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All Journal International Journal of Education EQIEN - JURNAL EKONOMI DAN BISNIS AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Economics Development Research (IJEDR) Journal of Management and Bussines (JOMB) Akrab Juara : Jurnal Ilmu-ilmu Sosial eProceedings of Applied Science BINA CIPTA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sampurno Wibowo
Telkom University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Physics Social Sciences Other

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MANAGEMENT OF BANK LOANS FOR MICRO, SMALL AND MEDIUM-SIZED MARKETING PERSPECTIVE AND IN TERMS OF LEGALITY IN ITS DISTRIBUTION AND ITS IMPACT ON ECONOMIC DEVELOPMENT AND LABOR ABSORPTION Wibowo, Sampurno; Hidayat, Agus Maolana; Arwiyah, H M Yahya
International Journal of Education Vol 5, No 1 (2010): November 2010
Publisher : UPI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ije.v5i1.5647

Abstract

This study focuses on the development value of sales, labor on ict companies in Bandung, the output value of industry sector and subsector telecommunications equipment industry, exports of communications including communications telecommunications equipment industry, as well as economic development, employment and bank lending in the form of small and medium-sized micro-credit for the years 2000 - 2008 to kabupatenkota in West Java province. Results obtained bank loan facilities for the industrial sector and the inflation rate together to have a significant impact on employment in West Java, on changes in bank lending as a whole no significant influence on the change of value of output and employment in the industry as a whole and telecommunications equipment industry,  exports of communications and telecommunications equipment communications in western Java, while the UMKM loans to agriculture, mining, processing industry, trade, hotels and restaurants, transport and communication co, construction, service businesses, community social services, and other sectors together have a significant effect on employment in western Java. So that banking institutions should give greater credit to sectors of the productive economy, and have a wider effect multipier between sectors, so the increase in credit for UMKM will positively impact employment in west Java, so does the local government to provide certainty law for licensing services, transparency, and lower cost, especially for UMKM to various economic sectors in western Java.
MENGEDUKASI MASYARAKAT AKAN PENTINGNYA LIMBAH INDUSTRI GARMEN PADA KAMPUNG CANGKUANG MENJADI PRODUK UNGGULAN DESA BESERTA PEMASARANNYA Leni Cahyani; Nellyaningsih; Rahmat Hidayat; Sampurno Wibowo; Agus Maolana Hidayat; Donny Trihandono; Didit Endriawan
AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 4 No. 2 (2020): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LP2M UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v4i2.517

Abstract

Desa Cangkuang merupakan salah satu wilayah yang ada di kawasan industri di daerah Rancaekek, Kabupaten Bandung, Jawa Barat. Desa Cangkuang diapit oleh pabrik yang bergerak di cotton mill, manufacture (umumnya pemintalan benang hingga pakaian), dan food production. Kawasan industri di Rancaekek wajib memperhatikan aspek lingkungan, pasalnya kawasan perbatasan antara Kabupaten Bandung dengan Sumedang tersebut menghasilkan limbah cair B3 (Bahan Berbahaya dan Beracun) yang datang dari industri tekstil, tenun, dan garmen. Infrastruktur pengelolaan limbah terpadu dirasa sangat mendesak dibangun di setiap kawasan industri. Setiap industri juga harus didorong menguasai manajemen pengelolaan limbah. Tentunya hal ini memerlukan komitmen semua pihak untuk segera memulihkan kondisi lingkungan disana. Sehingga dalam membangun industri berwawasan lingkungan dan berkelanjutan bukan hanya sekedar slogan, tapi memang membutuhkan realisasi. Dengan keadaan pandemi covid sekarang ini metode yang digunakan berupa serah terima materi pelatihan kepada perwakilan desa cangkuang untuk didistribusikan kepada masyarakat pengrajin melalui karang taruna, penyerahan website untuk penjualan secara online dilakukan kepada perwakilan kepala desa.
PENINGKATAN DAN PENGEMBANGAN MODEL PEMASARAN PRODUK-PRODUK HASIL UMKM DI PESANTREN AL-KHOLILI Leni Cahyani; Asep Sufyan Muhakik; Didit Endriawan; Tri Haryotedjo; Harrie Lutfie; Rahmat Hidayat; Sampurno Wibowo; Donny Trihanondo; Soni Sadono
Jurnal Akrab Juara Vol 6 No 5 (2021)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digitalisasi menjadi semakin penting karena melalui suatu aplikasi/platform, pesantren dapat memasarkan produk ataupun menyampaikan pesan dakwah ke masyarakat luas tanpa harus melakukan tatap muka. Pengabdiaan kepada masyarakat ini pelaksanaannya membantu dalam membimbing pelaku UMKM di pesantren, dan juga bisa menjadi e-commerce (perdagangan elektronik) yang bisa memasarkan ke luar pesantren baik secara offline dan online. Dan produk-produk masyarakat yang dibina oleh pesantren menjadi jembatan, sehingga kehadiran pesantren sudah dirasakan manfaatnya oleh masyarakat. Dengan menciptakan sistem agar seseorang dapat bertranskaksi dengan mudah hanya dengan menggunakan handphone, memasarkan produknya juga dapat dilakukan secara online. Ternyata di pesantren Al-Kholili saat ini sudah memiliki produk UMKM-nya sendiri, dan juga sudah digerakkan melalui gerakan OPOP (one pesantren one product). Namun dalam memasarkan produk UMKM yang dihasilkan di pondok pesantren tersebut tentu ada kendala yang dihadapi. Maka dibutuhkan adopsi teknologi digital yang tepat, yang sekiranya dapat mendukung penuh model pemasaran digital untuk memudahkan dan memperluas pemasaran produk hasil UMKM di pesantren tersebut, terlebih pada masa pemulihan pademi COVID-19 seperti saat ini.
Analisis Kualitas Pelayanan Dan Customer Value Berbasis Digital Pada Media Sosial Facebook Terhadap Kepuasan Pelanggan (studi Pada Produk Indihome Di Plaza Telkom Lembong Kota Bandung Tahun 2019) Rahmad Dani Syahputra; Sampurno Wibowo
eProceedings of Applied Science Vol 5, No 3 (2019): Desember 2019
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fakta dilapangan menunjukan bahwa pengalaman pelanggan terhadap layanan IndiHome pada periode 2018 terdapat hasil yang mengejutkan dimana kekecewaan meningkat dari 18% hingga 25% dan terjadi fluktuasi kekecewaan sepanjang tahun 2018 ini. Berdasarkan hal tersebut penulis bermaksud meneliti kualitas pelayanan dan nilai pelanggan berbasis digital pada media sosial Facebook terhadap kepuasan pelanggan pada produk IndiHome di Kota Bandung. Jenis penelitian deskriptif dengan metode penelitian kuantitatif, menggunakan teknik Simple Random Sampling. Sampel yang diambil dalam penelitian ini sebanyak 100 responden. Instrumen utama pengumpulan data adalah kuesioner yang diukur dengan skala likert, serta jenis data yang digunakan adalah data primer. Hasil dari persamaan regresi berganda menunjukan hasil Y = 0,477 + 0,130X1 + 0,160X2 dan hasil uji determinan menunjukan berpengaruh positif dan signifikan sebesar 39,6% Kepuasan Pelanggan pada Media Sosial Facebook IndiHome dipengaruhi oleh Kualitas Pelayanan dan Nilai Pelanggan, sementara sisanya sebesar 60,4% dipengaruhi oleh faktor lainnya yang tidak diteliti. Kata Kunci : Kualitas Pelayanan, Nilai Pelanggan, Media Sosial, Kepuasan Pelanggan
Analisis Penjualan Berdasarkan Pengembangan Konten Media Sosial: Studi UMK Atmosphere Beauty Kota Bukittinggi Pada Media Tiktokshop dan Shopee Tahun 2023 Rahel Jessica Br Manik; Sampurno Wibowo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.930

Abstract

In today's social media era, various groups utilize social media for various purposes because it has many benefits. In everyday life, social media is useful as a socialization tool, a source of information, a source of entertainment, a place to channel hobbies, even as an online business platform and promotion. This study aims to measure the sales growth of Atmosphere Beauty products, an MSME in Bukit Tinggi City, West Sumatra, based on content posted on Atmosphere Beauty's TikTok social media. The research method used is a qualitative method by collecting primary and secondary data through interviews, documentation, and observation. In this study, the authors managed to find that the content produced on the TikTok @atmosphere.beauty account refers to three of the four aspects of marketing content, namely education, inspiration, and conversion. The results show that although sales at TikTok Shop are on the rise, Atmosphere Beauty's MSE sales are less than optimal because their TikTok account is less active. The account is only active on Instagram, where they directly include Shopee links for product sales, so Atmosphere Beauty's followers directly access Shopee without going through TikTok Shop.
PELATIHAN DIGITALPRENEURSHIP BAGI KOMUNITAS PERKUMPULAN PENGUSAHA KARSA MANDIRI (PPKM) KABUPATEN BANDUNG Vany Octaviany; Dendi Gusnadi; Donni Juni Priansa; Fanni Husnul Hanifa; Rennyta Yusiana; Riska Aprilina; Sampurno Wibowo; Sri Widaningsih
BINA CIPTA Vol 2 No 2 (2023): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v2i2.18

Abstract

Saat ini kita dihadapkan dengan era digital yang semakin berkembang. Penerapan digitalisasi dan teknologi informasi juga mencakup banyak aspek, salah satunya pada aspek ekonomi dan kewirausahaan. Saat ini aktivitas ekonomi telah banyak melibatkan platform digital guna menunjang pencapaian tujuan, misalkan pemanfaatan media digital sebagai sarana promosi bisnis dan menjaring networking. Sektor UMKM juga mengalami perkembangan yang cukup signifikan. Hal tersebut juga didukung dengan adanya penerapan digitalisasi bagi sektor UMKM. Guna semakin meningkatkan harmonisasi dan kolaborasi kinerja dengan sinergi UMKM dan digitalisasi, maka di adakan pelatihan dengan menggandeng para pelaku UMKM. Pelatihan ini bertema Digitalpreneurship, guna pemberdayaan teknologi informasi bagi para pelaku UMKM. Diharapkan dengan adanya pelatihan ini dapat semakin meningkatkan literasi digital bagi para pelaku UMKM guna semakin meningkatkan pemberdayaan digitalisasi dan kesejahteraan masyarakat dalam aspek ekonomi dan kewirausahaan.
Pengukuran Kepuasan Pelanggan dengan metode Customer Satisfaction Index dan Importance Performance Analysis (Studi pada Veroza Cake Bakery Kabupaten Dharmasraya Sumatera Barat) Sampurno Wibowo; Muhammad Iqbal
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.7522

Abstract

This research aims to measure customer satisfaction as a basis for effective policy making, focusing on the 4P dimensions (Product, Price, Place, Promotion). The research method uses the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) to evaluate the current level of customer satisfaction. The research results show a CSI value of 78.75%, indicating that Veroza Cake & Bakery MSE consumers are generally satisfied with the services provided. The IPA analysis identified three attributes as top priorities (quadrant I), seven attributes whose achievements need to be maintained (quadrant II), two attributes with low priority (quadrant III), and three attributes that are classified as excessive (quadrant IV). In conclusion, there is a need to improve services, especially on attributes that have a low level of satisfaction but have a high level of importance, especially in the promotion dimension. This research provides a basis for the company to implement more effective policies to increase customer satisfaction and ensure the operational continuity of MSE Veroza Cake & Bakery in a competitive market. Keywords: Customer Satisfaction Index, Importance Performance Analysis, Customer Satisfaction
Memetakan Segmentasi Target Dan Positioning Produk Kuliner Untuk Perancangan Konten Instagram Lathifah, Lailia; Wibowo, Sampurno
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1921

Abstract

Instagram content is growing rapidly and more and more business people are taking advantage of this opportunity to develop their business online. This research aims to map the segmentation, targeting, and positioning (STP) of Nasi Kebuli Al-Ghazali culinary products in Instagram content design. The method used is descriptive qualitative with a case study approach to the Nasi Kebuli Al-Ghazali MSME. The results showed that market segmentation includes West Java people with an age range of 20-60 years from various groups. The target market focuses on Islamic events and communities that love Middle Eastern specialties. Product positioning emphasizes the quality of raw materials and the health benefits offered. Instagram content design is focused on strengthening the brand image and increasing engagement with the audience.
Merancang Konten Instagram Ads Sebagai Solusi Pemasaran Digital Pada Indibiz PT Telkom Nusopa, Imelda Paranata; Wibowo, Sampurno
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1952

Abstract

The development of information and communication technology has bought significant impacts in various aspects of human life, including in terms of connectivity and access to information. The utilization of internet-based digital technology for marketing products or services to consumers is growing, one of which is through the Instagram application. Digital marketing is the process of promoting and finding markets through social network-based digital media. This research aims to design Instagram Ads content as a digital marketing solution at Indibiz PT Telkom, focusing on the promotion of products and services. The method used in descriptive qualitative, with data obtained through interviews and observations. The results showed that creative and interactive promotional content on Instagram can increase consumer engagement and contribute to increases sales. Keywords: Digital Marketing, Instagram Ads, Content
Attracting Interest in Buying Queen Petshop Stores With Social Media Data Ibrahim, Muhammad Arya; Wibowo, Sampurno
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6017

Abstract

The pet shop business in Indonesia is presently undergoing substantial expansion. Based to the Indonesian Pet Food Association (AMHKI), the pet food industry in Indonesia is expected to experience a yearly growth rate of 20%. The majority of the market, accounting for 60%, is centered in Java, which includes Jakarta and other large cities. Intelligent web scrapers have uncovered data indicating that there are a total of 296 pet businesses located exclusively in Jakarta. Consequently, businesses are required to maintain competitiveness and allure clients via social media. Queen Petshop, a pet shop enterprise, using Instagram as a platform to disseminate information regarding their merchandise to their target audience. Nevertheless, Queen Petshop has had difficulties in producing captivating material. The objective of this study is to leverage Instagram social media data in order to create content for Queen Petshop's Instagram account (@queenpetshop) that will generate interest in making purchases. The study utilizes a qualitative methodology with a descriptive orientation. Data were gathered by the methods of observation, interviews, and documentation. The results suggest that utilizing social media data strategically to generate content will greatly boost the purchase intent for Queen Petshop.
Co-Authors Agus Maolana Hidayat Aliyah, Ar Ruhaniyatul Amandita, Bilqis Humaira Putri Asep Sufyan Muhakik Bethani Suryawardani Cahyani , Leni Dendi Gusnadi Didit Endriawan Donni Junipriansa Donny Trihandono Donny Trihanondo Fanni Husnul Hanifa Harrie Lutfie Ibrahim, Muhammad Arya Lathifah, Lailia Leni Cahyani Muhammad Iqbal Muhammad Yahya Arwiyah Mustikasari , Ati Muttaqi , Riza Syauqi Nellyaningsih Nusopa, Imelda Paranata Octaviyanti , Anisha Putri Rabbani , Muhammad Hibran Rahel Jessica Br Manik Rahmad Dani Syahputra Rahmat Hidayat Rahmat Hidayat Rennyta Yusiana Riska Aprilina Silaban, Daniel Andre Salomo Soni Sadono Sri Widaningsih Sulthanah, Muhammad Tobing, Gerhat Alehandro L. Tri Haryotedjo Vany Octaviany Widya Sastika