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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Elektronika dan Teknik Informatika Terapan Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Bersama Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Research in Education, Technology, and Multiculture
Inkreswari Retno Hardini
Universitas Negeri Jakarta
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Pengaruh Social Media Marketing, Perceived Price, dan Brand Image Terhadap Purchase Intention pada Generasi – Z di KOPILOJIK Rafilino Rianda Sastrodiningrat; Ryna Parlyna; Inkreswari Retno Hardini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qya9n157

Abstract

This research aims to analyze the influence of social media marketing, perceived price, and brand image on Generation Z’s purchase intention toward KOPILOJIK. This phenomenon has emerged alongside the growth of digital marketing and social commerce, where platforms such as Instagram, TikTok, and other social media have become the primary channels for KOPILOJIK to build brand exposure, convey promotional information, and shape price perceptions and brand image among young consumers. This research uses a quantitative approach with a survey method. The study population consists of Generation Z in Jakarta who are familiar with KOPILOJIK and have either visited or made a purchase at KOPILOJIK or follow KOPILOJIK’s social media accounts. The sampling technique used is purposive sampling with a minimum of 140 respondents. Data collection was conducted via an online questionnaire using Google Forms, consisting of four research variables measured using a Likert scale. The data obtained were analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results indicate that social media marketing, perceived price, and brand image have a positive and significant effect on Generation Z’s purchase intention toward KOPILOJIK. This research is expected to provide a theoretical contribution to the development of consumer behavior studies in the context of digital marketing for cafes.
Faktor-Faktor yang Mempengaruhi Financial Well-Being Pada Pengguna Aplikasi Investasi Khalisa Azalia; Osly Usman; Inkreswari Retno Hardini
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cwryb866

Abstract

Perkembangan financial technology yang memicu tingginya minat investasi digital, namun masih menyisakan masalah berupa kecemasan pengguna saat menghadapi kendala transaksi dan risiko penurunan aset. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari social trust, social networks, financial knowledge, dan financial attitude terhadap financial well-being pada pengguna aplikasi investasi Ajaib. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik purposive sampling, yaitu masyarakat yang tinggal ataupun bekerja di wilayah Jabodetabek, berusia minimal 17 sampai 45 tahun, dan merupakan pengguna aktif yang pernah berinvestasi di aplikasi Ajaib minimal satu kali. Seluruh data primer yang terkumpul kemudian diolah dan dianalisis menggunakan program SPSS melalui beberapa tahap pengujian, seperti uji validitas, uji reliabilitas, uji asumsi klasik, dan analisis regresi linier berganda. Hasil penelitian secara simultan menunjukkan bahwa variabel memiliki pengaruh positif dan signifikan dalam menjelaskan kondisi financial well-being pengguna. Secara parsial, setiap variabel independen juga terbukti berpengaruh positif dan signifikan.                                                                                                                                              
A Bibliometric Mapping of Artificial Intelligence Research in Digital Public Service (2020–2025) Inkreswari Retno Hardini; Susetyo Bagas Bhaskoro; Tivani Shakilla Ervi; Meta Bara Berutu
Research in Education, Technology, and Multiculture Vol 5, No 2 (2026): Research in Education, Technology, and Multiculture
Publisher : Institute of Multidisciplinary Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61436/rietm/v5i2.pp141-159

Abstract

AI ceases to be a matter of discussion as a technological innovation, but also of how governments redesign the provision of public services, deal with information, and react to the more intricate needs of society. Research in the field of AI and digital public service has been accelerating rapidly over the past few years, particularly amid the accelerated pace of digital transformation during the COVID-19 period and beyond. However, the discourse is still dispersed across different fields and research issues, and thus, it is difficult to follow the development of the field as a system. The aim of this paper is therefore to conduct a review of the development and research frontier of AI in Digital Public Service during the period between 2020 and 2025 through a bibliometric approach. The study used bibliographic data acquired via the Scopus database. Data were collected using a structured search strategy that combines Boolean operators and keywords related to artificial intelligence and digital public service. A total of 662 publications were retrieved and visualized using VOSviewer. After the use of a minimum occurrence of five, 216 keywords were chosen and grouped into six thematic clusters. The results show a definite upward trend in the number of publications after 2022, indicating greater academic interest in AI-based governance and digital transformation in the state sector. Several prevailing themes emerged, including machine learning, digital government, public administration, natural language processing, information management, and AI governance. Overall, the findings suggest that the study of AI in digital public service has moved beyond the argument about fundamental digitalization to address significant questions about governance, public value, and the responsible use of AI. Keywords: Artificial intelligence, Digital public service, Digital government, Bibliometric analysis, Smart governance.
Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Produk Skincare X: Studi Pada Pengguna Platform Y Generasi Z Mohamad Badar Fadlilah; Ryna Parlyna; Inkreswari Retno Hardini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yfr3hc23

Abstract

This study aims to analyze the effects of perceived quality, online customer reviews, and influencer characteristics including trustworthiness, expertise, and attractiveness on skincare purchase intention among digital consumers. This study employs a quantitative approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through SmartPLS. The research respondents consist of 302 individuals aged 18–28 years who actively seek skincare information through digital media, selected using a purposive sampling technique, with a research instrument comprising 30 statement items. The results indicate that perceived quality, expertise, and attractiveness have a positive and significant effect on purchase intention, while trustworthiness has no significant effect. In addition, online customer reviews show a significant negative effect, indicating that biased online reviews can reduce purchase intention. As a practical implication, the findings of this study are implemented in an artificial intelligence-based application prototype named SKINLYTIC, which serves as a decision support system to facilitate more rational and informed skincare purchase decisions.
Pengaruh Live Streaming dan Online Review terhadap Purchase Intention melalui Trust pada Generasi Z di E-Commerce Prianda Saputra; Ryna Parlyna; Inkreswari Retno Hardini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m3hyvm69

Abstract

This research is motivated by the increasing use of live streaming and online reviews as digital stimuli in shaping consumer trust and purchase intentions, especially Generation Z as digital natives. This study uses a quantitative approach with a survey method of Generation Z aged 18-28 years who live in East Jakarta and are active Shopee users. The sampling technique used purposive sampling, with data analysis using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that live streaming and online reviews have a positive and significant effect on trust and purchase intention. In addition, trust is proven to significantly mediate the influence of live streaming and online reviews on purchase intention. This finding confirms the important role of trust in driving Generation Z's purchase intention on the Shopee e-commerce platform.
Pengaruh Perceived Ease of Use dan Perceived Security Terhadap Customer Loyalty Melalui Customer Trust pada Aplikasi Bank Digital Hendryawan Cipta Mulia; Ryna Parlyna; Inkreswari Retno Hardini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fr22dh84

Abstract

Customers use of banking services is changing as a result of the growth of digital banking in Indonesia. Customer loyalty is essential to the long-term viability of digital banking use due to the increasingly intense competition. The purpose of this study is to examine how customer loyalty is impacted by perceived security and perceived ease of use, using customer trust as a mediating factor among users of the XYZ Bank application. Data were collected through questionnaires distributed to 150 university students in East Jakarta who are active users of the XYZ Bank application. Structural Equation Modeling based on Partial Least Squares (SEM-PLS) was the data analysis method employed. The findings demonstrate that customer loyalty and customer trust are positively and significantly impacted by perceived security and perceived ease of use. Furthermore, it has been demonstrated that customer trust increases customer loyalty and can moderate the impact of perceived security and perceived ease of use on customer loyalty.
Akselerasi Inovasi Digital UMKM dengan Pemanfaatan Canva untuk Branding & Inovasi Berkelanjutan (SDGs 9) Stanny Dewanty Rehatta; Inkreswari Retno Hardini; Ariska Novianti; Regina Humaningtyas Purba
Jurnal Bersama Pengabdian Kepada Masyarakat (SAMAMAS) Vol. 1 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/samamas.v1i2.283

Abstract

Indramayu Regency holds significant economic potential through its Micro, Small, and Medium Enterprises (MSMEs) sector. However, the majority of MSME actors still face challenges in branding and digital marketing, mainly due to low awareness, limited graphic design skills, and restricted access to digital training. These issues have resulted in weak product competitiveness in both national and global markets. This community service program aims to enhance the digital skills of MSME actors through training on the use of Canva to create attractive and professional promotional materials. The program consists of four main stages: (1) preparation and MSME mapping, (2) socialization and Canva training, (3) monitoring and evaluation of training outcomes, and (4) reporting and follow-up recommendations. The results show a significant improvement in participants’ ability to independently design product visuals and a better understanding of the importance of digital branding. In addition to empowering MSMEs, the program also involves students in the implementation of the Merdeka Belajar Kampus Merdeka (MBKM) initiative, contributing to the achievement of the university’s Key Performance Indicators (IKU). This program aligns with SDG 9, which focuses on industry, innovation, and infrastructure, and it has the potential to be replicated in other regions to support sustainable digital transformation for MSMEs.
Faktor-Faktor yang Memengaruhi Niat Membeli Produk Sustainable Skincare pada Generasi Z di Jabodetabek Azahra Putri Dewi Mumpuni; Ryna Parlyna; Inkreswari Retno Hardini
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/napsqf70

Abstract

This study was motivated by the growing trend of sustainable lifestyles, particularly among Generation Z, which has increased interest in sustainable skincare products. However, this trend is not reflected in the Indonesian skincare market, where non-sustainable brands continue to dominate. This phenomenon indicates that increased awareness of sustainability does not necessarily lead to a higher intention to purchase sustainable skincare products. Therefore, this study was conducted to identify the factors influencing consumers' purchase intention toward sustainable skincare brands. The objective of this study is to examine the partial effects of social media marketing, brand awareness, brand image, and brand trust on purchase intention. A quantitative research approach was employed using a survey method, with data collected through a Google Forms questionnaire. The study involved 250 Generation Z respondents, born between 1997 and 2012, residing in Jakarta, and familiar with the brand From This Island. The collected data were analyzed using IBM SPSS Statistics Version 27. The findings indicate that social media marketing, brand awareness, brand image, and brand trust each have a positive and significant partial effect on purchase intention.
Peran UTAUT2 dan Satisfaction terhadap Behavioral Intention pada Platform Freemium Ratu Aulia Kinanti; Ryna Parlyna; Inkreswari Retno Hardini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fqsgwf67

Abstract

The rapid development of the video streaming industry has become increasingly competitive, prompting service providers to implement freemium business models through free trial offerings to attract new customers. This study aims to analyze the effect of Performance Expectancy, Price Value, and Hedonic Motivation on Behavioral Intention, both directly and through the mediation of Satisfaction in the context of the YouTube Premium free trial service. This research employs a quantitative explanatory approach using a survey method. Sampling was conducted using a purposive sampling technique, involving 150 respondents who are YouTube Premium free trial users residing in the DKI Jakarta Province. Primary data were collected through an online questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0 software. The results of the hypothesis testing indicate that Performance Expectancy, Price Value, Hedonic Motivation, and Satisfaction have a positive and significant effect on Behavioral Intention. Furthermore, the mediation analysis proves that Satisfaction plays a complementary partial mediation role in the relationship between Performance Expectancy, Price Value, Hedonic Motivation, and Behavioral Intention. The findings of this study indicate that although user satisfaction and pleasure are exceptionally high during the trial period, economic value rationality and functional fulfillment remain the dominant factors driving the conversion decision to a paid subscription, particularly among consumers in developing countries. Practically, this research recommends that streaming service providers focus not only on the entertainment experience but also maintain competitive pricing strategies and high-quality premium features to optimize customer retention rates.
EMPOWERING HOUSEWIFE MSMES THROUGH SUSTAINABLE HEALTHY FOOD BUSINESSES Susan Febriantina; Inkreswari Retno Hardini; Rizki Firdausi Rachmadania; Hera Khairunnisa; Sabo Hermawan; Rayi Dwipanilih; Diva Diamantiara Dynessa; Radhit Aditya Junod
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 10 No. 1 (2026): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.010.1.06

Abstract

This community service initiative, conducted on May 30, 2026, at the Aula SDIT Ummul Quro, Depok, aimed to enhance the capacity of the Sehat Bugar Baitussalam Community (KSBB) members in developing sustainable healthy food businesses.Aligned with Sustainable Development Goals (SDGs) 1 (No Poverty) and 8 (Decent Work and Economic Growth), the program equipped 31 participating housewives with essential skills through participatory training. Implemented in three systematic stages, the training covered healthy food processing based on raw food concepts and fundamental MSME accounting. Quantitative evaluation using pre-test and post-test instruments demonstrated a statistically significant improvement in participants' understanding, with average scores increasing from 85.95 to 86.87. Furthermore, 32.26% of participants exhibited marked score increases, while 41.94% maintained high stable scores. The outcomes indicate that integrating practical culinary education with foundational financial literacy is highly effective in fostering entrepreneurial independence and enabling the adoption of sustainable business models among grassroots communities.
Co-Authors Ariska Novianti Azahra Putri Dewi Mumpuni Diva Diamantiara Dynessa Hendryawan Cipta Mulia Hera Khairunnisa Khalisa Azalia Meta Bara Berutu Mohamad Badar Fadlilah Nazwa Oktaviani Mohamad Osly Usman Prianda Saputra Radhit Aditya Junod Rafilino Rianda Sastrodiningrat Ratu Aulia Kinanti Rayi Dwipanilih Rayi Dwipanilih Regina Humaningtyas Purba Rizki Firdausi Rachma Dania Ryna Parlyna Sabo Hermawan Sabo Hermawan Stanny Dewanty Rehatta Susan Febriantina Susetyo Bagas Bhaskoro Tivani Shakilla Ervi