Garuda - Garba Rujukan Digital

STRATEGI MARKETING MIX DALAM MENINGKATKAN VOLUME PENJUALAN PADA USAHA TANAMAN HIAS DI ATHA FLORA BATU Candra, Muhammad; Nuswardhani , Sri Karuniari
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Dalam mengembangkan suatu usaha, perlu adanya strategi yang dilakukan, Melalui Marketing mix menetapkan 4 variable pemasaran yang digunakan untuk mempengaruhi konsumen dan mencapai tujuan perusahaan. Penelitian ini dilakukan di Atha Flora Batu untuk menentukan bagaimana tempat usaha tersebut dapat menggunakan bauran pemasaran untuk meningkatkan penjualan tanaman hias. Pendekatan penelitian kualitatif termasuk analisis SWOT digunakan untuk penelitian ini. Hasil penelitian diagram SWOT menunjukan pada tipe kuadran 1, yakni mendukung kebijakan pertumbuhan yang agresif. Luasan matriks SWOT rangking pertama berada pada kuadran I dengan luasan matriks sebesar 7,58, maka menggunakan strategi SO. Pada matriks IE faktor IFAS sebesar 2,36 dan faktor EFAS sebesar 2,06 menunjukan bahwa posisi perusahaan berada pada posisi Growth dan Stability. Artinya strategi marketing mix sudah berjalan dengan karena tidak ada perubahan yang signifikan.

Pengaruh Iklan, Harga dan Kualitas Layanan Terhadap Keputusan Pembelian Andi Irwin; Ana Yuliana; Nur Asmi Azis; Hasirah; Sri Karuniari Nuswardhani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4860

In the business world, it is increasingly developing, where the rapid development also experiences continuous metamorphosis. The development of the business also results in changes in the patterns and ways of competitors in maintaining their business. This study aims to determine the Influence of Advertising, Price and Service Quality on Purchasing Decisions. The current analysis uses a quantitative approach. The population of this study are consumers or customers who have purchased goods or services on purchasing decisions. Samples were taken from the population, and the selection of this research sample was determined by random sampling to produce a sample of 150 respondents. The results of the study found that the variables of advertising, price and service quality influence purchasing decisions.

Pengaruh Iklan, Harga dan Kualitas Layanan Terhadap Keputusan Pembelian Andi Irwin; Ana Yuliana; Nur Asmi Azis; Hasirah; Sri Karuniari Nuswardhani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4860

In the business world, it is increasingly developing, where the rapid development also experiences continuous metamorphosis. The development of the business also results in changes in the patterns and ways of competitors in maintaining their business. This study aims to determine the Influence of Advertising, Price and Service Quality on Purchasing Decisions. The current analysis uses a quantitative approach. The population of this study are consumers or customers who have purchased goods or services on purchasing decisions. Samples were taken from the population, and the selection of this research sample was determined by random sampling to produce a sample of 150 respondents. The results of the study found that the variables of advertising, price and service quality influence purchasing decisions.

Sosialisasi Desa Cerdas (Smart Village) dalam Meningkatkan Literasi Digital Masyarakat Perdesaan: Pengabdian Sri Karuniari Nuswardhani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4569

Digital literacy disparity in rural areas remains a major obstacle in achieving modern, transparent, and independent village governance. This community service activity aims to improve the digital literacy and skills of Pucangsari Village residents through the socialization of the Smart Village concept. The primary issues identified at the partner location were the low utilization of information technology for public services and a lack of awareness regarding the importance of data security in the digital space. The implementation method consisted of three stages: preparation through needs analysis, interactive socialization regarding the pillars of a Smart Village, and technical assistance in using digital-based village service platforms. The results of this activity showed a significant increase in the participants' digital literacy, measured through pre- and post-activity evaluations. The community now has a better understanding of the importance of technology integration in village governance to accelerate access to information and public services. In conclusion, strengthening digital literacy through the Smart Village model in Pucangsari Village can foster the social and economic transformation of rural communities toward an inclusive digital era.

Pendampingan Diversifikasi Pangan Olahan Jagung Berbasis "Less Waste" pada Kelompok Wanita Tani di Desa Kersikan Pasuruan Deny Utomo; Khoirin Maghfiroh; Sri Karuniari Nuswardhani
GUYUB: Journal of Community Engagement Vol 5, No 4 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i4.9523

Corn is a primary commodity in Kersikan Village, cultivated by farmer groups. However, corn processing into food products has not yet been optimized, and current practices often result in waste due to limited knowledge among members of the Women Farmers Group (Kelompok Wanita Tani or KWT). Sustainable assistance is therefore needed to enhance their skills and knowledge. Through ongoing assistance, corn can be diversified into less-waste-based food products, where all parts of the corn are utilized to minimize processing waste. Corn kernels, for instance, are processed into dodol (a local confectionery) and tortilla chips, capitalizing on the nutritional content of corn, which includes carbohydrates, protein, fat, and various vitamins and minerals. Corn silk waste is used to make corn silk tea, which contains phenolic compounds with antioxidant properties. Additionally, corn husks are repurposed as natural packaging for the dodol. This sustainable processing activity engages KWT Permata from Kersikan Village, Gondang Wetan District, Pasuruan Regency, in stages that include socialization, training, technology application, and continued assistance and evaluation. This ongoing assistance model improves partners' knowledge, skills, and understanding in diversifying corn processing with a less-waste approach.

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