Claim Missing Document
Check
Articles

Found 23 Documents
Search

Young Muslim Consumer Behavior on Digital Platform: What can be Learned for Developing Halal Product? Yuliani, Irma; Amin, Muhammad; Savitrah, Ravika Mutiara
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 7 No. 2 (2023): December 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v7i2.7576

Abstract

Indonesia memiliki peluang besar dalam pengembangan produk halal dan merupakan negara dengan konsumsi online terbesar di Asia. Penelitian ini bertujuan untuk mengobservasi perilaku konsumsi generasi muda muslim Indonesia pada platform digital. Penelitian berkaitan dengan perilaku konsumsi pada platform digital telah menunjukkan hasil yang cukup signifikan, namun akademisi dan praktisi yang peduli dalam pengembangan produk halal masih sedikit. Sehingga penting untuk memahami perilaku konsumen agar dapat menyasar konsumen yang tepat. Penelitian ini dikembangkan berdasarkan Theory of Planned Behavior serta memanfaatkan data primer yang diperoleh melalui kuesioner.  Sebanyak 155 responden generasi muda muslim dipilih melalui teknik accidental sampling dan dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa perilaku konsumen pada platform digital dipengaruhi oleh Attitude, Perceived behavior control, Recreation orientation, dan Promotion. Sementara itu, subjective norm, Religiosity dan Perceived Benefit merupakan alasan sekunder yang membuat mereka memilih platform digital. Hasil statistik ini menunjukkan bahwa konsumen di era digital sangat sensitif terhadap harga yang lebih murah. Selain itu, berbagai layanan tambahan yang disediakan oleh platform digital seperti pembayaran di tempat (COD) memudahkan mereka untuk memenuhi kebutuhan konsumsinya. Oleh karena itu, berdasarkan temuan tersebut, penting bagi produk halal untuk mengembangkan platform digital yang mampu memberikan layanan tambahan yang berguna untuk meningkatkan kenyamanan dan kepuasan pelanggan.Indonesia have great opportunity for halal product developments and the largest online consumption in asia. This study aims to observe the consumption behavior of young muslim through digital platforms. Research related to consumer behavior has revealed a significant result on digital platform, however the academics and practitioners who are concerned in the halal product development are few. Therefore, it is important to understand consumer behavior in targeting the right consumers. This research is developed based on theory of planned behavior and used primary data obtained through questionnaire. 155 young muslim respondents selected with accidental sampling techniques and analyzed using partial least squares structural equation modeling as the data processing tools. The results show that consumer behavior in  digital platforms is influenced by Attitude, Perceived behavior control, Recreation orientation, and Promotion. Meanwhile, subjective norm, Religiosity and Perceived Benefit are secondary reasons they choose digital platforms. This statistical results explain that the consumers in the digital era are sensitive to lower price. In addition, various supplementary services provided by digital platforms such as paylater payments make it easy for them to satisfy their consumption. Therefore, based on the findings, it is important for halal products to develop a digital platform that is able to provide useful supplementary services to increase customer convenience and satisfaction.
Determinan Minat Berkarir Mahasiswa FEBI PTKIN Jawa Timur di Perbankan Syariah Laila Nur Mahmudah; Irma Yuliani
Falahiya: Journal of Islamic Banking and Finance Vol. 3 No. 1 (2024)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/falahiya.v3i1.3606

Abstract

Introduction: The main objective of this research is to test and analyze the influence of perception, religiosity, financial rewards, job market considerations, and educational background on the career interest of FEBI PTKIN East Java students in sharia banking, as well as test and analyze differences in career interest between FEBI PTKIN East Java students in cities and regions. This research includes quantitative research. The population in this study were FEBI PTKIN East Java students, with 190 samples. Analysis in this study used SEM-PLS and Independent t Test. Based on the research that has been conducted, the analysis results show that perception, religiosity, financial rewards, job market considerations, and educational background have a positive and significant influence on students' career interest in Sharia banking. However, the results of different tests show no significant difference in career interest between students in cities and regions.
MENUJU PERGURUAN TINGGI RESPONSIF GENDER: MENGUKUR KESIAPAN IAIN PONOROGO DALAM IMPLEMENTASI INDIKATOR PTRG MELALUI SWOT ANALYSIS Yuliani, Irma; Ulfah, Isnatin
Jurnal Studi Gender dan Anak Vol 4 No 02 (2022): SETARA: Jurnal Studi Gender dan Anak
Publisher : Center of Gender Studies and Child of State Islamic Institute of Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/jsga.v4i02.5826

Abstract

The implementation of gender responsive indicators in higher education is still the homework for almost all campuses in Indonesia, including IAIN Ponorogo. In order toward a gender-responsive institution, there need to be stages that must be carried out by the campus. Through SWOT analysis, this article explains the readiness of IAIN Ponorogo to implement the gender responsive indicators in higher education. The four gender responsive indicators analyzed are the gender mainstreaming institution, gender-responsive in education, research and services, gender-responsive governance and budgeting, and a culture of zero tolerance towards men and women. This study utilized primary data in the form of interviews as well as secondary data in the form of gender responsive indicator in higher education, journal articles, regulations, and other relevant sources. This research shows that basically IAIN Ponorogo already has sufficient capital to realize itself as a gender-responsive higher education. If these capitals could not be managed properly by stakeholders, this research found potential obstacles to the realization of IAIN Ponorogo as a gender responsive higher education. Some important opportunities that are not owned by other tertiary institutions but are owned by IAIN Ponorogo are having a female chancellor with a good gender perspective. This condition indicates a sizable opportunity for IAIN Ponorogo to realize itself as a gender-responsive higher education. Keywords: Gender Mainstreaming, Gender Responsive Higher Education, SWOT Analysis. Abstrak Implementasi indikator perguruan tinggi responsif gender (PTRG) masih menjadi pekerjaan rumah hampir seluruh kampus di Indonesia, tak terkecuali IAIN Ponorogo. Untuk menuju perguruan tinggi responsif gender perlu ada tahapan-tahapan yang harus dilakukan oleh kampus. Melalui analisis SWOT artikel ini menjelaskan kesiapan IAIN Ponorogo dalam mengimplementasikan indikator PTRG. Empat indikator PTRG yang dianalisis adalah kelembagaan PSGA, tridarma perguruan tinggi responsif gender, tata kelola dan penganggaran responsif gender, serta budaya nir-kekerasan terhadap laki-laki dan perempuan. Penelitian ini memanfaatkan data primer berupa wawancara dan juga data sekunder berupa dokumen indikator PTRG, artikel jurnal, regulasi, dan juga sumber-sumber lain yang relevan. Penelitian ini menunjukkan bahwa pada dasarnya IAIN Ponorogo telah memiliki modal yang memadai untuk mewujudkan diri menjadi perguruan tinggi responsif gender. Jika modal-modal tersebut tidak dapat diramu dengan baik oleh para pemangku kepentingan, penelitian ini menemukan potensi yang menghambat mewujudnya IAIN Ponorogo sebagai perguruan tinggi responsif gender. Beberapa peluang penting yang tidak dimiliki oleh Perguruan Tinggi lain namun dimiliki oleh IAIN Ponorogo adalah, memiliki rektor perempuan dengan perspektif gender yang baik. Kondisi ini menunjukkan peluang yang cukup besar bagi IAIN Ponorogo untuk mewujudkan diri menjadi perguruan tinggi responsif gender. Kata Kunci : Pengarusutamaan Gender, Perguruan Tinggi Responsif Gender, Analisis SWOT
Women Role Optimalization In Sharing Moderatic Islamic Ideology Yuliani, Irma; Zamzambela, Sholahuddin
Khatulistiwa Vol 11, No 2 (2021)
Publisher : The Pontianak State Institute of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/khatulistiwa.v11i2.1374

Abstract

This research is based on social phenomenology on the issue of radicalism in Indonesia. The underdevelopment of dakwah innovations by moderates has become a great opportunity for radicals in developing radicalism ideologies. Women as individuals who are believed to have a major influence on the development should be able to optimize their role in teaching moderate Islamic ideology. This research is an opportunity study that seeks a model of optimizing women in sharing moderate islamic ideology. Methode tools have a descriptive qualitative approach with literature studies and in-depth interviews. To create an optimization model, this research was developed based on the principles of manhajul fikri, gender theory, women’s psychological theory, and other relevant concepts. This discussion of observations devided into three mains parts, first: the presentation of moderate dakwah and mowen’s work; second: the construction of architectural models to optimize the role of women in sharing moderate islam; third: provisioning as an alternative to equip themselves with moderate islamic values.
Implementasi Program Sertifikasi Halal Gratis (Sehati) Dalam Mendorong Minat Pelaku UMKM Indonesia Mengajukan Sertifikasi Halal Yuliani, Irma
Krigan: Journal of Management and Sharia Business Vol. 1 No. 2 (2023): Desember 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/krigan.v1i2.7630

Abstract

Salah satu program strategis yang dikeluarkan pemerintah dalam rangka menumbuh-berdayakan UMKM di Indonesia pasca covid-19 adalah sertifikasi halal. Pada tahun 2022 Kementerian Agama bersama dengan Badan Penyelenggara Jaminan Produk Halal (BPJPH) meluncurkan produk 10 Juta sertifikasi halal. Program sertifikasi halal ini diharapkan mampu meningkatkan daya saing produk UMKM, baik di tingkat nasional maupun internasional. Penelitian ini merupakan studi eksploratif untuk menemukan faktor pendorong minat pelaku UMKM mengajukan sertifikasi halal khususnya bagi pelaku usaha di bawah dampingan LP3H UIN Sunan Kalijaga Yogyakarta. Berdasarkan analisis piramida terbalik, penelitian ini menemukan bahwa faktor yang mempengaruhi minat pelaku UMKM mengajukan sertifikasi halal diantaranya: 1) faktor mandatory attributes, 2) faktor tingginya permintaan pasar akan sertifikasi halal,3)  faktor self branding, 4) pengaruh sosial, 5) halal awareness, dan 6) faktor paling sedikit adalah halal life style. Meski demikian, implementasi progam sertifikasi halal gratis (SEHATI) pada LP3H UIN Sunan Kalijaga sudah cukup berhasil. Hal ini didasarkan pada kemampuan LP3H UIN Sunan Kalijaga dalam mengelola sumberdaya yang ada sehingga mampu mengimplementasikan program dengan cukup efektif dan efisien. Fakta ini didasarkan pada kemampuan LP3H UIN Sunan Kalijaga dalam memfasilitasi pendamping P3H sehingga melahirkan pendamping dalam kuantitas banyak dan memiliki kapasitas yang memadai, selain itu, kesuksesan LP3H UIN Sunan Kalijaga juga dapat dibuktikan dari jumlah sertifikasi halal yang telah terbit pada pelaku usaha.
Integrasi Perceived Security dan Promosi dalam Mendeteksi Perilaku Konsumsi Milenial Sorong di Era Digital: Sebuah Analisis Model UTAUT2 Yuliani, Irma; Amin, Muhammad
BISNIS Vol 10, No 1 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i1.13856

Abstract

Perkembangan sistem digital dalam transaksi keuangan di indonesia tidak hanya terpusat di wilayah metropolitan saja. Sorong sebagai wilayah indonesia timur tampaknya juga memiliki potensi yang cukup besar sebagai wilayah dengan tingkat penetrasi internet yang tinggi. Penggunaan platform dompet digital di kota Sorong masih di dominasi oleh penduduk milenial. Penelitian ini bertujuan untuk menganalisis model UTAUT2 dalam mendeteksi minat milenial sorong menggunakan dompet digital dengan integrasi perceived security dan promosi. Penelitian ini termasuk penelitian survei dengan pendekatan explanatory study, yaitu berupaya untuk mengembangkan suatu model agar memperoleh model prediksi yang paling tepat. Data dalam penelitian bersifat primer yang dikumpulkan melalui kuesioner dan dianalisis menggunakan SEM – PLS (Structural Equation Modelling – Partial Least Square). Hasil penelitian menunjukkan bahwa variabel performance expectancy, facilitating condition, habit, perceived security, dan promosi berpengaruh signifikan terhadap minat milenial sorong menggunakna dompet digital. Sedangkan variabel effort expectancy, social influence, dan price value tidak berpengaruh terhadap minat milenial menggunakan dompet digital. Implikasi dari penelitian ini merekomendasikan adanya pengembangan fitur-fitur tertentu seperti fitur debit-kredit payment, user tutorial, serta penciptaan ekosistem digital yang kondusif dan inklusif untuk meningkatkan kepuasan konsumen.
Green and Islamic Human Resource Management and Their Impact on Sustainability Performance: Evidence from Islamic Financial Institutions in Indonesia Anis Nur Laili; Irma Yuliani; Izra Berakon
Falahiya Journal of Islamic Banking and Finance Vol. 5 No. 1 (2026)
Publisher : Universitas Islam Negeri (UIN) Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/falahiya.v5i1.5799

Abstract

Introduction: This study aims to test and analyze the Integration of Green Human Resource Management (GHRM) and Islamic Human Resource Management (IHRM) in Supporting Sustainable Company Performance at Islamic Financial Institutions in Ponorogo, Indonesia. Research Methods: Data were collected by distributing questionnaires to a sample of 75 employees of Islamic Financial Institutions in Ponorogo, Indonesia. This study used Structural Equation Modeling – Partial Least Squares (SEM PLS) techniques to test and analyze data using SmartPLS 3. Results: The results indicate that there is a positive and significant influence between Green Human Resource Management (GHRM), Islamic Human Resource Management (IHRM), Top Management Support, and Green Motivation on Sustainability Performance in Islamic Financial Institutions in Ponorogo, Indonesia. Conclusion: This study provides practical insights for regulators and Islamic financial institutions to develop policies and strategies that integrate green and Islamic human resource management (HRM) practices. Recommendations include strengthening regulations on green finance, implementing sustainability reporting, and integrating Islamic and environmental values into HRM processes such as recruitment, training, and development.
Examining e-commerce user’s switching intention through an extended push-pull-mooring model Yuliani, Irma; Nursalam, Annisa; Azizah, Siti Nur; Berakon, Izra
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art4

Abstract

Purpose – This study investigates the determinants of Indonesian e-commerce users’ intention toward productive digital behavior using the push–pull–mooring (PPM) model. It further integrates the Homo Islamicus perspective, the technology acceptance model (TAM), and the marketing mix to provide a more comprehensive explanation of this behavioral transition.Methodology – Primary data were collected from 231 Indonesian e-commerce users through an online survey using purposive sampling method. The eligible respondents were individuals who had actively engaged in online shopping. The proposed model was evaluated using a two-stage partial least squares structural equation modeling (PLS-SEM) approach.Findings – The results indicate that push factors, represented by impulse buying and Homo Islamicus attributes, do not significantly explain the switching intention toward productive digital behavior. In contrast, pull factors, including perceived usefulness, perceived ease of use, attitude toward e-commerce, and the marketing mix, significantly influenced switching intention. Mooring factors, including risk propensity, tolerance of ambiguity, and perceived educational support, also positively influenced switching intention.Implications – Encouraging productive digital behavior requires more than just reducing consumptive tendencies. Policymakers and e-commerce platform providers should strengthen digital entrepreneurship education, mentoring, and risk management support to enhance users’ readiness for productive digital activities.Originality – Previous e-commerce studies have primarily focused on purchase intention, online shopping adoption and impulse buying. This study extends the PPM model by explaining users’ switching intention from consumptive to productive digital behavior in the Indonesian e-commerce ecosystem.
Product Innovation Strategy in Increasing the Competitiveness of the Creative Bamboo Weaving Industry in Ringinagung Village, Magetan (UD. Putri Ragil) Rima Dwi Novianawati; Irma Yuliani
Niqosiya: Journal of Economics and Business Research Vol. 5 No. 1 (2025): January-June 2025
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v5i1.4746

Abstract

The development of technology has increased consumer expectations of product diversity and quality, thus encouraging creative industry players to constantly innovate. One of the creative industries in Magetan Regency is the woven bamboo industry (Industri Anyaman Bambu). This industry is able to maintain competition through product innovation by preserving local culture and contributing to economic growth. This study aims to analyze the implementation of product innovation strategies, challenges, and impacts on the competitiveness of the creative industry. Data were obtained through interviews and observations and analyzed using descriptive analysis. This research engaged business owners, employees, and consumers of woven bamboo as key informants. The results showed that there are four main innovation strategies employed by the Woven Bamboo Industry, including enhancing the quality of products, diversifying designs, strengthening brands image, and optimizing social media for marketing. Meanwhile, the main obstacles include limited human resources, production constraints during the rainy season, and lack of support from the local government. The significant impacts derived from the innovation strategy are increasing sales, expanding market reach, and increasing business competitiveness. In addition, this innovation also encourages improved employee skills and increased consumer desirability. Perkembangan teknologi telah meningkatkan ekspektasi konsumen terhadap keragaman dan kualitas produk, sehingga mendorong pelaku industri kreatif untuk terus berinovasi. Salah satu industri kreatif di Kabupaten Magetan adalah industri anyaman bambu. Industri ini mampu mempertahankan persaingan melalui inovasi produk dengan melestarikan budaya lokal dan berkontribusi terhadap pertumbuhan ekonomi. Penelitian ini bertujuan untuk menganalisis penerapan strategi inovasi produk, tantangan, dan dampaknya terhadap daya saing industri kreatif. Data diperoleh melalui wawancara dan observasi serta dianalisis menggunakan analisis deskriptif. Penelitian ini melibatkan pemilik usaha, karyawan, dan konsumen anyaman bambu sebagai informan kunci. Hasil penelitian menunjukkan bahwa terdapat empat strategi inovasi utama yang diterapkan oleh Industri Anyaman Bambu, yaitu peningkatan kualitas produk, diversifikasi desain, penguatan citra merek, dan optimalisasi media sosial untuk pemasaran. Sementara itu, kendala utama yang dihadapi antara lain keterbatasan sumber daya manusia, kendala produksi saat musim hujan, dan kurangnya dukungan dari pemerintah daerah. Dampak signifikan yang diperoleh dari strategi inovasi tersebut adalah peningkatan penjualan, perluasan jangkauan pasar, dan peningkatan daya saing usaha. Selain itu, inovasi ini juga mendorong peningkatan keterampilan karyawan dan peningkatan daya tarik konsumen.
Young Muslim Consumer Behavior on Digital Platform: What can be Learned for Developing Halal Product? Irma Yuliani; Muhammad Amin; Ravika Mutiara Savitrah
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 7 No. 2 (2023): December 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v7i2.7576

Abstract

Indonesia memiliki peluang besar dalam pengembangan produk halal dan merupakan negara dengan konsumsi online terbesar di Asia. Penelitian ini bertujuan untuk mengobservasi perilaku konsumsi generasi muda muslim Indonesia pada platform digital. Penelitian berkaitan dengan perilaku konsumsi pada platform digital telah menunjukkan hasil yang cukup signifikan, namun akademisi dan praktisi yang peduli dalam pengembangan produk halal masih sedikit. Sehingga penting untuk memahami perilaku konsumen agar dapat menyasar konsumen yang tepat. Penelitian ini dikembangkan berdasarkan Theory of Planned Behavior serta memanfaatkan data primer yang diperoleh melalui kuesioner.  Sebanyak 155 responden generasi muda muslim dipilih melalui teknik accidental sampling dan dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa perilaku konsumen pada platform digital dipengaruhi oleh Attitude, Perceived behavior control, Recreation orientation, dan Promotion. Sementara itu, subjective norm, Religiosity dan Perceived Benefit merupakan alasan sekunder yang membuat mereka memilih platform digital. Hasil statistik ini menunjukkan bahwa konsumen di era digital sangat sensitif terhadap harga yang lebih murah. Selain itu, berbagai layanan tambahan yang disediakan oleh platform digital seperti pembayaran di tempat (COD) memudahkan mereka untuk memenuhi kebutuhan konsumsinya. Oleh karena itu, berdasarkan temuan tersebut, penting bagi produk halal untuk mengembangkan platform digital yang mampu memberikan layanan tambahan yang berguna untuk meningkatkan kenyamanan dan kepuasan pelanggan.Indonesia have great opportunity for halal product developments and the largest online consumption in asia. This study aims to observe the consumption behavior of young muslim through digital platforms. Research related to consumer behavior has revealed a significant result on digital platform, however the academics and practitioners who are concerned in the halal product development are few. Therefore, it is important to understand consumer behavior in targeting the right consumers. This research is developed based on theory of planned behavior and used primary data obtained through questionnaire. 155 young muslim respondents selected with accidental sampling techniques and analyzed using partial least squares structural equation modeling as the data processing tools. The results show that consumer behavior in  digital platforms is influenced by Attitude, Perceived behavior control, Recreation orientation, and Promotion. Meanwhile, subjective norm, Religiosity and Perceived Benefit are secondary reasons they choose digital platforms. This statistical results explain that the consumers in the digital era are sensitive to lower price. In addition, various supplementary services provided by digital platforms such as paylater payments make it easy for them to satisfy their consumption. Therefore, based on the findings, it is important for halal products to develop a digital platform that is able to provide useful supplementary services to increase customer convenience and satisfaction.