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All Journal Minda Baharu Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) e-Jurnal Apresiasi Ekonomi Relasi : Jurnal Ekonomi Global Digital
Habibuddin Nasution
Universitas Riau Kepulauan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH EXPERENTIAL MARKETING, GAYA HIDUP, CUSTOMER VALUE DAN TASTE TERHADAP LOYALITAS PELANGGAN DI MARUGAME UDON GRAND MALL BATAM Magneta Hisyam; Dini Anggraini; Desmino Fitri; Habibuddin Nasution
GLOBAL DIGITAL Vol 1, No 2 (2025): Jurnal Global Digital, Desember 2025
Publisher : Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/gd.v1i2.8723

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Experential Marketing, Gaya hidup, Customer Value , Taste terhadap loyalitas pelanggan di marugame udon grand mall batam. Metode penelitian yang digunakan adalah survei dengan kuisioner sebagai alat pengumpulan data. Responden terdiri konsumen yang mengkonsumsi marugame udon dan mengambil sebanyak 100 sampel, analisis data menggunakan teknik regresi berganda untuk menguji hubungan antar variabel. Berdasarkan hasil perhitungan spps diperoleh (X1) thitung -1,395 < 1,661 dan signifikan 0,166 > 0,05 , (X2) terdapat thitung 4,881 > 1,661 dan signifikan 0,000 < 0,05 , (X3) terdapat thitung 4,881 > 1,661 dan signifikan 0,000 < 0,05 , (X4) terdapat thitung 0,907 < 1,661 dan signifikan 0,367 > 0,05 hasil penelitian menunjukan bahwa Experential Marketing (X1) memliki pengaruh negatif terhadap loyalitas pelanggan namun Gaya hidup, (X2) Customer Value (X3) , Taste (X4) secara positif berpengaruh terhadap loyalitas pelanggan di marugame udon grand mall batam.
THE EFFECT OF WORK-LIFE BALANCE, BURNOUT, WORK STRESS, AND ORGANIZATIONAL CIVIC BEHAVIOR (OCB) ON THE PRODUCTIVITY OF POLICE OFFICERS IN THE BUKIT KIJANG POLICE SECTOR IN 2025 Rabul Yamin; Abdul Manan; Habibuddin Nasution; Mira Yona; Magneta Hisyam; A Ashari; Rehan Illiyansyah; Martin Pangihutan Simangunsong; Ibnu Aziz Alamsyah
Jurnal Apresiasi Ekonomi Vol 14, No 2 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i2.1095

Abstract

This study aims to analyze the influence of work-life balance, burnout, work stress, and organizational civic behavior (OCB) on employee productivity. As the demands for performance improvement increase in various organizations increase, understanding the psychological and behavioral factors that shape productivity has become critical. This quantitative research involved 34 respondents who were selected through saturated sampling techniques. Data were collected using standard Likert scale questionnaires and analyzed using SPSS version 26 through a series of statistical procedures, including validity and reliability testing, classical assumption testing, and multiple linear regression analysis. The results show that work-life balance and OCB have a positive and significant influence on productivity, showing that employees who maintain a healthy work-life balance and show positive behavior voluntarily tend to contribute more effectively to organizational goals. In contrast, work fatigue and work stress show significant negative influences, suggesting that prolonged emotional fatigue and high stress levels weaken employees' ability to perform optimally. A determination coefficient (R²) of 0.821 indicates that 82.1% of the variation in employee productivity can be explained by the four independent variables examined in this study, while the remaining 17.9% is due to other external factors not included in the model. These findings highlight the importance of organizational strategies that promote workload balance, minimize stress, reduce burnout, and encourage organizational civic behavior (OCB) to improve overall employee productivity. The study also provides practical implications for human resource management in designing policies that support psychological well-being and positive organizational civic behaviors. Keywords: Work-Life Balance; Burnout; work stress; Organizational Citizenship Behavior (OCB); Productivity
THE EFFECT OF DIGITAL LITERACY, ORGANIZATIONAL SUPPORT, AND DIGITAL READINESS ON THE PERFORMANCE OF HEALTH WORKERS AT COMMUNITY HEALTH CENTERS IN BATAM CITY Dewi Fatmawati; Mira Yona; Habibuddin Nasution; Rika Yuanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20917765

Abstract

Digital transformation has significantly reshaped primary healthcare services, requiring healthcare professionals to enhance their digital competencies and adaptability. This study aims to analyze the effect of digital literacy, organizational support, and digital readiness on the performance of healthcare workers at community health centers in Batam City, Indonesia. A quantitative approach was employed using a sample of 285 respondents selected from a population of 962 healthcare workers through proportional random sampling. Data were collected through a structured questionnaire and analyzed using multiple linear regression with SPSS. The findings indicate that digital literacy, organizational support, and digital readiness each have a positive and significant effect on healthcare worker performance, both partially and simultaneously (F = 100.770; p < 0.001). Among the three variables, digital literacy demonstrates the most dominant influence (B = 0.357; p < 0.001), followed by organizational support (B = 0.355; p < 0.001) and digital readiness (B = 0.295; p < 0.001). These results confirm that performance improvement in primary healthcare settings requires not only individual digital competence but also supportive organizational systems and readiness for change. The study contributes empirically to digital-based human resource management in primary healthcare and emphasizes that digital transformation depends fundamentally on comprehensive human and organizational readiness.
THE EFFECT OF COMPETENCE, WORK ETHIC, AND TEAMWORK ON EMPLOYEE PERFORMANCE AT THE BATAM CITY POPULATION AND CIVIL REGISTRATION OFFICE Rasyid Hidayat Sagala; Mira Yona; Habibuddin Nasution; Amanda Lyanfitri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19357026

Abstract

This research aims to examine how competence, work ethic, and teamwork influence employee performance at the Population and Civil Registration Office of Batam City. A quantitative explanatory approach was applied, involving the entire workforce of the institution as respondents through a census method (n = 80). Data were gathered using a Likert-scale questionnaire (1–5) developed from the dimensions of competence, work ethic, teamwork, and performance. Prior to analysis, the instrument underwent validity and reliability testing, where all items were confirmed valid, and Cronbach’s Alpha values ranged between 0.86 and 0.90, indicating strong internal consistency. The analytical process consisted of descriptive statistics, classical assumption tests (normality, multicollinearity, and heteroskedasticity), and multiple linear regression to evaluate both partial and simultaneous relationships among variables. Descriptive findings revealed that competence (mean = 4.05), work ethic (mean = 4.12), teamwork (mean = 4.18), and performance (mean = 4.08) were categorized as high. Regression analysis demonstrated that competence (β = 0.28; p = 0.002), work ethic (β = 0.31; p = 0.000), and teamwork (β = 0.26; p = 0.004) each exerted a positive and significant influence on performance. Collectively, the three variables had a significant joint effect, with an F-value of 32.45; p = 0.000 and an R² of 0.58, signifying that 58% of employee performance variation was explained by these factors. The results suggest that enhancing employee performance at the Population and Civil Registration Office requires an integrated strategy focused on strengthening competence, cultivating a strong work ethic, and fostering teamwork.
INFLUENCE OF RECRUITMENT PROCESS, COMPETENCE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT PRIMO MICROPHONE BATAM Dame Riaty Hutabarat; Habibuddin Nasution; Mira Yona; Meilani Putri Novita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19441994

Abstract

This study investigates the influence of the recruitment process, employee competence, and the work environment on employee performance at PT Primo Microphone Batam. The research is motivated by the critical role of human resource management in an audio equipment manufacturing company that requires high precision, productivity, and consistent product quality. A quantitative approach with a causal-associative design was employed, using the entire workforce of PT Primo Microphone Batam as the population, all of whom were included as respondents through a saturated sampling technique (n = 100). Data were collected using a structured Likert-scale questionnaire and analyzed through validity and reliability testing, classical assumption tests, and multiple linear regression. The results show that the recruitment process, competence, and work environment each have a positive and significant effect on employee performance, both partially and simultaneously. The coefficient of determination (R²) of 57.1% indicates that these three variables jointly explain 57.1% of the variance in employee performance, while the remaining 42.9% is influenced by other factors outside the model. These findings highlight the importance of implementing competency-based recruitment, strengthening competence development programs, and creating a conducive work environment as key strategies for improving employee performance and enhancing the company’s competitiveness.
PENDAMPINGAN MANAJEMEN WAKTU, SDM, DAN COST DENGAN PEMANFAATAN MESIN PEMARUT DAN PEMERAS KELAPA PADA UMKM SANTAN IBU NABONG, BATAM Anggreani Febrianti; Meilani Putri Novita; Rafif Gusfin; Tibrani Tibrani; Mira Yona; Habibuddin Nasution; Abdul Manan Nasution
MINDA BAHARU Vol 9, No 2 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i2.8492

Abstract

UMKM Santan Ibu Nabong merupakan pelaku usaha mikro di Kota Batam yang bergerak dalam pengolahan kelapa menjadi santan. Proses produksi yang masih dilakukan secara manual menyebabkan keterbatasan kapasitas, pemborosan waktu, dan tingginya biaya operasional. Kegiatan pendampingan ini bertujuan untuk meningkatkan efisiensi manajemen waktu, sumber daya manusia (SDM), dan biaya melalui penerapan teknologi tepat guna berupa mesin pemarut dan pemeras kelapa otomatis berbasis Arduino Uno. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui observasi, pelatihan, pendampingan, dan evaluasi langsung kepada mitra. Hasil kegiatan menunjukkan peningkatan efisiensi waktu produksi sebesar 58,3%, pengurangan jumlah tenaga kerja dari dua orang menjadi satu orang, serta penghematan biaya operasional hingga 50%. Penerapan teknologi otomatisasi ini terbukti meningkatkan produktivitas, efisiensi waktu, dan kemandirian pelaku UMKM. Dengan demikian, pendampingan berbasis teknologi tepat guna menjadi solusi efektif dalam meningkatkan daya saing dan keberlanjutan UMKM di era digital.
Membangun Kinerja Pegawai Sektor Publik: Peran Efikasi Diri dan Servant Leadership Melalui Motivasi Kerja Rafika Rafika; Mira Yona; Habibuddin Nasution; Farah Dieba Nasyawa Syahrila
Relasi : Jurnal Ekonomi Vol 22 No 2 (2026): Juli - Desember
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v22i2.1897

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh efikasi diri dan servant leadership terhadap kinerja karyawan dengan motivasi kerja sebagai variabel mediasi. Jumlah responden dalam studi ini sebanyak 72 pegawai kantor camat bulang kota Batam, dengan metode analisis menggunakan Structural Equation Modeling (SEM) yang berbasis pada Partial Least Square (PLS) 4. 0. Temuan dari penelitian menunjukkan bahwa efikasi diri memiliki pengaruh yang signifikan terhadap kinerja karyawan, sementara servant leadership juga memberikan dampak positif terhadap kinerja. Efikasi diri dan servant leadership juga memiliki pengaruh terhadap motivasi kerja. Di samping itu, motivasi kerja terbukti berperan sebagai mediator dalam hubungan antara efikasi diri dan kinerja karyawan, Efikasi diri yang tinggi meningkatkan motivasi kerja, yang selanjutnya mendorong peningkatan kinerja karyawan secara tidak langsung, Serta, dalam hubungan antara servant leadership dan kinerja karyawan, motivasi kerja juga berfungsi sebagai mediator yang signifikan. Hasil ini menunjukkan bahwa Servant leadership mampu meningkatkan motivasi kerja, yang kemudian menjadi mekanisme penting dalam mendorong peningkatan kinerja karyawan secara berkelanjutan.
Strategi Pemasaran Berbasis Kualitas Produk dan Persepsi Harga: Peran Personal Selling dalam Membentuk Keputusan Pembelian Wesmi Huriyaty; Mira Yona; Habibuddin Nasution; Khania Shoimatul Fitria
Relasi : Jurnal Ekonomi Vol 22 No 1 (2026): Januari - Juni
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v22i1.1899

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian dengan Personal Selling sebagai variabel mediasi. Teknik penentuan sampel menggunakan pendekatan 10 times rule berdasarkan jumlah indikator, sehingga jumlah responden yang diperoleh sebanyak 170 orang dan sesuai dengan kriteria analisis Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) versi 4.0. Temuan dari penelitian menunjukkan bahwa kualitas produk memiliki pengaruh yang signifikan terhadap Keputusan pembelian, sementara persepsi harga juga memberikan dampak positif terhadap Keputusan pembelian. Serta kualitas produk dan persepi harga juga memiliki pengaruh yang signifikan terhadap personal selling. Di samping itu, personal selling terbukti berperan sebagai mediator dalam hubungan antara kualitas produk dan Keputusan pembelian, Kualitas produk yang baik akan memberikan dampak yang lebih optimal terhadap keputusan pembelian apabila didukung oleh aktivitas personal selling yang efektif. Serta, dalam hubungan antara persepsi harga dan Keputusan pembelian, personal selling juga berfungsi sebagai mediator yang signifikan. Hasil ini menunjukkan Persepsi harga yang positif akan semakin efektif mendorong keputusan pembelian apabila tenaga penjual mampu menjelaskan kesesuaian antara harga dan nilai produk yang diterima konsumen.
Membangun Kinerja di Era Digital: Peran Kepemimpinan Digital dalam Menghubungkan Digital Knowledge dan Personality Rita Indriani; Mira Yona; Habibuddin Nasution; Meilani Putri Novita
Relasi : Jurnal Ekonomi Vol 22 No 1 (2026): Januari - Juni
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v22i1.1898

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh Digital Knowledge dan Personality terhadap Kinerja dengan Kepemimpinan Digital sebagai variabel mediasi. Jumlah responden dalam studi ini sebanyak 89 pegawai Badan Pengelola Keuangan dan Aset Daerah (BPKAD) kota Batam, dengan metode analisis menggunakan Structural Equation Modeling (SEM) yang berbasis pada Partial Least Square (PLS). Temuan dari penelitian menunjukkan bahwa digital knowledge memiliki pengaruh yang signifikan terhadap kinerja, sementara personality juga memberikan dampak positif terhadap kinerja. Di samping itu, kepemimpinan digital terbukti berperan sebagai mediator dalam hubungan antara digital knowledge dan kinerja, pengetahuan digital baru akan berdampak optimal pada kinerja apabila diimplementasikan melalui kepemimpinan digital yang efektif. Serta, dalam hubungan antara personality dan kinerja, kepemimpinan digital juga berfungsi sebagai mediator yang signifikan. Hasil ini menunjukkan bahwa Pemimpin yang visioner dan adaptif dalam memanfaatkan teknologi mampu menumbuhkan sikap kerja yang terbuka, proaktif, dan berorientasi pada pembelajaran, sehingga karyawan menjadi lebih inovatif, fleksibel, dan produktif dalam menghadapi tuntutan kerja di era digital.
Co-Authors A Ashari Abdul Manan Abdul Manan Nasution Amanda Lyanfitri Anggreani Febrianti Dame Riaty Hutabarat Desmino Fitri Dewi Fatmawati Dini Anggraini Farah Dieba Nasyawa Syahrila Ibnu Aziz Alamsyah Khania Shoimatul Fitria Magneta Hisyam Martin Pangihutan Simangunsong Meilani Putri Novita Mira Yona Rabul Yamin Rafif Gusfin Rafika Rafika Rasyid Hidayat Sagala Rehan Illiyansyah Rika Yuanti Rita Indriani Tibrani Tibrani Wesmi Huriyaty