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All Journal HAYATI Journal of Biosciences ESENSI: JURNAL BISNIS DAN MANAJEMEN Komunikasi Fisika Indonesia Sains: Jurnal Manajemen dan Bisnis Nurani: Jurnal Kajian Syariah dan Masyarakat I-Finance Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains At-Turats IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Neraca: Jurnal Pendidikan dan Ilmu Ekonomi Akuntansi MBIA SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal Darma Agung Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) Jurnal Ekonomi dan Bisnis (JEB) Journal of Business Studies and Management Review Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Bisnis dan Manajemen (JURBISMAN) JEBD Jurnal Ekonomi Dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi TOMAN: Jurnal Topik Manajemen SmartBIZ: Journal of Business Management
Titin Hartini
Universitas Islam Negeri Raden Fatah Palembang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Pengaruh Kualitas Produk, Harga, Lokasi Terhadap Keputusan Pembelian Melalui Word Of Mouth Sebagai Variabel Intervening Pada Perumahan Griya Barangan Indah Palembang Riska Amelia; Titin Hartini; Lidia Desiana
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Penelitian ini bertujuan untuk menganalisis dan mengetahui Pengaruh Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian melalui Word Of Mouth Sebagai Variabel Intervening Pada Perumahan Griya Barangan Indah Palembang. Penelitian ini menggunakan pendekatan kuantitatif, teknik pengambilan data pada menggunakan metode kuesioner, teknik pengambilan sampel menggunakan metode sampling jenuh. Jumlah sampel yang digunakan dalam penelitian ini 65 responden. Adapun Teknik analisis data yang digunakan adalah purposive sampling, kemudian data dianalisis dengan metode partial least squere menggunakan software Smart PLS 4.0 Hasil analisis menunjukkan bahwa kualitas produk, harga, lokasi tidak berpengaruh signifikan terhadap keputusan pembelian, dengan nilai t-statistic masing-masing sebesar 1.271, 0.721, 1.400 < nilai t-table sebesar 1.96 dan nilai p- value masing-masing 0.204, 0.471, dan 0.161 > dari 0.05. Sedangkan kualitas produk, dan harga tidak berpengaruh terhadap Word Of Mouth, dengan nilai t- statistic masing-masing sebesar 0.431, 0.198 < nilai t-table 1.96 dan nilai p-value masing-masing sebesar 0.666, 0.843 > 0.05. Sedangkan lokasi terbukti berpengaruh signifikan terhadap Word Of Mouth dengan nilai t-statistic sebesar 2.017 > t-table sebesar 1.96 dan nilai p-value 0.044 < 0.05, yang menunjukkan pengaruh signifikan terhadap keputusan pembelian. Dalam hal Word of Mouth, hasil menunjukkan bahwa Word of Mouth dapat mempengaruhi keputusan pembelian dengan nilai t-statistic sebesar 2.616 > nilai t- table sebesar 1.96 dan p-value 0.009 < 0.05. Selain itu, Word of Mouth juga tidak dapat memediasi pengaruh kualitas produk, harga, dan lokasi terhadap keputusan pembelian, dengan t-statistic masing-masing 0.444, 0.198, 1.619 < nilai t-table 1.96, serta nilai p-value masing-masing 0.657, 0.843, dan 0.106 > 0.05, hal ini menunjukkan bahwa Word of Mouth tidak berfungsi sebagai mediator dalam hubungan tersebut.
Analisis Strategi Dengan Menggunakan Porter's Five Forces Model Pada Perusahaan Kentucky Fried Chicken (KFC) Di Indonesia Ahrina laila; Adila Misbahussururi; Titin Hartini
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to analyze KFC's business strategy using Porter's Five Forces Model. This analysis includes five competitive forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and competition between existing firms. Aims to understand external factors that influence a company's competitiveness in the industry. The methodology used in this research is a case study with a qualitative analysis approach. The data used was obtained through related literature, company annual reports, and other secondary sources that discuss KFC's competitive position. The analysis results show that KFC has a competitive advantage through brand strength, global distribution and product innovation, even though it faces threats from intense competition and changing trends in consumer preferences.
Analisis Adaptasi Praktik Manajemen Keuangan Syariah Pada UMKM Yang Dikelola Oleh Generasi Milenial Di Kota Palembang Adila Misbahussururi; Gustina; Titin Hartini
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the adaptation of Islamic financial management practices among micro, small, and medium enterprises (MSMEs) managed by the millennial generation in Palembang City. Along with the growing awareness of sharia principles in economic activities, it is important to understand the extent to which millennial MSME actors apply Islamic financial concepts in managing their businesses. This research employs a descriptive qualitative approach, with data collected through in-depth interviews, observations, and documentation involving 10 millennial MSME actors engaged in the food and beverage, fashion, and service sectors. The findings indicate that while there is a basic understanding of Islamic financial principlessuch as the prohibition of riba (interest) and the importance of fairness in transactions the implementation remains limited due to a lack of practical Islamic financial literacy and restricted access to Islamic financial institutions. Active involvement from the government, Islamic financial institutions, and educational bodies is required to enhance understanding and accessibility of Islamic financial practices for millennial MSME actors in Palembang.
Co-Authors Abdul Hadi Adawiyah, Romadona Adela, Adela Adila Misbahussururi Adila Misbahussururi Africano, Fernando Ahrina laila Aisy, Rihla Datul Alfiana Alfira Nurjannah Aliya Saputri Aritonang, Surya Ardika Asriah Nurdini M. Asrol, Safitri Azhara, Vina Naomi Azza Putrima Herita Bilqis, Khofifah Azmi Butarbutar, Kheny Kernila Chandra Zaki Maulana Chintia Gita Sukma Didi Ashari Dinnul Alfian Akbar Elda Irma Jeanne Joice Kawulur Elen Karlina Eneng Nunuz Rohmatullayaly Febrita, Ayang Fitri Hayati Gustina Hasanah, Rohmatun Hendriansa, Hendriansa Heri Junaidi Heru Ginanjar Imam Jayanto Kurniati, Yulia Lidia Desiana Loso Judijanto M Satria Ladaina Mahdi Maslyah, Maharani Nur Maulana, Chandra Zaki Maya Panorama Melsa Laracia MISMIWATI, MISMIWATI MISMIWATI Muhammad Ghazi Dhiaulhaq Muhammadinah Muhammadinah, Muhammadinah Nathania, Nazhiwa Niar Astaginy Nisrochah Sholihah Novita Anggraini Nuraini, Nasywa Nursyahara, Septia Oki Sania Riski Parastika Parastika Pasaribu, Veny Sriulina Pratiwi, Dinda Puji Sahara Putri, Nadja Melika Qodariah Barkah Rahmi Dewi Refa Gustia Rianti, Indah Rika Lidyah Riska Amelia Rizky Arya Jaya Rusmanianty, Rusmanianty Safira, Putri Safitri Asrol Safitri, Nurfala Sari, Eza Tirta Sawitri, Seli Novalin Siti Juariah Siti Juariah Siti Komariah Sri Delasmi Jayanti Suvani, Monika Susi Syadzwina Ramadhana Fitriza Tariza Putri Ramayanti Ulil Amri Umi Setyorini Widia, Widia WOLLY CANDRAMILA Yanuar Hamzah Yusuf, Soufran