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All Journal Bakti Sekawan : Jurnal Pengabdian Masyarakat Miftah
Wijaya, Ade Taruna
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences Other

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Short Video Endorse , Program Afiliasi Melalui Trust dan Keputusan Pembelian Produk Fashion pada Platform Tiktok di Indonesia Ramadhani, Kurniawan; In, Churin; Wijaya, Ade Taruna
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 1 No. 1 (2023): April 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v1i1.47

Abstract

This study aims to determine the effect of short video endorsements and affiliate programs through trust on purchasing decisions for fashion products on the Tiktok platform in Indonesia. The Tiktok platform provides many features such as videos, songs, stickers, live and others so that users can compete with models and styles, from artists to ordinary people who want to share their creativity. The busy Tiktok social media is currently used by business people in marketing their products through Tiktok content. This type of research is a quantitative research with path analysis method. The sample in this study was 132 people who had purchased fashion products on Tiktok. The results of this study indicate that short video endorsements have a significant effect on trust and purchase decisions. Affiliate program has a significant effect on trust and purchasing decisions. However, the trust variable as an intervening agent is not strong enough to mediate the short video endorse and affiliate program variables on purchasing decisions
Workshop Interactive Whispering Games untuk Meningkatkan Kemampuan Pronunciation Siswa SMPI Anharul Ulum di Lingkungan Pesantren Anharul Ulum Blitar Dewi, Ekka Zahra Puspita; Ngaisah, Siti; Hira, Salma; Safitri, Ana; Maharani, Wening Pangesthi; Wijaya, Ade Taruna; Wulandari, Recavery Dwi; Jamil, Awaludin; Muarifah, Siti; Alfin, Charumin; Atmaja, Adi Tri; Musaiyaroh, Ati; Meinina, Rafiqa Ilma; Haryuni, Nining
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v6i1.924

Abstract

This community service program aimed to improve the English pronunciation skills of students at Anharul Ulum Islamic Junior High School, Blitar Regency, particularly in a pesantren-based educational context. Prior to the program, by conducting a pre-test, the students demonstrated moderate to low pronunciation proficiency, characterized by limited accuracy in segmental and suprasegmental features, low fluency, and a lack of confidence in oral production. To address these issues, the program was implemented through three stages: introduction, implementation, and evaluation. During the implementation stage, Interactive Whispering Games were employed as a game-based learning strategy to promote active participation, collaborative learning, and reduced speaking anxiety. The effectiveness of the program was evaluated through pre-test and post-test assessments involving 53 students, complemented by observation and reflective feedback from students and teachers. The results revealed improvements across all assessed pronunciation aspects, with the highest increase observed in fluency, indicating enhanced spontaneity and confidence in oral production. Qualitative findings further showed increased student engagement, motivation, and positive attitudes toward pronunciation practice. Overall, the program demonstrates that Interactive Whispering Games are an effective, low-technology, and contextually appropriate approach for enhancing pronunciation skills in pesantren-based junior high schools and offer a practical model for similar community service initiatives. Overall, the program highlights the effectiveness of game-based learning strategies for supporting pronunciation development in a pesantren-based junior high school environment and offers a practical model for similar community service initiatives.
Co-Authors Alfin, Charumin Ana Safitri Ati Musaiyaroh, Ati Atmaja, Adi Tri Dewi, Ekka Zahra Puspita Hira, Salma In, Churin Jamil, Awaludin Maharani, Wening Pangesthi Meinina, Rafiqa Ilma Ngaisah, Siti Nining Haryuni Ramadhani, Kurniawan Siti Muarifah Wulandari, Recavery Dwi