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All Journal Among Makarti BISNIS: Jurnal Bisnis dan Manajemen Islam IQTISHADIA Jurnal Penelitian Ekonomi dan Bisnis KEUNIS Gender Equality: Internasional Journal of Child and Gender Studies EDULITE: Journal of English Education, Literature and Culture Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Economica: Jurnal Ekonomi Islam Journal of Finance and Islamic Banking al-Uqud : Journal of Islamic Economics Indonesian Journal of Islamic Literature and Muslim Society SYIRKAH Journal of Islamic Economic Laws Jurnal Tabarru': Islamic Banking and Finance IJISH (International Journal of Islamic Studies and Humanities) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis NOTION: Journal of Linguistics, Literature, and Culture Jurnal Ekonomi Manajemen Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Journal of Islamic Accounting and Finance Research AT-TASYRI' Jurnal Ilmiah Prodi Muamalah ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) MALIA: Journal of Islamic Banking and Finance Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam Munaddhomah: Jurnal Manajemen Pendidikan Islam Etihad: Journal of Islamic Banking and Finance Golden Ratio of Mapping Idea and Literature Format BABASAL English Education Journal Transformatif: Jurnal Pengabdian Masyarakat Journal of Management and Digital Business BanKu: Jurnal Perbankan dan Keuangan Jeksyah Muslim Business and Economic Review Velocity: Journal of Sharia Finance and Banking INASJIF ASNAF Journal of Finance and Islamic Banking Tarbi: Jurnal Ilmiah Mahasiswa Lire Journal (Journal of Linguistics and Literature) Indonesian Journal of Islamic Literature and Muslim Society Jurnal Studi Islam dan Sosial Alkasb: Journal of Islamic Economics BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Journal of Islamic Economic Laws Jurnal Ekonomi dan Bisnis Islam
Hasyim, Fuad
Institut Agama Islam Negeri Surakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : Jeksyah

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Analisis Pengaruh Minat Generasi Milenial Dalam Menggunakan Produk Tabungan Emas di Pegadaian Syariah Rosiyani, Novia; Hasyim, Fuad
Jeksyah: Islamic Economics Journal Vol. 1 No. 02 (2021): September 2021 Edition
Publisher : Fakultas Ekonomi dan Bisnis Islam _ IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.819 KB) | DOI: 10.54045/jeksyah.v1i02.40

Abstract

Pegadaian Syariah has issued a new product at the end of 2015, namely a gold savings product. However, not all millennials have good literacy regarding gold savings products at Pegadaian Syariah. Therefore, this study aims to determine the effect of promotion, knowledge, service quality, and motivation on the millennial generation's interest in using gold savings products at Pegadaian Syariah. This research was conducted with a quantitative approach method. The population in this study is the millennial generation which focuses on aspects of students living in Surakarta. The sampling technique used was quota random sampling with a sample of students from IAIN Surakarta, UMS, UNS, and STIE Surakarta. Data collection in this study used a questionnaire with a Likert scale. The data that was collected and processed in this study were 133 respondents. The analysis tool uses multiple linear regression analysis with SPSS application. Based on the results of the analysis, it can be seen that promotion (sig. 0.002<α), knowledge (sig. 0.004<α) and motivation (sig. 0.000<α) affect the millennial generation's interest in using gold savings products. Meanwhile, the service quality variable (sig. 0.086>α) has no significant effect on the millennial generation's interest in using gold savings products. In addition, the difference between campuses and campus dummy proxies does not have a significant difference in the millennial generation's interest in using gold savings products (sig. 0.808>α).
Co-Authors Adhi Kresna Jiwayana Agung Wahyudi Agus Setiawan Ahmad Muhsin Al Amin, Nur Hidayah Alfina Rahmatika Ardityasari, Resyta Aulia Ash-shiddiqi, Ali Mahmud Asmaradhan, Najwa Salsabila Awwal, Muhammad Al Faridho Budi Sukardi Fauzi, Achmad Noor Fauziah, Annisa Husnul Hanafi, Syafiq Mahmadah Helmi Haris Hidayat, Muhammad Fikri Hidayati, Iman Sabarisman Indarta, Ahmad Intan Sari JANNAH, MIFTAQUL Jawid Marwat, Mohammad Junaedi Junaedi Junaidi Junaidi Kurniyadi, Kurniyadi Kusumawati, Rizqi Adhyka Lukito , Ratno Moh. Nurul Qomar, Moh. Nurul Muafi Mubarokah, Laeli Munawwaroh, Hafsotul Nanik Rahayu Ningrum, Nur Sakti Nur Hapsari, Adelia Nurjannah Nurul Fauziah Nurul Fauziyah, Nurul Nurwulan Purnasari Oktaviana, Sherly Pangesti, Putri Ika Pratiwi, Ngestiaga Putra, Trisno Wardy Putri, Desila Rosiana Ramly, Arroyan Ramly, Arroyyan Resyta Aulia Ardityasari Rina Sari Qurniawati, Rina Sari Ririn Tri Ratnasari Rosiyani, Novia Rosuli, Abdi Rusgianto, Sulistya Saleh, Husny Gibreel Musa Saputri, Nur Handayani Sari, Lina Evira Permata Setianingsih, Hesti Eka Syafi'i, Imam Usnan Widyaningsih, Meilana Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yulfan Arif Nurohman Yuni Astuti