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All Journal JOIV : International Journal on Informatics Visualization Journal on Education Jurnal Pendidikan dan Keluarga Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Among : Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Jurnal Simki Pedagogia Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) ETAM: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Social Entrepreneurship and Creative Technology
Ma'rifani Fitri Arisa
Universitas Negeri Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Other

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User Motivation Level Analysis of SME Collaboration Gamification Marisa, Fitri; Uda, Tonich; Maukar, Anastasia Lidya; Andarwati, Mardiana; Wardhani, Arie Restu; Handini, Mia
JOIV : International Journal on Informatics Visualization Vol 6, No 3 (2022)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.6.3.791

Abstract

One of the problems of SME is the low motivation to collaborate; the lack of research on exploring the motivation to collaborate is an issue that needs to be focused on solving. Objectives. This research aims to explore the level and type of motivation that influences SME's interest in collaborating to provide new insights for SME managers to apply appropriate treatment in developing collaborative activities. This study analyses six octalysis core drives that affect user interest in the use of SME collaboration gamification applications involving 293 SME respondents in the East Java Province. The research method is descriptive and quantitative, using Smart PLS, with a path analysis and analysis model. This study formulates six hypotheses to determine the effect of six core drives on using the collaborative gamification system. The results showed that the four constructs had a p-value less than 0.05 and a T-Statistic value greater than 1.96, while the other two constructs produced the opposite value. This finding reveals that four core drives (Epic Meaning, Development, Social Influence, and Avoidance) affect user interest in using collaborative gamification applications. In contrast, two core drives (Ownership and Unpredictable) do not affect it. The implication of this study is a recommendation for developers of collaboration-gamification systems to consider the results of this hypothesis, especially the role of core-drive catalysis as a reference in revising or developing collaborative gamification systems. Future work could apply the TAM model to analyze the technology acceptance rate of this system.
Pembelajaran Project Based Learning Memanfaatkan Aplikasi TikTok untuk Meningkatkan Kreativitas Rias Wajah Dasar Korektif Arisa, Ma’rifani Fitri
Jurnal Simki Pedagogia Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jsp.v6i2.293

Abstract

The TikTok application is popular with the public as an information medium. The TikTok application is used by students, the TikTok application has makeup filters that can be a source of basic corrective makeup course makeup ideas. This can be a medium of learning so that students become interested. This study aims to utilize TikTok in the learning process by implementing project based learning in basic corrective makeup courses. This study used descriptive qualitative method. In this study using observation techniques, interviews and documentation studies. The findings of this study can describe (1) the reasons for lecturers using the TikTok makeup filter application as a source of makeup inspiration, and applying a project based le arning model so that learning is interesting and accepted by students. (2) The results of utilizing the TikTok makeup filter application have an influence on the learning process in achieving goals and effectiveness in basic corrective makeup courses (3) Obstacles and efforts in utilizing the TikTok makeup filter application, namely an unstable network.
SUSTAINABLE BUSINESS MODELS FOR CREATIVE STARTUPS IN THE DIGITAL ERA Loso Judijanto; Khamaludin Khamaludin; Mahmudin Mahmudin; Ma’rifani Fitri Arisa
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2055

Abstract

The rise of the digital era has transformed the way businesses operate, especially for startups in the creative industries. As digital technologies reshape market dynamics, the need for sustainable business models that can adapt to rapid changes and ensure long-term success has become crucial. Creative startups, often operating in a highly competitive and fast-evolving environment, face unique challenges in maintaining financial stability while staying innovative. This research aims to explore sustainable business models for creative startups in the digital era, identifying strategies that can drive growth, profitability, and resilience. The study uses a mixed-methods approach, combining qualitative case studies of successful creative startups with quantitative surveys to assess common practices and challenges. Findings reveal that startups employing flexible, customer-centric business models, leveraging digital tools for global reach, and emphasizing continuous innovation are more likely to achieve sustainability. Moreover, the integration of sustainable practices, such as environmentally conscious production and ethical business strategies, has shown to contribute to long-term success. The study concludes that creative startups in the digital era must adopt adaptable, tech-driven business models that prioritize customer engagement and sustainability. By embracing digital transformation, startups can not only survive but thrive in a rapidly changing business landscape.
SCALING SOCIAL VALUE THROUGH CREATIVE TECHNOLOGIES: STRATEGIC CHALLENGES IN DIGITAL ENTREPRENEURSHIP Sofia Lim; Jaden Tan; James Scott; Ma'rifani Fitri Arisa
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.3475

Abstract

The rapid expansion of creative technologies has transformed digital entrepreneurship into a critical driver of social innovation and inclusive growth. Platform ecosystems, artificial intelligence, and data-driven infrastructures enable ventures to scale rapidly, yet strategic tensions emerge between technological acceleration and sustained social mission integrity. This study aims to develop and empirically validate a strategic framework explaining how digital entrepreneurs scale social value while navigating governance, stakeholder, and measurement challenges. A mixed-methods explanatory sequential design was employed, combining survey data from 214 digital social ventures with in-depth case studies of selected firms operating in technology-intensive sectors. Multiple regression and structural equation modeling were used to test relationships among technological capability, strategic agility, stakeholder integration, impact measurement sophistication, and scaling performance. Findings indicate that technological capability significantly predicts scaling performance (? = 0.41, p < 0.001), with strategic agility acting as a mediating variable. Hybrid ventures balancing innovation with governance and ecosystem collaboration achieved superior scaling outcomes. The study concludes that sustainable scaling of social value requires multidimensional capability alignment rather than technology-driven expansion alone. Integrative strategic management of creative technologies is essential for maintaining legitimacy, adaptability, and measurable social impact in digital entrepreneurship.
Co-Authors Adi Masliardi Ali muhajir, Ali Alifia Nandira Maharani Anastasia Lidya Maukar Anjani, Sofia Puspa Arie Restu Wardhani Bambang Amir Alhakim Christine Ulina Tarigan Dahlia Denny Bernardus Dewa Oka Suparwata Elok Novita Hajar Mukaromah Handini, Mia Haryanto, Kurniawan Wahyu Ika Pranita Siregar Imran, Hamzah Al Jaden Tan James Scott Khamaludin Khamaludin Kushariyadi Kushariyadi Loso Judijanto Mahmudin Mahmudin Mardiana Andarwati Margaret Stevani Maukar, Anastasia Mausa Agrevinna Nova Ch. Mamuaya Nurfitri, Indah Karminia Pradana, Teguh Prissiani Andi Ningrum Puspitarini, Erri Wahyu Rena Augia Putrie Sofia Lim Sufa, Siska Armawati Susti Rumianti Uda, Tonich Warda Indadihayati