstra Mirsal Mirsal Mirsal Muhammad Iqbal Muhammad Jamil Mukhlis Yunus Pinta Medina Rahmat, Azhari Rangga Wenda Prinoya Rangga Wenda Prinoya Rika Wahyuni Rika Wahyuni Rika Wahyuni Rina Mariana Salamatun Asakdiyah, Salamatun Theozard Fikri, Harry Zainal A Haris