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All Journal Masalah-Masalah Hukum JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Jurnal Ilmiah Hukum LEGALITY Journal of Government and Civil Society DE LEGA LATA: Jurnal Ilmu Hukum Kosmik Hukum Pagaruyuang Law Journal JHR (Jurnal Hukum Replik) Indonesian Journal of Law and Policy Studies Jurnal Inovasi dan Kreativitas (JIka) Jurnal Dedikasi Hukum Journal of Law and Legal Reform Lex Scientia Law Review Jurnal Pengabdian Hukum Indonesia International Law Discourse in Southeast Asia Jurnal Jurisprudence Indonesian Constitutional Studies Indonesian Court and Justice Review Indonesian Minority Justice Review Lentera Masyarakat Hukum Contemporary Issues on Indonesian Human Rights Law and Policy Indonesia Discourse
Amiludin, Amiludin
Faculty Of Law, Universitas Muhammadiyah Tangerang
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Tradition in the Age of Virality: Who Owns Indonesian Culture When Algorithms Decide What Gets Seen? Amiludin Amiludin; Abdul Basit; Erin Nurcahyo
Indonesia Discourse Vol. 3 No. 1 (2026): January-June, 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/indi.v3i1.65508

Abstract

The expansion of social media has transformed how Indonesian cultural practices are represented, circulated, and commercialized across national and international audiences. Traditional performances, local knowledge, artistic expressions, and community-based heritage can gain unprecedented visibility through digital platforms, yet this visibility also raises questions about cultural ownership, representational authority, and the distribution of economic benefits. This study proposes to investigate how algorithmic visibility and platform-based commercialization reshape the relationships between cultural communities, digital creators, commercial intermediaries, and audiences. Using a qualitative multi-case study, the research would examine selected Indonesian cultural expressions circulating on major social media platforms. Data collection would combine digital ethnography, critical discourse analysis of selected posts and videos, interviews with cultural practitioners and content creators, and analysis of relevant cultural heritage and intellectual property policies. The theoretical framework integrates cultural political economy, digital anthropology, and debates on cultural appropriation and heritage governance. The analysis would examine who is authorized to represent cultural traditions, how authenticity is negotiated in viral content, and whether the benefits of digital exposure reach the communities associated with the practices being circulated. By connecting local cultural politics with global platform infrastructures, the study seeks to contribute to international debates on digital cultural heritage and the unequal governance of online visibility. Its implications concern culturally responsive digital policy, community participation, and mechanisms for protecting collective cultural interests in the platform economy.
Co-Authors Abdul Ghani Adie Dwiyanto Nurlukman Ahmad Ahmad Allysa Sonia Arcelia Andi Batubara Annisa' Al Sakinata Aprila Niravita Argi Evansarid Bahtiar Amrullah Basit, Abdul Bayangsari Wedhatami Dwi Nur Fauziah Ahmad Dwi Nurfauziah Ahmad Erin Nurcahyo Galih Wasis Wicaksono Haliza Nur Fazriyah Haryono Haryono Hidayatullah Ika Khairunnisa Simanjuntak Ikhfa Pratiwi Irna Rudiana Irvan Fadjar Satrio Irwandi Irwandi Kenjiro Ken Arwin Kiki Andesti Meisya Maulidina Saleha Muhamad Badru Salam Muhamad Furqon Juanda Muhammad Asmawi Muhammad Asmawi Muhammad Rasyid Ridho Nanda Agus Safana Sukma Nia Rosmiati Nur Putri Hidayah Nuruddin Ahmad Putri Lili Rahmad Ramadhan Hasibuan Ridwan Arifin Rofi Wahanisa Sigit Gunawan Siti Nurhalisa Siti Nurmala Lailatul Muafika Sofwan, Edi Souad Ezzerouali Suhadi Suhadi Tajudeen Sanni Toddy Aditya Tri Cahya Indra Permana Ulil Albab Undang Prasetya Umara Undang Prasetya Umara Undang Prasetya Umara Upik Mutiara Upik Mutiara Varun Chhachhar Zaharuddin Sani Ahmad Sabri