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All Journal TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian AGROMIX Techno-Fish GUYUB: Journal of Community Engagement Journal Of Human And Education (JAHE) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Botani: Publikasi Ilmu Tanaman dan Agribisnis Journal of Ekonomics, Finance, and Management Studies
R.R. Sri Karuniari Nuswardhani
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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PENGARUH BAURAN PEMASARAN (MARKETING MIX 4-P) TERHADAP KEPUASAN KONSUMEN ES TEH POCI NGALAH PANDEAN Fitriana, Aizatul; Niswardhani, Sri Karuniari
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 5 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan konsumen dan menganalisis pengaruh bauran pemasaran (Product, Promotion, Price, Place) terhadap kepuasan konsumen Es Teh Poci Ngalah di Susun Pandean. Penelitian ini menggunakan data primer dan data sekunder. Metode dalam pengambilan sampel penelitian menggunakan metode accidental sampling yakni teknik pengambilan sampel yang diambil secara kebetulan. Pengumpulan data primer dilakukan dengan membagikan kuesioner menggunakan skala likert kepada 57 responden. Pengumpulan data sekunder diperoleh dari dokumen yang ada di outlet, internet seperti pencarian google scholar untuk mengakses artikel dari berbagai jurnal ilmiah dan skripsi dari perguruan tinggi lain yang berkaitan dengan penelitian ini terutama menyangkut kepuasan konsumen dan pengaruh bauran pemasaran terhadap kepuasan konsumen. Analisis data dalam penelitian menggunakan regresi linier berganda. Hasil penelitian dengan menggunakan analisis skala likert menunjukkan bahwa indeks tingkat kepuasan konsumen terhadap Es Teh Poci Ngalah berada pada titik 76% yang termasuk dalam kategori puas. Sedangkan berdasarkan hasil uji t masing-masing dari variabel product, price, promotion, place secara parsial dan signifikan berpengaruh terhadap kepuasan konsumen. Dan berdasarkan uji F product, price, promotion, place secara simultan berpengaruh terhadap kepuasan konsumen Es Teh Poci Ngalah.
STRATEGI MARKETING MIX DALAM MENINGKATKAN VOLUME PENJUALAN PADA USAHA TANAMAN HIAS DI ATHA FLORA BATU Candra, Muhammad; Nuswardhani , Sri Karuniari
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Dalam mengembangkan suatu usaha, perlu adanya strategi yang dilakukan, Melalui Marketing mix menetapkan 4 variable pemasaran yang digunakan untuk mempengaruhi konsumen dan mencapai tujuan perusahaan. Penelitian ini dilakukan di Atha Flora Batu untuk menentukan bagaimana tempat usaha tersebut dapat menggunakan bauran pemasaran untuk meningkatkan penjualan tanaman hias. Pendekatan penelitian kualitatif termasuk analisis SWOT digunakan untuk penelitian ini. Hasil penelitian diagram SWOT menunjukan pada tipe kuadran 1, yakni mendukung kebijakan pertumbuhan yang agresif. Luasan matriks SWOT rangking pertama berada pada kuadran I dengan luasan matriks sebesar 7,58, maka menggunakan strategi SO. Pada matriks IE faktor IFAS sebesar 2,36 dan faktor EFAS sebesar 2,06 menunjukan bahwa posisi perusahaan berada pada posisi Growth dan Stability. Artinya strategi marketing mix sudah berjalan dengan karena tidak ada perubahan yang signifikan.
Pengaruh Iklan, Harga dan Kualitas Layanan Terhadap Keputusan Pembelian Andi Irwin; Ana Yuliana; Nur Asmi Azis; Hasirah; Sri Karuniari Nuswardhani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4860

Abstract

In the business world, it is increasingly developing, where the rapid development also experiences continuous metamorphosis. The development of the business also results in changes in the patterns and ways of competitors in maintaining their business. This study aims to determine the Influence of Advertising, Price and Service Quality on Purchasing Decisions. The current analysis uses a quantitative approach. The population of this study are consumers or customers who have purchased goods or services on purchasing decisions. Samples were taken from the population, and the selection of this research sample was determined by random sampling to produce a sample of 150 respondents. The results of the study found that the variables of advertising, price and service quality influence purchasing decisions.
Pengaruh Iklan, Harga dan Kualitas Layanan Terhadap Keputusan Pembelian Andi Irwin; Ana Yuliana; Nur Asmi Azis; Hasirah; Sri Karuniari Nuswardhani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4860

Abstract

In the business world, it is increasingly developing, where the rapid development also experiences continuous metamorphosis. The development of the business also results in changes in the patterns and ways of competitors in maintaining their business. This study aims to determine the Influence of Advertising, Price and Service Quality on Purchasing Decisions. The current analysis uses a quantitative approach. The population of this study are consumers or customers who have purchased goods or services on purchasing decisions. Samples were taken from the population, and the selection of this research sample was determined by random sampling to produce a sample of 150 respondents. The results of the study found that the variables of advertising, price and service quality influence purchasing decisions.
Sosialisasi Desa Cerdas (Smart Village) dalam Meningkatkan Literasi Digital Masyarakat Perdesaan: Pengabdian Sri Karuniari Nuswardhani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4569

Abstract

Digital literacy disparity in rural areas remains a major obstacle in achieving modern, transparent, and independent village governance. This community service activity aims to improve the digital literacy and skills of Pucangsari Village residents through the socialization of the Smart Village concept. The primary issues identified at the partner location were the low utilization of information technology for public services and a lack of awareness regarding the importance of data security in the digital space. The implementation method consisted of three stages: preparation through needs analysis, interactive socialization regarding the pillars of a Smart Village, and technical assistance in using digital-based village service platforms. The results of this activity showed a significant increase in the participants' digital literacy, measured through pre- and post-activity evaluations. The community now has a better understanding of the importance of technology integration in village governance to accelerate access to information and public services. In conclusion, strengthening digital literacy through the Smart Village model in Pucangsari Village can foster the social and economic transformation of rural communities toward an inclusive digital era.
Co-Authors Aida Aida Ana Yuliana Andi Irwin Anshar Daud Bidjaksana Arief fateqah Candra, Muhammad Damayanti Masduki Ernawati Ernawati Ernawati Fitriana, Aizatul Hasirah Irawati Mei Widiastuti Khoirin Maghfiroh Moh. Awaludin Adam Moh. Awaludin Adam Muh. Aniar Hari Swasono Nur Asmi Azis Simatupan, Septian Syulhasbiullah, Muh Utami, Cahyaning Rini Utomo, Deny Yuliani Widianingsih, Yuliani