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The Role of Green Competency Development in Enhancing Market Competitiveness among Employees in Ecotourism Industry: A Systematic Literature Review Aziza, Pretty Failasufa; Ardiyansah, Ardiyansah; Pramitasari, Anisa; Permatasari, Mudiana; Rozikin, Imam; Setyadin, Yuris
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 2 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.02.01

Abstract

This study aims to analyze the role of green competency development in enhancing market competitiveness among employees in the ecotourism industry. Green competencies have become increasingly important in the era of the green economy, particularly in the ecotourism sector, which heavily relies on environmental sustainability. Using a Systematic Literature Review (SLR) approach, this study reviews and synthesizes various relevant studies on green competency development, market competitiveness, employee behavior, and ecotourism. Data were obtained from scholarly journals and other publications published within the last decade, with search criteria encompassing topics related to green competencies and competitiveness in sustainability-focused sectors. The findings suggest that the development of employees' green competencies, including an understanding of environmentally friendly practices and sustainable skills, can positively contribute to a company's market competitiveness in the ecotourism industry. The results also reveal that green competencies enhance the company's value and reputation, thus attracting environmentally conscious consumers. This study suggests that ecotourism managers should prioritize green training programs to strengthen the company's competitiveness in an increasingly sustainability-oriented market.
Hilirisasi Parfum Nilam dan Sereh Wangi Menuju Pembangunan Berkelanjutan Aziza, Pretty Failasufa
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.329

Abstract

Indonesia is one of the world's largest producers of essential oils, especially from patchouli (Pogostemon cablin) and citronella (Cymbopogon nardus). However, most of these commodities are still sold as raw materials with low added value. The absence of a strong downstreaming strategy has limited the sector's contribution to farmers' welfare and national industrial development. In fact, the potential to develop a local essential oil-based perfume industry is considerable, especially when integrated with sustainability principles and community empowerment. This study aims to examine the practices of essential oil perfume downstreaming in Indonesia in relation to the Sustainable Development Goals, while identifying supporting and inhibiting factors, as well as existing research gaps. The research method used is a Systematic Literature Review (SLR) of 21 peer-reviewed scientific articles selected through clear inclusion criteria. Thematic analysis was applied to synthesize major findings from each study. The review reveals that downstreaming success is influenced by technological innovation in extraction, consumer preference for natural and eco-friendly products, as well as the importance of authentication systems and digital marketing strategies. It also shows that Goals 12, 9, and 3 are the most frequently associated with the issue. This study concludes that essential oil perfume downstreaming has significant potential as a sustainable, inclusive, and community-based industrial strategy that can contribute meaningfully to sustainable development in Indonesia.
Model Tata Kelola Kawasan Pesisir: Strategi Pengelolaan Kawasan Pesisir Menuju Ekonomi Hijau di Kabupaten Gunung Kidul Ardiyansah, Ardiyansah; Aziza, Pretty Failasufa; Setyawati, Kiki; Hariyadi, Ade Reza
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.340

Abstract

This study aims to explore the management strategies of coastal areas in supporting the transition toward a green economy in Gunungkidul Regency. The management of coastal zones often faces challenges in balancing economic development with environmental sustainability. Therefore, a strategic approach that integrates social, economic, and ecological dimensions is essential. This research employs a descriptive qualitative approach, with data collected through field observations, in-depth interviews with local stakeholders, and the analysis of relevant policy documents. The findings reveal that the local government has implemented various strategies, such as enhancing active community participation in planning and monitoring, promoting participatory coastal ecosystem conservation, and integrating social values into policy formulation. These strategies are consistent with green economy principles emphasizing resource efficiency, low carbon emissions, and social equity. Moreover, efforts to strengthen local institutional capacities and foster environmentally-based microenterprises are integral components of the transition strategy. The main challenges identified include limited public literacy on sustainability, inadequate access to green technologies, and weak cross-sectoral coordination. The study concludes that strengthening multi-sector collaboration, increasing public education, and aligning policies with green development goals are essential to the successful implementation of the green economy in coastal areas. These findings are expected to provide strategic input for local governments and policymakers in designing inclusive and sustainable coastal development programs.
PENGARUH PENGEMBANGAN KARIR, HUBUNGAN KERJA DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN Hulu, Fatolosa; Zega, Yamolala; Waruwu, Meiman Hidayat; Oktapiani, Marliza; Aziza, Pretty Failasufa
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13067

Abstract

Kualitas sumber daya karyawan yang tinggi akan bermuara pada lahirnya komitmen yang kuat dalam penyelesaian tugas-tugas rutin sesuai tanggung jawab dan fungsinya masingmasing secara lebih efisien, efektif, dan produktif. Oleh sebab itu, upaya meningkatkan kualitas sumber daya manusia dapat diarahkan pada kedua aspek tersebut. Dengan demikian peranan manajemen sumber daya manusia semakin penting terhadap setiap kegiatan kepegawaian untuk membentuk sumber daya manusia yang handal sehingga mampu memberikan kontribusi pengembangan dan kemajuan bagi organisasi kepemerintahan. Penelitian ini bertujuan untuk mengetahui pengaruh pengembangan karir, hubungan kerja dan motivasi kerja berpengaruh terhadap kepuasan kerja karyawan. Tehnik pengumpulan data yang digunakan melibatkan pengiriman kuesioner yang telah menerima sekitar 175 tanggapan responden. Populasi dan sampel dalam penelitian ini adalah karyawan kantoran yang tersebar di Indonesia, dan metode analisisnya menggunakan software SPSS. Hasil penelitian ini telah menemukan bahwa pengembangan karir, hubungan kerja dan motivasi kerja berpengaruh terhadap kepuasan kerja karyawan. Kata Kunci: Pengembangan Karir, Hubungan Kerja dan Motivasi Kerja, Kepuasan Kerja Karyawan