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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Eksis: Jurnal Riset Ekonomi dan Bisnis Cakrawala Management Business Journal JAIM (Jurnal Abdi Masyarakat) International Journal Of Science, Technology & Management (IJSTM) Journal of Law, Administration, and Social Science Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal Penelitian Pendidikan Indonesia KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Fauji, Diah Ayu Septi
Universitas Nusantara PGRI Kediri
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Optimizing Sales With Social Media at UD. Sumber Kacang Pace Nganjuk Maulidan, Abiyyu Pradila; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/

Abstract

Research objectives: The purpose of this study is to analyze the use of social media to increase sales and create synergies between digital marketing and conventional marketing. Method: In this study, the researcher used a descriptive qualitative method. With interview, observation, and documentation techniques. The study of this object is UD. Sumber Kacang at RT 024 RW 009 Gondang Village, Pace District, Nganjuk Regency. Research Findings: The use of various social media (Facebook, Instagram, TikTok, WhatsApp), the seriousness of the use of social media, the selection of the right time for posting, and the consistency of posting content on social media. Theoretical contribution/Originality: The contribution of this research theoretically strengthens the theory of digital marketing and the theory of promotion strategy. Implications of Practice / Policy: Practically, the results of this study can be adapted by similar entrepreneurs to be able to use the social media used by companies such as Facebook, TikTok, Instagram, and Whatsapp effectively. Research limitations: The limitation of this study is the duration of the research which makes the scope of the analysis limited. Keywords: social media, sales optimization, digital marketing
Improvement of Marketing Strategy for Medali Mas ikat weaving craft Through SWOT Analysis Arinda, Firda Ayu; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/mdycnt88

Abstract

Research Aim : This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of Medali Mas ikat weaving craft and formulate effective and efficient marketing strategies to optimize marketing and appeal to the younger generation. Method: The method used is quantitative with an observational descriptive approach. Data was collected through interviews, observations, and documentation, and analyzed using SWOT analysis. Results: The results of the analysis show that Medali Mas ikat weaving craft has strengths in product quality and design uniqueness, but faces weaknesses in marketing and production. Opportunities for collaboration with designers and influencers as well as challenges from younger generation's interest in traditional products were identified. Theoretical  contribution/Originality: This study provides a deeper understanding of the application of SWOT analysis in the context of small and medium enterprises (SMEs) in Indonesia, as well as filling in the gaps in the literature related to culture-based marketing strategies. Practitioner Implication: These findings can be used by business practitioners to formulate more targeted marketing strategies, as well as provide recommendations for government policies in supporting SMEs that focus on cultural products.
Analysis of the Implementation of Standard Operating Procedures (SOP) for New Patient Admissions at Siti Halimah Kandangan Hospital Yusuf, Moch. Naufal Ferdian; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/

Abstract

Research aim: To analyze the implementation of SOP for accepting new patients at Siti Halimah Kandangan Hospital. Approach: This study uses a qualitative approach with descriptive methods. Data were collected through interviews, observations, and documentation and analyzed using triangulation. Research Findings: The results show that the implementation of SOP at Siti Halimah Kandangan Hospital is quite good, but there are challenges in the speed of service, communication with patients, supporting facilities, and technical constraints. Theoretical contribution/Research originality: This study provides a theoretical contribution to understanding the implementation of SOP in local hospitals, which has not been widely studied before. Practical/ Policy Implications: This study recommends staff training, facility improvements, and technology integration to improve the implementation of SOPs and the quality of health services. Research limitation: This study's limitations include that the data collection process may have been influenced by the researcher's perspective, potentially affecting the analysis's results. The researchers also recommend a future research agenda to investigate specific challenges in implementing SOP and how they impact patient experience.
Exploration of Digitalization Transition in Financial Reporting: Case Study of MSMEs Ayam Geprek Akbar Pare Wildhi, Nisak Zahrotul; Widodo, Moch. Wahyu; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/w7e8yj61

Abstract

Research objectives: The purpose of this study is to explore the transition of conventional to digital financial reporting systems in Ayam Geprek Akbar Pare MSMEs. Method: This research uses a qualitative method with descriptive. Data collection techniques were carried out through direct observation and in-depth interviews of financial reporting activities in the field. Research Findings: This study's findings reveal that Digitalization as an Improvement in Effectiveness and Efficiency of Financial Reporting,  as a Tool to Minimize Errors, as a Tool to Facilitate Financial Report Monitoring Theoretical contribution/Originality: This research makes an important contribution in identifying the perceived benefits in this digitization process. Implications of Practice / Policy: The results of this study can serve as a guide for other businesses facing similar challenges, as well as provide input for financial technology developers to create solutions that suit the needs of MSMEs. Research limitations: This research is limited to the financial reporting of Ayam Geprek Akbar Pare MSMEs.
Analysis of Purchasing Decisions in terms of Testimonials, Promotional Content, Endorsements (Study on Kediri Spicy Dumplings) Ruminiege, Seiko Seikatsuno Heinz; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/

Abstract

Research aim: This study's goal is to investigate the effects of endorsements, advertising, and endorsements on consumer purchasing decisions at Kediri Spicy Dumplings, a UMKM in the culinary sector. Design/Methode/Approach: This study employs a causality design and a quantitative methodology. Data were collected from 40 respondents who are followers of the Instagram account Kediri Spicy Dumplings. The coefficient of determination, hypothesis testing (t-test and F-test), and multiple linear regression tests are all part of the analysis process. Research Finding: The findings demonstrate that endorsements, advertising materials, and testimonies all significantly and favourably affect consumers' decisions to buy. Testimonials can increase consumer trust through customer experience, promotional content attracts attention through creativity and relevance, while endorsements by local influencers strengthen product visibility and credibility. Theoretical contribution/Originality: This research contributes to the consumer behaviour literature by exploring the combined effects of testimonials, promotional content, and endorsements in the context of digital marketing for UMKM. Practitioner/Policy implication: The findings provide practical insights for UMKM to implement effective digital marketing strategies by utilizing testimonials, promotional content, and influencer endorsements to improve competitiveness in the digital marketplace. Research limitation: This research only focuses on one UMKM in Kediri, so the findings cannot be generalized. Future research can include several UMKM  in various regions.
Analysis of Procedures for Providing Subsidized Housing Loan (KPR) to Increase the Effectiveness of Loan Provision to Bank X Afifah, Dien Ayu Nur; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/

Abstract

Research aim: This study aims to analyze Bank X's procedures for granting Subsidized Housing Loans (KPR), identify obstacles faced, and provide recommendations to increase the effectiveness of the credit granting process. Design/Methode/Approach: The research method used in this study is qualitative descriptive, which explains, describes, and answers questions in more detail and by the actual situation of the problem to be studied. In this study, we analyze in detail the procedure for granting Subsidized Housing Loans (KPR) at Bank X.  Research Finding: The procedure for granting Subsidized Housing Loans (KPR) at Bank X has gone well, even though several obstacles remain. The procedure starts with several stages: submission by users/customers, checking the requirements and completeness of documents by Consumer Loan Sales (CLS), interviews and checking SLIK by Consumer Loan Sales (CLS), verification and assessment, credit agreements, and disbursement. Theoretical Contribution/Originality: This research contributes to the development of management theory by reinforcing that it is essential to implement standard operating procedures (SOPs) in business. Practitioner/Policy implication: The results of this study provide practical recommendations to simplify administrative procedures, adopt digital solutions to reduce manual processes, improve staff training to improve service quality so that misinformation does not occur, display procedures and requirements in detail, and provide time deadlines at each stage. This recommendation can help Bank X and similar institutions optimize the procedure for granting subsidized mortgages. Research limitation: This research is limited to one branch of Bank X, so the findings may not be generalized to other branches or institutions. To validate and expand the findings, further research can be carried out with comparative studies in several branches or banks.
Analysis 0f User Satisfaction With The Jconnect Mobile Application in Terms of Content, Accuracy, Format, Ease of Use, and Timeliness in Kediri City Mahendra, Ihza Faisal; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/8nc3k046

Abstract

Research aim: This research aims to analyze user satisfaction with the JConnect Mobile application in terms of content, accuracy, format, ease of use, and timeliness in Kediri City. Methode: This study applies a quantitative methodology. The sampling technique utilizes a mixed sampling method. The sample consists of 60 users of the JConnect Mobile application. Data measurement in this research uses Statistical Package for the Social Sciences (SPSS) as the analytical tool. Research Finding: The t-test results reveal that the variables of content, accuracy, format, ease of use, and timeliness significantly affect purchasing decisions. Meanwhile, the F-test results show that price, content, accuracy, format, ease of use, and timeliness collectively significantly impact purchasing decisions. Theoretical contribution: This research provides a theoretical contribution by examining the impact of five dimensions of digital service quality (Content, Accuracy, Format, Ease of Use, and Timeliness) on user satisfaction within the context of the JConnect Mobile digital banking application. Contrasted to previous studies that primarily addressed the technical aspects of applications, this study adopts a managerial approach to analyze user experiences. Practitioner: This research recommends that Bank Jatim prioritizes improving Ease of Use as a primary factor of user satisfaction by developing an intuitive interface design and straightforward navigation. Furthermore, optimizing the dimensions of Content, Accuracy, Format, and Timeliness is crucial to strengthening digital service quality and advancing a more competitive digital banking transformation. Research limitation: This study is limited to a sample of 60 respondents and only covers the area of Kediri City, which means the findings cannot be widely generalized. Additionally, the research focuses only on five service quality dimensions without considering other factors that may also affect user satisfaction.
KONTRUKSI BUDAYA NGOPI BAGI GENERASI MILLENIAL DI KOTA KEDIRI Irawan, Darwin; Fauji, Diah Ayu Septi; Sari, Lita Deviana; Al-Aradatin, Sulton Ali
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Coffee is transformed into a contemporary culture that is closely related to lifestyle trends. This change in meaning is closely related to the construction that is formed by the community or due to modernization and globalization that is increasingly fast. So what meaning does the coffee construction built by the current millennial generation? Why is it different from past constructions? Based on these questions, it is interesting for the author to conduct research in an effort to identify the meaning of the millennial generation of the current coffee habits and construct the coffee culture of the millennial generation in Kediri. By using an ethnometodological approach, the authors get a building picture of the meaning of coffee for millennials in Kediri. Which results include: Convenience, Social Bounding, Self-actualization & Community Existence. Research can provide scientific benefits related to how the meaning of coffee culture will certainly describe the reality conditions of an area in general. Thus, the results of research findings can be used by various parties, both the government in determining policies and for entrepreneurs in determining competitive strategies for business.
PENGENDALIAN KUALITAS PRODUK ROTI TAWAR “DELLA” Hariyanto, Moch. Agus; Fauji, Diah Ayu Septi; Riani, Lilia Pasca
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 1 (2017): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2017
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana indentifikasi jenis-jenis kerusakan/kecacatan produk di Perusahaan Roti Tawar “DELLA”, bagaimana tingkat pengendalian kerusakan produk di Perusahaan Roti Tawar “DELLA”, faktor-faktor apa yang berpengaruh dalam upaya pengendalian kualitas produk di Perusahaan Roti Tawar “DELLA” .Penelitian ini menggunakan metode deskriptif dan pendekatan kuantitatif. Sampel penelitian yang digunakan adalah hasil produksi dari Perusahaan Roti Tawar “DELLA” dan dianalisis menggunakan metode Statistical Process Control. Kesimpulan dari penelitian ini adalah berdasarkan analisis dari tabel, gambar serta grafik dapat kita ketahui identifikasi jenis-jenis kerusakan produk yaitu : terdapat kotoran, salah potong, warna tidak sesuai, ukuran kecil, ukuran besar, berdasarkan grafik Peta Kendali (P-Chart) dapat kita ketahui bahwa pengendalian kualitas produk di Perusahaan Roti Tawar “DELLA” belum cukup baik. Hal ini dapat di lihat dengan masih ada 11 titik yang berada di luar batas kendali LCL dan UCL, berdasarkan analisis pada diagram sebab akibat (fishbone) dapat kita lihat faktor-faktor pengendalian kualitas pada Perusahaan Roti Tawar DELLA disebabkan oleh beberapa hal, yaitu : material (bahan baku), bahan tambahan, alat, serta manusia/pekerja.
ANALISIS BALANCE SCORECARD SEBAGAI TOLOK UKUR KINERJA PERUSAHAAN (STUDI KASUS PADA SENTRA TENUN IKAT MEDALI MAS KEDIRI) Mukti, Adina; Riani, Lilia Pasca; Fauji, Diah Ayu Septi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 1 (2017): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2017
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk menganalisis kinerja Tenun Ikat Medali Mas Kediri secara empiris dengan menggunakan balance scorecard sebagai tolok ukurnya agar dapat menjadi tolok ukur untuk lebih baik lagi. Teknik penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Teknik analisis data yang digunakan dalam penelitian ini adalah dengan menggunakan empat perspektif balance scorecard yaitu: perspektif keuangan, perspektif pelanggan, perspektif proses bisnis internal, dan perspektif pembelajaran dan pertumbuhan. Hasil dari penelitian ini menunjukkan bahwa kinerja Tenun Ikat Medali Mas dilihat dari perspektif keuangan sudah baik karena mampu meningkatkan laba perusahaan dari tahun ke tahun. Pada perspektif pelanggan yang diukur dari customer satisfaction index sudah baik karena pelanggan merasa puas dengan pelayanan ataupun produk Tenun Ikat Medali Mas. Sedangkan pada perspektif proses bisnis internal juga sudah baik diukur dari inovasi produk, lead time dan cukup baik diukur dari Part Million Defect Rate Error Rate (PMDR). Perspektif pembelajaran dan pengukuran yang diukur dari employee satisfaction index sudah baik karena karyawan telah puas selama bekerja pada Tenun Ikat Medali Mas.
Co-Authors Adzani, Enyzha Vrisca Citra Afifah, Dien Ayu Nur Agung Winarno Agus Hermawan Al Pauzi, Putra Al-Aradatin, Sulton Ali Andaresa, Muhammad Bayu Arinda, Firda Ayu Azis, Nova Farizal Azizah, Islami Dien Budi Eko Soetjipto Budi Utami Chasan, Muhammad Fu'at Damawati, Windy DENI WAHYU EKA WIJAYA Dewi Nurjannah Dian Kusumaningtyas Dodi Kusuma Hadi S Dyah Ayu Paramitha Ekananda, Maria Anastazia Ema Nurzainul Hakimah, Ema Nurzainul Erna Retno Rahadjeng Esy Nur Aisyah Exswanda, Denpa Dwi Yola Fadali Rahman Fahrezi, Arya Ahmad Hariyanto, Moch. Agus Heri Pratikto Hery Purnomo Imam Mukhlis Irawan, Darwin Irvan, Mohammad Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Jatmiko Jatmiko Jatmiko Juliyana , Nanda Kurniawan, Rony Leksmana, Leo Indra Leksono, Poniran Yudho Lilia Pasca Riani Lorenza, Monica Cindy Lubis, Bramasta Aldi Mahendra, Ihza Faisal Mahmud Mahmud Marista Dwi Rahmayantis Maula, Fina Ni'matul Maulidan, Abiyyu Pradila Maximillian, Stanislaus Moch Wahyu Widodo Moch. Wahyu Widodo Mukmin, Bagus Amirul Mukti, Adina Nadhila, Khafidzatu Novitasari, Yusi Nugraha, Kenmada arya Nurmala Sari Paramitha, Dyah Pramesti, Yasinta Sindy Prastiyo, Deni Eko Pravitasari, Mei Puji Handayati Purnomoaji, Ahmad Puspitasari, Retno Farah Puspitasari, Yossy Putra, Eka Septian Mandala Putri, Dyah Ayu Eka Rino Sardanto Rino Sardanto Risky Aswi R, Risky Rochaniyah, Fitri Ruminiege, Seiko Seikatsuno Heinz Saptaria, Lina Sari, Lita Deviana Sholikah, Ainul SIGIT PUJI WINARKO Sri Aliami Subagyo Subagyo Subagyo, Subagyo Subhan, Ega Saiful Sucipto Sucipto Sudarmiatin Sutrisno Sahari, Sutrisno Tohari, M.Taufik Triana Dewi Wahyu Widodo Wahyuningsih, Diah Ayu Wildhi, Nisak Zahrotul Yusuf, Moch. Naufal Ferdian