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Competitive Advantage of Alfamart: A SWOT and PESTEL Analysis Yusan, Budi Oktavianus; Trisandy, Yudhi; Lu, Cen; Saragih, John Salmar; Tjandrasa, Benny Budiawan
JIPOWER : Journal of Intellectual Power Vol. 2 No. 2 (2025): JIPOWER - AGUSTUS
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i2.45

Abstract

The Indonesian minimarket sector is undergoing rapid transformation, driven by intensified competition, decentralization, and digital disruption. This study investigates the competitive advantage of Alfamart, a leading minimarket chain in Indonesia, by employing an integrative SWOT and PESTEL framework. Using a qualitative case study approach—including interviews, surveys, and observational data—the research identifies key internal strengths such as store network scale, brand loyalty, and digital initiatives like Alfagift, alongside weaknesses including operational cost rigidity and limited pricing flexibility. The analysis reveals external opportunities in scalable franchising and rising consumer demand for health-oriented retail, while highlighting threats from regulatory restrictions and digital-native competitors. The findings position Alfamart in an aggressive strategy quadrant, emphasizing the importance of aligning internal capabilities with macro-environmental dynamics. The study concludes that strategic agility is essential for sustaining competitiveness in a decentralized and digitally disrupted market. Limitations include qualitative scope and a localized sample, with future research recommended to explore broader demographics and predictive modeling.
Sistem Deteksi Pothole Menggunakan Convulutional Neural Network Dengan Squeezenet Network Lehman, Andrew Sebastian; Widjaja, Andreas; Tjandrasa, Benny Budiawan; Sanjaya, Joseph
Smart Comp :Jurnalnya Orang Pintar Komputer Vol 14, No 3 (2025): Smart Comp: Jurnalnya Orang Pintar Komputer
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/smartcomp.v14i3.8323

Abstract

Lubang di jalan merupakan salah satu permasalahan utama yang dihadapi pengguna jalan, karena dapat menyebabkan kerusakan serius pada kendaraan serta meningkatkan risiko kecelakaan lalu lintas. Selain berdampak pada keselamatan pengemudi, terutama mereka yang tidak familiar dengan kondisi jalan, keberadaan lubang juga dapat memicu kemacetan dan meningkatkan emisi karbon akibat perlambatan lalu lintas. Untuk mengatasi permasalahan ini, studi ini mengusulkan sistem deteksi lubang secara real-time berbasis Convolutional Neural Network (CNN) dengan arsitektur ringan SqueezeNet. Sistem dirancang untuk bekerja dengan memanfaatkan gambar yang diambil oleh kamera kendaraan yang sedang bergerak, guna mengidentifikasi lubang yang berpotensi membahayakan. Model CNN dilatih menggunakan dataset gambar yang telah diberi label berdasarkan keberadaan lubang. Kinerja sistem dievaluasi menggunakan metrik precision, recall, dan F1-score guna mengukur keakuratannya dalam mendeteksi lubang. Hasil penelitian menunjukkan bahwa pendekatan ini berpotensi tinggi untuk diterapkan dalam sistem transportasi cerdas, guna meningkatkan keselamatan jalan serta mengurangi biaya perawatan kendaraan akibat kerusakan yang disebabkan oleh lubang jalan.
The Effect of Consumer Expectation Index, Economic Condition Index and Crude Oil Price on Indonesian Government Bond Yield Tjandrasa, Benny Budiawan
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 1 (2017): April - July 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i1.935

Abstract

Governments sell bonds to finance their budget. The investors willing to buy government bonds because of the yield they will get, but on the other hand if government bond yields is  too high it would burden the state in paying the interest due. Various studies have been done to find the variables that affect government bond yield significantly, such as exchange rate, inflation rate, interest rate, and oil price. This study found two more variables namely consumer expectations index and the economic conditions index to complement the variables that have been discovered. Those two variables are used as a proxy of economic stability of a country, the increase of those variables represent the increase of economic stability and will reduce the level of risk and lowering the yield that investors demand. This research use descriptive method and explanatory study with secondary data using multivariate regression equation model. The results shown consumer expectation index and economic condition index have significant effect on Indonesian Government Bond yield. To keep consumer expectation index and economic condition index increase government should give a positive signal and a sense of security to investor.
The influence of secure image, rate and charges, and variation of product towards customer interest in selecting certain banks and the role in net-interest margin in Indonesia Tjandrasa, Benny Budiawan
Journal of Economics, Business, and Accountancy Ventura Vol. 21 No. 2 (2018): August - November 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v21i2.1441

Abstract

The purpose of this paper is to prove the influence of the secure image on the interest of customers in selecting certain banks, and to explore the role of the secure image in net interest margin in Indonesia. This research uses a triangular approach which is a combination of a scientific approach and a naturalist approach. The number of questionnaires collected is 300, using simple random sampling, and the hypothesis test uses logistic regression. The results of the research include two things: statistical test result indicates the secure image variable affects the interest of customers in choosing a particular bank; and the exploratory research can explain the role of the secure image variable in Net Interest Margin in Indonesia. The implications of this research are: first, banks and other financial institutions can improve competitiveness by enhancing secure image through enhanced security technology and maintaining the company's reputation in terms of security. Second, the role of the secure image variable in net interest margin can be explained through the application of demand-supply theory. The originality of this research is the verification of the effect of the secure image variable on customer interest in a particular bank and its role in NIM
The Model of GDP Growth in ASEAN-4 Countries: Control of Corruption as an Intervening Variable Tjandrasa, Benny Budiawan; Dewi, Vera Intanie
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 1 (2022): April - July 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i1.3059

Abstract

The purpose of this study is to analyze various macroeconomic factors that affect Gross Domestic Product growth in ASEAN-4 countries. The type of research is descriptive and explanatory. The research method used is the quantitative method. Based on the phenomenon, purposive sampling is used to determine the countries studied. Using secondary data, the panel data is formed from a combination of countries and a certain period of years. Multivariable regression is used to process panel data. The results show that inflation rate, political stability, and control of corruption have a significant effect on GDP growth. The novelty of this research is the new model of GDP growth in ASEAN-4 countries where control of corruption serves as an intervening variable that affects GDP growth. The findings suggest that to maintain an increase in GDP growth in this region, the governments should keep the inflation rate under control and continue striving to reduce corruption. Controlling the level of corruption can be done by maintaining the stability of the political situation and controlling the inflation rate.
VARIABEL MAKROEKONOMI YANG MEMPENGARUHI INDEKS HARGA SAHAM INDONESIA, THAILAND, MALAYSIA, DAN VIETNAM Tjandrasa, Benny Budiawan; Aribowo, Agus; Jewarut, Rofinus
Jurnal Keuangan dan Bisnis Vol. 19 No. 1 (2021): Jurnal Keuangan dan Bisnis Volume 19 No. 1, Edisi Maret 2021
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.967 KB) | DOI: 10.32524/jkb.v19i1.107

Abstract

One of the indicators of a country's economic growth is the stock price index in the country. The purpose of this study is to determine what factors are most influential and how significant the influences on the stock price indexes in Indonesia, Malaysia, Thailand, and Vietnam. The data panel was formed based on secondary data from January 2012 to December 2019 in Indonesia, Thailand, Malaysia, and Vietnam with 384 samples. The dependent variable of this study is the stock market index, while the independent variables are the foreign exchange rate, volatility index, and government bond yield. The equation for the direction test in this study used a multivariate regression model. The results show that the foreign exchange rate, volatility index, and government bond yield together have a significant effect on the stock market index. Partially, the foreign exchange rate has a positive and significant effect on the stock market index, while the volatility index and the government bond yield have a negative and significant effect on the stock market index.
Determinan Baru untuk Mengukur Indeks Kebahagiaan Dunia Guna Mendukung Keberlanjutan Produktivitas Kerja Tjandrasa, Benny Budiawan; Lehman, Andrew Sebastian; Widjaja, Andreas
MONETER - JURNAL AKUNTANSI DAN KEUANGAN Vol 10, No 2 (2023): Oktober 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/moneter.v10i2.16036

Abstract

Dalam upaya meningkatkan kebahagiaan yang akan berdampak pada peningkatan produktivitas pekerja, diperlukan kebijakan yang tepat pada faktor penentu peningkatan kebahagiaan tersebut. Penelitian ini bertujuan mencari determinan lain yang dikenal secara internasional yang memiliki pengaruh signifikan terhadap indeks kebahagiaan, selain dari 6 indikator yang selama ini digunakan dalam pembuatan World Hapiness Report. Berdasarkan tujuan penelitian tersebut maka jenis penelitian yang digunakan adalah   penelitian eksploratif. Populasi dalam penelitian ini adalah negara-negara di kawasan ASEAN. Menggunakan simple random sampling, sampel yang digunakan adalah data dari empat negara di kawasan ASEAN dari tahun 2013 sampai 2021. Data yang digunakan dalam penelitian ini adalah data sekunder, yaitu data-data pada world happiness index, unemployment rate, inflation rate, control of corruption. Teknik pengolahan data panel yang digunakan dalam penelitian ini menggunakan regresi multivariabel dengan terlebih dahulu menentukan apakah lebih cocok menggunakan Common Effect Model, Fixed Effect Model, atau Random Effect Model.  Novelty dari penelitian ini adalah ditemukannya unemployment sebagai variabel mediator yang berpengaruh signifikan terhadap kebahagiaan. 
THE ROLE OF QUICK SERVICE RESTAURANT ON CONSUMER PURCHASE INTENTION AND CROSS-CATEGORY BUYING IN MINIMARKET Trisandy, Yudhi; Tjandrasa, Benny Budiawan; Suwarno, Henky Lisan
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1819-1833

Abstract

The development of minimarkets, which not only sell grocery needs but also provide ready-to-eat food and beverage products, has become a phenomenon that can be found in various major cities in Indonesia. This study aims to determine the relationship between purchase intention and cross-category buying, as well as the role of the service quality dimension of quick service restaurants for minimarket customers that provide both types of services in the store. Minimarket customers are known to have the intention to make purchases across categories, but it is still unknown whether the service quality dimension in the quick service restaurant service can strengthen the shopping intention to make purchases of both categories simultaneously. Through 155 respondents who are minimarket customers who provide two types of product categories in Denpasar Raya, and also data analysis using the Structural Equation Modeling (SEM) method, it is known that there is a strong influence of purchase intention on cross-category buying for minimarket customers. Therefore, the development of various types of services and products from different categories is possible for this business model. Another finding from this study states that the dimensions of quick service restaurant service quality do not strengthen the influence of shopping intentions on cross-category buying, especially for customers aged 21-35 years or those commonly known as the generation Z and millennial age groups.
Dynamic Environment Augmented Reality Menggunakan Metode SLAM untuk Simulasi Penempatan Furnitur Lehman, Andrew Sebastian; Tjandrasa, Benny Budiawan; Sanjaya, Joseph
Smart Comp :Jurnalnya Orang Pintar Komputer Vol 12, No 3 (2023): Smart Comp: Jurnalnya Orang Pintar Komputer
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/smartcomp.v12i3.4746

Abstract

Seiring berkembangnya teknologi dibidang komputer yang semakin pesat, mesin-mesin vision banyak dikembangkan seperti penggunaan Augmented Reality untuk simulasi penyimpanan objek visual. Mebel adalah objek interior yang pada saat pembeliannya memerlukan penggambaran visual. Masih banyak orang yang tidak bisa memvisualisasikan estetika penempatan objek interior yang dapat menyebabkan penyesalan pasca pembelian. Berdasarkan fakta tersebut, dikembangkan dan dibuat Software Augmented Reality yang dapat mensimulasikan penempatan mebel menggunakan bidang 3D untuk memvisualisasikan penempatan mebel.
ESG AND PROFITABILITY: THE MODERATING OF LEVERAGE IN THE INDONESIAN ENERGY SECTOR Tjandrasa, Benny Budiawan; Setyawan, Surya; Ida, Ida
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i2.35444

Abstract

Sektor energi di Indonesia menghadapi dinamika dan tantangan kompleks seperti dampak lingkungan, kebutuhan investasi untuk infrastruktur, tekanan transisi energi, dan regulasi yang ketat. Penerapan ESG  menjadi penting sebagai salah satu strategi keberlanjutan perusahaan. Namun, belum banyak studi yang mengkaji bagaimana ESG berkontribusi terhadap profitabilitas perusahaan energi, terutama dalam interaksinya dengan struktur keuangan. Penelitian ini bertujuan untuk menganalisis pengaruh skor ESG, Debt to Equity Ratio (DER), Current Ratio (CR) terhadap profitabilitas yang diukur dengan Return on Asset (ROA) pada perusahaan sektor energi yang terdaftar di Bursa Efek Indonesia (BEI), serta peran moderasi dalam hubungan antara ESG dan ROA. Dengan pendekatan kuantitatif kausal, penelitian ini menggunakan Teknik pengambilan sampling purposive sampling dengan menggunakan lima perusahaaan sektor energi yang terdaftar sebelum tahun 2015 dan memiliki data ESG dan laporankeuangan lengkap selama periode 2015-2024. Analisis data menggunakan regresi data panel dan hasil penelitian menunjukkan bahwa Common Effect Model merupakan model yang tepat dalam penelitian ini dan hasil pengujian menunjukkan bahwa ESG, DER, dan CR berpengaruh positif signifikan terhadap profitabilitas dan leverage yang diukur dengan DER terbukti memoderasi secara negative pengaruh ESG terhadap profitabilitas. Kesimpulan dari studi ini menekankan pentingnya pengelolaan struktur modal agar implementasi ESG dapat memberikan nilai tambah optimal bagi kinerja keuangan perusahaan. Implikasi praktisnya, perusahaan energi perlu menyeimbangkan komitmen keberlanjutan dengan strategi keuangan yang sehat. Keterbatasan penelitian ini terletak pada cakupan sektor dan variabel yang digunakan, sehingga studi lanjutan disarankan untuk memperluas sektor industri dan mempertimbangkan variabel penjelas lainnya guna memperkaya pemahaman tentang dinamika ESG dan profitabilitas   The energy sector in Indonesia has a lot of complicated challenges for business, such as regulatory requirements, infrastructure investment, environmental effects, and pressures from the energy transition. Environmental, social, and governance (ESG) practices ought to be given top priority in corporate sustainability plans. The relationship between ESG and profitability, however, has not received much attention in research, especially when it comes to the role as a mediating factor in energy companies. This study analyzes the role of DER as a moderating variable of the effect of ESG on ROA, the direct effect of ESG, DER, and CR on the profitability of energy sector companies listed on the IDX. The purposive sampling technique is used in this quantitative & causal research by obtaining a sample of five energy sector companies that have published a complete financial report for the year 2015-2014, an ESG score, and were listed on the IDX before 2015. The results of the panel data regression test found that DER, CR, and ESG had a meaningful effect on profitability. This shows that the capital structure of the company should be managed to support and optimize the implementation of ESG to create added value for the company's profitability. The practical implications of this study suggest that an equilibrium should be achieved between corporate financial performance and corporate sustainability commitment. Further research should be carried out to investigate various other sectors and other variables. The main limitations of this study are the sector and the variables considered in this study.This study analyzes the role of DER as a moderating variable of the effect of ESG on ROA, the direct effect of ESG, DER, and CR on the profitability of energy sector companies listed on the IDX. The purposive sampling technique is used in this quantitative & causal research by obtaining a sample of five energy sector companies that have published a complete financial report for the year 2015-2014, an ESG score, and were listed on the IDX before 2015. The results of the panel data regression test found that DER, CR, and ESG had a meaningful effect on profitability. This shows that the capital structure of the company should be managed to support and optimize the implementation of ESG to create added value for the company's profitability. The practical implications of this study suggest that an equilibrium should be achieved between corporate financial performance and corporate sustainability commitment. Further research should be carried out to investigate various other sectors and other variables. The main limitations of this study are the sector and the variables considered in this study.