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Hasyim, Fuad
Institut Agama Islam Negeri Surakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : Golden Ratio of Mapping Idea and Literature Format

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Linguistic Strategies and Purchase Intention: Platform and Cultural Effects Hasyim, Fuad; Ash-shiddiqi, Ali Mahmud
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1806

Abstract

This scoping review article maps how linguistic features influence consumer purchase intention across digital marketing platforms and cultural contexts. Following the PRISMA-SCR framework, it reviewed 19 empirical studies (2015- June 2025) from major academic databases to examine how language features influence consumer behavior in online shopping, live-stream commerce, social media, and e-commerce settings, with cultural perspectives drawn from Japan, Indonesia, China, and other contexts. Key findings indicate that linguistic strategies (tone, style, persuasive appeals, social presence, and cultural congruence) play an important role in enhancing trust, arousal, brand awareness, and purchase intention. The effectiveness of these strategies varies by platform and culture. Conversational language works best in interactive, collectivist contexts, while clarity and authenticity are favored in text-heavy, individualist settings. It also identifies gaps related to platform diversity, cross-cultural comparisons, and theoretical integration, providing a roadmap for future research and culturally responsive marketing strategies.
Co-Authors Adhi Kresna Jiwayana Agung Wahyudi Agus Setiawan Ahmad Muhsin Al Amin, Nur Hidayah Alfina Rahmatika Ardityasari, Resyta Aulia Ash-shiddiqi, Ali Mahmud Asmaradhan, Najwa Salsabila Awwal, Muhammad Al Faridho Budi Sukardi Fauzi, Achmad Noor Fauziah, Annisa Husnul Hanafi, Syafiq Mahmadah Helmi Haris Hidayat, Muhammad Fikri Hidayati, Iman Sabarisman Indarta, Ahmad Intan Sari JANNAH, MIFTAQUL Jawid Marwat, Mohammad Junaedi Junaedi Junaidi Junaidi Kurniyadi, Kurniyadi Kusumawati, Rizqi Adhyka Lukito , Ratno Moh. Nurul Qomar, Moh. Nurul Muafi Mubarokah, Laeli Munawwaroh, Hafsotul Nanik Rahayu Ningrum, Nur Sakti Nur Hapsari, Adelia Nurjannah Nurul Fauziah Nurul Fauziyah, Nurul Nurwulan Purnasari Oktaviana, Sherly Pangesti, Putri Ika Pratiwi, Ngestiaga Putra, Trisno Wardy Putri, Desila Rosiana Ramly, Arroyan Ramly, Arroyyan Resyta Aulia Ardityasari Rina Sari Qurniawati, Rina Sari Ririn Tri Ratnasari Rosiyani, Novia Rosuli, Abdi Rusgianto, Sulistya Saleh, Husny Gibreel Musa Saputri, Nur Handayani Sari, Lina Evira Permata Setianingsih, Hesti Eka Syafi'i, Imam Usnan, Usnan Widyaningsih, Meilana Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yulfan Arif Nurohman Yuni Astuti