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All Journal Prosiding Seminar Nasional Pakar JURNAL PEMASARAN KOMPETITIF Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal EK dan BI International Journal of English and Applied Linguistics (IJEAL) International Journal of Quantitative Research and Modeling JURNAL TEKNIK INDUSTRI Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) IIJSE Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat
Wisnu Dewobroto
Universitas Agung Podomoro
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Physics Social Sciences Other

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INVESTIGATING CHALLENGES, OPPORTUNITIES AND SOLUTION OF ENTREPRENEURIAL EDUCATION IN SHAPING FUTURE ENTREPRENEURS Prathivi, Maria Dini Gilang; Dewobroto, Wisnu Sakti; Adi, Antonius; Windawaty, Herry; Widhoyoko, Samuel Anindyo; Agustian, Sanggup Leonard
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1830

Abstract

Entrepreneurship is one of the key pillars in achieving the success of the Sustainable Development Goals (SDGs) by alleviating poverty and bridging educational disparities. One crucial aspect in fostering entrepreneurship is the role of education. The current situation and competition require entrepreneurs who are adaptable and capable of addressing market needs, thereby creating added value. Entrepreneurship education faces several challenges, including insufficient facilities, the need to enhance educators' attitudes and competencies, and the lack of effective coordination and allocation of resources. This study aims to explore best practices in entrepreneurship education to enhance the quality of entrepreneurship graduates. The research was conducted using a qualitative approach, with data collected through Focus Group Discussions involving experts in entrepreneurship education. The findings of this study reveal challenges in entrepreneurship education, such as inadequate educational infrastructure, insufficiently competent teaching staff, and an inadequate curriculum. The proposed solutions include training programs to enhance educators' competencies, providing adequate infrastructure, and developing a curriculum that is practically oriented to meet the demands of the digital era.
Faktor pendorong dan dampak dari peralihan usaha mikro ke pemasaran digital sebagai solusi meningkatkan penjualan pasca pandemi covid-19 Dewobroto, Wisnu Sakti; Shania, Windy
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 9 No. 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221823

Abstract

Usaha mikro kecil dan menengah (UMKM) memiliki kontribusi yang besar terhadap perekonomian Indonesia terbukti dengan 60,3% PDB Indonesia berasal dari UMKM. Namun, UMKM khususnya usaha mikro mengalami penurunan penjualan dan kendala lainnya sebagai akibat pandemi COVID- 19. Salah satu hal yang dapat membantu usaha mikro dalam mengupayakan pertahanan di masa pandemi ini adalah pemasaran digital. Teknologi yang sudah semakin maju membuat pemasaran digital juga menjadi lebih mudah dan bermanfaat. Namun, hanya 9,4 juta UMKM yang menggunakan pemasaran digital dan masih 54,8 juta UMKM yang belum beralih ke pemasaran digital. Oleh karena itu, penelitian ini membahas mengenai faktor yang mendorong untuk melakukan pemasaran digital oleh usaha mikro di Indonesia. Penelitian ini mengelola 111 data responden yang merupakan pemilik dan pengelola usaha mikro di Indonesia. Data dari penelitian ini dikelola dengan software SmartPLS. Dari hasil penelitian didapatkan 2 faktor yang mendorong usaha mikro dalam menggunakan pemasaran digital, utamanya yaitu kegunaan pemasaran digital serta didukung oleh kemudahan penggunaannya. Kemudian, dampak yang diperoleh usaha mikro dari melakukan pemasaran digital termasuk di dalamnya adalah rasa pengendalian terhadap usaha, rasa kesenangan dan pengembangan diri. Rasa pengendalian terhadap usaha menjadi dampak yang paling signifikan dari penggunaan pemasaran digital oleh pemilik dan pengelola usaha mikro
Analysis of the Effect of Store Atmosphere and Social Factors on Emotional Responses Affecting Consumers’ Purchase Decision Dewobroto, Wisnu Sakti; Wijaya, Karen
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 1 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i1.1800

Abstract

Retail is classified as one of the growing industry in Indonesia, but currently it is experiencing a decline in visitors that resulting in the decrease of sales. Retailers or store owners need to find various ways to increase the number of visitors, which can be stimulated by store atmosphere and social factor to create positive emotions that can impact the customer’s purchase decision. Therefore, the study aims to examine the effect of store atmosphere and social factor towards emotional response and its impact to purchase decision. It uses SPSS to test the result of the research. In addition, this study uses non-probability sampling method with the total of 120 respondents who ever visited and shopped at baby equipment retail store at ITC Mangga Dua. The research hypothesis proves that store atmosphere and social factor have no effect and are not individually significant to emotional response, while emotional response individually have significant influence towards customers’ purchase decision. Meanwhile, store atmosphere and social factor through emotional response simultaneously and significantly influence customers’ purchasing decision.
IMPROVING COMMUNITY FINANCIAL GOVERNANCE: THE CASE OF POKDARWIS KAMPUNG KERANGGAN, SOUTH TANGERANG CITY Setiono, Bambang; Handayani, Sri; Bahri, Asep Syiaful; Dewobroto, Wisnu Sakti
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 3 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i3.59800

Abstract

We introduced a financial governance module and digital accounting system to Kelompok Sadar Wisata (Pokdarwis) in Kampung Keranggan, Tangerang City, Banten Province. Pokdarwis Kampung Keranggan is renowned for its community-driven initiative to transform an underutilized area on the outskirts of Tangerang into a vibrant Edu-tourism destination. This community outreach program has provided significant opportunities for Pokdarwis to improve the community’s financial governance. Zahir Online address challenges such as limited human and financial capital, offering an accessible platform for better financial management. However, the success of this initiative relies heavily on community participation and education. While technology can compensate for a lack of accounting skills and experience, it cannot resolve low levels of engagement or reluctance to adopt new systems, as evidenced by Pokdarwis’ preference for Excel over Zahir Online. Without active participation from the community, Pokdarwis risks undermining its effectiveness and the outcomes of this community outreach program. The community's role is integral, given that Pokdarwis functions as a representative and steward of communal resources.
Co-Authors Adi, Antonius Agustian, Sanggup Leonard Azmi Hakam Guntoro Bahri, Asep Syiaful Bambang Setiono Dang Arif Hartono Didien Suhardini Feliciana Yovita Saputra Handayani, Sri Herry Windawaty Karen Wijaya Larasati Citra Nuri Lumoring, Jessie Prathivi, Maria Dini Gilang Prima, Stefanus Angga Badara Shania, Windy Tiena Gustina Amran Widhoyoko, Samuel Anindyo Wijaya, Karen Windy Shania